Long4Life

Long4Life Limited is an investment firm based in Johannesburg, South Africa, focusing on businesses with proven performance and strong cash flow potential. The firm targets various sectors, including retail, wholesale, manufacturing, service, merchandising, distribution, e-commerce, sports and recreation, personal care, and beverages and wellness. Long4Life seeks to invest in companies that exhibit attractive growth prospects and are led by capable, entrepreneurial management teams. The firm's board, which possesses extensive operational and deal-making expertise, actively participates in capital allocation and the identification of promising investment opportunities.

Brian Joffe

Chairman

3 past transactions

Rage

Acquisition in 2018
Rage is a prominent retailer in South Africa specializing in fashion footwear and apparel for both adults and children. Since its inception in 1996, Rage has focused on delivering high-fashion styles at affordable prices, drawing inspiration from global trends. The company offers a diverse range of products, including shoes, sandals, boots, and various clothing items such as dresses, tops, and trousers. With a commitment to maintaining a consistent brand image and providing the latest fashion trends, Rage has grown significantly, operating over 500 stores across the country. This extensive presence ensures that customers can easily find stylish options to enhance their wardrobes.

Chillbev

Acquisition in 2017
CHILL markets and sells unique beverage ranges, only uses highly reputable ingredients from the best global sources, introduced the first range of sugar-free mixers to consumers in Southern Africa and employs sophisticated manufacturing processes which ensure that Chill is highly regarded by various national and multi-national companies.

Sorbet Beauty Therapy

Acquisition in 2017
Sorbet is a chain of beauty salons that has been operating since 2005, with a total of 186 franchised locations across South Africa. The company provides a range of beauty-related services for both men and women, featuring various branded outlets such as Sorbet Salon, Sorbet Dry Bar, Sorbet Man, and Candi & Co. Sorbet's offerings include manicures, pedicures, skin care treatments, and body massages, catering to diverse customer needs in the beauty and grooming sector.
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