Long4Life

Long4Life operates as an investment firm. Long4Life plans to invest primarily in businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams. The Board, who collectively have a wealth of operational and deal-making experience across various industries, will be responsible for capital allocation and will play an active role in identifying and executing approving attractive investment opportunities.

3 past transactions

Rage

Acquisition in 2018
Rage is a retailer of fashion footwear and apparel in the adult and children’s markets in South Africa. Inspired by the latest trends across the globe, the Rage style couples high fashion with affordable pricing. Through a consistent brand image and continued delivery of the latest fashion trends, Rage has established itself as a leading shoe and clothing brand in the South African market growing from strength to strength since opening the first store in 1996. With a range of shoe and clothing styles for women and girls, as well as men’s and boys shoes, Rage makes sure you step out in style every time. With over 500 stores across South Africa, be sure to visit your nearest Rage store to get your fashion fix!

Chillbev

Acquisition in 2017
CHILL markets and sells unique beverage ranges, only uses highly reputable ingredients from the best global sources, introduced the first range of sugar-free mixers to consumers in Southern Africa and employs sophisticated manufacturing processes which ensure that Chill is highly regarded by various national and multi-national companies.

Sorbet

Acquisition in 2017
Sorbet operates as a chain of beauty salons. Sorbet opened its first location in 2005 and has since expanded its franchised salons to total 186 in South Africa. The firm offers both men and women beauty treatments through a variety of branded stores including Sorbet Salon, Sorbet Dry Bar, Sorbet Man and Candi & Co.
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