Lunar is a Shanghai-based private equity investment manager in buyouts of middle-market consumer businesses in China. Lunar invests where the power of the Chinese consumer is driving explosive growth in demand for higher quality, mass-market premium products, and services. Lunar builds platforms through buyouts, bolt-on acquisitions, and adding innovative expertise to create the brands, services, and experiences that Chinese customers want. Lunar has completed more than 20 buyouts, leveraging its unique industry expertise to build businesses from an early stage to market leadership. Lunar was one of the earliest proponents in China of an entrepreneurial, control-oriented, operationally-intensive approach. Lunar companies include Little Star, one of China’s most successful baby- and kids-related businesses, which controls China’s largest online and offline babywear brand. Lunar has also built Castle Snacks into a group comprising leading snack food brands and a growing e-commerce sales operation. Previous Lunar companies included Linktone, a group of early leaders in mobile value-added services, commerce, and payments.
UCCA is an independent institution of contemporary art based in Beijing.
Shanghai LifeFun
Private Equity Round in 2017
LifeFun is a leading snack food business established in 1938, selling a wide variety of snack food products under the LifeFun brand. LifeFun is a “Shanghai Time Honored” brand and is one of the most recognized snack food brands in Shanghai and Eastern China. The Company sells more than 500 products, positioned at the mid-to-high end of the market, and focuses on beef and pork jerkies, poultry products and nuts.
Orchard Farmer sells specialized snacks under its well-known brand “Orchard Farmer” brand. The business was founded in 1993 and sells preserved fruits, dried fruits and specialty nuts. The brand is a regional leader in northern China and is the largest seller of nuts and dried fruits in Beijing.
LIFEFUN produces and sells unique flavors of beef jerky, dried pork, sausage, meat dates, cured chicken, preserved duck, and other cantonese cooked foods. They offer Caifan sausage, original cut sausage, cantonese-style sausage, spicy sausage, and other sausage products.
Yao TaiTai is one of the most recognized snack foods in China, selling more than 1,000 SKUs under the Yao TaiTai and Yi Min brands.
Yonghong Niutou
Private Equity Round in 2013
Yonghong, headquartered in Huishui County of Guizhou Province, is one of the top players in the Chinese beef jerky market. The Company’s most famous product, “Niutou”, or “Bull Head”, is a recognized “China Famous Trademark”, a prestigious title granted to only a handful of branded products. For nearly 30 years Bull Head has been synonymous with taste and quality.
YEEHOO GROUP.INC (广州英爱贸易有限公司) is a company focused on the design, manufacturing, and sales of high quality infant clothing, as well as distributing well know maternal and infant products. Its private brands are YEEHOO and Bukangfu, in which YEEHOO is the well-recognized brand in the domestic infant and child clothing industry. It owns more than 10 series and 3000 kinds of products from infant's wear, clothes, bedding, lathe, bath&skin care products, feeding supplies, toys, household & bedding products, maternity supplies, and more. YEEHOO GROUP.INC was founded in 1995.
Pingan Fu Dianzi Zhifu provides online and offline payment solutions.
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