Lyrical Partners

Lyrical Partners L.P. is an employee-owned investment management firm based in New York City, founded in 2004. The firm specializes in a multi-capability approach, focusing on opportunistic, value-centric investments across various asset classes, including hedge funds, fund of hedge funds, real estate, private equity, and long-only equity strategies. Lyrical Partners primarily invests in public equity markets in the United States, employing a long/short strategy to enhance its investment portfolio.

Jeff Keswin

Co-Founder, CEO and Managing Partner

6 past transactions

SmartCare

Venture Round in 2018
SmartCare is a developer of childcare administration software that provides a comprehensive solution for managing various aspects of childcare services. Its platform allows providers to efficiently handle attendance, billing, employee management, medical records, and child and family data across single or multiple sites. Additionally, SmartCare's software facilitates online registration and enrollment, scheduling, lesson planning, and assessments. The mobile application enhances communication between parents and childcare providers by enabling parents to receive updates, alerts, and photos of their children’s activities, as well as manage check-in and check-out processes and make payments directly through the app. This all-in-one solution fosters a seamless connection between childcare centers and families.

Home Team Marketing

Venture Round in 2017
Home Team Marketing, LLC is a media and marketing company that specializes in connecting brands with local families, teens, and schools across the United States. Founded in 2001 and headquartered in Cleveland, Ohio, with additional offices in Rye Brook, New York, and Addison, Texas, the company provides a wide range of services including campaign strategy formulation, analytics, branding, and public relations. Home Team Marketing has access to a network of 11,000 high schools, which allows it to offer unique promotional opportunities both online and offline, enabling brands to engage effectively with their target audiences. The company serves various sectors, including agriculture, automotive, healthcare, and retail, and counts prominent clients such as Allstate, Walmart, and Verizon among its partners. By leveraging strong relationships with school administrators, Home Team Marketing advises brands on effective campaign strategies that resonate with local communities and are accepted by educational institutions.

Mack Weldon

Series B in 2016
Mack Weldon, Inc. is a designer and retailer based in New York, specializing in men's clothing essentials. Founded in 2011, the company offers a diverse range of products, including underwear, undershirts, t-shirts, socks, and sweatpants, along with various accessories such as bags, wallets, and hats. Mack Weldon is committed to reinventing men's basics, focusing on comfort and quality. Its products are available through a physical store in New York and an online platform, catering to a modern consumer seeking stylish and functional apparel. The company also operates a warehouse and fulfillment center in Massachusetts.

Mack Weldon

Series A in 2015
Mack Weldon, Inc. is a designer and retailer based in New York, specializing in men's clothing essentials. Founded in 2011, the company offers a diverse range of products, including underwear, undershirts, t-shirts, socks, and sweatpants, along with various accessories such as bags, wallets, and hats. Mack Weldon is committed to reinventing men's basics, focusing on comfort and quality. Its products are available through a physical store in New York and an online platform, catering to a modern consumer seeking stylish and functional apparel. The company also operates a warehouse and fulfillment center in Massachusetts.

Generation Tux

Series A in 2014
Generation Tux is an innovative online tuxedo and suit rental platform that aims to transform the traditional rental experience. Founded by entrepreneur George Zimmer, the company provides a unique service that includes the option for tailors to visit customers' homes or offices, ensuring a personalized fitting experience. The platform employs advanced fit technology to guarantee the right fit for every individual and offers a comprehensive selection of formalwear, including shirts, vests, cummerbunds, ties, and shoes. This service is particularly beneficial for grooms, as it allows them to receive their suits well in advance of their wedding day. With a focus on superior quality, style, and a hassle-free shopping experience, Generation Tux positions itself as a leader in the formalwear rental market.

Innovation Fuels

Venture Round in 2008
Innovation Fuels is a biodiesel company with a regional focus and global reach. The operate within the United States at strategic port locations that allow us to supply regional customers and a network of international partners. Innovatio Fuels owns and is actively developing and operating strategically-sited, state-of-the-art biodiesel processing plants with a combined, planned production capacity of more than 5 million barrels by 2010.
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