Magenta Partners

Magenta Partners, established in 2007, is a London-based private equity firm that invests in growth-oriented companies across various sectors. It focuses on providing development capital, supporting management buy-outs, and facilitating growth through strategic investments. Magenta Partners primarily targets businesses in the consumer, leisure, business services, technology, and financial services sectors, with a typical investment size ranging from GBP 5 million to GBP 20 million.

Chase Emson

Co-Founder and Managing Partner

Tom Matthews

Co-Founder and Managing Partner

15 past transactions

Motosumo

Series A in 2021
Motosumo is a technology company that specializes in transforming smartphones into sports trackers, enhancing the fitness experience. It offers a cloud-based platform for gyms and fitness studios, enabling them to upgrade their basic equipment and revitalize indoor cycling and group fitness classes. The platform uses sensorless cadence measurement and real-time group performance tracking, providing instructors with a comprehensive overview. It also incorporates gait analysis systems and motion physics modeling, originally developed for professional sports, to deliver intelligent and social fitness training.

Voly

Venture Round in 2021
Voly is a financial management solution that provides APA management,payment platform,treasury management, and security services.

The North American Guitar

Private Equity Round in 2021
The North American Guitar specializes in premium guitars, offering a unique selection of hand-crafted boutique instruments from world-class luthiers. The company manufactures a range of handmade acoustic-electric, vintage, and pre-owned guitars, catering to discerning players and collectors. In addition to its physical showroom, The North American Guitar has developed a digital exchange that facilitates the trading of pre-owned models, enhancing accessibility for customers seeking quality musical instruments.

Maker & Son

Venture Round in 2021
Founded in 2018, Maker&Son is a designer of Luxury and extraordinarily comfortable sofas and furniture that are handmade locally using natural materials. Home to an iconic collection of distinctive and stylish furniture, Maker&Son is best known for producing ‘The World’s Most Comfortable Sofas’. Helping bring people and families together and shape the way we enjoy our living spaces, each of our products has been lovingly handcrafted to last a lifetime. We understand and respect the impact that materials can have and how we use them to make our furniture. And so, our products are both physically and ethically comfortable, meaning you can sit on one of our sofas knowing that your physical comfort hasn’t caused problems for people or the planet. However, our ultimate aim is to create something more permanent than simply a space to sit. We want to provide you with something that nurtures and supports you every day and plays host to all the many moments that happen spontaneously in our lives.

Fastpayhotels

Venture Round in 2019
FastPayHotels SL operates a hotel distribution platform that connects hotels with travel agencies and tour operators. Founded in 2015 and based in Palma, Spain, the company focuses on enhancing the relationship between these parties by enabling hotels to receive payment for reservations at the time of booking, even up to 390 days in advance. This model primarily emphasizes the sale of non-refundable rates, facilitating efficient and cost-effective distribution. The platform simplifies the process for hotels to offer competitive rates and availability to travel agents, ultimately improving cash flow and profitability through automation and digitization.

Eaton Gate MGU

Venture Round in 2018
Eaton Gate MGU Limited operates as a managing general underwriter in the United Kingdom. The company provides underwriting services to private client and fine art managing general agent (MGA). The company was founded in 2015 and is headquartered in London, United Kingdom.

Trustpay Global

Private Equity Round in 2017
Trustpay Global Limited is a company based in Guildford, United Kingdom, that specializes in developing and operating an online payment gateway and payment processor. Founded in 2010, the company provides its flagship product, pinPay, which includes services such as payment outsourcing, payment technology, and robust authentication and data security. Trustpay Global caters to a diverse range of sectors including e-commerce for both physical and digital goods, travel, hospitality, regulated financial services, and foreign exchange. Through its innovative solutions, the company aims to streamline payment processes and enhance security for businesses in various industries.

Payen

Venture Round in 2017
Payen Limited is a technology company that specializes in providing digital payment solutions and cross-border payment services to businesses globally. Founded in 2010 and headquartered in London, with an additional office in Guildford, UK, Payen designs and personalizes payment solutions to meet the diverse needs of its customers. The company is focused on delivering innovative payment options to enhance the efficiency and effectiveness of financial transactions across different markets.

VivaGym

Acquisition in 2012
VivaGym is a low-cost gym franchise operating in Spain and Portugal, with its first center established in May 2011 in L'Hospitalet de Llobregat, Barcelona. The company focuses on providing affordable fitness solutions to individuals by offering a range of amenities, including free weights, fitness machines, and various group classes such as CrossFit and spinning. This approach enables consumers to pursue their fitness goals without the financial burden typically associated with gym memberships, promoting a healthier lifestyle for a broader audience.

Jojo Maman Bebe

Private Equity Round in 2011
Jojo Maman Bebe is an independent multi-channel retailer of maternity wear, babywear, and nursery products with 80+ stores in the UK and ROI. Since its founding in 1993, Jojo has now employed over 950 people in the UK.

iprism Underwriting Agency

Private Equity Round in 2010
iprism Underwriting Agency Ltd is an underwriting agency based in London, United Kingdom, established in 2006. The agency offers brokers online access to a panel of insurers and provides support in managing a diverse SME portfolio. This portfolio includes various sectors such as retail, trades, contractors, offices, surgeries, education professionals, as well as liability coverage for directors and officers, residential property owners, and professional indemnity. Additionally, iprism serves the hospitality industry, covering restaurants, pubs, and wine bars.

Halo Insurance Services

Venture Round in 2010
Halo Insurance Services, headquartered in Uxbridge, UK, is a technology-driven online specialist insurance platform. It offers a range of insurance products, including car hire and gap insurance, vehicle key replacement, personal accident, and motorhome insurance, among others. Led by Ernesto Suarez and an experienced management team, Halo leverages its digital marketing expertise and technological agility to provide comprehensive insurance services at competitive prices. The company operates a lean, efficient, and scalable multi-territory platform, positioning itself at the forefront of the evolving specialist insurance market.

PureGym

Series A in 2010
PureGym is a prominent gym operator in the U.K., offering affordable and convenient access to fitness facilities. The company provides a variety of flexible membership options tailored to meet different needs, allowing members to choose from an extensive range of fitness classes and access to state-of-the-art gym equipment at no additional cost. PureGym is dedicated to creating a safe and welcoming environment for all users, facilitating round-the-clock training services that include personal training, nutrition planning, weight loss and muscle-gain training. By combining professional expertise with a commitment to affordability, PureGym aims to support the complete fitness journey of its customers.

333 Solar

Acquisition in 2008
333 Solar is a Pan-European developer and operator specializing in solar photovoltaic (PV) plants. The company is involved in the ownership and operation of two solar PV farms in Italy, collectively generating 4.5 megawatts of power. As an ongoing investment, 333 Solar focuses on expanding its presence in the renewable energy sector.

Tag Worldwide

Venture Round in 2008
Tag Worldwide is an omnichannel content production partner that brings big ideas to life, across any channel, they bring expertise to meet your customers where they are and transform your brand experience.
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