Magnite
Magnite, Inc. operates as an independent sell-side advertising platform, providing technology that enables publishers to monetize their content across multiple screens and formats. With a robust omnichannel platform, Magnite supports various auction types, including connected TV (CTV), desktop display, video, audio, and mobile advertising. The company caters to agencies and brands by offering access to brand-safe ad inventory and facilitating advertising transactions. Formed from the merger of Rubicon Project and Telaria in 2020, Magnite has solidified its presence in the online advertising landscape, particularly in the CTV market, following its acquisition of SpotX in 2021. Headquartered in Los Angeles, California, Magnite has additional offices across North America, EMEA, LATAM, and APAC, positioning itself as a leading supply-side platform provider in the industry.
Top Stages
6 past transactions
Clicksco
Acquisition in 2022
Clicksco Group, established in 2009 and headquartered in Dubai, United Arab Emirates, specializes in data collection, analysis, and management. The company offers a suite of services including search optimization and marketing, customer loyalty solutions, direct mail campaigns, bespoke websites, and e-commerce tools. Additionally, Clicksco generates leads, aggregates prices, processes transactions, and manages consumer relationships. Its flagship product, Carbon, is a real-time, actionable first-party platform that consolidates analytics, data management, and monetization operations, helping publishers measure, manage, and monetize their audiences in real-time.
Nth Party
Acquisition in 2022
Nth Party is a developer of innovative data privacy software that facilitates secure and confidential computation over sensitive data without the need for a central database. This technology, based on Multi-Party Computation (MPC), allows multiple parties to collaboratively compute functions on their respective inputs while maintaining the privacy of those inputs, effectively eliminating the risk of data leaks. By leveraging advanced encryption methods, Nth Party provides a solution that addresses significant challenges in various industries, including healthcare, finance, and marketing technology. The company’s approach not only enhances data security but also transforms existing business models by enabling safer, more efficient workflows that protect personally identifiable information across internal teams and external partnerships.
SpringServe
Acquisition in 2021
SpringServe, LLC is a software company specializing in advertisement serving, optimization, and automation solutions. Founded in 2015 and headquartered in New York, with additional offices in Los Angeles and London, the company provides a comprehensive platform that includes features such as pod and VMAP management, yield management, video header bidding, and actionable analytics. SpringServe caters to a diverse clientele, including broadcasters, Over-the-top (OTT) services, connected TV (CTV) providers, publishers, and various digital advertising stakeholders. The platform is designed to facilitate efficient ad serving through customization, real-time reporting, and a user-friendly interface, ultimately enhancing the digital advertising experience for its users.
SpotX
Acquisition in 2021
SpotX is a privately-held global video ad serving platform focused on providing premium digital media owners with comprehensive solutions for monetizing their content through video advertising across various devices, including desktop, mobile, and connected television. The platform serves as a video supply-side solution and programmatic marketplace, offering features such as modern ad serving, programmatic infrastructure, and tools for managing over-the-top (OTT) and outstream video ad units. By connecting media owners with brands, agencies, trading desks, and demand-side platforms, SpotX facilitates the sale of video advertising while offering insights into buyer behavior and audience consumption. This enables media owners to optimize their video ad inventory and enhance revenue potential in a transparent and controlled environment.
Rubicon Project
Acquisition in 2020
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.
Telaria
Acquisition in 2019
Telaria, Inc., established in 2005 and headquartered in New York, specializes in providing a software platform for publishers worldwide to manage and maximize revenue from video advertising. Its platform offers real-time analytics, data-driven decisioning tools, and a monetization solution to optimize yield across digital video inventory. Telaria enables publishers to control their video advertising business through a single platform, supporting connected TV, mobile, and over-the-top content. The company generates revenue on a transactional basis, charging publishers each time an advertising impression is monetized on its platform. As of September 2017, the company operates as a subsidiary of The Rubicon Project, Inc., following its rebrand from Tremor Video, Inc.
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