Magnite
Magnite, Inc. operates as an independent sell-side advertising platform, providing technology that enables publishers to monetize their content across multiple screens and formats. With a robust omnichannel platform, Magnite supports various auction types, including connected TV (CTV), desktop display, video, audio, and mobile advertising. The company caters to agencies and brands by offering access to brand-safe ad inventory and facilitating advertising transactions. Formed from the merger of Rubicon Project and Telaria in 2020, Magnite has solidified its presence in the online advertising landscape, particularly in the CTV market, following its acquisition of SpotX in 2021. Headquartered in Los Angeles, California, Magnite has additional offices across North America, EMEA, LATAM, and APAC, positioning itself as a leading supply-side platform provider in the industry.
Clicksco
Acquisition in 2022
Clicksco Group, established in 2009 and headquartered in Dubai, United Arab Emirates, specializes in data collection, analysis, and management. The company offers a suite of services including search optimization and marketing, customer loyalty solutions, direct mail campaigns, bespoke websites, and e-commerce tools. Additionally, Clicksco generates leads, aggregates prices, processes transactions, and manages consumer relationships. Its flagship product, Carbon, is a real-time, actionable first-party platform that consolidates analytics, data management, and monetization operations, helping publishers measure, manage, and monetize their audiences in real-time.
Nth Party
Acquisition in 2022
Nth Party develops software that facilitates secure and confidential computation over data without the need for a central database of proprietary or sensitive information. By utilizing Multi-Party Computation (MPC), the company enables organizations to collaborate without sharing their data, effectively preventing the leakage of personally identifiable information (PII) between internal teams and external entities. This innovative approach not only enhances data privacy but also mitigates business risks associated with handling sensitive information. Nth Party's technology holds significant potential across various sectors, including healthcare, financial technology, and marketing technology, challenging traditional business models and promoting a more secure data-sharing environment.
SpringServe
Acquisition in 2021
SpringServe, LLC develops software solutions for advertisement serving, optimization, and automation, aiming to enhance efficiency in digital advertising. Founded in 2015 and headquartered in New York, with additional offices in Los Angeles and London, the company offers a comprehensive platform that includes features such as pod and VMAP management, yield management, video header bidding, and actionable analytics. SpringServe serves a diverse clientele, including broadcasters, OTT providers, connected TV platforms, publishers, and demand-side platforms (DSPs). The platform is designed to operate seamlessly within the digital advertising ecosystem, emphasizing customization and real-time reporting to adapt to various business needs. Through its innovative tools, SpringServe strives to improve ad serving effectiveness and content engagement for its users.
SpotX is a privately-held global video ad serving platform focused on providing premium digital media owners with comprehensive solutions for monetizing their content through video advertising across various devices, including desktop, mobile, and connected television. The platform serves as a video supply-side solution and programmatic marketplace, offering features such as modern ad serving, programmatic infrastructure, and tools for managing over-the-top (OTT) and outstream video ad units. By connecting media owners with brands, agencies, trading desks, and demand-side platforms, SpotX facilitates the sale of video advertising while offering insights into buyer behavior and audience consumption. This enables media owners to optimize their video ad inventory and enhance revenue potential in a transparent and controlled environment.
Rubicon Project
Acquisition in 2020
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.
Telaria
Acquisition in 2019
Telaria, Inc., established in 2005 and headquartered in New York, specializes in providing a software platform for publishers worldwide to manage and maximize revenue from video advertising. Its platform offers real-time analytics, data-driven decisioning tools, and a monetization solution to optimize yield across digital video inventory. Telaria enables publishers to control their video advertising business through a single platform, supporting connected TV, mobile, and over-the-top content. The company generates revenue on a transactional basis, charging publishers each time an advertising impression is monetized on its platform. As of September 2017, the company operates as a subsidiary of The Rubicon Project, Inc., following its rebrand from Tremor Video, Inc.
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