Marketron

Marketron is the media industry's leading provider of business software solutions and services. The Marketron Mediascape Platform, Traffic and Services drive innovation to create new growth opportunities that produce the maximum value for our clients. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.

2 past transactions

Emmis Interactive

Acquisition in 2012
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, and a proprietary content management platform with an unmatched audience intelligence engine.

mSnap

Acquisition in 2010
mSnap is a mobile ad network, enabled by a platform for Broadcasters and Advertisers to easily create and manage mobile campaigns. The mSnap Network currently includes over 650 broadcast media partners, with the potential to reach over 200 million mobile users a week. Through exclusive relationships with broadcast partners like Citadel/ABC, the company offers the ability to target mobile ad campaigns locally or nationally, and by numerous demographic and interest-based criteria. Broadcasters can mobilize their programming, making it more interactive, engaging and measurable. SMS traffic can be monetized while increasing listener/viewer engagement and interactivity.
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