Matchstick Ventures

Matchstick Ventures, established in 2013, is a Minneapolis, Minnesota-based venture capital firm. It focuses on investing in early-stage technology companies, particularly in sectors like business products, services, and information technology. The firm targets high-growth startups located between the coasts of the United States and Toronto, supporting their creation and growth in often overlooked startup ecosystems.

Natty Zola

Partner

Past deals in Colorado

Stateless

Seed Round in 2022
Stateless, Inc., established in 2016 and based in Boulder, Colorado, specializes in network architecture for private and hybrid cloud environments. The company offers virtualized network functions and Luxon, a software-defined interconnect network platform, enabling cloud service providers to dynamically deliver routing, security, and automation services at scale.

soona

Series B in 2022
Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

Spekit

Series B in 2022
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Cured

Series A in 2021
Cured, Inc. is a healthcare technology company that specializes in developing digital marketing tools and customer relationship management platforms for the healthcare sector. Founded in 2018 and headquartered in San Francisco, with additional offices in Chicago and Denver, Cured offers solutions that connect health systems and organizations to patients and their families. The company's cloud-based platform focuses on network management, patient marketing, and customer experience, providing design and product development services that address the unique challenges faced by healthcare and life sciences organizations. By leveraging modern business tools and integrating contact centers with electronic medical records, Cured enables clients to enhance brand awareness, improve patient satisfaction, and create engaging digital experiences that foster better healthcare behaviors and outcomes.

soona

Series A in 2021
Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

Spekit

Series A in 2021
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

StackHawk

Series A in 2020
StackHawk, Inc. is a Denver-based company that specializes in application security, offering a Software-as-a-Service platform designed for the development and operations (DevOps) pipeline. Established in 2019, StackHawk provides tools that enable users to identify and address security vulnerabilities in software applications and APIs before deployment. The platform employs modern Dynamic Application Security Testing (DAST) technology to scan for a range of exploitable vulnerabilities, including SQL injection, cross-site scripting, and command injection. By allowing development teams to triage and remediate security issues directly within their code context, StackHawk facilitates continuous security in fast-paced deployment environments. The company aims to support organizations in scaling their security initiatives while maintaining the speed of software delivery.

Curu

Seed Round in 2020
Curu, Inc. is a technology company based in Denver, Colorado, founded in 2016, specializing in automated credit building software. Its primary product, Curu, analyzes users' credit reports, transactions, and financial history to generate personalized action plans aimed at improving credit scores. By linking their financial accounts to a secured profile, users receive tailored recommendations to enhance their creditworthiness, thus increasing their chances of approval for various financial products such as credit cards, personal loans, and mortgages. Curu's sophisticated algorithms and innovative "Extended Approval Plan" enable lenders to expand their customer base by identifying actionable steps for applicants to meet eligibility requirements. Financial institutions partner with Curu to offer clients a solution that combines behavioral modification with a credit score improvement program, ultimately fostering new account generation and responsible credit management.

Fundboard

Pre Seed Round in 2020
Fundboard Co operates a fundraising platform that connects startups with suitable investors. Founded in 2020 and based in Boulder, Colorado, the platform facilitates the fundraising process by automatically generating targeted investor lists. This allows startups to engage not only with the appropriate venture capital firms but also with specific individuals within those firms, enhancing their chances of successfully raising funding. Fundboard aims to streamline the fundraising experience for startups by ensuring they are matched with the right investment opportunities.

StackHawk

Seed Round in 2020
StackHawk, Inc. is a Denver-based company that specializes in application security, offering a Software-as-a-Service platform designed for the development and operations (DevOps) pipeline. Established in 2019, StackHawk provides tools that enable users to identify and address security vulnerabilities in software applications and APIs before deployment. The platform employs modern Dynamic Application Security Testing (DAST) technology to scan for a range of exploitable vulnerabilities, including SQL injection, cross-site scripting, and command injection. By allowing development teams to triage and remediate security issues directly within their code context, StackHawk facilitates continuous security in fast-paced deployment environments. The company aims to support organizations in scaling their security initiatives while maintaining the speed of software delivery.

soona

Seed Round in 2020
Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

soona

Seed Round in 2020
Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

Spekit

Seed Round in 2019
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Cured

Seed Round in 2019
Cured, Inc. is a healthcare technology company that specializes in developing digital marketing tools and customer relationship management platforms for the healthcare sector. Founded in 2018 and headquartered in San Francisco, with additional offices in Chicago and Denver, Cured offers solutions that connect health systems and organizations to patients and their families. The company's cloud-based platform focuses on network management, patient marketing, and customer experience, providing design and product development services that address the unique challenges faced by healthcare and life sciences organizations. By leveraging modern business tools and integrating contact centers with electronic medical records, Cured enables clients to enhance brand awareness, improve patient satisfaction, and create engaging digital experiences that foster better healthcare behaviors and outcomes.

Zestful

Seed Round in 2019
Zestful, Inc. is a Denver-based company founded in 2016 that provides an employee benefits platform featuring a pre-loaded debit card. This card allows employees to purchase items from a diverse catalog that includes categories such as fitness and health, food and drink, education, entertainment, home and life, clothing, and travel. Zestful's platform enables companies to offer personalized allowances, including both recurring rewards and one-time bonuses, aimed at enhancing employee engagement. By facilitating access to products and services that employees value, Zestful supports organizations in rewarding their teams effectively.

StackHawk

Seed Round in 2019
StackHawk, Inc. is a Denver-based company that specializes in application security, offering a Software-as-a-Service platform designed for the development and operations (DevOps) pipeline. Established in 2019, StackHawk provides tools that enable users to identify and address security vulnerabilities in software applications and APIs before deployment. The platform employs modern Dynamic Application Security Testing (DAST) technology to scan for a range of exploitable vulnerabilities, including SQL injection, cross-site scripting, and command injection. By allowing development teams to triage and remediate security issues directly within their code context, StackHawk facilitates continuous security in fast-paced deployment environments. The company aims to support organizations in scaling their security initiatives while maintaining the speed of software delivery.

Pana

Series A in 2019
Pana Industries, Inc. is a software company based in Denver, Colorado, specializing in on-demand travel applications for corporate travel planning and booking. Founded in 2014, Pana's platform functions as a virtual travel agent, allowing users to easily plan, book, and manage their travel needs, including flights, hotels, and car rentals. The application provides personalized notifications and alerts regarding flight delays and gate changes, aiming to simplify the travel experience for users. Pana's mission is to make travel straightforward and enjoyable, akin to the ease of texting a friend, while also offering travel perks and rewards. The company was previously known as Native before rebranding to Pana Industries, Inc.

Halp

Seed Round in 2019
Halp, Inc. is a conversational ticketing software designed for IT support teams, allowing them to manage requests through a message-based interface on Slack. Founded in 2017 and based in Boulder, Colorado, Halp streamlines workflows by enabling teams to create custom forms, automate repetitive tasks, and monitor overall performance. The platform serves a variety of departments, including IT, HR, finance, and operations, enhancing employee satisfaction and productivity by simplifying the ticketing process.

Zestful

Seed Round in 2019
Zestful, Inc. is a Denver-based company founded in 2016 that provides an employee benefits platform featuring a pre-loaded debit card. This card allows employees to purchase items from a diverse catalog that includes categories such as fitness and health, food and drink, education, entertainment, home and life, clothing, and travel. Zestful's platform enables companies to offer personalized allowances, including both recurring rewards and one-time bonuses, aimed at enhancing employee engagement. By facilitating access to products and services that employees value, Zestful supports organizations in rewarding their teams effectively.

Apostrophe

Seed Round in 2018
Apostrophe, Inc. is a fintech company headquartered in Denver, Colorado, that specializes in providing a healthcare savings platform for self-insured employers. Founded in 2016, Apostrophe negotiates competitive rates for medical services and pays providers directly, enabling significant cost savings that are then passed on to its clients. The company's intelligent health benefits platform is designed to deliver effective benefits at lower costs, offering a plug-and-play health plan that can be easily adopted by self-insured employers of various sizes. Apostrophe primarily serves self-insured employers in rural Colorado and other regions, ensuring that its members receive the necessary support alongside their savings.

Broadlume

Seed Round in 2015
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Kapta

Seed Round in 2015
Kapta, Inc. offers a cloud-based key account management platform designed to enhance the efficiency of account management teams. Founded in 2011 and based in Boulder, Colorado, the company provides a web-based Software-as-a-Service application that allows users to manage risk, measure customer satisfaction, and identify accounts needing attention. The platform enables organizations to capture customer expectations, generate detailed reports, and integrate existing customer records from Salesforce.com. Additionally, Kapta’s system includes features such as automated alerts and customized action plans based on real-time account metrics, facilitating the development of strategic and trusted relationships between account managers and their customers. Overall, Kapta aims to streamline key account management processes for businesses.
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