Matrix

Matrix is a San Francisco based venture capital firm founded in 1977 that backs early-stage companies across AI, B2B, consumer, fintech, health tech, and infrastructure. It works with product teams from idea through Series A, offering hands-on support and strategic guidance to help portfolio companies reach scale. The team comprises former founders and operators who bring practical insight to building startups. Matrix operates globally, including Matrix Partners China, which builds long-term relationships with entrepreneurs in China and abroad and invests across sectors and stages. Over its history, Matrix has backed companies that progressed to IPOs or acquisitions, reflecting a focus on durable growth and long-term value creation through close founder collaboration and a global network.

Ben Altshuler

Partner

Timothy Barrows

General Partner

Diana Kimball Berlin

Partner

Phyllis Doherty

Administrative Partner

Paul Ferri

Investor

Past deals in Beauty

First Cover

Angel Round in 2024
First Cover interprets the innovative concept of integrating beauty with technology, quickly establishing a unique market position.

Sequin

Seed Round in 2021
Sequin is a San Francisco-based fintech company offering the Sequin Rewards Visa® Debit Card, designed specifically for women to earn cashback rewards of up to 6% at various retailers, including beauty stores, gyms, and drugstores. Cardholders also enjoy competitive interest rates on checking balances and access to financial education resources through Sequin University. Founded by industry experts passionate about empowering women financially, Sequin aims to combat gender-based financial disparities like the Pink Tax. The company has raised $5.7 million from prominent investors, with over 90% of angel investors being women. Sequin operates in partnership with Thread Bank for banking services and is featured in notable publications such as Forbes.

Moody

Series A in 2020
Moody is a developer of disposable colored contact lenses that focuses on producing quality beauty accessories. The company's products are characterized by their appealing branding and hygienic packaging, ensuring a safe experience for users. Moody aims to provide consumers with a variety of color contact lens options, enhancing their aesthetic choices while maintaining high standards of quality.

KK Group

Series D in 2019
KK Group operates an online-to-offline marketplace for imported products in China. The company specializes in sourcing a diverse range of items, including snacks, personal care products, makeup, home furnishings, stationery, and other goods from well-known international brands. By utilizing both physical stores and online e-commerce platforms, KK Group offers consumers direct access to premium imported products, allowing shoppers to conveniently purchase items through their mobile devices. This innovative approach bridges the gap between online shopping and physical retail, enhancing the consumer experience in accessing high-quality goods from around the world.

Xyb2b

Series B in 2019
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Oscart

Seed Round in 2019
Oscart is a social e-commerce start-up focusing on fine products. Our beauty platform - Botiga Beauty is with one sole purpose, to bring consumers the BEST high-quality beauty products in the market. Our whole company is structured with the well being of the consumer in mind. We partner with top-rated beauty brands around the world to bring you high quality products backed by science. Our management team includes e-commerce veterans who have 15 years’ experience, social e-commerce pioneers with proven success record and world-class buyers who possess business acumen. We have secured a $10M-level round of angel funding led by Gaorong Capital & Matrix Partners.

KK Group

Series C in 2019
KK Group operates an online-to-offline marketplace for imported products in China. The company specializes in sourcing a diverse range of items, including snacks, personal care products, makeup, home furnishings, stationery, and other goods from well-known international brands. By utilizing both physical stores and online e-commerce platforms, KK Group offers consumers direct access to premium imported products, allowing shoppers to conveniently purchase items through their mobile devices. This innovative approach bridges the gap between online shopping and physical retail, enhancing the consumer experience in accessing high-quality goods from around the world.

Xyb2b

Series B in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

SoYoung

Series E in 2018
SoYoung operates an online platform in China that connects users with medical aesthetic service providers, including clinics and plastic surgeons, for discovery, evaluation and online reservations. Based in Beijing, it blends professional content distributed via social media and targeted media channels with a social, user-generated community and an online reservation service. The company is also involved in research, development, production, sales and agency of laser and other optoelectronic medical beauty equipment. Revenue is earned from information services fees and reservation fees charged to providers.

Nattitude

Series B in 2018
Nattitude is a retailer specializing in consumer personal care products, particularly in the amino acid cosmetics sector. The company develops and sells a range of products including amino acid shampoos, cleansing mousse, and shower gels, with a focus on providing high-quality and affordable options for Chinese families. Through its subscription personal care brands, such as Zhiguan, Nattitude aims to deliver healthy and natural personal care solutions to its customers. The company has attracted venture capital investments, reflecting its growth and potential in the evolving market of personal care products in China.

KK Group

Series B in 2018
KK Group operates an online-to-offline marketplace for imported products in China. The company specializes in sourcing a diverse range of items, including snacks, personal care products, makeup, home furnishings, stationery, and other goods from well-known international brands. By utilizing both physical stores and online e-commerce platforms, KK Group offers consumers direct access to premium imported products, allowing shoppers to conveniently purchase items through their mobile devices. This innovative approach bridges the gap between online shopping and physical retail, enhancing the consumer experience in accessing high-quality goods from around the world.

SoYoung

Series D in 2018
SoYoung operates an online platform in China that connects users with medical aesthetic service providers, including clinics and plastic surgeons, for discovery, evaluation and online reservations. Based in Beijing, it blends professional content distributed via social media and targeted media channels with a social, user-generated community and an online reservation service. The company is also involved in research, development, production, sales and agency of laser and other optoelectronic medical beauty equipment. Revenue is earned from information services fees and reservation fees charged to providers.

SoYoung

Series D in 2017
SoYoung operates an online platform in China that connects users with medical aesthetic service providers, including clinics and plastic surgeons, for discovery, evaluation and online reservations. Based in Beijing, it blends professional content distributed via social media and targeted media channels with a social, user-generated community and an online reservation service. The company is also involved in research, development, production, sales and agency of laser and other optoelectronic medical beauty equipment. Revenue is earned from information services fees and reservation fees charged to providers.

Youjian

Series A in 2017
Youjian is a haircut services platform. They provide hairdressing services along with other hair related services, enabling customers to avoid market distractions and upgrade their haircut experience.

Nattitude

Series A in 2017
Nattitude is a retailer specializing in consumer personal care products, particularly in the amino acid cosmetics sector. The company develops and sells a range of products including amino acid shampoos, cleansing mousse, and shower gels, with a focus on providing high-quality and affordable options for Chinese families. Through its subscription personal care brands, such as Zhiguan, Nattitude aims to deliver healthy and natural personal care solutions to its customers. The company has attracted venture capital investments, reflecting its growth and potential in the evolving market of personal care products in China.

Meiyou

Series E in 2016
Xiamen Meiyou Information Technology Co., Ltd. is the developer of Meiyou, software specially designed for women during their menstrual period. Meiyou provides menstrual period prediction, female health analysis, and individualized tips. It also supports pregnancy mode and provides customized services including beauty, fitness, and good health. Meiyou's ""Her Circle"" feature provides a communication platform for women to discuss topics and help one another. Currently, the estimated number of users for Meiyou's software is 20 million.

meet you

Series E in 2016
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

Meijiabang

Series B in 2016
Meijiabang is a mobile internet company focusing on the beauty industry. They provide e-commerce, online communities, online education, industry recruitment, live broadcast, and other fields, and is committed to the Internet-based transformation of the nail industry's ecological chain. They offer products that are available for shopping online.

Meiyou

Series D in 2015
Xiamen Meiyou Information Technology Co., Ltd. is the developer of Meiyou, software specially designed for women during their menstrual period. Meiyou provides menstrual period prediction, female health analysis, and individualized tips. It also supports pregnancy mode and provides customized services including beauty, fitness, and good health. Meiyou's ""Her Circle"" feature provides a communication platform for women to discuss topics and help one another. Currently, the estimated number of users for Meiyou's software is 20 million.

Meiyaapp

Angel Round in 2015
Meiyaapp is a beauty application that provides video makeup tutorials.

meet you

Series D in 2015
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

The Beast

Series A in 2014
The Beast is a lifestyle retail concept that caters to upper and middle-class Chinese consumers. With 24 physical stores across 11 cities, alongside several e-commerce platforms and a dedicated app, the company provides access to a curated selection of high-quality brands from around the world. Its diverse product range includes home decoration items, fragrances, floral compositions, fashion accessories, cosmetics, tableware, and delicatessen products. The Beast aims to enhance the modern consumer experience by offering luxury products that embody sophistication and style.

Itugo

Series A in 2014
Itugo is a social shopping platform based in Hangzhou, China, that specializes in female branded products. Launched in July 2012, the platform enables women to purchase clothing and accessories while browsing the Internet. Itugo distinguishes itself from other social shopping sites by exclusively offering branded merchandise, creating a unique shopping experience for its users. In addition to facilitating purchases, Itugo encourages female consumers to share their shopping experiences, fostering a community-oriented environment.

Meijiabang

Series A in 2014
Meijiabang is a mobile internet company focusing on the beauty industry. They provide e-commerce, online communities, online education, industry recruitment, live broadcast, and other fields, and is committed to the Internet-based transformation of the nail industry's ecological chain. They offer products that are available for shopping online.

Meiyou

Series C in 2014
Xiamen Meiyou Information Technology Co., Ltd. is the developer of Meiyou, software specially designed for women during their menstrual period. Meiyou provides menstrual period prediction, female health analysis, and individualized tips. It also supports pregnancy mode and provides customized services including beauty, fitness, and good health. Meiyou's ""Her Circle"" feature provides a communication platform for women to discuss topics and help one another. Currently, the estimated number of users for Meiyou's software is 20 million.

meet you

Series C in 2014
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

Meiyou

Series B in 2014
Xiamen Meiyou Information Technology Co., Ltd. is the developer of Meiyou, software specially designed for women during their menstrual period. Meiyou provides menstrual period prediction, female health analysis, and individualized tips. It also supports pregnancy mode and provides customized services including beauty, fitness, and good health. Meiyou's ""Her Circle"" feature provides a communication platform for women to discuss topics and help one another. Currently, the estimated number of users for Meiyou's software is 20 million.

SoYoung

Series A in 2014
SoYoung operates an online platform in China that connects users with medical aesthetic service providers, including clinics and plastic surgeons, for discovery, evaluation and online reservations. Based in Beijing, it blends professional content distributed via social media and targeted media channels with a social, user-generated community and an online reservation service. The company is also involved in research, development, production, sales and agency of laser and other optoelectronic medical beauty equipment. Revenue is earned from information services fees and reservation fees charged to providers.

meet you

Series B in 2014
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

Yoka

Series C in 2013
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.

Hairbobo

Series A in 2012
Hairbobo.com is a web community designed for hair stylists and their clients, providing them with information about the hairdressing industry. Users of Hairbobo.com can upload pictures of their hairstyle designs, search for new hair styles, make appointment with hairdressers, and comment on hairstyles, hair salons or hairdressers. The website also provides a list of popular hairstyles, discount information, and job information.

ihush.com

Series B in 2011
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands. It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.

Yoka

Series B in 2011
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.

Nala

Series A in 2010
NALA is an online cosmetics retailer founded in May 2009 by Liu Yongming, an overseas returnee. The company has grown to employ over 100 people and operates multiple centers, including management, customer service, warehousing, and logistics. NALA sells cosmetics and beauty tools through its own B2C platform and on Taobao, where it has achieved significant recognition by earning five crowns in one year and a gold crown within 18 months. This success has positioned NALA among the top three cosmetics dealers on Taobao and as the leading domestic dealer of Korean cosmetics in a short span. In 2010, the company formed strategic partnerships with notable enterprises, including Albaba, LG Corporation, ITOCHU Corporation, Shiseido, and Proya, enhancing its market presence and ability to facilitate brand entry into the Chinese market.

ihush.com

Series A in 2010
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands. It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.
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