Matrix

Matrix is a San Francisco based venture capital firm founded in 1977 that backs early-stage companies across AI, B2B, consumer, fintech, health tech, and infrastructure. It works with product teams from idea through Series A, offering hands-on support and strategic guidance to help portfolio companies reach scale. The team comprises former founders and operators who bring practical insight to building startups. Matrix operates globally, including Matrix Partners China, which builds long-term relationships with entrepreneurs in China and abroad and invests across sectors and stages. Over its history, Matrix has backed companies that progressed to IPOs or acquisitions, reflecting a focus on durable growth and long-term value creation through close founder collaboration and a global network.

Ben Altshuler

Partner

Timothy Barrows

General Partner

Diana Kimball Berlin

Partner

Phyllis Doherty

Administrative Partner

Paul Ferri

Investor

Past deals in Home Decor

Carrot

Venture Round in 2024
Carote is a well-known brand of home cookware that includes cooking pots, water utensils, and more. The company began by offering OEM services to worldwide companies.

Collov

Seed Round in 2021
Collov is a SaaS company offering a virtual interior design and shopping platform. It leverages artificial intelligence and virtual reality technology to transform homes and provides AI-driven e-commerce solutions for home decoration.

Xiaopangxiong

Series C in 2021
Xiaopangxiong "The little bear" is part of Shanghai Miju Network Technology Co., Ltd., founded by senior home improvement, senior building materials and senior Internet experts. The company's professional service to the landlord, decoration team leader, decoration company, provide decoration, design, auxiliary materials, main materials, and other one-stop building materials procurement, distribution, and after-sales service.

Hok Bee

Series A in 2021
Hok Bee is a furniture company that operates both online and offline, catering to customers across China. It specializes in creating a retail home furnishing pavilion that offers a wide range of products, encompassing multiple categories and styles. With a diverse selection of furniture, the company features 60 series and a global array of high-quality models. Hok Bee aims to provide a convenient and efficient shopping experience, facilitating furniture ordering and delivery services to meet the needs of its clientele.

Xiaopangxiong

Series B in 2019
Xiaopangxiong "The little bear" is part of Shanghai Miju Network Technology Co., Ltd., founded by senior home improvement, senior building materials and senior Internet experts. The company's professional service to the landlord, decoration team leader, decoration company, provide decoration, design, auxiliary materials, main materials, and other one-stop building materials procurement, distribution, and after-sales service.

Xiaopangxiong

Series A in 2018
Xiaopangxiong "The little bear" is part of Shanghai Miju Network Technology Co., Ltd., founded by senior home improvement, senior building materials and senior Internet experts. The company's professional service to the landlord, decoration team leader, decoration company, provide decoration, design, auxiliary materials, main materials, and other one-stop building materials procurement, distribution, and after-sales service.

Kujiale

Series C in 2016
Kujiale operates an online platform specializing in home decoration and furnishing information. Based in Hangzhou, China, it offers tools for creating 3D models, applying textures, and visualizing designs in various formats.

To8to

Series C in 2015
To8to provides services for users to find contractors to renovate and decorate their apartments. The platform currently has nearly 60,000 decoration companies and 700,000 designers from 80 cities in China.

The Beast

Series A in 2014
The Beast is a lifestyle retail concept that caters to upper and middle-class Chinese consumers. With 24 physical stores across 11 cities, alongside several e-commerce platforms and a dedicated app, the company provides access to a curated selection of high-quality brands from around the world. Its diverse product range includes home decoration items, fragrances, floral compositions, fashion accessories, cosmetics, tableware, and delicatessen products. The Beast aims to enhance the modern consumer experience by offering luxury products that embody sophistication and style.

Kujiale

Series B in 2014
Kujiale operates an online platform specializing in home decoration and furnishing information. Based in Hangzhou, China, it offers tools for creating 3D models, applying textures, and visualizing designs in various formats.

To8to

Series B in 2014
To8to provides services for users to find contractors to renovate and decorate their apartments. The platform currently has nearly 60,000 decoration companies and 700,000 designers from 80 cities in China.

To8to

Series A in 2013
To8to provides services for users to find contractors to renovate and decorate their apartments. The platform currently has nearly 60,000 decoration companies and 700,000 designers from 80 cities in China.

Limeroad

Series A in 2012
Limeroad is a technology-driven online marketplace specializing in fashion and lifestyle products. Founded with a passion for unique finds, the company offers a curated selection of clothing, accessories, footwear, watches, and home furnishings for both men and women. Limeroad's platform facilitates convenient shopping with free shipping options, allowing customers to receive their purchases at their convenience.

To8to

Series A in 2011
To8to provides services for users to find contractors to renovate and decorate their apartments. The platform currently has nearly 60,000 decoration companies and 700,000 designers from 80 cities in China.

Gilt Groupe

Series E in 2011
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

Quwan.com

Series B in 2010
Beijing Wanzhe Tianxia Network Technology Co. Ltd. operates Quwan.com, an e-commerce platform that specializes in innovative consumer household products. Founded in November 2008, Quwan.com features a diverse array of products organized into six main categories: home furnishing, decorating, kitchen and bathroom, office, leisure, and fashion. The platform boasts over 5,000 stock keeping units and includes more than 100 brands, with more than 50 original design brands. Quwan.com continually expands its product offerings to meet the evolving needs of consumers. The company's growth has been supported by significant investment rounds, including a notable second round of financing in 2010. By July 2011, the platform had attracted a substantial following, reaching one million fans of its interactive marketing efforts.

Gilt Groupe

Series B in 2010
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

Quwan.com

Series A in 2009
Beijing Wanzhe Tianxia Network Technology Co. Ltd. operates Quwan.com, an e-commerce platform that specializes in innovative consumer household products. Founded in November 2008, Quwan.com features a diverse array of products organized into six main categories: home furnishing, decorating, kitchen and bathroom, office, leisure, and fashion. The platform boasts over 5,000 stock keeping units and includes more than 100 brands, with more than 50 original design brands. Quwan.com continually expands its product offerings to meet the evolving needs of consumers. The company's growth has been supported by significant investment rounds, including a notable second round of financing in 2010. By July 2011, the platform had attracted a substantial following, reaching one million fans of its interactive marketing efforts.

Gilt Groupe

Series B in 2009
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

Gilt Groupe

Series A in 2007
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.
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