MoEngage, Inc. is a technology company that provides a cloud-based user analytics and engagement platform aimed at enhancing customer retention and lifetime value for consumer businesses. Founded in 2014 and headquartered in San Francisco, California, the company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage's platform enables businesses to deliver personalized interactions through multiple channels, such as push notifications, in-app messaging, web push, and SMS, all managed from a single dashboard. With a focus on machine learning, the platform optimizes customer engagement by analyzing user behavior and delivering tailored recommendations. MoEngage also has offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.
Aquto, established in 2012 and based in Boston, Massachusetts, operates as a cloud-based service that facilitates mobile data monetization. It offers a sponsored data platform, enabling mobile network operators to generate revenue from their cellular internet data connectivity. Aquto's platform, which includes applications like Kickbit and MoVE, rewards users with mobile data in exchange for engaging with advertisements, completing tasks, or interacting with sponsored content. This model benefits consumers by providing more affordable internet access, while also serving businesses and advertisers seeking to enhance mobile engagement. As of 2018, Aquto operates as a subsidiary of Mavenir Systems.
Adelphic, Inc. is a company that specializes in developing a mobile and cross-channel programmatic advertising platform aimed at connecting brands with audiences. Founded in 2011 and based in Waltham, Massachusetts, Adelphic offers a self-service software solution that allows non-technical users to manage advertising campaigns effectively. Its platform is designed to facilitate meaningful engagements with consumers across various devices and formats, utilizing real-time bidding capabilities to ensure global reach. Key features of the platform include a campaign management portal, Audience Cube for data segmentation and insights, and predictive performance engine solutions. Adelphic primarily serves agencies, brands, and large media buyers, enabling them to overcome user identification limitations in digital advertising by providing rich, detailed profiles of consumers. As of early 2017, Adelphic operates as a subsidiary of Viant Technology Inc.
AdSame Networks Technology Incorporated is a prominent player in the digital marketing sector, specializing in the development and operation of advanced advertising technology. Founded in 2008 and based in Shanghai, the company has expanded its presence through branch offices in major cities across China, including Beijing and Guangzhou. AdSame operates multiple platforms, including a Demand Side Platform (DSP), a Supply Side Platform (SSP), and a Data Management Platform (DMP), which collectively facilitate efficient ad transactions and audience data integration. Their services encompass a wide range of marketing solutions, such as the Max Brand Ad Network for comprehensive ad management and the AdSame OTV Ad Network for video advertising. Additionally, AdSame provides targeted mobile advertising solutions that leverage user behavior data. The company serves diverse industries, including food and beverage, automotive, beauty care, finance, fashion, IT, and gaming, employing a dedicated team of over 300 professionals to drive innovation and deliver high-quality digital marketing experiences.
ShopAdvisor
Venture Round in 2013
ShopAdvisor is a retail marketing platform that empowers brands, retailers, and shopping malls to enhance mobile and digital shopping experiences for consumers. The platform integrates real-time, contextualized information relating to shoppers, products, and locations, leveraging data analytics to offer personalized shopping experiences that extend from initial discovery to in-store visits. By continuously cataloging millions of data points, ShopAdvisor enables businesses to effectively engage consumers, encouraging them to become loyal and repeat customers. Its technology focuses on proximity marketing, allowing for tailored interactions that drive foot traffic to brick-and-mortar locations.
Adelphic, Inc. is a company that specializes in developing a mobile and cross-channel programmatic advertising platform aimed at connecting brands with audiences. Founded in 2011 and based in Waltham, Massachusetts, Adelphic offers a self-service software solution that allows non-technical users to manage advertising campaigns effectively. Its platform is designed to facilitate meaningful engagements with consumers across various devices and formats, utilizing real-time bidding capabilities to ensure global reach. Key features of the platform include a campaign management portal, Audience Cube for data segmentation and insights, and predictive performance engine solutions. Adelphic primarily serves agencies, brands, and large media buyers, enabling them to overcome user identification limitations in digital advertising by providing rich, detailed profiles of consumers. As of early 2017, Adelphic operates as a subsidiary of Viant Technology Inc.
Adelphic
Seed Round in 2012
Adelphic, Inc. is a company that specializes in developing a mobile and cross-channel programmatic advertising platform aimed at connecting brands with audiences. Founded in 2011 and based in Waltham, Massachusetts, Adelphic offers a self-service software solution that allows non-technical users to manage advertising campaigns effectively. Its platform is designed to facilitate meaningful engagements with consumers across various devices and formats, utilizing real-time bidding capabilities to ensure global reach. Key features of the platform include a campaign management portal, Audience Cube for data segmentation and insights, and predictive performance engine solutions. Adelphic primarily serves agencies, brands, and large media buyers, enabling them to overcome user identification limitations in digital advertising by providing rich, detailed profiles of consumers. As of early 2017, Adelphic operates as a subsidiary of Viant Technology Inc.
Aquto, established in 2012 and based in Boston, Massachusetts, operates as a cloud-based service that facilitates mobile data monetization. It offers a sponsored data platform, enabling mobile network operators to generate revenue from their cellular internet data connectivity. Aquto's platform, which includes applications like Kickbit and MoVE, rewards users with mobile data in exchange for engaging with advertisements, completing tasks, or interacting with sponsored content. This model benefits consumers by providing more affordable internet access, while also serving businesses and advertisers seeking to enhance mobile engagement. As of 2018, Aquto operates as a subsidiary of Mavenir Systems.
Adelphic
Seed Round in 2011
Adelphic, Inc. is a company that specializes in developing a mobile and cross-channel programmatic advertising platform aimed at connecting brands with audiences. Founded in 2011 and based in Waltham, Massachusetts, Adelphic offers a self-service software solution that allows non-technical users to manage advertising campaigns effectively. Its platform is designed to facilitate meaningful engagements with consumers across various devices and formats, utilizing real-time bidding capabilities to ensure global reach. Key features of the platform include a campaign management portal, Audience Cube for data segmentation and insights, and predictive performance engine solutions. Adelphic primarily serves agencies, brands, and large media buyers, enabling them to overcome user identification limitations in digital advertising by providing rich, detailed profiles of consumers. As of early 2017, Adelphic operates as a subsidiary of Viant Technology Inc.
Umeng+ is a Beijing-based startup providing mobile application analytics solutions.
Umeng+ is focused on providing professional mobile-applied statistics analysis tools, utility components, and promotion services for developers in China. The company has helped many mobile development teams better understand users' needs and individual developers promote their products. Umeng+ currently owns a professional team of more than 90 people who are from IT companies such as Google, Baidu, Sohu, Samsung, etc.
In 2016 Umeng, CNZZ, and Diyuanxin (缔元信) was merged to form Umeng+ (友盟+).
AdSame Networks Technology Incorporated is a prominent player in the digital marketing sector, specializing in the development and operation of advanced advertising technology. Founded in 2008 and based in Shanghai, the company has expanded its presence through branch offices in major cities across China, including Beijing and Guangzhou. AdSame operates multiple platforms, including a Demand Side Platform (DSP), a Supply Side Platform (SSP), and a Data Management Platform (DMP), which collectively facilitate efficient ad transactions and audience data integration. Their services encompass a wide range of marketing solutions, such as the Max Brand Ad Network for comprehensive ad management and the AdSame OTV Ad Network for video advertising. Additionally, AdSame provides targeted mobile advertising solutions that leverage user behavior data. The company serves diverse industries, including food and beverage, automotive, beauty care, finance, fashion, IT, and gaming, employing a dedicated team of over 300 professionals to drive innovation and deliver high-quality digital marketing experiences.
Lang Tao Jin Company
Series A in 2010
Lang Tao Jin Company specializes in developing intelligent systems for targeted advertising. They offer three key products: a user behavior analysis system, an advertising channel monitoring system, and a suite of internet marketing tools. Leveraging advanced data mining, artificial intelligence, information integration, and mobile traffic analysis, Lang Tao Jin's advertisements demonstrate the effectiveness of precise location targeting. The company operates on a performance-based billing model to mitigate advertising risks.
GMobile
Angel Round in 2010
GMobile is a mobile advertising and marketing platform.
ENVIO Networks
Series B in 2008
ENVIO Networks, Inc. is a company that specializes in providing a platform for social marketing of mobile content. Its envIOWorks platform creates an interactive experience for users across mobile and social networks, facilitating content discovery and enhancing the utilization of premium mobile content. Additionally, the company designs and develops wireless messaging and content management solutions, positioning itself at the intersection of mobile technology and social engagement. Through its innovative offerings, ENVIO Networks aims to improve user interaction and content accessibility in the mobile space.