Matrix Partners

Matrix Partners is a venture capital firm founded in 1977 and based in San Francisco that backs early-stage and Series A technology companies across sectors such as artificial intelligence, B2B software, consumer technology, fintech, health tech, infrastructure, and semiconductors. The firm emphasizes practical, founder-centered collaboration, often supporting concepts from idea stage through Series A and taking board seats to help portfolio companies scale. It operates globally, including Matrix Partners China, which focuses on long-term relationships with entrepreneurs in China and has a track record of IPOs and strategic exits. The team combines former founders and experienced investors to bring local execution and global perspective. Notable investments span across the technology landscape, reflecting a history of involvement with companies like FedEx, Apple, Oculus, Canva, Zendesk, HubSpot, Postmates, Fivetran, Sila, and GOAT, illustrating the firm’s ability to support companies from early development to scale.

Ben Altshuler

Partner

Timothy Barrows

General Partner

Diana Kimball Berlin

Partner

Matt Brown

Partner

Phyllis Doherty

Administrative Partner

Paul Ferri

Investor

Liza Gurtin

Partner

Patrick Malatack

Partner

Hardi Meybaum

General Partner

Kojo Osei

Partner

StaN Reiss

General Partner

Antonio Rodriguez

General Partner

Paul Sherer

Venture Partner

David Su

Managing Partner

Sun Linghao

Managing Partner

Tong Ti

Vice President

Wan Haoji

Partner

Kevin Xiong

Partner

Past deals in Retail

FLUX Information Technology

Venture Round in 2024
FLUX Information Technology specializes in providing warehouse management and supply chain software solutions. The company is dedicated to research and development, focusing on the implementation of advanced warehouse management systems that enhance operational efficiency and improve inventory accuracy for its clients. Additionally, FLUX offers a cloud-based logistics management platform designed to facilitate cross-border trade by streamlining trade information and processes among key stakeholders. This platform supports various vertical industries, including e-commerce, retail, manufacturing, and third-party logistics, enabling businesses to operate more seamlessly and cost-effectively.

Dianzhuo

Seed Round in 2024
Dianzhuo is a digital retail company that specializes in providing international and imported electrical appliances.

Smartpay

Seed Round in 2024
Smartpay offers a unique buy now, pay later (BNPL) payment solution tailored for Japanese consumers with credit cards. Distinct from traditional BNPL services, Smartpay charges no fees, including sign-up, interest, settlement, or late charges. It features a user-friendly payment process that allows consumers to complete transactions in as little as 10 seconds, facilitating cross-merchant and cross-platform checkout. The payment structure is straightforward, requiring customers to make three equal installments over an eight-week period, eliminating the need for in-person payments at convenience stores or bank transfer fees. By enhancing the consumer payment experience while supporting merchant growth, Smartpay aims to improve overall transaction efficiency in the Japanese market.

Mashgin

Series B in 2022
Mashgin is a California-based developer of AI-driven self-checkout kiosks used in cafeterias, convenience stores, specialty and travel retail. The system uses computer vision, deep learning, and real-time 3D technology to recognize items and handle multiple items in a single scan, speeding up checkout. The kiosks are deployed at hundreds of locations and serve tens of thousands of customers daily.

SpeedBot

Venture Round in 2022
SpeedBot specializes in developing vision-guided intelligent robots for smart factories. It focuses on integrating 3D visual perception and flexible robotic control to enhance robot capabilities in complex scenes across industries like manufacturing, logistics, and retail.

KNOWIN Trend Lab

Venture Round in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

Nebula Brands

Series B in 2021
Nebula Brands is a technology-driven company specializing in the acquisition and consolidation of Amazon sellers and suppliers, particularly those based in China. By leveraging its expertise in mergers and acquisitions, online retail, eCommerce, and branding, Nebula seeks to enhance the value of these businesses within its global e-commerce ecosystem. The firm's approach involves integrating acquired brands into its platform, thereby streamlining operations and improving supply chain management to foster growth and efficiency.

Cyclone Robotics

Series C in 2021
Cyclone Robotics is a Chinese company specializing in the development and sale of artificial intelligence software products known as digital employees. These products are designed to enhance operational efficiency across various industries, including finance, insurance, retail, healthcare, and technology. By providing enterprises with digital labor, Cyclone Robotics helps improve business operations, reduce personnel and system construction costs, and streamline processes. The company holds independent copyrights and intellectual property rights for its software, which has been successfully implemented in notable organizations such as large state-owned banks, foreign home appliance companies, and listed technology firms. Cyclone Robotics is recognized for being a pioneer in delivering industry-specific solutions based on its digital employee technology, earning widespread acclaim from its clients.

KNOWIN Trend Lab

Series A in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

Hok Bee

Series A in 2021
Hok Bee is a furniture company that operates both online and offline, catering to customers across China. It specializes in creating a retail home furnishing pavilion that offers a wide range of products, encompassing multiple categories and styles. With a diverse selection of furniture, the company features 60 series and a global array of high-quality models. Hok Bee aims to provide a convenient and efficient shopping experience, facilitating furniture ordering and delivery services to meet the needs of its clientele.

Zhuizhi Technology

Series A in 2021
Zhuizhi Technology specializes in providing technology services tailored for fast-selling retail companies, focusing on smart retail integrated solutions. The company offers a range of products, including payment access services, mobile management assistant applets, and smart cash registers, all designed to facilitate intelligent management and enhance sales efficiency for retailers. Zhuizhi Technology's expertise encompasses store digitization, optimization of offline to online traffic, precision marketing for members, and improvements in both shopping experiences and store floor efficiency. By addressing the needs of the retail industry through innovative solutions for middle and front desk operations, Zhuizhi Technology supports merchants in managing their businesses effectively.

Nebula Brands

Series A in 2021
Nebula Brands is a technology-driven company specializing in the acquisition and consolidation of Amazon sellers and suppliers, particularly those based in China. By leveraging its expertise in mergers and acquisitions, online retail, eCommerce, and branding, Nebula seeks to enhance the value of these businesses within its global e-commerce ecosystem. The firm's approach involves integrating acquired brands into its platform, thereby streamlining operations and improving supply chain management to foster growth and efficiency.

WeCook Seafood

Series C in 2020
WeCook Seafood operates as a China-based seafood supply chain company focused on live and fresh seafood, offering warehousing, packaging, and logistics to wholesalers and consumers through a broad network of e-commerce platforms and merchants. It acts as a professional seafood supply chain partner behind major online channels, including JD.com and Tmall, and serves a wide range of partners such as community group purchases and WeChat sellers, enabling access to fresh seafood at reduced cost and with improved efficiency. By coordinating sourcing, cold storage, and distribution, the company aims to deliver reliable, scalable supply to markets across online marketplaces and offline channels.

Zihaiguo

Series C in 2020
Zihaiguo is a developer and retailer specializing in self-heating hot pots, which provide a modern twist on traditional hot pot dining. Utilizing advanced FD aerospace freeze-drying technology and packaging in aluminum foil lunch boxes, Zihaiguo delivers convenient and flavorful meal options. The company aims to enhance the dining experience by allowing customers to enjoy delicious hot pot meals with minimal preparation time, enabling them to focus more on their leisure activities. Through its innovative products, Zihaiguo caters to the growing demand for quick and easy meal solutions.

Xingyun Group

Series C in 2020
Xingyun Group specializes in transforming the digital supply chain for consumer goods, offering comprehensive Direct-to-Consumer (DTC) services. The company employs whole-process SaaS tools to enhance the global commodity trade environment. Its Management Middle-end System Services Engine integrates industrial ecological resources, facilitating cost reduction and efficiency improvements through data utilization. Xingyun Group supports overseas consumer brands in entering the Chinese market while assisting Chinese brands in their global expansion efforts. The platform boasts nearly 160 cooperative and self-operated warehouses across 72 countries and one region, catering to over 350,000 online and offline retailers in China. Its product offerings include maternal and child supplies, beauty care, healthcare, digital products, clothing, and shoes, ensuring reliable and cost-effective purchasing solutions for domestic retailers.

Salsify

Series E in 2020
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides a comprehensive platform known as Commerce Experience Management (CommerceXM), which integrates Product Experience Management tools—including Product Information Management (PIM), Digital Asset Management (DAM), and an Experience Builder—with essential commerce functionalities. This platform is designed to facilitate sales across various channels, including retailers, distributors, marketplaces, social commerce, and direct-to-consumer (D2C) sites. By offering these tools, Salsify aims to enhance brand visibility and performance on digital shelves, helping businesses optimize their product presentation and inventory management to drive online sales effectively.

Cyclone Robotics

Series B in 2020
Cyclone Robotics is a Chinese company specializing in the development and sale of artificial intelligence software products known as digital employees. These products are designed to enhance operational efficiency across various industries, including finance, insurance, retail, healthcare, and technology. By providing enterprises with digital labor, Cyclone Robotics helps improve business operations, reduce personnel and system construction costs, and streamline processes. The company holds independent copyrights and intellectual property rights for its software, which has been successfully implemented in notable organizations such as large state-owned banks, foreign home appliance companies, and listed technology firms. Cyclone Robotics is recognized for being a pioneer in delivering industry-specific solutions based on its digital employee technology, earning widespread acclaim from its clients.

Moody

Series A in 2020
Moody is a developer of disposable colored contact lenses that focuses on producing quality beauty accessories. The company's products are characterized by their appealing branding and hygienic packaging, ensuring a safe experience for users. Moody aims to provide consumers with a variety of color contact lens options, enhancing their aesthetic choices while maintaining high standards of quality.

Zihaiguo

Series B in 2020
Zihaiguo is a developer and retailer specializing in self-heating hot pots, which provide a modern twist on traditional hot pot dining. Utilizing advanced FD aerospace freeze-drying technology and packaging in aluminum foil lunch boxes, Zihaiguo delivers convenient and flavorful meal options. The company aims to enhance the dining experience by allowing customers to enjoy delicious hot pot meals with minimal preparation time, enabling them to focus more on their leisure activities. Through its innovative products, Zihaiguo caters to the growing demand for quick and easy meal solutions.

Zhuizhi Technology

Seed Round in 2020
Zhuizhi Technology specializes in providing technology services tailored for fast-selling retail companies, focusing on smart retail integrated solutions. The company offers a range of products, including payment access services, mobile management assistant applets, and smart cash registers, all designed to facilitate intelligent management and enhance sales efficiency for retailers. Zhuizhi Technology's expertise encompasses store digitization, optimization of offline to online traffic, precision marketing for members, and improvements in both shopping experiences and store floor efficiency. By addressing the needs of the retail industry through innovative solutions for middle and front desk operations, Zhuizhi Technology supports merchants in managing their businesses effectively.

Yesmro

Series A in 2020
Yesmro, also known as Yimai Gongpin, is a retailer focused on providing small-business automation parts and industrial supplies. The company operates an e-commerce platform that caters to small- to medium-sized enterprises by offering a wide range of products, including electrical accessories, wires and cables, and industrial control components. Yesmro aims to make the procurement of industrial goods easier and more affordable for small businesses by leveraging technology and data-driven solutions. This commitment enables a broad spectrum of enterprises engaged in technological development to access essential industrial products conveniently and at a lower cost.

KK Group

Series D in 2019
KK Group operates an online-to-offline marketplace for imported products in China. The company specializes in sourcing a diverse range of items, including snacks, personal care products, makeup, home furnishings, stationery, and other goods from well-known international brands. By utilizing both physical stores and online e-commerce platforms, KK Group offers consumers direct access to premium imported products, allowing shoppers to conveniently purchase items through their mobile devices. This innovative approach bridges the gap between online shopping and physical retail, enhancing the consumer experience in accessing high-quality goods from around the world.

Plum

Series B in 2019
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.

Smart Fabric Technology

Series C in 2019
Smart Fabric Technology is an innovative enterprise that transforms the textile production and trade process through a cloud-based ERP system. By leveraging the Internet of Things, Smart Fabric connects various stakeholders in the textile supply chain, including garment factories, spinning mills, and dyeing facilities, to streamline operations from customer orders to fabric production. The company focuses on providing intelligent, data-driven manufacturing solutions that enhance efficiency and enable textile manufacturers to digitize their production workflows. By integrating advanced technology into the manufacturing process, Smart Fabric facilitates better management of supply chain demands and enhances collaboration among suppliers, manufacturers, and factories, positioning itself as a leader in smart manufacturing within the textile industry.

Yesmro

Series A in 2019
Yesmro, also known as Yimai Gongpin, is a retailer focused on providing small-business automation parts and industrial supplies. The company operates an e-commerce platform that caters to small- to medium-sized enterprises by offering a wide range of products, including electrical accessories, wires and cables, and industrial control components. Yesmro aims to make the procurement of industrial goods easier and more affordable for small businesses by leveraging technology and data-driven solutions. This commitment enables a broad spectrum of enterprises engaged in technological development to access essential industrial products conveniently and at a lower cost.

Pulshion

Seed Round in 2019
Pulshion is a Shanghai-based company founded in 2018 that operates an online supply chain service platform tailored for clothing retailers. The platform enhances operational productivity and inventory management by offering efficient supply chain management and information services. Additionally, Pulshion has developed a smart fitting mirror, enabling customers to virtually try on various garments quickly and easily. The company aims to address the evolving needs of the clothing retail market in China, where consumer habits are rapidly changing, driven by a younger generation and increasing demand for diverse products. This shift, along with the rise of new marketing channels such as short videos and live broadcasts, presents both opportunities and challenges for small to medium-sized clothing stores.

Xingyun Group

Series B in 2019
Xingyun Group specializes in transforming the digital supply chain for consumer goods, offering comprehensive Direct-to-Consumer (DTC) services. The company employs whole-process SaaS tools to enhance the global commodity trade environment. Its Management Middle-end System Services Engine integrates industrial ecological resources, facilitating cost reduction and efficiency improvements through data utilization. Xingyun Group supports overseas consumer brands in entering the Chinese market while assisting Chinese brands in their global expansion efforts. The platform boasts nearly 160 cooperative and self-operated warehouses across 72 countries and one region, catering to over 350,000 online and offline retailers in China. Its product offerings include maternal and child supplies, beauty care, healthcare, digital products, clothing, and shoes, ensuring reliable and cost-effective purchasing solutions for domestic retailers.

Xyb2b

Series B in 2019
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Qingmai

Venture Round in 2019
Qingmai business covers freshwater retail, community group purchase, and freshwater supply chain. Since the opening of the first brand retail store, it has successively opened up markets in Jiangsu, Zhejiang and Anhui, relying on a strong supply chain system, perfecting independent information technology systems, healthy and high-quality fresh products, and strictly maintaining customer-first service.

Qiancang Technology

Series A in 2019
Wuhan Qiancang Technology Co., Ltd. operates an e-commerce platform specializing in the retail of a wide range of food products, including vegetables, meat, seafood, and seasonal items. The company's offerings encompass eggs, beef, lamb, pork, chicken, duck, steak, and various grains and condiments. Positioned as a mobile instant delivery service, Qiancang Technology aims to deliver products within 30 minutes, enhancing convenience for consumers. The platform also provides beverages, snacks, and everyday necessities. By focusing on efficient warehousing, distribution, and stringent food safety controls, Qiancang Technology seeks to create a sustainable online retail experience that meets the evolving needs of its customers. The company is headquartered in Wuhan, China.

Jijixian

Series A in 2019
Jijixian is a fresh produce e-commerce and delivery service provider based in Wuhan, China. The company specializes in offering a wide range of grocery products, including fruits, vegetables, meat, eggs, seafood, grains, and seasonings. Jijixian is known for its efficient logistics, featuring a 30-minute fast delivery service that caters to the needs of consumers looking for convenient access to fresh food. Through its platform, Jijixian aims to enhance the shopping experience for customers seeking quality produce delivered directly to their doorstep.

Gemii

Series C in 2019
Gemii is a provider of innovative retail services that leverages the official WeChat platform to support small businesses. The company offers enterprise WeChat management tools, agent operation assistance, and private domain marketing promotion, all designed to enhance operational efficiency and broaden customer reach for its clients. Gemii emphasizes ecological co-construction and collaborative efforts, engaging closely with government entities, industry experts, hospitals, associations, and other stakeholders. By fostering a cooperative ecosystem, Gemii actively invests in digital services that drive growth and innovation in the retail sector.

Yishou

Series B in 2019
Yishou.com is a fast fashion women's sourcing platform. It will increase the supply chain efficiency by integrating the hot-selling styles of the national first-level women's wholesale market through the purchase of buyers and time-limited flashing. In the mobile phone side, you can complete the purchase of the goods, support one get the goods, the price is 30% cheaper than the wholesale market.

KK Group

Series C in 2019
KK Group operates an online-to-offline marketplace for imported products in China. The company specializes in sourcing a diverse range of items, including snacks, personal care products, makeup, home furnishings, stationery, and other goods from well-known international brands. By utilizing both physical stores and online e-commerce platforms, KK Group offers consumers direct access to premium imported products, allowing shoppers to conveniently purchase items through their mobile devices. This innovative approach bridges the gap between online shopping and physical retail, enhancing the consumer experience in accessing high-quality goods from around the world.

Hunliji

Series D in 2019
Hunliji is a wedding planner application designed to assist couples in China with the planning and organization of their weddings. The platform offers a comprehensive range of services, including wedding venue booking, photography, video shooting, and online sales of wedding-related products such as candies, jewelry, and dresses. By centralizing various aspects of the wedding market supply chain, Hunliji simplifies the wedding preparation process, allowing users to create their ideal wedding experience efficiently.

Donde Search

Series A in 2019
Donde is transforming the online shopping experience by using its award winning AI, Computer Vision, and Natural Language Processing technology to help E-commerce sites mimic the way their customers think about products. By integrating Donde’s technology, retailers are able to react faster to trends, reduce operational overhead, shorten the purchase time and improve the user experience. Donde’s SaaS platform is being used by the biggest e-commerce companies in the world to provide intuitive visual discovery based on the product visual features - rather than words. Based in NY and TLV with an amazing team, experts in Cloud and AI technology with deep expertise in Retail. The company is backed by a phenomenal network of advisors and investors such as Waze CEO, Mobileye's first investor, CNN founder and Ali Express Co-founder.

Xyb2b

Series B in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Xingyun Group

Series B in 2018
Xingyun Group specializes in transforming the digital supply chain for consumer goods, offering comprehensive Direct-to-Consumer (DTC) services. The company employs whole-process SaaS tools to enhance the global commodity trade environment. Its Management Middle-end System Services Engine integrates industrial ecological resources, facilitating cost reduction and efficiency improvements through data utilization. Xingyun Group supports overseas consumer brands in entering the Chinese market while assisting Chinese brands in their global expansion efforts. The platform boasts nearly 160 cooperative and self-operated warehouses across 72 countries and one region, catering to over 350,000 online and offline retailers in China. Its product offerings include maternal and child supplies, beauty care, healthcare, digital products, clothing, and shoes, ensuring reliable and cost-effective purchasing solutions for domestic retailers.

Xiaoqule

Series A in 2018
Xiaoqule is a community-focused e-commerce platform headquartered in Hangzhou, China, and operates as a subsidiary of Zhejiang Gejia Network Technology Co., Ltd. The company connects local businesses with consumers, enabling the provision of cost-effective products and services tailored to community needs. Through its platform, users can order a variety of items, including seasonal fruits, vegetables, and imported snacks, while also benefiting from group ordering options. Xiaoqule emphasizes convenience by shortening transportation times and ensuring the quality of goods. Additionally, the platform offers logistical support, encompassing transportation, technology, marketing, and customer service, thereby facilitating interactions within the community and enhancing the overall shopping experience.

PayRange

Convertible Note in 2018
PayRange provides end-to-end IoT payment solutions for vending, laundry, amusement, parking and other unattended machines. It offers a retrofit device called BluKey that installs in a machine to enable mobile payments via Bluetooth from a consumer’s smartphone, paired with a free app and a back-end service. The platform is designed for easy installation and relies on a PCI-compliant payment provider, allowing operators to accept mobile payments cost-effectively while delivering a convenient experience for users.

Liushanmen

Series A in 2018
Liushanmen, headquartered in Beijing, China, is a logistics technology company that specializes in high-quality internet food delivery services. The company focuses primarily on take-out food while also incorporating offline shops as a supplementary aspect of its business model. Liushanmen aims to enhance its offerings by utilizing a Central Kitchen to consolidate various food products, which are then delivered to customers. To strengthen its market presence, the company plans to establish its first Experience Centers in locations such as UIBE, Chao Yang University Town, and Z-Innoway, targeting the white-collar demographic in these areas.

Myra

Venture Round in 2018
Myra is a Bangalore-based company that focuses on delivering medicines and healthcare products directly to customers' doorsteps. It operates its own warehouses to ensure the quality of the products offered, which include not only medicines but also baby-care, dental, and hygiene items. Through its user-friendly mobile app, available on both Android and iOS platforms, Myra provides fast access to these products with delivery typically within an hour. The app also features order tracking and management capabilities, allowing customers to conveniently manage their purchases. Myra aims to enhance the healthcare experience by making essential products accessible without burdening customers financially.

Salsify

Series D in 2018
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides a comprehensive platform known as Commerce Experience Management (CommerceXM), which integrates Product Experience Management tools—including Product Information Management (PIM), Digital Asset Management (DAM), and an Experience Builder—with essential commerce functionalities. This platform is designed to facilitate sales across various channels, including retailers, distributors, marketplaces, social commerce, and direct-to-consumer (D2C) sites. By offering these tools, Salsify aims to enhance brand visibility and performance on digital shelves, helping businesses optimize their product presentation and inventory management to drive online sales effectively.

Zhongxuegao

Seed Round in 2018
Zhongxuegao is a Chinese ice cream brand. Zhong Xuegao is taking the route of high-end Chinese-style ice cream. Zhong Xuegao has made many innovative attempts in the expression of flavors in different regions, including light/special milk, velvet cocoa, and Ireland Ice cream products with different flavors such as aged cheese, hand-cooked jasmine, and wine-stuffed roses. Zhong Xuegao also launched a series of themed joint products with Luzhou Laojiao , Naixue's Tea, Wufangzhai, Hema, Wahaha AD calcium milk and other brands. Zhong Xuegao’s offline business has been in operation for a long time, and the brand began to deploy offline channels in the first year of its establishment, and has now opened more than 20 offline stores.

Nattitude

Series B in 2018
Nattitude is a retailer specializing in consumer personal care products, particularly in the amino acid cosmetics sector. The company develops and sells a range of products including amino acid shampoos, cleansing mousse, and shower gels, with a focus on providing high-quality and affordable options for Chinese families. Through its subscription personal care brands, such as Zhiguan, Nattitude aims to deliver healthy and natural personal care solutions to its customers. The company has attracted venture capital investments, reflecting its growth and potential in the evolving market of personal care products in China.

3721zh.com

Angel Round in 2018
3721zh.com provides marketing empowerment for merchants and builds a conversion mall platform as the basis, covering all SaaS and member e-commerce, commodity supply chain and contract fulfillment, private domain traffic construction and agent operation services, API interfaces, and fine operation. They offer solutions to empower industries such as catering, property management, the beauty industry, hotels, foot baths, tea houses, education and training, and retail chains.

KK Group

Series B in 2018
KK Group operates an online-to-offline marketplace for imported products in China. The company specializes in sourcing a diverse range of items, including snacks, personal care products, makeup, home furnishings, stationery, and other goods from well-known international brands. By utilizing both physical stores and online e-commerce platforms, KK Group offers consumers direct access to premium imported products, allowing shoppers to conveniently purchase items through their mobile devices. This innovative approach bridges the gap between online shopping and physical retail, enhancing the consumer experience in accessing high-quality goods from around the world.

Hunliji

Series C in 2018
Hunliji is a wedding planner application designed to assist couples in China with the planning and organization of their weddings. The platform offers a comprehensive range of services, including wedding venue booking, photography, video shooting, and online sales of wedding-related products such as candies, jewelry, and dresses. By centralizing various aspects of the wedding market supply chain, Hunliji simplifies the wedding preparation process, allowing users to create their ideal wedding experience efficiently.

Jizhicar.com

Series C in 2018
Jizhicar combines automobiles, the Internet, and finance, and researches and develops through technological innovation. It focuses on auto financial services. They offer online trading, offline service center, vehicle quality inspection and certification for second-hand cars, and more.

GOAT Group

Series C in 2018
GOAT Group operates as a global marketplace for authentic sneakers, apparel, and accessories. Founded in 2015, it offers products from over 350 brands through its platforms GOAT and Flight Club, with thirteen physical locations serving 170 international markets.

Hot & Hot

Series B in 2018
Hot & Hot is one of the fastest growing on-demand food providers in China. The Company is the dominant leader in online crawfish retailer with over 50% market share in Beijing. With its proprietary supply chain technology, it is currently transforming the traditional restaurant business into a consumer centric online retail brand.

Smart Fabric Technology

Series B in 2018
Smart Fabric Technology is an innovative enterprise that transforms the textile production and trade process through a cloud-based ERP system. By leveraging the Internet of Things, Smart Fabric connects various stakeholders in the textile supply chain, including garment factories, spinning mills, and dyeing facilities, to streamline operations from customer orders to fabric production. The company focuses on providing intelligent, data-driven manufacturing solutions that enhance efficiency and enable textile manufacturers to digitize their production workflows. By integrating advanced technology into the manufacturing process, Smart Fabric facilitates better management of supply chain demands and enhances collaboration among suppliers, manufacturers, and factories, positioning itself as a leader in smart manufacturing within the textile industry.

PayRange

Venture Round in 2017
PayRange provides end-to-end IoT payment solutions for vending, laundry, amusement, parking and other unattended machines. It offers a retrofit device called BluKey that installs in a machine to enable mobile payments via Bluetooth from a consumer’s smartphone, paired with a free app and a back-end service. The platform is designed for easy installation and relies on a PCI-compliant payment provider, allowing operators to accept mobile payments cost-effectively while delivering a convenient experience for users.

Mashgin

Series A in 2017
Mashgin is a California-based developer of AI-driven self-checkout kiosks used in cafeterias, convenience stores, specialty and travel retail. The system uses computer vision, deep learning, and real-time 3D technology to recognize items and handle multiple items in a single scan, speeding up checkout. The kiosks are deployed at hundreds of locations and serve tens of thousands of customers daily.

Meiweishenghuo (Delicious Life)

Series A in 2017
Meiweishenghuo, also known as Delicious Life, is a Beijing-based company that specializes in the manufacturing and operation of smart vending machines across urban centers in China. Founded by a former manager from Meituan-Dianping, the company provides a checkout-free shopping experience that enables customers to purchase fresh produce, including lunchboxes, fruits, salads, snacks, and beverages, by simply scanning a QR code. Meiweishenghuo collaborates with leading merchants to ensure high-quality offerings, utilizing full cold-chain distribution to maintain the freshness and preservation of its products. The company is focused on establishing the largest offline platform for intelligent vending machines in China, making fine food easily accessible to consumers.

Plum

Series A in 2017
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.

Seven Koalas

Series A in 2017
Seven Koalas is a checkout-free convenience store operator that places snack bars in offices. Seven Koalas was founded this April in Beijing. It places snack bars with chips, instant noodles and drinks in offices.

Xingtang miniKTV

Series A in 2017
Xingtang miniKTV operates self-serve karaoke boxes in China, aiming to transform the traditional karaoke experience. Founded by a team from Baidu Inc., it is a pioneering start-up in this sector and has attracted significant financing. The company's automated karaoke boxes are strategically located in shopping malls, enabling easy access for consumers. Each box features mobile payment options and WeChat integration, catering to the preferences of young Chinese users who are eager to explore new entertainment options. The management envisions the potential for approximately 500,000 miniKTV boxes to be deployed across major Chinese cities, highlighting the significant growth opportunities within this market.

Nattitude

Series A in 2017
Nattitude is a retailer specializing in consumer personal care products, particularly in the amino acid cosmetics sector. The company develops and sells a range of products including amino acid shampoos, cleansing mousse, and shower gels, with a focus on providing high-quality and affordable options for Chinese families. Through its subscription personal care brands, such as Zhiguan, Nattitude aims to deliver healthy and natural personal care solutions to its customers. The company has attracted venture capital investments, reflecting its growth and potential in the evolving market of personal care products in China.

GOAT Group

Series B in 2017
GOAT Group operates as a global marketplace for authentic sneakers, apparel, and accessories. Founded in 2015, it offers products from over 350 brands through its platforms GOAT and Flight Club, with thirteen physical locations serving 170 international markets.

Salsify

Series C in 2017
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides a comprehensive platform known as Commerce Experience Management (CommerceXM), which integrates Product Experience Management tools—including Product Information Management (PIM), Digital Asset Management (DAM), and an Experience Builder—with essential commerce functionalities. This platform is designed to facilitate sales across various channels, including retailers, distributors, marketplaces, social commerce, and direct-to-consumer (D2C) sites. By offering these tools, Salsify aims to enhance brand visibility and performance on digital shelves, helping businesses optimize their product presentation and inventory management to drive online sales effectively.

Yishou

Series A in 2017
Yishou.com is a fast fashion women's sourcing platform. It will increase the supply chain efficiency by integrating the hot-selling styles of the national first-level women's wholesale market through the purchase of buyers and time-limited flashing. In the mobile phone side, you can complete the purchase of the goods, support one get the goods, the price is 30% cheaper than the wholesale market.

GOAT Group

Series A in 2016
GOAT Group operates as a global marketplace for authentic sneakers, apparel, and accessories. Founded in 2015, it offers products from over 350 brands through its platforms GOAT and Flight Club, with thirteen physical locations serving 170 international markets.

Quri

Series C in 2015
Quri Inc., established in 2009 and headquartered in San Francisco, specializes in providing real-time retail intelligence to brands and retailers. Its cloud-based analytics application, Performance Driven Merchandising, delivers actionable data by deploying a nationwide network of on-demand secret shoppers who monitor product performance and promotions across over 150,000 retail locations in the U.S. This enables businesses to optimize their merchandising strategies, maximize sales, and enhance profitability at the store level. As of January 2018, Quri operates as a subsidiary of Trax Technology Solutions Pte Ltd.

Hunliji

Series B in 2015
Hunliji is a wedding planner application designed to assist couples in China with the planning and organization of their weddings. The platform offers a comprehensive range of services, including wedding venue booking, photography, video shooting, and online sales of wedding-related products such as candies, jewelry, and dresses. By centralizing various aspects of the wedding market supply chain, Hunliji simplifies the wedding preparation process, allowing users to create their ideal wedding experience efficiently.

Salsify

Series B in 2015
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides a comprehensive platform known as Commerce Experience Management (CommerceXM), which integrates Product Experience Management tools—including Product Information Management (PIM), Digital Asset Management (DAM), and an Experience Builder—with essential commerce functionalities. This platform is designed to facilitate sales across various channels, including retailers, distributors, marketplaces, social commerce, and direct-to-consumer (D2C) sites. By offering these tools, Salsify aims to enhance brand visibility and performance on digital shelves, helping businesses optimize their product presentation and inventory management to drive online sales effectively.

Housejoy

Series A in 2015
Housejoy is an online platform that connects homeowners with local service providers for various household needs, including electricians, plumbers, home cleaning, beauty services, and computer repair. The platform allows users to easily browse and book trusted professionals, simplifying the process of hiring qualified technicians for construction and maintenance tasks. By offering a user-friendly interface and a focus on quality service, Housejoy aims to enhance the customer experience for those seeking reliable and accessible solutions for their home-related issues.

PayRange

Series A in 2015
PayRange provides end-to-end IoT payment solutions for vending, laundry, amusement, parking and other unattended machines. It offers a retrofit device called BluKey that installs in a machine to enable mobile payments via Bluetooth from a consumer’s smartphone, paired with a free app and a back-end service. The platform is designed for easy installation and relies on a PCI-compliant payment provider, allowing operators to accept mobile payments cost-effectively while delivering a convenient experience for users.

Postmates

Series C in 2015
Postmates Inc. is an on-demand food and grocery delivery platform based in San Francisco, California. Founded in 2011, the company connects customers with local couriers to facilitate the delivery of products from a wide range of stores and restaurants across the United States. With access to over 600,000 merchants, including exclusive offerings, Postmates enables users to discover, order, and track groceries, alcohol, and meals with ease. The platform is particularly prominent in Los Angeles and covers 80% of U.S. households, serving customers in all 50 states. Additionally, Postmates offers a subscription service, Postmates Unlimited, which provides free delivery from all participating merchants, enhancing the convenience of its service.

Eqingdan

Angel Round in 2015
Eqingdan, known as "The List," operates an online platform that serves as a lifestyle product guide for the emerging middle class in China. The platform provides users with a comprehensive resource for daily necessities and merchandise information, including product reviews. By leveraging user-generated content, Eqingdan enhances its editorial offerings, allowing for a diverse range of perspectives while maintaining authenticity in its commercial guides. The service is accessible across various platforms, including PC, mobile applications, and WeChat, and has attracted millions of users, reflecting its rapid growth and strong engagement within its target audience. Eqingdan aims to empower consumers to make informed purchasing decisions, ultimately improving their quality of life.

Shengyi Zhuanjia

Series A in 2014
Shengyi Zhuanjia is a company that specializes in retail store management solutions, offering a suite of services to merchants through a Software as a Service (SaaS) model. The company develops a comprehensive mobile application that enables small business owners to streamline their daily operations by aggregating essential business information into a single platform. Its offerings include tools for cash register management, customer management, inventory control, and logistics management, as well as features for sales analytics, accounting, and strategic planning. By providing these management tools and marketing services, Shengyi Zhuanjia aims to enhance operational efficiency for physical merchants, helping them better navigate the complexities of running a retail business.

Metao.com

Series B in 2014
Metao.com is an online retailer specializing in cross-border e-commerce, headquartered in Beijing. It offers a platform for Chinese consumers to purchase high-quality, internationally-branded products directly from overseas suppliers. With over 10,000 commodities sourced from nearly 100 foreign brands through dozens of suppliers, Metao.com provides real-time pricing updates based on current exchange rates and supports RMB payment via PayPal. The company prioritizes secure and efficient logistics to ensure a convenient and affordable shopping experience for its users.

The Beast

Series A in 2014
The Beast is a lifestyle retail concept that caters to upper and middle-class Chinese consumers. With 24 physical stores across 11 cities, alongside several e-commerce platforms and a dedicated app, the company provides access to a curated selection of high-quality brands from around the world. Its diverse product range includes home decoration items, fragrances, floral compositions, fashion accessories, cosmetics, tableware, and delicatessen products. The Beast aims to enhance the modern consumer experience by offering luxury products that embody sophistication and style.

Itugo

Series A in 2014
Itugo is a social shopping platform based in Hangzhou, China, that specializes in female branded products. Launched in July 2012, the platform enables women to purchase clothing and accessories while browsing the Internet. Itugo distinguishes itself from other social shopping sites by exclusively offering branded merchandise, creating a unique shopping experience for its users. In addition to facilitating purchases, Itugo encourages female consumers to share their shopping experiences, fostering a community-oriented environment.

TechStyle Fashion Group

Series D in 2014
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.

Meiwei Buyongdeng

Series A in 2014
Meiwei Buyongdeng is a professional smart food service providers. Through B-side SaaS services and C-side products, solve the restaurant's efficiency, management, marketing, cost and customer dining experience and other issues. In 2017, Meiwei Buyongdeng provides integrated solutions for smart food and beverage services for nearly 100,000 restaurants. At the same time, it provided a high-quality catering service experience for nearly 1 billion consumers. At present, yummy has already connected the restaurant service with consumers through the nationwide sales service network. Based on 2017, the 2018 delicious delicacy will start from the aspects of compacting product base and optimizing service experience and build a new ecology of smart food and beverage with partners.

Metao.com

Series A in 2014
Metao.com is an online retailer specializing in cross-border e-commerce, headquartered in Beijing. It offers a platform for Chinese consumers to purchase high-quality, internationally-branded products directly from overseas suppliers. With over 10,000 commodities sourced from nearly 100 foreign brands through dozens of suppliers, Metao.com provides real-time pricing updates based on current exchange rates and supports RMB payment via PayPal. The company prioritizes secure and efficient logistics to ensure a convenient and affordable shopping experience for its users.

Postmates

Series B in 2014
Postmates Inc. is an on-demand food and grocery delivery platform based in San Francisco, California. Founded in 2011, the company connects customers with local couriers to facilitate the delivery of products from a wide range of stores and restaurants across the United States. With access to over 600,000 merchants, including exclusive offerings, Postmates enables users to discover, order, and track groceries, alcohol, and meals with ease. The platform is particularly prominent in Los Angeles and covers 80% of U.S. households, serving customers in all 50 states. Additionally, Postmates offers a subscription service, Postmates Unlimited, which provides free delivery from all participating merchants, enhancing the convenience of its service.

RT Map

Series A in 2013
RT Map is leading provider of technology for indoor positioning and navigation for Shopping Malls & Airport.

Quri

Series B in 2013
Quri Inc., established in 2009 and headquartered in San Francisco, specializes in providing real-time retail intelligence to brands and retailers. Its cloud-based analytics application, Performance Driven Merchandising, delivers actionable data by deploying a nationwide network of on-demand secret shoppers who monitor product performance and promotions across over 150,000 retail locations in the U.S. This enables businesses to optimize their merchandising strategies, maximize sales, and enhance profitability at the store level. As of January 2018, Quri operates as a subsidiary of Trax Technology Solutions Pte Ltd.

TechStyle Fashion Group

Series C in 2013
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.

Salsify

Series A in 2013
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides a comprehensive platform known as Commerce Experience Management (CommerceXM), which integrates Product Experience Management tools—including Product Information Management (PIM), Digital Asset Management (DAM), and an Experience Builder—with essential commerce functionalities. This platform is designed to facilitate sales across various channels, including retailers, distributors, marketplaces, social commerce, and direct-to-consumer (D2C) sites. By offering these tools, Salsify aims to enhance brand visibility and performance on digital shelves, helping businesses optimize their product presentation and inventory management to drive online sales effectively.

ShopAdvisor

Venture Round in 2013
ShopAdvisor is a retail marketing platform that empowers brands, retailers, and shopping malls to enhance mobile and digital shopping experiences for consumers. The platform integrates real-time, contextualized information relating to shoppers, products, and locations, leveraging data analytics to offer personalized shopping experiences that extend from initial discovery to in-store visits. By continuously cataloging millions of data points, ShopAdvisor enables businesses to effectively engage consumers, encouraging them to become loyal and repeat customers. Its technology focuses on proximity marketing, allowing for tailored interactions that drive foot traffic to brick-and-mortar locations.

Limeroad

Series A in 2012
Limeroad is a technology-driven online marketplace specializing in fashion and lifestyle products. Founded with a passion for unique finds, the company offers a curated selection of clothing, accessories, footwear, watches, and home furnishings for both men and women. Limeroad's platform facilitates convenient shopping with free shipping options, allowing customers to receive their purchases at their convenience.

TechStyle Fashion Group

Series B in 2012
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.

Xiaomi

Series C in 2012
Xiaomi Corporation is an Internet company that provides hardware, software, and Internet services globally. It operates through segments including Smartphones, IoT and Lifestyle Products, and Internet Services. Xiaomi offers a wide range of products such as smartphones, smart TVs, laptops, AI speakers, smart routers, and various IoT devices. The company also provides advertising services and other internet value-added services.

Weidian Group

Venture Round in 2012
Weidian Group is a platform developer that provides e-commerce and social shopping services. The company's platform offers a digital marketplace for WeChat users to shop, allowing businesses to develop SaaS stores and connect with customers. It allows local community stores to sell their products on WeChat/SNS, where vendors may upload product information across many social media channels. It includes functions including product listings, inventory management, payment processing, and customer assistance.

Liebo

Series A in 2012
Liebo is a Chinese designer e-commerce brand that specializes in a diverse range of apparel, emphasizing emotion, movement, and color in its clothing products. Founded in November 2006 by designers Dafeng and Xiaofeng, the company has established itself as an original creative force in the fashion industry. Liebo offers its apparel through online platforms as well as retail stores, catering to a wide audience and enhancing accessibility to its distinctive designs. Headquartered in China, Liebo continues to innovate and expand its presence in the competitive fashion market.

Guanghetang

Series B in 2011
Shanghai Guanghetang Food Co., Ltd. specializes in the processing and distribution of food products, particularly focused on confinement meals and female health care for new mothers. Founded in 2003, the company is headquartered in Shanghai and operates branches in major cities including Beijing, Hangzhou, Chengdu, and Shenzhen. Guanghetang has pioneered the concept of postpartum dietary adjustment through a blend of traditional Chinese medicine and contemporary nutritional science, offering tailored meal kits that support recovery during the critical confinement period following childbirth. The company's products are primarily available through specialty stores in China, underscoring its commitment to enhancing the health and well-being of women during and after pregnancy.

TechStyle Fashion Group

Series A in 2011
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.

ihush.com

Series B in 2011
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands. It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.

Gilt Groupe

Series E in 2011
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

Postmates

Seed Round in 2011
Postmates Inc. is an on-demand food and grocery delivery platform based in San Francisco, California. Founded in 2011, the company connects customers with local couriers to facilitate the delivery of products from a wide range of stores and restaurants across the United States. With access to over 600,000 merchants, including exclusive offerings, Postmates enables users to discover, order, and track groceries, alcohol, and meals with ease. The platform is particularly prominent in Los Angeles and covers 80% of U.S. households, serving customers in all 50 states. Additionally, Postmates offers a subscription service, Postmates Unlimited, which provides free delivery from all participating merchants, enhancing the convenience of its service.

Hers

Series A in 2011
Hers is an online shopping website for women. Hers builds an entry point between Taobao stores for women’s dresses and acts as an exchange platform for women buyers. By April 25, 2009, the simultaneous online users of Hers reached 10,000 with a peak of 10,546 people. There were also over 40,000 posts by users and over 5 million PV per day.

7GeGe

Series B in 2011
7GeGe is an online fashion retail brand that sells clothing, women's shoes, and accessories on a fashion e-commerce platform. They have several fashion labels, including IAIZO, OTHERMIX, OTHERCRAZY, leather, OTHERSIN, and MEYEEKA.

Nala

Series A in 2010
NALA is an online cosmetics retailer founded in May 2009 by Liu Yongming, an overseas returnee. The company has grown to employ over 100 people and operates multiple centers, including management, customer service, warehousing, and logistics. NALA sells cosmetics and beauty tools through its own B2C platform and on Taobao, where it has achieved significant recognition by earning five crowns in one year and a gold crown within 18 months. This success has positioned NALA among the top three cosmetics dealers on Taobao and as the leading domestic dealer of Korean cosmetics in a short span. In 2010, the company formed strategic partnerships with notable enterprises, including Albaba, LG Corporation, ITOCHU Corporation, Shiseido, and Proya, enhancing its market presence and ability to facilitate brand entry into the Chinese market.

Quwan.com

Series B in 2010
Beijing Wanzhe Tianxia Network Technology Co. Ltd. operates Quwan.com, an e-commerce platform that specializes in innovative consumer household products. Founded in November 2008, Quwan.com features a diverse array of products organized into six main categories: home furnishing, decorating, kitchen and bathroom, office, leisure, and fashion. The platform boasts over 5,000 stock keeping units and includes more than 100 brands, with more than 50 original design brands. Quwan.com continually expands its product offerings to meet the evolving needs of consumers. The company's growth has been supported by significant investment rounds, including a notable second round of financing in 2010. By July 2011, the platform had attracted a substantial following, reaching one million fans of its interactive marketing efforts.

ihush.com

Series A in 2010
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands. It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.

Gilt Groupe

Series B in 2010
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

Bonanza

Venture Round in 2010
Bonanza, Inc. operates an online marketplace that facilitates the buying and selling of a diverse range of products, including antiques, clothing, collectibles, jewelry, and home goods. Founded in 2007 and based in Seattle, Washington, the company was initially known as Bonanzle before rebranding in 2010. Bonanza aims to simplify the process of starting an online business by removing the technical barriers typically associated with e-commerce. Its platform allows sellers to publish listings with a single click to major buyer channels at no upfront cost, only charging once sales are made. Additionally, Bonanza offers tools for creating high-quality product images and automatically generates webstores for sellers, enhancing their ability to reach repeat customers. The marketplace has received recognition for its user-friendly interface, having been voted as the best online marketplace for "Ease of Use" in multiple annual seller surveys. Bonanza's mission is to foster entrepreneurship by providing an accessible and efficient platform for sellers.
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