Matrix Partners India

Matrix Partners India Advisors LLP is a private equity and venture capital firm based in Mumbai, with additional offices in Bengaluru and Port Louis. Established in January 2006, the firm specializes in seed to early growth stage investments across a wide range of sectors, including financial technology, healthcare technology, eCommerce, software as a service, and consumer products, among others. It typically invests between INR 1 crore and INR 75 crore, and up to USD 30 million depending on the company's stage of development. Matrix Partners India focuses on fostering long-term relationships with entrepreneurs, helping them build industry-leading companies. The firm has a track record of successful investments, contributing to numerous initial public offerings and profitable mergers and acquisitions.

Siddharth Agarwal

vice_president

Rahul Arora

Associate

Nitisha Bansal

Associate

Rustom Batlivala

Executive Director and CFO

Tarun Bhambra

Associate

Atulya Bhat

Associate

Ayush Chamaria

vice_president

Gautam Chhugani

VP

Divyanshi Chowdhary

Investor

Rahul Chugh

Associate

Sumit Gupta

VP

Akshat Jain

vice_president

Anand Khetan

Associate

Aakash Kumar

Principal

Shilpa Maheshwari

Controller and Director Finance

Sanjot Malhi

Director

Sarthak Malhotra

Senior Associate

Anshul Patel

Analyst

Anish Patil

vice_president

Sudipto Sannigrahi

Principal

Jot Sarup

Associate

Samarth Sethi

Associate

Nikhil Singh

Analyst

Ashwin Suresh

Associate

Vikram Vaidyanathan

Managing Director

Past deals in FMCG

Open Secret

Series B in 2022
Open Secret is currently available in the top 60 offline stores in Mumbai, as well on Amazon through the launchpad program and through its own website. The startup uses nuts and chocolates as the primary ingredients in its cookies, maintaining an equal blend between health and taste.

FarMart

Series B in 2022
FarMart Service Private Limited operates an online marketplace that connects farmers who own agricultural machinery with those who need it, facilitating a pay-per-use model. Founded in 2015 and based in Gurugram, India, the company has developed a mobile app that allows farmers to order and schedule the use of agricultural machinery conveniently. Recognizing that a significant portion of Indian farmers manage small landholdings, which limits their ability to own machinery, FarMart offers a solution that enhances productivity while minimizing costs. This platform not only provides access to the latest agricultural technology but also promotes rural entrepreneurship by enabling farmers to monetize their machinery.

Country Delight

Series D in 2022
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

Captain Fresh

Series C in 2022
Captain Fresh is a freshwater fish and seafood supply chain platform. Captain Fresh is a B2B marketplace leveraging technology to deliver the fastest harvest-to-retail in the industry.

Captain Fresh

Series B in 2021
Captain Fresh is a freshwater fish and seafood supply chain platform. Captain Fresh is a B2B marketplace leveraging technology to deliver the fastest harvest-to-retail in the industry.

FarMart

Series A in 2021
FarMart Service Private Limited operates an online marketplace that connects farmers who own agricultural machinery with those who need it, facilitating a pay-per-use model. Founded in 2015 and based in Gurugram, India, the company has developed a mobile app that allows farmers to order and schedule the use of agricultural machinery conveniently. Recognizing that a significant portion of Indian farmers manage small landholdings, which limits their ability to own machinery, FarMart offers a solution that enhances productivity while minimizing costs. This platform not only provides access to the latest agricultural technology but also promotes rural entrepreneurship by enabling farmers to monetize their machinery.

FarMart

Series A in 2021
FarMart Service Private Limited operates an online marketplace that connects farmers who own agricultural machinery with those who need it, facilitating a pay-per-use model. Founded in 2015 and based in Gurugram, India, the company has developed a mobile app that allows farmers to order and schedule the use of agricultural machinery conveniently. Recognizing that a significant portion of Indian farmers manage small landholdings, which limits their ability to own machinery, FarMart offers a solution that enhances productivity while minimizing costs. This platform not only provides access to the latest agricultural technology but also promotes rural entrepreneurship by enabling farmers to monetize their machinery.

The Whole Truth

Series A in 2021
And Nothing Else manufactures protein bars without added sugar, artificial sweetener, preservative, or flavoring and coloring agent.

Open Secret

Series A in 2021
Open Secret is currently available in the top 60 offline stores in Mumbai, as well on Amazon through the launchpad program and through its own website. The startup uses nuts and chocolates as the primary ingredients in its cookies, maintaining an equal blend between health and taste.

Captain Fresh

Series A in 2021
Captain Fresh is a freshwater fish and seafood supply chain platform. Captain Fresh is a B2B marketplace leveraging technology to deliver the fastest harvest-to-retail in the industry.

Captain Fresh

Seed Round in 2021
Captain Fresh is a freshwater fish and seafood supply chain platform. Captain Fresh is a B2B marketplace leveraging technology to deliver the fastest harvest-to-retail in the industry.

Country Delight

Series C in 2020
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

Foxy

Series A in 2020
Foxy, operated by EkAnek Networks Private Limited, is an e-commerce platform based in Delhi, India, specializing in beauty, grooming, and personal care products. Launched in 2018, Foxy provides a diverse range of beauty products from various brands and features FOXY Live, a service that allows customers to engage with beauty advisors through live streaming. Additionally, the platform offers a White Label FOXY service, enabling brands to establish their own digital presence through customized applications and websites. The company aims to create an ecosystem for modern lifestyle brands, supported by significant funding from top-tier venture capital firms.

Country Delight

Series B in 2020
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

Open Secret

Seed Round in 2019
Open Secret is currently available in the top 60 offline stores in Mumbai, as well on Amazon through the launchpad program and through its own website. The startup uses nuts and chocolates as the primary ingredients in its cookies, maintaining an equal blend between health and taste.

The Whole Truth

Seed Round in 2019
And Nothing Else manufactures protein bars without added sugar, artificial sweetener, preservative, or flavoring and coloring agent.

Chumbak

Series D in 2019
Chumbak Design Private Limited, founded in 2011 and based in Bengaluru, India, specializes in a diverse range of products including apparel, accessories, stationery, home and lifestyle items, and travel souvenirs. The company offers an array of apparel such as T-shirts, bags, and laptop sleeves, alongside stationery items like notebooks and bookmarks. Its home and lifestyle collection features products including handmade soaps, candles, and coffee mugs, while the travel segment includes items like luggage tags and fridge magnets. Chumbak caters to customers through its online platform and physical stores located across various cities in India, as well as in Japan.

Foxy

Seed Round in 2019
Foxy, operated by EkAnek Networks Private Limited, is an e-commerce platform based in Delhi, India, specializing in beauty, grooming, and personal care products. Launched in 2018, Foxy provides a diverse range of beauty products from various brands and features FOXY Live, a service that allows customers to engage with beauty advisors through live streaming. Additionally, the platform offers a White Label FOXY service, enabling brands to establish their own digital presence through customized applications and websites. The company aims to create an ecosystem for modern lifestyle brands, supported by significant funding from top-tier venture capital firms.

Country Delight

Series B in 2019
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

DailyNinja

Series A in 2018
DailyNinja Delivery Services Pvt Ltd. is a Bengaluru-based company that operates a hyper-local delivery platform, launched in 2015, which caters to users' daily needs. The company specializes in the subscription-based delivery of essential items, including fresh milk, curd, eggs, bread, dosa and idly batter, water, and newspapers. By utilizing a mobile application, DailyNinja allows customers to conveniently manage their subscriptions and receive deliveries on a weekly or monthly basis. This service ensures that users receive fresh food items delivered directly to their doorsteps every morning, making it easier for them to access daily essentials without hassle. DailyNinja is currently a subsidiary of Supermarket Grocery Supplies Pvt. Ltd.

&ME

Seed Round in 2018
A women's food and nutrition company based out of Bangalore. Carefully blending ancient ayurveda with modern science to make products that match the active lifestyle of this generation's women.

womenonsocial

Venture Round in 2018
womenonsocial is a Women focused food and beverage brand.

Myra

Venture Round in 2018
We believe in creating a healthier tomorrow without having to struggle physically or financially today. Headquartered in Bangalore, we operate our own warehouses (full stack) to ensure the best quality of medicines to our customers without compromising on the experience. We are voted among the top 17 startups to watch out for in 2017.

Chumbak

Venture Round in 2017
Chumbak Design Private Limited, founded in 2011 and based in Bengaluru, India, specializes in a diverse range of products including apparel, accessories, stationery, home and lifestyle items, and travel souvenirs. The company offers an array of apparel such as T-shirts, bags, and laptop sleeves, alongside stationery items like notebooks and bookmarks. Its home and lifestyle collection features products including handmade soaps, candles, and coffee mugs, while the travel segment includes items like luggage tags and fridge magnets. Chumbak caters to customers through its online platform and physical stores located across various cities in India, as well as in Japan.

Gobasco

Seed Round in 2017
Gobasco Pvt. Ltd. is an Indian company based in Lucknow, founded in 2017, that focuses on optimizing the agriculture supply chain through an online marketplace. Utilizing an artificial intelligence-based platform, Gobasco aids farmers and small to medium enterprises by enhancing operational efficiency, minimizing waste, and improving price and market discovery for agro-commodities. The company's services include a commodity flow map, customer preference map, credit rating system, GoProcure AI tool, and price prediction modules. By employing real-time data analytics from various sources across the country, Gobasco significantly enhances the efficiency of agricultural supply chains, contributing to better outcomes for stakeholders in the agriculture sector.

Myra

Series A in 2017
We believe in creating a healthier tomorrow without having to struggle physically or financially today. Headquartered in Bangalore, we operate our own warehouses (full stack) to ensure the best quality of medicines to our customers without compromising on the experience. We are voted among the top 17 startups to watch out for in 2017.

Eazy Meals

Seed Round in 2015
Eazy Meals is a food tech business platform.

Chumbak

Series A in 2014
Chumbak Design Private Limited, founded in 2011 and based in Bengaluru, India, specializes in a diverse range of products including apparel, accessories, stationery, home and lifestyle items, and travel souvenirs. The company offers an array of apparel such as T-shirts, bags, and laptop sleeves, alongside stationery items like notebooks and bookmarks. Its home and lifestyle collection features products including handmade soaps, candles, and coffee mugs, while the travel segment includes items like luggage tags and fridge magnets. Chumbak caters to customers through its online platform and physical stores located across various cities in India, as well as in Japan.