McDonald's Corporation is a leading global fast-food chain that operates and franchises restaurants across the world, including the United States, Europe, the Asia-Pacific, the Middle East, Africa, Canada, and Latin America. Founded in 1940 and headquartered in Oak Brook, Illinois, the company has established itself as the largest restaurant owner-operator globally, with system sales of approximately $130 billion in 2023 and nearly 42,000 locations in 115 markets. McDonald's menu features a wide range of food products, including burgers, salads, fish, wraps, and beverages, catering to diverse consumer preferences. The company's business model is largely based on franchising, generating about 60% of its revenue from franchise royalty fees and lease payments, while the remainder comes from sales at company-operated restaurants. The franchise model has been pivotal in expanding McDonald's global presence, allowing independent franchisees and master partners to contribute to its growth.
Executive Vice President and Global Chief Impact Officer
8 past transactions
Alonyal
Acquisition in 2024
Alonyal is a restaurant brand with multiple franchises that provide prepared dishes and beverages for on-premise consumption.
Caspers Company
Acquisition in 2022
Caspers Company is a prominent operator of McDonald's restaurants, headquartered in Tampa, Florida. The company is known for managing several McDonald's locations, contributing to the brand's widespread presence in the fast-food industry. Through its restaurants, Caspers Company offers a diverse menu that includes burgers, fries, and beverages, catering to a broad customer base. The company focuses on delivering quality service and maintaining the standards associated with the McDonald's brand, ensuring a consistent dining experience for its patrons.
Apprente
Acquisition in 2019
Apprente, Inc. is a technology company based in Palo Alto, California, specializing in machine intelligent systems that leverage neuroscience-inspired artificial intelligence. Incorporated in 2017, the company focuses on developing voice-based conversational agents to enhance customer service interactions. Its technology is designed to automate these interactions through integrable systems that understand context and provide a sense of immediacy akin to human communication. As of October 2019, Apprente operates as a subsidiary of McDonald's Corporation, contributing to the enterprise's efforts to innovate customer engagement through intelligent automation.
Plexure
Post in 2019
Plexure helps enterprise-level high-frequency retail brands to evaluate, interpret and act on their customer data at every stage in their lifecycle. Optimizing the value of each customer from the first point of engagement, to grow and retain, and win back. We work with some of the world’s best-known brands to provide real-time actionable insights and personalized experiences that result in the identification, activation, growth and retention of a loyal base. Resulting in increased basket size, frequency of visit, margin optimization and overall satisfaction.
Dynamic Yield
Acquisition in 2019
Dynamic Yield Ltd. is a technology company that specializes in an AI-powered personalization platform aimed at enhancing customer experiences across various digital touchpoints, including websites, mobile apps, and email. Founded in 2011 and headquartered in Tel Aviv, Israel, the company provides solutions such as segmentation, omnichannel personalization, behavioral messaging, and dynamic advertising, catering to industries like e-commerce, media, travel, and gaming. Dynamic Yield's platform integrates real-time data to enable businesses to deliver personalized content, products, and offers, helping marketing, product, and development teams optimize digital interactions. With a client base of over 350 global brands, the company plays a critical role in allowing organizations to improve customer engagement and drive revenue growth. Dynamic Yield operates additional offices in major cities worldwide, including New York, Berlin, and London.
Boston Market
Acquisition in 2000
Boston Market Corporation operates a chain of fast-casual restaurants headquartered in Golden, Colorado. Established in 1985, the company specializes in providing home-style meals, particularly its signature rotisserie chicken, along with a variety of gourmet sides, sandwiches, and desserts. With over 480 locations across the United States, Boston Market aims to offer quality, convenient dining options for busy families and individuals. The company also provides home delivery and catering services, allowing customers to enjoy its meals in various settings. In recent years, Boston Market has expanded its menu to include healthier options and has updated its restaurant locations to enhance the dining experience. As of 2020, Boston Market operates as a subsidiary of Engage Brands, LLC.
food.com
Venture Round in 2000
Food.com is an online recipe platform and a vibrant social network for home cooks. Established in 1999 by two former Microsoft technologists, the site initially launched as Recipezaar. It has since evolved into one of the largest food websites globally, boasting over 500,000 user-generated recipes, more than 125,000 photos, and millions of reviews. The platform facilitates the sharing of a diverse array of recipes, cooking tips, and food trends, fostering a daily cooking community where users can connect and engage with one another. Additionally, Food.com provides food forums and various community features, enhancing the user experience for those passionate about cooking.
Donatos Pizza
Acquisition in 1999
Address: 629 Montgomery Hwy, Vestavia Hills, AL 35216, USA
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