MediaLink
MediaLink is a strategic advisory and consulting firm focused at the intersection of media, marketing, technology, and entertainment. It provides advisory and implementation services across the business lifecycle to clients ranging from Fortune 500 companies to media and entertainment brands, emerging tech firms, and private equity or venture capital partners. The firm helps develop, refine, and execute strategies to drive competitive advantage and business growth, and has expanded its offerings to include executive search, conference programming, and event production. Led by Michael Kassan and Wenda Harris Millard, MediaLink employs a team of more than 70 professionals with operational expertise in their fields. Founded in 2004, and headquartered in Los Angeles, MediaLink operates as a boutique consultant delivering integrated, cross-disciplinary support across strategy, execution, and events.
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5 past transactions
AdQuick
Series A in 2020
AdQuick is a self-service platform for building, buying, and measuring outdoor advertising across the United States. The platform aggregates options from multiple vendors in a market and provides a single dynamic link to compare options based on priorities, helping advertisers and media owners manage inventory, proposals, and campaign performance. It supports advertising on billboards, bulletins, posters, wallscapes, benches, transit shelters, bus wraps, airports, and digital transit displays. Founded in 2016, AdQuick is headquartered in California and serves clients by simplifying the process of purchasing outdoor ads.
Mass Appeal
Series A in 2017
Mass Appeal Media, Inc. is a multifaceted media company that produces and develops documentaries, scripted series, and unscripted formats for the film and television industry. Founded in 1996 and headquartered in New York, it has evolved from its origins as a graffiti magazine into a prominent publisher of urban lifestyle content. The company creates and publishes music, digital video, and editorial content, while also specializing in the production of premium advertising and branded content. Mass Appeal designs and executes marketing campaigns for global brands, reflecting a rich cultural heritage that spans music, art, and fashion. Its unique perspective aims to document the cultural convergence of these elements, engaging opinion leaders and trendsetters in contemporary conversations.
TheSkimm
Series B in 2016
Founded in 2012, TheSkimm is a digital media company based in New York. It provides concise, non-partisan news and information tailored for educated professionals, empowering them to make confident decisions daily.
Fuisz Media
Series A in 2015
Fuisz Media Inc. is a technology company specializing in video-recognition software that transforms standard videos into interactive experiences. Founded in 2013 and headquartered in Santa Monica, California, the company utilizes automated algorithms to add clickable elements within videos, allowing viewers to engage with content seamlessly. This interactive technology provides product information, branded experiences, and direct links to purchase options, enhancing e-commerce capabilities. Fuisz Media collaborates with leading advertising agencies and global brands, including Wal-Mart, Microsoft, Victoria’s Secret, Gillette, and Target, to optimize viewer engagement and maximize the effectiveness of digital advertising. Through its innovative platform, Fuisz Media aims to promote e-commerce traffic and increase user interaction without requiring viewers to leave the video interface.
Bubbl
Pre Seed Round in 2014
Bubbl is a United States-based company that specializes in designing and developing a mobile video clip sharing service. The platform enables users to capture short highlights from streaming content, facilitating easy sharing of these video snippets. In addition to its core functionality, Bubbl has integrated fan interaction technology into both online and live-streaming video, offering features such as single-click clip-and-share, video meme creation, selfie and reaction capture, and real-time filters. The company collaborates with media organizations, video players, and publishers to enhance fan engagement, expand content distribution, and create new advertising revenue opportunities. As of May 30, 2018, Bubbl operates as a subsidiary of Cricket Media Group Ltd.
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