MediaLink

MediaLink is a strategic advisory firm founded in 2004 and headquartered in Los Angeles, California. The company offers a range of services aimed at helping businesses navigate the intersections of media, marketing, technology, and entertainment. MediaLink provides strategic advisory and implementation services tailored to organizations at every stage of their business life cycle, focusing on driving competitive advantage and business growth. Its diverse product offerings include executive search, conference programming, and event production. The firm serves a wide array of clients, including Fortune 500 companies, media and entertainment enterprises, emerging technology firms, and private equity and venture capital firms. Led by industry veterans Michael Kassan and Wenda Harris Millard, MediaLink employs a team of over 70 professionals with significant operational expertise across various sectors.

Brett Kassan Smith

Managing Director

5 past transactions

AdQuick

Series A in 2020
AdQuick, Inc. is a platform that facilitates the buying and selling of outdoor advertising services. Founded in 2016 and based in Los Angeles, California, the company specializes in offering a self-service marketplace for outdoor advertising, allowing users to select locations, plan data-driven campaigns, and measure the effectiveness of their advertisements. AdQuick provides a wide range of advertising options, including billboards, posters, transit wraps, and digital displays. The platform aggregates inventory from various media vendors, enabling users to compare options easily and manage their advertising needs efficiently.

Mass Appeal

Series A in 2017
Mass Appeal Media, Inc. is a multifaceted media company that produces and develops documentaries, scripted series, and unscripted formats for the film and television industry. Founded in 1996 and headquartered in New York, it has evolved from its origins as a graffiti magazine into a prominent publisher of urban lifestyle content. The company creates and publishes music, digital video, and editorial content, while also specializing in the production of premium advertising and branded content. Mass Appeal designs and executes marketing campaigns for global brands, reflecting a rich cultural heritage that spans music, art, and fashion. Its unique perspective aims to document the cultural convergence of these elements, engaging opinion leaders and trendsetters in contemporary conversations.

theSkimm

Series B in 2016
TheSkimm, Inc. is a digital media company founded in 2012 and based in New York, specializing in delivering concise and relevant information to educated professionals, particularly women. Its flagship product is a daily newsletter that breaks down news, trends, and policies impacting women's lives, allowing them to make informed decisions. TheSkimm aims to empower its audience by providing reliable, non-partisan content that integrates easily into daily routines. In addition to the Daily Skimm, the company's offerings include various newsletters such as Skimm Money, a podcast, and a mobile app. TheSkimm also operates Skimm Studios, which produces video and audio content, and SKM Lab, an in-house creative agency for brand engagement. Committed to social impact, theSkimm supports initiatives like Skimm Your Ballot to encourage voter participation and the #ShowUsYourLeave movement to promote transparency in paid family leave. Co-founded by Carly Zakin and Danielle Weisberg, theSkimm has developed a loyal audience and continues to innovate within the media landscape.

Fuisz Media

Series A in 2015
Fuisz Media Inc. specializes in developing video-recognition software that enhances viewer engagement through interactive elements designed for e-commerce. Founded in 2013 and headquartered in Santa Monica, California, the company employs an automated algorithm to add clickable annotations in videos, linking viewers directly to purchase options or relevant content. This technology transforms any video into an interactive experience, allowing users to touch, hover, or click on objects to access product information and branded experiences. Fuisz Media collaborates with leading advertising agencies and global brands, including Wal-Mart, Microsoft, Victoria’s Secret, Gillette, and Target, to optimize video engagement and drive e-commerce traffic.

Bubbl

Pre Seed Round in 2014
Bubbl is a mobile video clip sharing service based in the United States that allows users to capture and share short highlights from streaming content. The company offers a suite of interactive tools designed to enhance user engagement, including features for single-click clip-and-share, video meme creation, and real-time filters. Bubbl collaborates with media companies, video platforms, and publishers to increase fan interaction, expand content visibility, and create new advertising revenue opportunities. As of May 30, 2018, Bubbl operates as a subsidiary of Cricket Media Group Ltd.
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