Miroma Ventures

Miroma Ventures is the investment arm of The Miroma Group, predominantly investing in growth stage consumer brands and media platforms. We leverage the complete offering of marketing capabilities and global reach of The Miroma Group, a bespoke collective of creative and marketing agencies for the Connected Age, uniquely placed to unlock value and drive growth for its clients. As a strategic co-investor, Miroma Ventures brings both capital and a full suite of marketing services to the table—tailoring the offering to suit the stage of business and make the most impact for our partner companies. We have invested in over 50 media and consumer businesses to date with partners including ClassPass, Cedar, Pinterest, SBTV, Minute Media, Simba, MikMak, Who What Wear, and more.

Boyan, Marc Jason

Founder and CEO

23 past transactions

Bruvi

Seed Round in 2021
Bruvi is a breakthrough single-serve coffee system, with patent pending technology and proprietary, eco-friendly B-Pods®. Bruvi brews filter coffee, true espresso and Americanos, as well as the first cold brew from a single-serve brewer. Bruvi will offer sustainably sourced craft coffee from house brands and from some of the most popular third wave roasters.

ROAM

Seed Round in 2018
ROAM is a media production company for the next-generation adventurer. They provide a new voice, direct from the icons themselves. They strive to energize and encourage their audience and members through educational videos, original shows, mini-documentaries, audio experiments, and community events. The company's mission of providing storytelling and education is intended to arouse something within, resulting in a simplicity of motion that draws people into living in the present.

New Stance

Seed Round in 2018
New Stance is a creative brand-centric marketing agency working alongside talent and brands to realize their true media value. New Stance put data at the heart of every decision, working closely with their clients to tailor individual bespoke strategies to align with their short and long-term objectives.

JUST Water

Venture Round in 2017
JUST water is responsibly sourced, produced and packaged for improved environmental and community impact. JUST water is 100% spring water. Nothing added. Sourced from Upstate New York, where water is abundant. The JUST water bottle is paper-based and sourced from certified forests, where new trees replace the ones that are used. The cap and shoulder of the bottle are made from sugarcane. Because paper and sugarcane are renewable resources, the JUST water bottle reduces carbon emissions by 74% compared to an average PET plastic bottle.

Empirical

Pre Seed Round in 2017
Empirical is a platform to investigate flavor, traditions, technologies, and techniques. It’s a springboard to re-examine how they produce things, launch dialogues, and create a whole bunch of novel libations along the way.

Nested

Series A in 2017
At Nested, their Mission is to give home-sellers certainty over their property sale from day one, without compromising on price. They do this by advancing what you need to buy your new home, whilst they sell your old one for the best possible price. Selling a home is one of the most stressful things you do in life. It's all-to-common to experience unclear valuations, broken chains and untrustworthy estate agents. they'were bringing a refreshing approach to this broken industry, removing the uncertainty for home sellers, providing best-in-class service and helping their customers secure their dream home on their timeline.

Twelve A.M.

Seed Round in 2017
Twelve A.M is a creative agency focused on cultural content through creative direction, film production, experiential activations, and influencer partnerships. TwelveA.M. is a new youth marketing agency that works alongside brands to inject current millennial thinking into their digital content, campaigns and creative strategy.

Hypit

Seed Round in 2016
Hypit is a social discovery platform that lets you find new things to do through friend recommendations. Hypit brings word of mouth recommendations online to eliminate the inconvenience of asking for suggestions, whilst letting users stay up-to-date with their friend’s favourite things.

Gojimo

Seed Round in 2015
The brain child of George Burgess, Gojimo was born in 2009, when George became frustrated with the lack of quality educational apps. With help from his teachers he started Gojimo, which quickly became a success amongst his fellow students. Whilst at university, George formed relationships with the world’s top educational publishers, bringing premium content to Gojimo from the likes of Oxford University Press and McGraw-Hill Education. It soon became apparent that being a full-time student whilst running a successful company was pretty much impossible and George dropped out of university to dedicate his time to Gojimo in 2013. The company has since secured backing from some of Europe’s top investors, including Index Ventures and JamJar Investments, the consumer venture fund started by the amazing founders of innocent drinks. In March 2017, Gojimo was acquired by Telegraph Media Group.

PureWow

Seed Round in 2015
PureWow is a digital publication dedicated to making women's lives more interesting, beautiful and manageable. PureWow's motto, "Elevate the Everyday," drives the company to deliver irresistible discoveries to its readers every single day. Think of PureWow as a savvy friend who knows the next book you should read, the must-have jeans that fit and flatter and the purse that holds your keys and charges your phone. PureWow publishes across multiple platforms so readers can access content where it's most convenient for them, whether it's via PureWow.com, on a mobile device, through email or on social or video platforms. In addition to National articles, PureWow offers local and interest-specific editions so readers can personalize their experience. Local PureWow editions--in New York City, Los Angeles, Chicago, San Francisco, Dallas & the Hamptons (in the summertime)--bring readers the best under-the-radar discoveries right in their hometown. PureWow also publishes topic-driven editions focused on Recipes, Money and Books.

MyShowcase

Venture Round in 2015
MyShowcase is a new kind of beauty retailer, selling gorgeous independent beauty brands via its network of Stylists at private events in homes and offices. MyShowcase champions entrepreneurship as it offers a new form of distribution outlet to its brand partners whilst supporting other female would-be entrepreneurs in establishing their own businesses as MyShowcase Stylists.

Grabble

Angel Round in 2015
Grabble is an application that enables its users to discover daily hand-picked fashion. It allows its users to browse, save, and purchase fashion apparel and accessories from retailers. It also provides them with sales alerts. Grabble was launched on May 1, 2013 in London, United Kingdom.

MikMak

Pre Seed Round in 2015
MikMak helps brands better understand consumers by connecting digital investments to online retailer insights. It offers a dashboard that aggregates the eCommerce customer journey across any number of digital channels and retailers. Brands get standardized reporting and benchmarks, so users can act on unbiased insights in real-time. It was founded in 2014 and headquartered in Brooklyn, New York.

BeautyCon

Seed Round in 2014
Beautycon Media is THE global community for content creators, celebrities, fans, and brands for fashion, beauty and lifestyle. Their mission is to challenge traditional beauty standards and redefine what beauty means. They embrace "imperfections" and the nontraditional—both inside and out, with a focus on featuring innovators of all ages, races, and identities. They’re a diverse global community of content creators, celebrities, fans, and brands that come together to celebrate using make-up as a tool for self-expression and sharing your enthusiasm with the world. They create meaningful connections for these communities through our Beautycon Festivals, Beautycon Box, and Beautycon Digital platforms.

BitPoster

Seed Round in 2014
BitPoster is programmatic advertising marketplace for the outdoor media market. Their mission is to make out of home media accessible, transparent, and accountable through the technology they develop.

Picfair

Seed Round in 2014
A new standard for online images. Upload your pics, name your price - an open-to-all image licensing marketplace. Picfair has thousands of images uploaded by photographers in 44 countries around the world, all available to license within a few clicks.

ClassPass

Seed Round in 2014
ClassPass is a membership program for fitness classes across multiple gyms and studios, making working out more accessible. With over 25,000 studio, gym, and wellness partners across the globe, ClassPass connects members to a variety of classes and appointments including yoga, cycling, Pilates, boxing, massage, acupuncture, and more. It facilitates the discovery process, using machine learning to surface the most relevant recommendations to its members from a catalog of more than 5 million classes a month. In addition, ClassPass helps to lift the fitness industry daily, working directly with studio partners around the globe to merchandise their excess inventory, find new customers, and generate new streams of revenue.

Appear Here

Seed Round in 2013
Appear Here is an online marketplace for retail space. Since the company was founded in 2012, it has facilitated the opening of over 10,000 stores in the UK, US, and France. Appear Here has raised a total of $21.4 million in VC funding from the previous backers of Spotify, Pinterest, Hailo and Trivago.

SBTV

Seed Round in 2013
SBTV is an online platform that provides its users with news on media. The platform enables its users to watch, read, and listen to news and updates in music, sports, comedy, fashion, business, games, and gadgets. It allows its users to watch music videos and interviews and read about interviews, reviews, features, events, and competitions. SBTV was launched in 2006 by Jamal Edwards MBE and is based in London.

Clique

Seed Round in 2012
Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.

Blis

Series A in 2011
Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals. Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.

Pinterest

Series A in 2011
Pinterest is a visual bookmarking tool for saving and discovering creative ideas. It helps its users to discover and do what they love including recipes, arts and crafts, clothing, and home projects. Its site and app allow its users to save and post images on different boards, categorized and curated to each user's individual tastes. Users can also follow boards created by other users, and re-post items to their own boards.
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