Miroma Ventures

Miroma Ventures is a venture capital firm based in London, with additional offices in Australia and Singapore. Established in 2004 as the investment arm of Miroma Outcomes, the firm focuses on investing in growth-stage consumer brands and media platforms. Miroma Ventures typically invests between $0.25 million to $5 million in companies with annual revenues ranging from $1 million to $50 million. The firm leverages its extensive marketing capabilities and global reach to provide strategic co-investment, tailoring support to suit the specific needs of partner companies.

Marc Boyan

Founder and CEO

25 past transactions

Limitless Travel

Series A in 2025
Limitless Travel Ltd is a company dedicated to providing travel experiences for individuals living with disabilities. Founded in 2015 and headquartered in Birmingham, United Kingdom, the company specializes in offering holidays, tours, accommodation, and travel services tailored to the unique needs of disabled travelers. Limitless Travel provides various support options, including personal care, one-on-one assistance, group support, and flexible care packages. In addition to domestic offerings, the company also facilitates international holiday packages, ensuring that disabled individuals have access to diverse travel opportunities. Through its online platform, Limitless Travel informs potential guests about accessible accommodations and services, helping hotels showcase their features to attract customers in the accessible travel market.

Dharma

Seed Round in 2023
Dharma is a travel brand-as-a-service platform that specializes in hosting group trips led by inspiring individuals and notable brands. The company develops customized travel portfolios for its clients, which include comprehensive services such as distribution audits, product planning, budgeting, and the creation of websites and applications. Additionally, Dharma manages compliance, offers sales support, and provides guest-facing applications, ensuring quality control and risk management throughout the travel experience. By facilitating these services, Dharma enables its clients to successfully create and host memorable group trips for their communities, thereby shaping the future of travel brands.

Bruvi

Seed Round in 2021
Bruvi is a Beverly Hills-based coffee company founded in 2018 that designs and manufactures a single-serve coffee system. The brewer makes filter coffee, true espresso and Americanos, iced coffee, infused coffee, and tea, and can brew cold brew from a single-serve unit. It uses patent-pending technology and proprietary eco-friendly B-Pods. Bruvi sources sustainably produced craft coffees from its house brands and from notable third-wave roasters for at-home use.

ROAM

Seed Round in 2018
Roam Media Inc. operates an online community known as ROAM, designed for explorers and adventurers. Founded in 2017 and based in Boulder, Colorado, the platform allows members to share their adventure stories, experiences, and various forms of content, including educational videos, mini-documentaries, and photo essays. It serves as a space for users to exchange ideas for creative projects such as Instagram takeovers and interviews, while also featuring member-generated videos. The platform aims to energize and encourage its community members to lead adventurous lives, offering access to focused classes from experienced athletes who share their insights and lessons learned from their own journeys.

New Stance

Seed Round in 2018
New Stance is a London-based creative brand-centric marketing agency that collaborates with talent and brands to maximize their media value. The company specializes in developing tailored marketing and activation strategies, integrating data into every aspect of their decision-making process. New Stance provides a range of services, including public relations, social media management, digital marketing, and video production, all designed to help clients achieve their short and long-term objectives. By focusing on bespoke solutions, New Stance aims to enhance brand visibility and engagement in a competitive marketplace.

JUST Water

Venture Round in 2017
JUST Water is a company that specializes in bottling natural spring water sourced from the Glens Falls watershed in the Adirondack Mountains of New York. Founded in 2012 and headquartered in Glens Falls, the company prioritizes environmental sustainability by using a bottle made primarily from renewable plant resources. The bottle features a paper-based body, while the shoulder and cap are made from responsibly sourced sugarcane. This innovative design significantly reduces carbon emissions, achieving a 74% reduction compared to typical plastic bottles. JUST Water is committed to responsible sourcing and packaging, ensuring that its product is 100% spring water with no additives, thereby promoting both community impact and environmental stewardship.

Empirical

Pre Seed Round in 2017
Empirical is a company dedicated to the exploration and innovation of flavors, traditions, technologies, and techniques in the beverage industry. By focusing on the maximization of flavor creation, extraction, and precision fermentation, Empirical produces a diverse range of distilled spirits that offer unique tasting experiences. Their product lineup includes an array of wines and unconventional beverages crafted from unusual ingredients such as oysters, roasted chicken skin, smoked juniper, bergamot, and fruit pith. This approach not only redefines traditional beverage production but also fosters dialogue around new flavor profiles, allowing consumers to experience a novel spectrum of flavors in alcoholic drinks.

Nested

Series A in 2017
Nested is a hybrid estate agency platform that helps UK homeowners sell their properties by combining experienced local agents with a user-friendly app. It provides real-time listing performance insights, automated buyer inquiries, detailed valuation reports, viewing scheduling, feedback collection, and centralized offer tracking, enabling users to manage property transactions with transparency and efficiency. The aim is to give home-sellers certainty from day one and secure the best possible price, with sales typically completing within about 90 days.

Twelve A.M.

Seed Round in 2017
Twelve A.M., established in 2016 and headquartered in London, operates as a creative agency specializing in youth-focused marketing strategies. The company offers services such as content creation and distribution, brand development, social media strategy, market research, event planning, and influencer partnerships. Twelve A.M.'s core expertise lies in integrating current millennial perspectives into clients' digital campaigns and overall creative approach.

Hypit

Seed Round in 2016
Hypit Limited, established in 2015 and headquartered in London, operates a social discovery platform that enables users to discover, share, and engage with recommendations from friends for various activities and events, particularly focusing on emerging talent performances in the United Kingdom.

Gojimo

Seed Round in 2015
Gojimo, founded in 2009 by George Burgess, is a mobile learning application aimed at assisting students in exam preparation. The platform offers study guides and quizzes sourced from leading educational publishers, enhancing the learning experience for students. Gojimo also serves as an interactive space where students and teachers can engage in discussions about assignments, fostering collaboration in the educational process. The application gained popularity among students and, after forming partnerships with prominent educational publishers like Oxford University Press and McGraw-Hill Education, it quickly established itself in the market. In 2013, Burgess decided to focus solely on Gojimo, leading to its growth and success. The company attracted investment from notable European investors and was acquired by Telegraph Media Group in 2017.

PureWow

Seed Round in 2015
PureWow is a digital lifestyle publication for women, delivering daily content across fashion, beauty, home, wellness, money, tech, food, books, travel, and more. The platform provides interest- and location-specific editions to personalize the reader experience, including local editions in major markets such as New York City, Los Angeles, Chicago, San Francisco, Dallas and the Hamptons, as well as topic-driven editions. Readers access content across multiple channels, including its website, mobile, email newsletters, and social and video formats. PureWow aims to elevate everyday life by presenting curated discoveries and practical recommendations that cater to contemporary women's interests.

MyShowcase

Venture Round in 2015
MyShowcase is an innovative beauty retailer that connects customers with independent beauty brands through a network of Stylists. These Stylists host private events in homes and offices, offering a personalized shopping experience. By emphasizing entrepreneurship, MyShowcase not only provides a unique distribution method for its brand partners but also empowers women to establish their own businesses by becoming Stylists. This approach allows customers to discover and explore a curated selection of beauty products in a friendly and informal setting, whether in-person or online.

Grabble

Angel Round in 2015
Grabble is a fashion-focused application launched in London in 2013. It allows users to discover daily curated fashion items, browse and save apparel and accessories from various retailers, and receive sales alerts. The platform organizes products into personalized stores, enabling users to recommend items to friends, create wishlists, track sales, and make purchases directly within the app. Grabble aims to provide an enriching shopping experience by offering a variety of fashion options tailored to individual preferences.

MikMak

Pre Seed Round in 2015
Founded in 2014, MikMak is a Brooklyn-based company that empowers brands to understand consumers better by integrating digital investments with online retailer insights. It provides a dashboard aggregating the eCommerce customer journey across multiple channels and retailers, offering standardized reporting and real-time unbiased insights.

Beautycon

Seed Round in 2014
Beautycon is a Los Angeles-based company established in 2013, operating as a global community for content creators, celebrities, fans, and brands in the fashion, beauty, and lifestyle sectors. It challenges traditional beauty standards and promotes self-expression through makeup. Beautycon connects these communities through various platforms: Beautycon Festivals, which are marquis events where fans meet online influencers and learn about trends; Beautycon Box, a subscription service delivering beauty and lifestyle products; and Beautycon Digital, an online content portal. Additionally, Beautycon sells accessories and apparel.

BitPoster

Seed Round in 2014
BitPoster is a programmatic advertising marketplace for out-of-home media that provides a data-driven platform for planning, evaluating site performance, and negotiating deals between media owners, buyers, and agencies. The platform automates the planning, booking, and buying workflow, connects media owners with buyers, and enables private messaging to streamline negotiations. It aims to increase accessibility, transparency, and accountability in outdoor advertising by offering insight into campaign performance and spend effectiveness. The company, founded in 2013, is based in London.

Picfair

Seed Round in 2014
Picfair Limited is an image marketplace that enables users to buy and sell images easily. Founded in 2013 and based in Stanmore, United Kingdom, the platform allows photographers, both amateur and professional, to upload their images, set their own prices, and retain copyright ownership. It features a diverse library of images sourced from photographers in 44 countries, catering to various industries such as banking, travel, and publishing. Users can license images for editorial purposes, promotional materials, and personal projects like prints and presentations. Picfair aims to provide a simple and accessible solution for those seeking non-conventional stock images while supporting photographers in monetizing their work.

ClassPass

Seed Round in 2014
ClassPass is a global online platform that facilitates access to diverse fitness experiences across multiple gyms and studios worldwide. With over 25,000 partners globally, ClassPass offers members a wide range of classes such as yoga, cycling, Pilates, boxing, massage, and acupuncture, totaling more than 5 million classes monthly. Utilizing machine learning algorithms, the platform surfaces personalized recommendations to enhance users' discovery process. Through its flat-rate monthly subscription billing service, ClassPass enables users to explore various fitness activities on-demand from top studios worldwide, promoting accessibility and variety in workouts. Additionally, ClassPass collaborates with studio partners to merchandise excess inventory, attract new customers, and generate supplementary revenue streams within the fitness industry.

Appear Here

Seed Round in 2013
Founded in 2012, Appear Here operates an online marketplace that connects businesses with short-term retail spaces for pop-up shops. With a presence in the UK, US, and France, it has facilitated over 10,000 store openings to date.

SBTV

Seed Round in 2013
SBTV, founded in 2006 by Jamal Edwards MBE and headquartered in London, operates as an online video platform primarily serving the global entertainment sector. It offers users a comprehensive news hub, featuring music videos, interviews, reviews, features, events, and competitions across categories such as music, sports, comedy, fashion, business, games, and gadgets. Users can watch, read, or listen to content, enhancing their overall entertainment experience akin to popular video-sharing platforms like YouTube.

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Blis

Series A in 2011
Blis Media Limited specializes in location data technology solutions tailored for agencies, trading desks, and enterprises. The company provides tools such as Blis Activation, which analyzes and verifies location data, and Blis Attribution, which measures campaign performance and return on investment. Its offerings enable brands to target and deliver digital advertising to consumers based on their proximity to specific locations, behavioral history, and contextual data. Blis also features a self-serve location-powered demand-side platform (DSP) that allows trading desks to manage cross-device campaigns effectively. With a comprehensive suite of location analytics and insights, Blis helps businesses understand customer behavior, enhancing consumer engagement and driving sales. Founded in 2003 and based in London, the company operates globally with a presence across Europe, the US, Asia, the Middle East, and the Pacific, serving major clients across various industries.

Pinterest

Series A in 2011
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.
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