MotorK

MotorK is a SaaS provider specializing in digital sales and marketing solutions for the automotive retail industry across EMEA. With over 400 employees and offices in eight countries, MotorK empowers car manufacturers and dealers to enhance customer experience through integrated digital products and services.

Corrado Barlocco

CFO

Marco Marlia

Co-Founder and CEO

Marco De Michele

Co-Founder and Director of Information Technology Operations

Tommaso Parisi

Co-Founder and Executive Vice President

3 past transactions

Carflow

Acquisition in 2022
Carflow is a digital platform designed to assist car dealers and manufacturers in enhancing their sales processes. It provides a comprehensive digital deal management solution that includes automated online sales and conversion processes, lead generation, and follow-up capabilities. Through its omnichannel digital showroom, Carflow enables clients to engage with customers across various platforms, including websites, social media, and showroom screens. This connectivity helps dealers create an efficient digital showroom experience and fosters progress within their dealer networks.

Fidcar

Acquisition in 2021
Fidcar is a France-based provider of digital reputation and marketing solutions for the automotive retail sector. It develops e-reputation and predictive marketing tools that capture data from the customer journey and analyze it with proprietary AI to identify customer preferences and buying habits, enabling automotive professionals to strengthen their online presence. The company’s web platform helps garages and dealerships manage customer reviews and feedback, generate leads, and improve local visibility, thereby expanding sales opportunities and boosting web visibility across social media channels.

3W NET

Acquisition in 2019
3W NET SARL is a French company founded in 2007 and based in Puteaux, specializing in digital web solutions for car manufacturers and dealerships. As a leading designer of automotive websites, 3W NET supports its clients in their digital transformation by offering a range of services, including web design, mobile website development, e-marketing solutions, and back office integrations. With over 850 active sites and the digital management of two manufacturers, the company plays a crucial role in enhancing the online presence of automotive groups, helping them improve their research and development processes, generate leads, and maintain brand identity. As of May 2019, 3W NET operates as a subsidiary of Motork Italia s.r.l.
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