MotorK
MotorK is a software as a service (SaaS) provider focused on the automotive retail industry in the EMEA region, employing over 400 staff across eleven offices in eight countries, including Italy, Spain, France, Germany, Portugal, the UK, Belgium, and Israel. The company specializes in developing digital sales and marketing solutions that enhance customer experience for car manufacturers and dealers. MotorK offers a comprehensive suite of integrated digital products and services, including platforms for traffic acquisition, inventory management, sales operations, and promotional campaigns. Key products include WebSparK, a web module known for its technical and design excellence, and StockSparK, a stock management tool that aggregates and enhances inventory visibility for potential buyers. With a strong emphasis on innovation, MotorK boasts one of the largest research and development teams in the European automotive digital sales and marketing sector.
Carflow
Acquisition in 2022
Carflow is a digital platform designed to assist car dealers in enhancing their online presence and streamlining their sales processes. It provides a comprehensive digital deal management solution that includes features such as automated online sales and conversion processes, lead generation, and follow-up capabilities. Additionally, Carflow offers an omnichannel digital showroom, enabling dealers to connect with customers across various platforms, including websites, social media, and Google. This functionality allows dealers to display their inventory effectively, ensuring a seamless experience for potential buyers. Overall, Carflow aims to support car dealers and manufacturers in optimizing their operations and improving customer engagement.
Fidcar
Acquisition in 2021
Fidcar is a French company that specializes in enhancing the online reputation of automotive professionals through its innovative web platform. The platform provides tools for managing customer reviews, improving local search rankings, and generating leads, all of which are essential for boosting web visibility. Fidcar utilizes advanced e-reputation and predictive marketing solutions that capture and analyze customer journey data using proprietary AI. This analysis helps automotive retailers understand customer preferences and behaviors, enabling them to improve their marketing strategies and strengthen their social media presence. By focusing on these aspects, Fidcar aims to create new sales opportunities for its clients while enhancing their overall online reputation.
3W NET
Acquisition in 2019
3W NET SARL, founded in 2007 and located in Puteaux, France, specializes in providing digital web solutions and online strategies tailored for car dealerships and manufacturers. As a leading web agency in France, it supports the digital transformation of the automotive sector, managing over 850 active websites and the digital presence of two manufacturers. The company offers a range of services including web design, mobile website development, back office integrations, and e-marketing solutions. By focusing on these areas, 3W NET helps automotive groups enhance their research and development capabilities, generate leads, and uphold their brand identity in an increasingly digital marketplace. In 2019, it became a subsidiary of Motork Italia s.r.l.
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