Mspark

Mspark is a national print and digital media distribution company that has been delivering advertising solutions since 1988. The company focuses on providing measurable results and a solid return on marketing investments for its clients. With access to over 22 million U.S. households across 29 states and more than 550 markets, Mspark boasts a remarkable 98% household penetration in its service areas. The company serves a diverse portfolio of over 3,000 clients, including consumer packaged goods manufacturers, retailers, restaurants, and service providers. Mspark offers a range of advertising services, including shared mail and direct mail products, trigger-based marketing programs, and data analysis, which help clients increase frequency, measure foot traffic, and enhance message effectiveness.

Rob Houghtlin

CEO

5 past transactions

AdVenture Magazine

Acquisition in 2018
AdVenture Magazine is a direct mailing publication based in St. Joseph, Missouri, founded in 1991. The company specializes in advertising through monthly mailings to over 42,000 mailboxes in St. Joseph and the surrounding Midland Empire region. As of November 30, 2018, AdVenture Magazine operates as a subsidiary of Mspark, Inc., enhancing its capabilities in delivering targeted advertising solutions to local businesses and communities.

National Mail-It

Acquisition in 2018
National Mail-It, LLC, established in 1991 and headquartered in Shreveport, Louisiana, operates as a subsidiary of Mspark, Inc. It functions as a direct marketing company, specializing in direct and shared mail services, along with data analytics services. The company assists businesses in targeting specific markets and households using advanced data-driven techniques, enabling personalized communication strategies.

Preferred Mail Advertising

Acquisition in 2017
Preferred Mail Advertising, a direct mail advertising company that delivers to over 570,000 homes each month in West Virginia, Ohio and Kentucky.

Valu-Direct

Acquisition in 2017
Valu-Direct is an independently owned shared mail advertising company with operations based in Albany, New York, and Middlefield, Connecticut. The business specializes in developing direct mail marketing programs that leverage historical data on return on investment, enabling targeted advertising across the nation. By utilizing testimonials from prominent franchise owners, Valu-Direct effectively expands its reach within the franchise system. The company is known for its efficient turnaround times, ensuring timely delivery of marketing materials to consumers' homes. Through its innovative approach, Valu-Direct aims to enhance the effectiveness of shared mail advertising for its clients.

Stone Creek Media

Acquisition in 2016
Stone Creek Media is an independently owned, direct mail advertising business located in central Texas that reaches more than 244,000 households 12 times per year on a month-end basis.
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