The Mustang Group

The Mustang Group LLC is a private equity investment firm based in Newton, Massachusetts, founded in 2003. The firm specializes in the lower middle market, focusing on management buy-outs, recapitalizations, corporate carve-outs, and growth equity investments. It seeks to invest in companies with revenues between $5 million and $100 million and EBITDA ranging from $2 million to $10 million. The Mustang Group primarily targets sectors such as retail and consumer products, consumer durables and apparel, technology and technology-enabled services, health, wellness, and business services. The firm actively collaborates with its portfolio companies to enhance growth, profitability, capital efficiency, and scalability. Additionally, it offers a range of capital and liquidity options, preferring to take majority stakes in its investments.

Ben Coes

Managing Partner

Stephen Owen

Investment Professional

11 past transactions

Reggio Registers

Acquisition in 2015
Reggio designs/manufactures high quality metal grilles for commercial and residential buildings across the USA.

Crowdtap

Series B in 2014
Crowdtap harnesses collective insights from millions of consumers worldwide to deliver real-time intelligence. It was founded in 2009 and is based in New York.

Suzy

Series B in 2014
Suzy, Inc. is a marketing technology company based in New York City that specializes in creating on-demand connections between brands and consumers. By harnessing collective insights from millions of consumers worldwide, Suzy delivers real-time intelligence to help brands validate critical assumptions, develop effective marketing strategies, and optimize product offerings. The company's platform facilitates direct interactions between consumers and brands, enabling the collection of real-time consumer intelligence through ratings, reviews, and feedback. Suzy’s platform empowers companies to assess customer preferences and needs, enhancing their ability to create compelling products and marketing campaigns. Established in 2009 and formerly known as Crowdtap, Suzy is trusted by various Fortune 500 companies and challenger brands, providing them with a streamlined method for conducting research and engaging with their target audiences.

The American Tin Ceiling Company

Acquisition in 2013
The American Tin Ceiling Company specializes in manufacturing and distributing a diverse array of tin panels designed for ceilings, walls, retail accents, and backsplashes, catering to both residential and commercial markets. The company offers several installation options, including patented snaplock tin ceiling panels, traditional nail-up panels, and drop-in panels compatible with suspended ceiling grids. By providing a range of easy-to-install products, The American Tin Ceiling Company aims to enhance the aesthetic appeal of various spaces while ensuring functionality and durability.

Net Direct Merchants

Acquisition in 2012
Net Direct Merchants is an online retailer specializing in niche consumer markets and ranks among the top 500 Internet retailers. The company is focused on marketing high quality products to consumers and professionals through its specialized and sophisticated web properties.

SOG Specialty Knives

Acquisition in 2011
SOG Specialty Knives & Tools, LLC is a prominent designer and manufacturer of knives, multi-tools, and outdoor gear, catering to military, law enforcement, and outdoor enthusiasts. Established in 1986 and headquartered in Lynnwood, Washington, with a marketing location in Waitsfield, Vermont, the company produces a diverse range of products, including tactical knives, multi-tools, illumination devices, packs, accessories, and apparel. SOG's offerings are designed for various applications, such as hunting, camping, and everyday carry, and are recognized for their innovative features and durability, often field-tested by U.S. Special Forces. The company distributes its products through authorized dealers and online channels, ensuring accessibility to a broad consumer base worldwide.

Country Club Enterprise

Acquisition in 2009
Country Club Enterprises LLC, founded in 1975 and based in Wareham, Massachusetts, specializes in the distribution of new and reconditioned golf cars, utility vehicles, and various hospitality vehicles. The company offers a diverse range of products including multi-passenger vehicles, 4×2 and 4×4 golf cars, and street-legal low-speed vehicles suitable for residential, recreational, and commercial use. In addition to sales, Country Club Enterprises provides rental services for golf tournaments, weddings, and other special events across several states, including Maine, New Hampshire, and Massachusetts. The company also sells a wide array of accessories and parts, such as lift kits, storage covers, custom graphics, and safety products. Furthermore, it engages in the wholesale of used gas and electric golf cars and utility vehicles throughout the United States and Canada. Country Club Enterprises was acquired by The Mustang Group in 2009 and maintains additional locations in Greenfield, Massachusetts, and Saco, Maine.

Mr. Youth

Acquisition in 2009
Mr. Youth, founded in 2002 and based in New York City, is a marketing agency focused on connecting brands with the evolving youth market. The agency develops innovative strategies and campaigns that utilize word-of-mouth, social interactive, and experiential marketing, emphasizing audience engagement. Mr. Youth operates a word-of-mouth network known as RepNation, which comprises over 135,000 consumers who provide insights and creative input to marketers. The agency has collaborated with prominent brands such as Pepsi, Microsoft, Nike, and P&G, helping them navigate the complexities of modern consumer behavior. Recognized for its contributions to the field, Mr. Youth was awarded Mashable's Social Media Agency of the Year in 2009 and ranked among Fast Company's Top 10 Most Innovative Advertising and Marketing Agencies globally.

Scribe Software

Acquisition in 2006
Scribe Software Corporation specializes in customer relationship management (CRM) integration solutions tailored for on-premise, cloud, and hybrid environments. Founded in 1995 and based in Manchester, New Hampshire, the company offers a range of products including Scribe Insight, a software solution for front and back office integrations, Scribe Online, a cloud-based integration platform as a service (iPaaS) designed for developers, and Scribe Works, a Salesforce application that enables system integrators and service providers to manage subscriptions. Scribe's no-coding solutions are user-friendly and adaptable, making them particularly appealing to organizations using Microsoft Dynamics and Salesforce applications. The company serves diverse sectors such as education, healthcare, financial services, and government, and maintains strategic partnerships with firms like Armanino and Cegedim. Scribe Software operates as a subsidiary of TIBCO Software Inc.

Vermont Teddy Bear

Acquisition in 2005
Vermont Teddy Bear is a manufacturer and distributor specializing in handcrafted teddy bears and personalized gift products. Founded in Vermont, the company began with a single artisan creating bears in a garage and has since grown to become a beloved brand known for its quality and craftsmanship. Each teddy bear is meticulously designed and guaranteed for a lifetime, making them cherished gifts for a wide range of occasions, including birthdays, weddings, and holidays. In addition to teddy bears, Vermont Teddy Bear also offers pajamas and floral products, ensuring that there are thoughtful gift options for men, women, and children alike. The company's products are designed to be more than just toys; they are intended to be lifelong companions and treasured heirlooms.

Cascade Lacrosse

Acquisition in 2003
Cascade Lacrosse is a company founded in 1986 by Bill Brine, driven by a vision of world-class product development, production, and service. It specializes in designing, manufacturing, and marketing protective gear for various sports, including men's lacrosse helmets, women's lacrosse and field hockey eyewear, rescue and whitewater helmets, and ice hockey helmets. Cascade Lacrosse primarily distributes its products through specialty retail channels.
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