Synsam Group is a leading optical retailer operating in Sweden, Denmark, Norway, and Finland, with a market share of approximately 25%. Established in 1968 and headquartered in Stockholm, the company runs 319 owned stores and 103 franchise locations. It offers a comprehensive range of products, including spectacles, contact lenses, sunglasses, and eye health products, alongside services such as eye examinations. Synsam targets the quality segment and is known for exclusive rights to renowned brands and high-quality private label offerings. Its stores operate under the Synsam brand in Sweden, Norway, and Finland, and under the Profil Optik brand in Denmark and Iceland. The company also has a digital presence, allowing customers to purchase products online, further enhancing its service offerings through subscriptions and related services under the Synsam Lifestyle initiative.