National Basketball Association
The National Basketball Association (NBA) is the leading men's professional basketball league in North America and is recognized globally as the premier league in the sport. It operates not only the NBA but also the Women’s National Basketball Association and the NBA G League, fostering a comprehensive basketball ecosystem. The NBA has a significant international presence, broadcasting games in 215 countries and territories in 49 languages, and offering merchandise in over 125,000 stores across 100 countries. The league features a diverse roster, with numerous international players contributing to its global appeal. Through its digital platforms, including NBA TV, NBA.com, and the NBA App, the NBA engages millions of fans worldwide. Additionally, the NBA Cares initiative addresses social issues by collaborating with organizations focused on education, youth development, and health. This multifaceted approach not only enhances the sport's visibility but also promotes community involvement and support.
Zigazoo is a rapidly growing social media brand featuring the recently launched Generation Z-focused Zigazoo app and Zigazoo Kids, which launched in 2020 and has since become the world’s largest social network for Generation Alpha. Zigazoo makes screentime healthier, safer and more creative. The video-first apps have empowered millions to express their authentic selves within a positive social media environment and has become a priority destination for top tier creator talent, celebrities, and best-in-class brands including the NBA, Warner Brothers, Paramount Pictures, Amazon, Apple TV+, Netflix, and WWE. Since launch in 2020, Zigazoo has been backed by the NBA, Liberty City Ventures, MaC Venture Capital, Causeway Media Partners, Serena Ventures, Talis Capital, Wheelhouse Entertainment, Lightspeed Venture Partners, Charli & Dixie D’Amelio, and Jimmy Kimmel, and many more tech and entertainment heavyweights.
Nextiles builds a smart apparel platform that helps people exercise better, more safely, and more efficiently. The company pairs athletic apparel with an analytics system that identifies new insights about a persons movement. The company weaves and threads electrically conductive fibers to develop new types of wearable circuitry, through a repurposed sewing technology. The company has an expertise in electrical engineering and circuit design, giving the unique ability to merge fabrics and hardware to engineer new wearable platforms. Nextiles was founded on 2019 and is headquartered in New York, New York.
Aescape is a technology company that builds data-driven massage therapy and wellness experiences. They provide a holistic approach to physical wellness and recovery for everyone, from elite athletes to those just starting out in fitness. It brings together cutting-edge research, a user-friendly interface, and a comprehensive, insights-driven approach to physical wellness and recovery that leaves people feeling great. The company aims to solve this problem and help the industry grow by providing operators with a scalable, dependable solution that supplements the labour shortage and serves as a support tool for massage therapists and athletic trainers.
youthForce NOLA is an education, business, and civic collaborative that prepares New Orleans public school students for successful pursuit of high-wage, high-demand career pathways and facilitates systems change to ensure equitable outcomes.
HyperIce is a recovery and movement enhancement technology company specializing in vibration, percussion, and thermal technology. Its technology is used by the athletes in professional and collegiate training rooms and fitness facilities globally. The company is driven by a mission to provide everyone with the innovative technology in accelerating recovery time, preventing injury, and enhancing the body’s ability to move efficiently.
Fnatic is a global esports entertainment brand focused on seeking out, leveling up, and amplifying gamers and creators. Founded by Sam and Anne Mathews in 2004 in the early days of the professional video gaming industry, Fnatic has since helped shape the new world sport into a fast-growing phenomenon. Today, driven by its ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. It delivers content, experiences, and activations through offices and facilities in cities between Los Angeles and Tokyo.
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