New Crop Capital

New Crop Capital is a specialized private venture capital fund. We invest in talented, focused entrepreneurs whose products or services replace foods derived from conventional animal agriculture, which we view as an antiquated and inefficient food production system with serious vulnerabilities. The meat, egg, and dairy sectors represent a $700 billion global market that is ripe for innovation and large-scale disruption.

Kerr, William Christopher

Founding Partner and Chief Investment Manager

37 past transactions

Black Sheep Foods

Seed Round in 2022
Black Sheep Foods Inc., founded in 2017 and based in San Francisco, California, specializes in producing plant-based alternatives to lamb. The company's offerings include a ground lamb substitute made from soy protein, coconut oil, and natural flavors, designed to be both environmentally sustainable and cost-effective. By utilizing advanced technology and analytical chemistry, Black Sheep Foods aims to provide a product that not only replicates the taste of traditional lamb but also helps consumers reduce their carbon footprint. The focus on health and sustainability positions Black Sheep Foods as a forward-thinking player in the plant-based meat industry.

Nobell Foods

Series B in 2021
Nobell Foods uses plants to create innovative animal-based food substitutes.

Zero Egg

Series A in 2020
Zero Egg Ltd, founded in 2018 and based in Ashdod, Israel, is a food-tech company that specializes in developing a nutritious plant-based egg alternative. This product is designed to closely resemble the taste, appearance, and functionality of traditional eggs, allowing it to be used in a variety of recipes, including omelets, baked goods, pasta, mayonnaise, and sauces. Zero Egg aims to provide a sustainable, animal-friendly, and healthier option for consumers, promoting its plant-based egg as a viable everyday choice that can effectively replace animal-based eggs in the diet.

Noops

Pre Seed Round in 2020
Noops, Inc. is a manufacturer of plant-based oat milk pudding products, offering a variety of flavors including mocha, cocoa, French toast, and sticky bun. Founded in 2019 and based in Roslyn, New York, the company emphasizes healthy food alternatives made from clean ingredients such as organic oats, dates, and sunflower seed proteins. Noops' products are vegan, non-GMO, OU Kosher, and allergen-friendly, with no added sugar, providing customers with immunity-boosting prebiotics and heart-healthy whole grains. The company sells its offerings through an online platform, promoting a better-for-you snacking experience.

Atlast Food

Seed Round in 2020
Atlast Food Co. is a food technology company based in Green Island, New York, that specializes in developing structural ingredients for plant-based and whole cut meat products. Founded in 2020, the company aims to create delicious and environmentally friendly food options rooted in nature. Atlast's primary focus is on producing whole cut plant-based meats, including innovative products such as bacon and steak.
Starfield Food Science Technology is a Shenzhen-based company focused on producing plant-based meat products. Established in 2019, it operates its own research and development and manufacturing facilities to create innovative alternatives to traditional meat, utilizing plant proteins. The company is committed to delivering safe, healthy, and environmentally friendly food options while striving to address issues like famine and sustainability. Starfield aims to develop artificial meat products that closely resemble their animal-based counterparts, thereby enhancing consumer acceptance and promoting a transition towards more sustainable dietary choices. Its products are available through various retail outlets and online platforms.

Alpha Foods

Series A in 2020
Alpha Foods produces plant-based foods focused on taste, texture, and sustainability. It is dedicated to returning to the roots of a healthy diet and sustainable industry by bringing delicious meat alternatives derived from plants. It aims to bring clean, sustainable sizzle to the plant-based protein market with a variety of delicious convenience foods. Alpha Foods was founded in 2015.

Gathered Foods

Series B in 2020
Gathered Foods produces plant-based products intended to provide an alternative to seafood and other plant-based proteins. Its plant-based seafood products are developed using a six-legume blend, including peas, chickpeas, lentils, soy, fava beans, and navy beans, and also seaweed, algae extract to create the umami flavor and natural taste without the use of dairy, gluten, or GMO, enabling consumers to enjoy seafood in a cruelty-free manner.

Good Catch

Series B in 2020
Good Catch specializes in developing plant-based seafood alternatives. It offers vegetarian shredded tuna, crab cakes, and fish patties made of lentils, chickpeas, fava beans, and other legumes. The company was founded in 2016 and is headquartered in Newtown, Pennsylvania.

BlueNalu

Series A in 2019
BlueNalu, Inc. is a cellular aquaculture company based in San Diego, California, founded in 2017. It specializes in the production and marketing of cell-based seafood products, cultivating fish tissue from cells to meet the growing global demand for seafood while promoting sustainability. By utilizing innovative techniques, BlueNalu produces healthy, safe, and tasty seafood dishes that are free from plastics, pathogens, toxins, and other contaminants. The company aims to support ocean diversity and sustainability, providing consumers and restaurants with trusted seafood options that align with ethical and environmental standards.

Novameat

Venture Round in 2019
Novameat is a company focused on developing innovative technological solutions for producing plant-based foods to address the challenges posed by conventional animal agriculture. Through its proprietary micro-extrusion technology, Novameat creates vegan meat substitutes that closely mimic the texture, appearance, taste, and nutritional properties of various animal meat products, including beef steaks. The company's mission is to support a sustainable and efficient food supply system that meets the needs of the growing global population while promoting health and humane practices. By providing affordable and healthy plant-based meat options, Novameat aims to contribute to a more sustainable future in food production.

Meati

Venture Round in 2019
Meati Foods is a Boulder, Colorado-based company specializing in the production and sale of fungi-based meat alternatives. Founded in 2016, the company aims to provide sustainable and nutritious plant-based options that serve as an alternative to traditional meat products. Meati Foods utilizes a proprietary fermentation process to create minimally processed steaks made from natural ingredients, ensuring its offerings are free from common allergens. The company markets its products online, making them accessible to a wide audience seeking vegan food choices that are both healthy and environmentally friendly.

Gathered Foods

Convertible Note in 2019
Gathered Foods produces plant-based products intended to provide an alternative to seafood and other plant-based proteins. Its plant-based seafood products are developed using a six-legume blend, including peas, chickpeas, lentils, soy, fava beans, and navy beans, and also seaweed, algae extract to create the umami flavor and natural taste without the use of dairy, gluten, or GMO, enabling consumers to enjoy seafood in a cruelty-free manner.

Good Catch

Convertible Note in 2019
Good Catch specializes in developing plant-based seafood alternatives. It offers vegetarian shredded tuna, crab cakes, and fish patties made of lentils, chickpeas, fava beans, and other legumes. The company was founded in 2016 and is headquartered in Newtown, Pennsylvania.

Aleph Farms

Series A in 2019
Aleph Farms Limited, based in Ashdod, Israel, is a food technology company focused on sustainable animal product innovation through cellular agriculture. Founded in 2017, Aleph Farms has pioneered the development of lab-cultured meat, notably unveiling the world’s first cultivated thin-cut steak in 2018 and the first cultivated ribeye steak in 2021. The company utilizes proprietary three-dimensional bioprinting technology to grow animal products directly from non-genetically modified cells, thereby eliminating the need for animal slaughter. Under its product brand, Aleph Cuts, Aleph Farms is set to launch the Petit Steak, which is produced from premium Angus cow cells. The company has been recognized for its commitment to climate leadership and sustainability, receiving accolades from the World Economic Forum and the United Nations for its net zero commitment made in 2020.

Alpha Foods

Seed Round in 2019
Alpha Foods produces plant-based foods focused on taste, texture, and sustainability. It is dedicated to returning to the roots of a healthy diet and sustainable industry by bringing delicious meat alternatives derived from plants. It aims to bring clean, sustainable sizzle to the plant-based protein market with a variety of delicious convenience foods. Alpha Foods was founded in 2015.

Zero Egg

Seed Round in 2018
Zero Egg Ltd, founded in 2018 and based in Ashdod, Israel, is a food-tech company that specializes in developing a nutritious plant-based egg alternative. This product is designed to closely resemble the taste, appearance, and functionality of traditional eggs, allowing it to be used in a variety of recipes, including omelets, baked goods, pasta, mayonnaise, and sauces. Zero Egg aims to provide a sustainable, animal-friendly, and healthier option for consumers, promoting its plant-based egg as a viable everyday choice that can effectively replace animal-based eggs in the diet.

BlueNalu

Seed Round in 2018
BlueNalu, Inc. is a cellular aquaculture company based in San Diego, California, founded in 2017. It specializes in the production and marketing of cell-based seafood products, cultivating fish tissue from cells to meet the growing global demand for seafood while promoting sustainability. By utilizing innovative techniques, BlueNalu produces healthy, safe, and tasty seafood dishes that are free from plastics, pathogens, toxins, and other contaminants. The company aims to support ocean diversity and sustainability, providing consumers and restaurants with trusted seafood options that align with ethical and environmental standards.

Good Catch

Series A in 2018
Good Catch specializes in developing plant-based seafood alternatives. It offers vegetarian shredded tuna, crab cakes, and fish patties made of lentils, chickpeas, fava beans, and other legumes. The company was founded in 2016 and is headquartered in Newtown, Pennsylvania.

ForA

Seed Round in 2018
ForA is a butter brand company that makes dairy alternative solutions. Their butter is made with the leftover water from cooking chickpeas also known as aquafaba which they purchase from hummus manufactures then transform into magical goodness. Fababutter which is made from aquafaba, is disrupting the market with its taste, ingredients, functionality, and sustainability. ForA was founded by Aidan Altman and Andrew McClure in 2017 and is headquartered in Brooklyn, New York.

GoodDot

Seed Round in 2018
GoodDot is a food technology start-up focused on providing plant-based proteins in India, making them accessible to a wide consumer base. The company produces plant-based meats that replicate the protein content and taste of traditional meat while offering a healthier and cruelty-free alternative. Their products are crafted from ingredients such as pea protein, wheat gluten, soy protein, and soy flour, which contribute to low fat and cholesterol levels. By prioritizing sustainability, GoodDot aims to meet the needs of meat lovers seeking healthier dietary options.

SuperMeat

Seed Round in 2018
SuperMeat is an Israeli biotech and food-tech company founded in 2015 and based in Tel Aviv. It specializes in producing cultured meat from chicken cells in a safe, controlled environment, eliminating the need for animal slaughter. This innovative approach to meat production aims to enhance nutritional security and reduce carbon emissions. By growing meat in a sterile setting, SuperMeat ensures that its products are free from antibiotics and the risk of fecal contamination, such as salmonella. The company emphasizes sustainability, as its clean meat production requires significantly fewer resources—99% less land and 90% less water—compared to traditional methods. SuperMeat aspires to transform the meat industry, offering a healthier and more sustainable food source for the future.

UPSIDE Foods

Series A in 2017
UPSIDE Foods, founded in 2015 and based in Berkeley, California, specializes in the production of cultivated meat derived directly from animal cells, eliminating the need to raise and slaughter animals. This innovative approach allows the company to offer real meat, poultry, and seafood while significantly reducing the resource consumption typically associated with conventional meat production, including water, land, and energy. UPSIDE Foods focuses on creating products such as beef meatballs, chicken, and duck, all grown in controlled environments. The company's mission is to provide consumers with clean, humane, and sustainable food options, free from harmful chemicals.

Aleph Farms

Seed Round in 2017
Aleph Farms Limited, based in Ashdod, Israel, is a food technology company focused on sustainable animal product innovation through cellular agriculture. Founded in 2017, Aleph Farms has pioneered the development of lab-cultured meat, notably unveiling the world’s first cultivated thin-cut steak in 2018 and the first cultivated ribeye steak in 2021. The company utilizes proprietary three-dimensional bioprinting technology to grow animal products directly from non-genetically modified cells, thereby eliminating the need for animal slaughter. Under its product brand, Aleph Cuts, Aleph Farms is set to launch the Petit Steak, which is produced from premium Angus cow cells. The company has been recognized for its commitment to climate leadership and sustainability, receiving accolades from the World Economic Forum and the United Nations for its net zero commitment made in 2020.

GoodDot

Venture Round in 2016
GoodDot is a food technology start-up focused on providing plant-based proteins in India, making them accessible to a wide consumer base. The company produces plant-based meats that replicate the protein content and taste of traditional meat while offering a healthier and cruelty-free alternative. Their products are crafted from ingredients such as pea protein, wheat gluten, soy protein, and soy flour, which contribute to low fat and cholesterol levels. By prioritizing sustainability, GoodDot aims to meet the needs of meat lovers seeking healthier dietary options.

Purple Carrot

Venture Round in 2016
The Purple Carrot ships healthy ingredients and delicious recipes to busy, health-conscious people, using only whole food plant-based ingredients.

Green Food

Venture Round in 2016
The Green Food Company brings you the most innovative and market leading plant based products! We distribute our assortment of top-brands for retail and foodservice into the Netherlands and all the Nordic countries. They drive a lean, accountable and efficient organisation with highly skilled professionals to ensure you a first class product and delivery schedule. Their professional team ensures continuous research all over the world in the market of plant based foods. Enabling us to identify opportunities as they arise and quickly adapt to market trends.

Ocean Hugger Foods

Venture Round in 2016
Ocean Hugger Foods, Inc. specializes in developing plant-based alternatives to seafood dishes, providing innovative products that cater to health-conscious consumers. Founded in 2015 and located in New York, the company offers a range of sustainable seafood substitutes, including Ahimi, a plant-based alternative to raw tuna made from tomatoes; Sakimi, a carrot-based substitute for salmon; and Unami, an eggplant-based alternative to eel. These products allow consumers to enjoy traditional seafood flavors without the associated health risks, such as mercury exposure, and environmental concerns. Ocean Hugger Foods aims to delight a broad audience with its flavorful and sustainable options.

New Wave Foods

Seed Round in 2016
New Wave Foods is a company that specializes in sustainable, plant-based seafood alternatives. It focuses on creating shrimp substitutes made from sustainably sourced seaweed, soy protein, and natural flavors. These products are designed to preserve and enrich seafood traditions while providing a healthier option for consumers. New Wave Foods' offerings are rich in the essential amino acids typically found in meat, allowing individuals to enjoy low-calorie and zero-cholesterol meals. The company positions itself as a leader in the sustainable seafood sector, catering to the growing demand for environmentally friendly food choices.

Good Catch

Venture Round in 2016
Good Catch specializes in developing plant-based seafood alternatives. It offers vegetarian shredded tuna, crab cakes, and fish patties made of lentils, chickpeas, fava beans, and other legumes. The company was founded in 2016 and is headquartered in Newtown, Pennsylvania.

Kite Hill

Series B in 2016
Kite Hill began with a vision for a plant-based food that would have all the qualities we relish in the best artisan dairy cheeses. As Kite Hill believe the best part of eating is inviting everyone to the table for a convivial meal, these products had to entice the full range of food lovers, from those dedicated to a plant-based diet to others simply curious about a healthier lifestyle. Today, Kite Hill represents much more than artisanal almond milk products. Kite Hill stands for the very best tasting alternative dairy products made with the simplest ingredients using traditional methods — from artisanal delicacies, nut milk yogurts, and cream cheese style spreads to entrées and even desserts.

UPSIDE Foods

Seed Round in 2016
UPSIDE Foods, founded in 2015 and based in Berkeley, California, specializes in the production of cultivated meat derived directly from animal cells, eliminating the need to raise and slaughter animals. This innovative approach allows the company to offer real meat, poultry, and seafood while significantly reducing the resource consumption typically associated with conventional meat production, including water, land, and energy. UPSIDE Foods focuses on creating products such as beef meatballs, chicken, and duck, all grown in controlled environments. The company's mission is to provide consumers with clean, humane, and sustainable food options, free from harmful chemicals.

Geltor

Seed Round in 2016
Geltor, Inc. is a biodesign company based in San Leandro, California, that specializes in producing bioactive, animal-free collagens and proteins for various applications in beauty, nutrition, and wellness. Established in 2015, Geltor offers innovative products such as Collume, which promotes skincare cellular regeneration and dermal synthesis, and HumaColl21, which enhances skin health by boosting collagen and elastin levels. Additionally, the company provides vegan collagen peptides and other novel proteins designed for functional food and nutraceutical formulations. Geltor's products are sustainably cultivated and clinically validated, allowing businesses to create effective, plant-based solutions that contribute to a more sustainable future.

Sunfed Meats

Venture Round in 2016
Sunfed meats are made from premium yellow pea protein, they cook, feel and taste just like animal meat but are healthier, both for you and the planet.

Lighter

Venture Round in 2015
Lighter, Inc. is a technology company that specializes in personalized meal planning and tracking solutions aimed at improving nutritional habits. Founded in 2014 and based in Cambridge, Massachusetts, Lighter develops proprietary software that creates customized nutrition programs, including therapeutic diets. This platform facilitates the translation of dietary recommendations into actionable meal plans and tracking tools, and it offers educational resources along with grocery delivery services. Lighter's technology is utilized by a diverse range of healthcare providers, including health systems, dietitians, and physicians, to support patients in making healthier food choices. Additionally, Lighter collaborates with influential figures, such as athletes and thought leaders, through its LighterLabeled initiative, enabling them to promote better eating habits. The company also features a searchable recipe database tailored to various users, including athletes and busy professionals, enhancing accessibility to healthy meal options.

Beyond Meat

Series E in 2015
Beyond Meat, Inc. is a food company that specializes in manufacturing and selling plant-based meat products both in the United States and internationally. Founded in 2009 and headquartered in El Segundo, California, the company offers a diverse range of products, including burgers, sausages, ground beef, chicken, and meatballs, under various trademarks. Beyond Meat aims to address key global issues such as human health, climate change, resource constraints, and animal welfare by providing alternatives to traditional meat. Its products are crafted from simple, non-GMO ingredients, offering nutritional benefits such as higher or comparable protein levels, no cholesterol, and reduced saturated fat, without the use of antibiotics or hormones. The company distributes its offerings through a variety of channels, including grocery stores, mass merchandisers, convenience stores, restaurants, and schools.

Purple Carrot

Seed Round in 2015
The Purple Carrot ships healthy ingredients and delicious recipes to busy, health-conscious people, using only whole food plant-based ingredients.
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