New Crop Capital

New Crop Capital invests in early-stage companies focused on developing plant-based and cultured food alternatives. They aim to disrupt the conventional animal agriculture market, which is valued at $700 billion globally.

Chris Kerr

Investor

Mark Langley

Managing Director

Past deals in Nutrition

Nobell Foods

Series B in 2021
Nobell Foods is a biotech company based in San Francisco, California, that specializes in developing and producing animal-based food substitutes using plant materials. Founded in 2016, the company aims to transform plants into bioreactors to generate protein, unlocking their potential to create innovative food alternatives. By focusing on plant-based solutions, Nobell Foods seeks to provide sustainable options that can replace traditional animal products, contributing to a more environmentally friendly food system.

Noops

Pre Seed Round in 2020
Noops, Inc. is a manufacturer and retailer specializing in plant-based oat milk pudding products. Founded in 2019 and based in Roslyn, New York, the company offers a diverse range of flavors including mocha, cocoa, French toast, and sticky bun. Noops focuses on providing healthier snack alternatives made from clean ingredients such as organic oats, dates, and sunflower seed proteins. Its products are vegan, non-GMO, OU Kosher, and allergen-friendly, with no added sugar, making them appealing to health-conscious consumers. The company sells its offerings through an online platform, promoting immunity-boosting prebiotics and heart-healthy whole grains. Originally known as SuperBox Brands, Inc., the company rebranded to Noops, Inc. in October 2019.

Alpha Foods

Series A in 2020
Alpha Foods is a company specializing in the production of plant-based food products, emphasizing taste, texture, and sustainability. Founded in 2015, it is committed to providing delicious meat alternatives that are derived from non-dairy and non-genetically modified organisms ingredients. The company focuses on helping consumers maintain their health by offering cholesterol-free food options with enhanced protein content. Alpha Foods aims to create convenient, flavorful meals that reflect a return to a healthier diet while promoting sustainable practices within the food industry.

Good Catch

Series B in 2020
Good Catch Foods is a company that specializes in the development and manufacture of vegan, plant-based seafood alternatives. Founded in 2016, it produces a variety of products designed to replicate traditional seafood, including fish-free shredded tuna, crab cakes, salmon filets, and patties. These offerings are crafted using a blend of pea proteins and legumes such as lentils, chickpeas, and fava beans. Initially headquartered in Newtown, Pennsylvania, Good Catch has since expanded its presence to New York, New York. The company aims to provide sustainable and health-conscious food options for consumers seeking plant-based diets.

Gathered Foods

Series B in 2020
Gathered Foods Corporation, operating under the brand name Good Catch, specializes in the development, production, and sale of plant-based seafood alternatives in the United States. Founded in 2016 and based in Heath, Ohio, the company offers a variety of products, including plant-based tuna, frozen entrées, and appetizers, all crafted from a unique blend of six legumes—peas, chickpeas, lentils, soy, fava beans, and navy beans—alongside seaweed and algae extract to enhance flavor. These products are designed to replicate the taste and experience of traditional seafood while being free from dairy, gluten, and GMOs, providing a cruelty-free option for consumers seeking alternatives to seafood. Gathered Foods sells its products through both retail stores and online channels, catering to a growing market of health-conscious and environmentally aware consumers.

Meati Foods

Venture Round in 2019
Meati Foods produces and sells fungi-based meat alternatives. Founded in 2016, the company uses proprietary clean technologies to create nutrient-dense, plant-based products that are free from common allergens.

Good Catch

Convertible Note in 2019
Good Catch Foods is a company that specializes in the development and manufacture of vegan, plant-based seafood alternatives. Founded in 2016, it produces a variety of products designed to replicate traditional seafood, including fish-free shredded tuna, crab cakes, salmon filets, and patties. These offerings are crafted using a blend of pea proteins and legumes such as lentils, chickpeas, and fava beans. Initially headquartered in Newtown, Pennsylvania, Good Catch has since expanded its presence to New York, New York. The company aims to provide sustainable and health-conscious food options for consumers seeking plant-based diets.

Gathered Foods

Convertible Note in 2019
Gathered Foods Corporation, operating under the brand name Good Catch, specializes in the development, production, and sale of plant-based seafood alternatives in the United States. Founded in 2016 and based in Heath, Ohio, the company offers a variety of products, including plant-based tuna, frozen entrées, and appetizers, all crafted from a unique blend of six legumes—peas, chickpeas, lentils, soy, fava beans, and navy beans—alongside seaweed and algae extract to enhance flavor. These products are designed to replicate the taste and experience of traditional seafood while being free from dairy, gluten, and GMOs, providing a cruelty-free option for consumers seeking alternatives to seafood. Gathered Foods sells its products through both retail stores and online channels, catering to a growing market of health-conscious and environmentally aware consumers.

Alpha Foods

Seed Round in 2019
Alpha Foods is a company specializing in the production of plant-based food products, emphasizing taste, texture, and sustainability. Founded in 2015, it is committed to providing delicious meat alternatives that are derived from non-dairy and non-genetically modified organisms ingredients. The company focuses on helping consumers maintain their health by offering cholesterol-free food options with enhanced protein content. Alpha Foods aims to create convenient, flavorful meals that reflect a return to a healthier diet while promoting sustainable practices within the food industry.

Good Catch

Series A in 2018
Good Catch Foods is a company that specializes in the development and manufacture of vegan, plant-based seafood alternatives. Founded in 2016, it produces a variety of products designed to replicate traditional seafood, including fish-free shredded tuna, crab cakes, salmon filets, and patties. These offerings are crafted using a blend of pea proteins and legumes such as lentils, chickpeas, and fava beans. Initially headquartered in Newtown, Pennsylvania, Good Catch has since expanded its presence to New York, New York. The company aims to provide sustainable and health-conscious food options for consumers seeking plant-based diets.

GoodDot

Seed Round in 2018
GoodDot is a food tech start-up based in India that specializes in producing plant-based meat alternatives. The company focuses on delivering healthier and cruelty-free options for meat lovers by offering products made from pea protein, wheat gluten, soy protein, and soy flour. These plant-based meats are designed to provide the protein and taste of traditional meat at an affordable price while promoting sustainability. GoodDot aims to make these alternatives accessible to a broad audience, ensuring that consumers can enjoy meat-like flavors without the associated health concerns of high fat and cholesterol.

UPSIDE Foods

Series A in 2017
UPSIDE Foods, formerly known as Memphis Meats, is a cultivated meat company founded in 2015 and headquartered in Berkeley, California. The company specializes in producing real meat, poultry, and seafood directly from animal cells, eliminating the need to raise and slaughter animals. This innovative approach significantly reduces the resource consumption associated with traditional meat production, requiring less water, land, and energy. UPSIDE Foods aims to offer consumers clean, humane, and sustainable meat products, such as beef meatballs, chicken, and duck, all grown in controlled environments. The company is led by Dr. Uma Valeti, who is committed to transforming the food industry with healthier and environmentally friendly alternatives to conventional meat.

GoodDot

Venture Round in 2016
GoodDot is a food tech start-up based in India that specializes in producing plant-based meat alternatives. The company focuses on delivering healthier and cruelty-free options for meat lovers by offering products made from pea protein, wheat gluten, soy protein, and soy flour. These plant-based meats are designed to provide the protein and taste of traditional meat at an affordable price while promoting sustainability. GoodDot aims to make these alternatives accessible to a broad audience, ensuring that consumers can enjoy meat-like flavors without the associated health concerns of high fat and cholesterol.

Purple Carrot

Venture Round in 2016
Purple Carrot is a business that delivers healthy, plant-based meal kits directly to consumers' doorsteps nationwide. They specialize in providing fresh, pre-portioned ingredients along with step-by-step recipes, ensuring customers can easily prepare delicious, whole-food, plant-based meals at home. Their offerings are gluten-free and high in protein, catering to health-conscious individuals seeking convenient, nutritious options.

Green Food

Venture Round in 2016
The Green Food Company brings you the most innovative and market leading plant based products! We distribute our assortment of top-brands for retail and foodservice into the Netherlands and all the Nordic countries. They drive a lean, accountable and efficient organisation with highly skilled professionals to ensure you a first class product and delivery schedule. Their professional team ensures continuous research all over the world in the market of plant based foods. Enabling us to identify opportunities as they arise and quickly adapt to market trends.

New Wave Foods

Seed Round in 2016
New Wave Foods, Inc., established in 2015 and headquartered in San Francisco, specializes in producing and selling plant-based seafood products. The company offers a range of shrimp alternatives, including sautéed, grilled, breaded, and fried options, as well as shrimp tacos and salads. These products are made from sustainably sourced seaweed, soy protein, and natural flavors, providing a sustainable and healthier alternative to traditional seafood. New Wave Foods serves customers in the culinary market across the United States, positioning itself as a leader in sustainable seafood.

Good Catch

Venture Round in 2016
Good Catch Foods is a company that specializes in the development and manufacture of vegan, plant-based seafood alternatives. Founded in 2016, it produces a variety of products designed to replicate traditional seafood, including fish-free shredded tuna, crab cakes, salmon filets, and patties. These offerings are crafted using a blend of pea proteins and legumes such as lentils, chickpeas, and fava beans. Initially headquartered in Newtown, Pennsylvania, Good Catch has since expanded its presence to New York, New York. The company aims to provide sustainable and health-conscious food options for consumers seeking plant-based diets.

Kite Hill

Series B in 2016
Kite Hill is a plant-based food brand focused on creating high-quality alternative dairy products that promote animal welfare and sustainability. The company aims to reduce reliance on industrial animal agriculture by utilizing simple, natural ingredients combined with patented biochemistry and traditional dairy-making methods. Kite Hill offers a diverse range of products, including artisanal almond milk cheeses, nut milk yogurts, cream cheese-style spreads, entrées, and desserts. By appealing to a wide audience—from dedicated plant-based eaters to those exploring healthier lifestyle choices—Kite Hill seeks to provide delicious options that foster a communal dining experience.

UPSIDE Foods

Seed Round in 2016
UPSIDE Foods, formerly known as Memphis Meats, is a cultivated meat company founded in 2015 and headquartered in Berkeley, California. The company specializes in producing real meat, poultry, and seafood directly from animal cells, eliminating the need to raise and slaughter animals. This innovative approach significantly reduces the resource consumption associated with traditional meat production, requiring less water, land, and energy. UPSIDE Foods aims to offer consumers clean, humane, and sustainable meat products, such as beef meatballs, chicken, and duck, all grown in controlled environments. The company is led by Dr. Uma Valeti, who is committed to transforming the food industry with healthier and environmentally friendly alternatives to conventional meat.

Geltor

Seed Round in 2016
Geltor designs and produces animal-free collagen and other bioactive proteins for beauty, wellness, and nutrition applications. Founded in 2015, the company uses proprietary AI to create customized proteins tailored to specific industry needs.

Sunfed Meats

Venture Round in 2016
Sunfed Meats is a New Zealand-based company founded in 2015 and headquartered in Auckland. The company specializes in the development of plant-based meat alternatives using premium yellow pea protein. Sunfed's products are designed to mimic the taste, texture, and cooking qualities of traditional animal meat, offering a healthier option for consumers. By focusing on vegetable proteins, Sunfed aims to provide sustainable alternatives that benefit both individual health and the environment.

Lighter

Venture Round in 2015
Founded in 2014, Lighter specializes in personalized meal planning and tracking technology. It bridges the gap between dietary advice and action by generating tailored nutrition programs, including therapeutic diets, through its proprietary software solution. The company offers a searchable recipe database for diverse users and operates LighterPRO, used by healthcare providers to prescribe food as medicine.

Purple Carrot

Seed Round in 2015
Purple Carrot is a business that delivers healthy, plant-based meal kits directly to consumers' doorsteps nationwide. They specialize in providing fresh, pre-portioned ingredients along with step-by-step recipes, ensuring customers can easily prepare delicious, whole-food, plant-based meals at home. Their offerings are gluten-free and high in protein, catering to health-conscious individuals seeking convenient, nutritious options.
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