Newell Brands

Newell Brands is a prominent global consumer goods company known for its extensive portfolio of well-established brands, including Paper Mate, Sharpie, Dymo, Coleman, and Yankee Candle. The company operates through three primary segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. Its Learning and Development segment focuses on products for infants and children, as well as various writing instruments and art supplies. Newell Brands emphasizes innovation and consumer-centric strategies, aiming to enhance everyday experiences in various settings such as home, education, and outdoor activities. Additionally, the company produces custom-designed plastic and zinc products that address both industrial and consumer needs.

Martin E. Franklin

Founder

31 past transactions

ChesapeakeBayCandle

Acquisition in 2017
Chesapeake Bay Candle Company, LLC, founded in 1994 and based in Rockville, Maryland, specializes in the development, manufacture, and marketing of premium candles and home fragrance products. The brand is known for its stylish designs and unique, nature-inspired fragrances, which reflect the serene beauty of Maryland's shoreline. Chesapeake Bay Candle aims to enhance the ambiance of homes by providing high-quality fragrance solutions, appealing to millions of families globally. As of September 30, 2017, the company operates as a subsidiary of Newell Brands Inc.

Morehouse College

Grant in 2017
Morehouse College in Atlanta, Georgia is one of the most unique schools in the nation. One of only a few remaining historically African-American all-male schools in the country, (HBCU) Morehouse has a history of educating some of the nation’s most successful African-American leaders, businessmen, and creative artists.

Smith Mountain Industries

Acquisition in 2016
Smith Mountain Industries dba Virginia Gift Brands is a manufacturer and marketer of fragrance delivery products for households and provides gift sets and novelty. It offers its products online and through stores.

Sistema Plastics

Acquisition in 2016
Sistema, based in Auckland, New Zealand, makes food storage containers under the Sistema brand, and has about $145 million in annual sales. The target will expand Newell’s international presence into regions including: Austria, Belgium, Croatia, Denmark, Germany and New Zealand.

BOND

Acquisition in 2016
Bond is a venture capital firm based in San Francisco that focuses on supporting visionary founders of high-growth Internet companies throughout their innovation and growth cycles. Launched in January 2019, Bond is a spinout of the Kleiner Perkins Digital Growth Fund and was founded by Mary Meeker along with Mood Rowghani, Noah Knauf, and Juliet de Baubigny. The firm aims to invest primarily in the information technology sector, providing resources and support to help emerging companies thrive.

Newell Brands

Acquisition in 2015
Jarden Corporation manufactures, markets, and distributes consumer products in the Unites States and internationally. The Outdoor Solutions segment offers camping and outdoor equipment;

Elmer's Products

Acquisition in 2015
Elmer's Products is a mobile apps developer company providing its users the leading edge applications. Their app Elmers 1st day makes going back to school and sharing memories easier than ever before. The1stday.com becomes your personal online collection of treasured memories of the 1st day of school.

Visant Holding

Acquisition in 2015
Visant Holding provides marketing and publishing services for the school affinity, and educational and trade publishing and packaging markets. The company operates in three segments: Scholastic, Memory Book, and Publishing and Packaging Services. The Scholastic segment produces, markets, and sells class rings, as well as various graduation products, including caps, gowns, diplomas and announcements, graduation-related accessories, and other scholastic affinity products to students and administrators in high schools, colleges, and universities through retail channel and online.

Baby Jogger

Acquisition in 2014
Baby Jogger, based in Richmond, Virginia, specializes in designing and manufacturing jogging strollers and all-terrain strollers. Founded in 1984, the company offers a range of products including urban and three-wheeled strollers, as well as accessories such as wind and rain canopies, bug canopies, liquid holsters, and carry bags. It also provides push chairs designed for children and adults with physical disabilities, along with related accessories. Additionally, Baby Jogger produces sun protection products for infants and toddlers, including car seat sunshades and weather shields. The company distributes its products through various retailers and its online store, catering to customers both domestically and internationally.

Bubba Brands

Acquisition in 2014
Bubba brands, inc. is a privately-held company driven by a singular goal – to make drinkware people love; specifically mugs, tumblers, sport bottles, sport jugs and kids bottles. With millions of products sold to date, we are experts in what our consumers value most, as well as how to deliver these qualities in the products we make. the bubba brands culture is a unique combination of entrepreneurial creativity and consumer packaged goods expertise, fostering an environment highly conducive to innovation. our team has a high-energy level and our work is fast-paced, yet the atmosphere is indicative of our personality; fun, vibrant and inspiring. bubba world headquarters is located in Atlanta, GA and our products are sold throughout the world.

Millefiori

Acquisition in 2014
Millefiori Srl develops and manufactures air perfuming fragrances. Its products include stick diffusers, catalytic diffusers, perfume candles, scented products, body products, accessories and refills, and car air fresheners, as well as perfumes for fabrics.

Yankee Candle Company

Acquisition in 2013
Yankee Candle has become the #1 most-recognized name in the candle business and the country's best selling candle brand by sharing our customers' "passion for fragrance" in every product we bring to market. Today, with over 150 fragrances, we offer the world's largest and most compelling selection of candle and home fragrance scents. In addition to our renowned Housewarmer® line of scented candles, we also provide a wide range of seasonal and specialty scented candles, home fragrance products, car fresheners and candle accessories. The majority of our candles are made by master chandlers (candlemakers) in our advanced manufacturing facilities in Massachusetts. We sell our candles and other products through a growing nationwide base of over 500 company-owned retail stores. We also have a vibrant and growing catalog and online business, an expanding North American wholesale customer network (including approximately 19,100 specialty retailers in the U.S.), our Yankee Candle Fund-Raising division, and international distribution.
Lehigh is the largest supplier of rope, cord and twine for the U.S. consumer marketplace.

Pulse Home Products

Acquisition in 2012
Pulse Home Products provider of branded goods to the UK home products market, primarily small domestic appliances under the Breville brand name. Other brands include Nicky Clarke hair care and Dirt Devil vacuum cleaners in the UK.
Shipwire, a CEVA Logistics Company, specializes in product fulfillment for growing brands and retailers, utilizing a comprehensive cloud logistics platform and a global warehouse network. With facilities strategically located in major cities such as Los Angeles, Chicago, Toronto, Vancouver, London, and Hong Kong, Shipwire helps businesses optimize shipping costs by positioning inventory closer to customers. Merchants send their products to Shipwire's warehouses, where the fulfillment process is streamlined to ensure efficient and cost-effective delivery. The platform supports connections to various online stores and marketplaces, allowing for seamless order management and real-time inventory tracking. Additionally, Shipwire fosters collaboration through a developer-friendly approach and offers an ecommerce affiliate partner program, enhancing its service offerings for online retailers and small businesses seeking customized fulfillment solutions.

HeadSprout

Acquisition in 2011
HeadSprout, Inc. provides computer-based learning programs for teaching fundamental academic skills. It offers online reading programs. The company was founded in 1999 and is headquartered in Seattle, Washington.
Quickie Manufacturing Corporation (“Quickie”), is a leading supplier and distributor of innovative cleaning tools and supplies since 1950. Wholly owned by Jarden Corporation since December 2010 and headquartered in Cinnaminson, New Jersey with manufacturing facilities in Lumberton, North Carolina, El Paso, Texas and Mexico. Quickie designs, manufactures and distributes over 300 cleaning products for traditional in-home use as well as commercial, contractor-grade applications. The product line include mops, brooms, dusters, dust pans, brushes, buckets and other supplies sold primarily under the leading brands Quickie®, Quickie BULLDOZER® and Quickie JOBSITE®. Quickie has over 100 product-related patents containing value-added features and innovative designs, and is the leader in almost every stick and smallware category in cleaning. Quickie’s historical success is attributable to its commitment to innovation and new product development.

Aprica Kassai

Acquisition in 2008
Aprica Kassai is a manufactures strollers, car seats and other children products. The company is based in Osaka, Japan.

Technical Concepts

Acquisition in 2008
Technical Concepts manufactures automated distinctive washroom hygiene systems. The company offers a range of automatic odor control products for the away-from-home restroom. The company's products include air fresheners; AutoClean Systems for urinals and toilets; AutoFaucet units and SST units; AutoFlush unit workhorse, clamp units, and unit for tank toilets; AutoFresh aerosol dispensers, gel dispensers, and pump dispensers.

K2

Acquisition in 2007
K2 Inc. is a leading designer, manufacturer, and distributor of premier branded sporting equipment.

Pine Mountain

Acquisition in 2006
Since their passion for fire began, Pine Mountain Brand team has understood the powerful urge to gather close around the warmth of the hearth. Fire feeds their soul and warms their spirit. So we’ve made it their mission to bring you nature-inspired products that make it easy to nestle up to a cozy fire, in the fireplace or around the campfire, with a simple strike of a match. Their story begins in 1980, when their team developed its first Firestarter products. Knowing that starting a fire was often the greatest challenge, making the task simple—and fast—seemed a great place to bring fresh ideas. Not only did They create an easy way to start a fire using all-natural American hardwood sawdust, but They also found a way to utilize a previously unused resource. Inspiration and momentum really began to percolate when They saw coffee houses popping up around the country, yielding another previously unused resource: coffee grounds. The aroma of brewed coffee is nirvana, so why not bring two great experiences—gathering around a hearth and the smell of fresh coffee—into one? In 1999 the Java-Log® Firelog was born. And just four years later it was named one of TIME® magazine’s Best Inventions of the Year. Innovation didn’t stop there. A source of beauty and joy, fire delights the senses with its crackling notes and rich, vibrant hues. Inspired by this realization, their Cracklelog® and ColorCrackle® offerings were introduced, doubly enhancing the evocative pleasures of a good fire.

Dymo

Acquisition in 2005
DYMO is focused on becoming the worldwide leader in providing innovative solutions that help people accomplish their office and home organization tasks more easily and actually look good doing it. DYMO offers a complete range of labeling products for the office, the warehouse, the worksite, the home and even the classroom ranging from simple embossers, manual label makers and desktop products to industrial portables, computer-connected products and supporting desktop software to create and manage custom labels. Founded in California in 1958, DYMO introduced the world's first personal label maker, the embosser, revolutionizing the way businesses and individuals organized and identified their offices and surroundings. In the decades after, DYMO expanded its embossers into products for home, office and commercial applications. In the late seventies Esselte, the world's leading office supply manufacturer acquires DYMO. In 1990, the brand added electronic label makers with built-in keyboards, LCD screens, numerous formatting functions and high-quality printing. Through a merger with CoStar, who pioneered the US market for small, dedicated label printers that connect to both PC and Macs, DYMO now offers the most complete line of labeling and identification products on the market. In 2005 DYMO is sold by Esselte to Newell Rubbermaid (NWL) and has since trough acquisitions broadened their product lines to include contact management software and business card scanning solutions, mailing and shipping scales and online postage.

Holmes

Acquisition in 2005
Holmes is a manufacturer and distributor of home appliances, operating in markets across the United States, Canada, Europe, Latin America, and Asia. The company's product range includes a variety of small kitchen electrics and home environment products, such as fans, heaters, humidifiers, air purifiers, lighting products, slow cookers, roaster ovens, skillets, deep fryers, griddles, ice cream makers, and vacuum food sealers. In addition to these appliances, Holmes offers accessories like filters, chemical treatments, and replacement parts. The company's products are sold through diverse retail channels, including mass merchants, home improvement centers, warehouse clubs, hardware stores, department stores, specialty stores, drugstore chains, and mail order companies, utilizing both internal sales staff and independent manufacturers' representatives.

American Household

Acquisition in 2004
American Household, Inc., through its subsidiaries, designs, manufactures, and markets household and outdoor leisure and camping products; and portable and standby generators, air compressors, and pressure washers. Its also offers smoke detectors, carbon monoxide detectors, fire extinguishers, and other home safety devices.

American Saw

Acquisition in 2003
American Saw & Mfg. Company engages in designing, testing, manufacturing, and marketing power tool accessories, hand tools, band saw blades, torches, solders, and accessories. Its band saw blades include carbide blades, bi-metal blades, carbon blades, wood cutting blades, sawing tools, and sawing fluids and lubricants.

IRWIN

Acquisition in 2002
IRWIN Industrial Tool Company manufactures and distributes professional grade hand tools and power tool accessories for trade professionals in the United States and internationally. It offers chisels, circular saw blades, clamps, drill bits, fastener drives, hammers, handsaws, impact accessories, levels and squares, linear edges, locking tools, marking tools, pipe wrenches, pliers and adjustable wrenches, screws and bolt extractors, screwdrivers, snips, tape measures, utility knives and blades, worksite products, and vises, as well as taps, dies, and sets.

Gillette - Stationery Products

Acquisition in 2000
Stationery Products, which includes the Paper Mate(R), Parker(R), and Waterman(R) writing instrument brand names and Liquid Paper(R).

Mersch

Acquisition in 2000
Mersch is a manufacturer and supplier of picture frames in Europe.

Holson Burnes

Acquisition in 1996
Holson Burnes is a manufacturer and marketer of photo albums and picture frames.

Berol Corporation

Acquisition in 1995
Berol is a British brand of stationery products, currently commercialized by Paper Mate. The company, based in Lichfield, England, produced pencils, pens and other items.

Decorel

Acquisition in 1995
Decorel Incorporated, a manufacturer and marketer of ready-made picture frames.
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