Claravine
Series B in 2022
Claravine develops a cloud-based platform for marketing campaign automation and digital experience data management. The platform provides administration and governance controls for consistent tracking, and standardizes taxonomies, naming conventions, and metadata across digital experiences. It manages tracking code creation, automatic classification, technical verification, and analytics preparation, and enables cross‑team collaboration and automated data flows for marketing campaigns. By harmonizing codes from multiple sources, Claravine supports accurate analytics and consistent campaign naming before deployment. Founded in 2012, Claravine is headquartered in Utah, with offices in Lehi and Provo, serving brands and agencies in marketing data governance and optimization.
Aumni is a data-driven investment analytics platform based in the United States, focusing on private capital markets, which include venture funds, family offices, university endowments, and corporate venture firms. Founded by former corporate attorneys Tony Lewis and Kelsey Chase in Salt Lake City, Utah, Aumni leverages a combination of artificial intelligence and human expertise to extract and analyze critical deal data from complex legal agreements. The platform provides strategic insights into the economic positions and legal rights of investors, converting intricate deal data into a comprehensive and accurate dataset. By auditing and analyzing every transaction, Aumni enables investors and venture firms to make informed decisions, having already analyzed a vast array of private capital data linked to over $1 trillion in assets under management.
Claravine
Series A in 2020
Claravine develops a cloud-based platform for marketing campaign automation and digital experience data management. The platform provides administration and governance controls for consistent tracking, and standardizes taxonomies, naming conventions, and metadata across digital experiences. It manages tracking code creation, automatic classification, technical verification, and analytics preparation, and enables cross‑team collaboration and automated data flows for marketing campaigns. By harmonizing codes from multiple sources, Claravine supports accurate analytics and consistent campaign naming before deployment. Founded in 2012, Claravine is headquartered in Utah, with offices in Lehi and Provo, serving brands and agencies in marketing data governance and optimization.
Chargeback
Series A in 2020
Chargeback is a developer of a software-as-a-service (SaaS) platform focused on dispute management, specifically aimed at assisting merchants in preventing and managing chargeback fraud. The platform offers a comprehensive fraud detection suite that filters transactions prior to acceptance, helping businesses maintain compliance with card service providers. By preventing chargebacks and protecting against fraudulent activities, Chargeback enables merchants to recover lost time and revenue. Additionally, the platform helps transform negative customer interactions into opportunities for enhanced brand loyalty and improved acceptance rates. Founded in 2011 and headquartered in Salt Lake City, Utah, Chargeback plays a crucial role in supporting businesses in their efforts to navigate the challenges of chargeback management.
Aumni is a data-driven investment analytics platform based in the United States, focusing on private capital markets, which include venture funds, family offices, university endowments, and corporate venture firms. Founded by former corporate attorneys Tony Lewis and Kelsey Chase in Salt Lake City, Utah, Aumni leverages a combination of artificial intelligence and human expertise to extract and analyze critical deal data from complex legal agreements. The platform provides strategic insights into the economic positions and legal rights of investors, converting intricate deal data into a comprehensive and accurate dataset. By auditing and analyzing every transaction, Aumni enables investors and venture firms to make informed decisions, having already analyzed a vast array of private capital data linked to over $1 trillion in assets under management.