Novestra

Novestra is an independent investment company based in Stockholm, Sweden, founded in 1997. The firm specializes in private equity investments, focusing on small-cap companies that exhibit significant growth potential or possess a stable revenue base, thereby offering considerable value. Novestra's investment strategy encompasses various sectors, including software, communications and networking, and commercial services. The company maintains a diverse portfolio that includes both private and public entities, reflecting its commitment to identifying and nurturing businesses with promising prospects.

Johan Heijbel

Managing Director

4 past transactions

Strax Group

Acquisition in 2016
Strax AB is a company that specializes in mobile accessories designed to enhance mobile lifestyles. It offers a diverse portfolio that spans essential categories such as Protection, Power, Connectivity, and Personal Audio, as well as Health & Wellness products that include Personal Protection items. Strax has a significant distribution network, reaching a wide customer base through approximately 70,000 brick-and-mortar stores worldwide, alongside online marketplaces and direct-to-consumer channels. The company develops and markets several wholly-owned brands, including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, Dottir, and grell. Additionally, Strax collaborates with well-known licensed brands like adidas, Bugatti, Diesel, Superdry, and WeSC, further expanding its product offerings and market presence.

MyPublisher

Series B in 2007
MyPublisher, founded in 1994, is a leading internet retailer specializing in personalized photo applications, allowing customers to creatively customize, share, print, and preserve their digital photographs. The company is renowned for inventing high-quality, single-copy custom books at affordable prices and has since expanded its offerings to include photo book software and digital printing services. Unique among its competitors, MyPublisher handles all aspects of production in-house, including printing, manufacturing, and shipping, ensuring superior quality and service. This approach allows MyPublisher to provide distinctive proprietary features that are not available from other providers. Annually, the company prints and ships over 120 million photos, making it one of the largest digital photo printers globally.

Fanglobe

Venture Round in 2000
Fanglobe an Internet portal to help artists manage their fan clubs and assists with individual information and product sales.

Continuum Group

Venture Round in 2000
Focuses on investments in Internet infrastructure, broadband, data applications and outsourcing opportunities in Europe.
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