Pembroke VCT

Mindset AI is a technology company that provides an artificial intelligence–driven SaaS platform to help businesses and professional services firms customize, brand, and launch their own digital environments. The platform delivers branded applications and a connected customer experience across mobile, web, tablets, and wearables, enabling organizations to deploy workshops, micro-learning, online content, surveys, psychometric tests, 360 assessments, communities, client reporting, engagement tracking, and related activities within a single interface. End users can log in to track patterns and reflections, supporting positive behavioral change and informed decision-making. Mindset AI focuses on people- and customer-centric design to streamline digital delivery, empower teams, and scale human-capital initiatives without extensive development. The solution emphasizes branding, configurability, and ease of use to help firms create their own digital platforms that center on the people they serve.

Ryft is a payment platform that enables marketplaces and digital platforms to scale by simplifying multi‑side payments. The plug‑and‑play solution automates multivendor payouts, delivering funds to merchants the next working day for a single flat fee per transaction. It offers rapid onboarding, transparent pricing, and supports payments from all platforms.

SMARTIFY offers an app that enables users to scan, identify, and save artwork using their smartphones. It serves as a personalized guide to partnered museums and galleries, providing instant access to art commentary. As a social enterprise, SMARTIFY aims to facilitate meaningful connections with art while supporting global visual arts organizations and protecting intellectual property.

Smartr365, established in 2016 and headquartered in London, specializes in financial software. It streamlines the mortgage process for brokers and clients through an innovative, user-friendly platform. The platform offers features like built-in sourcing, task automation, CRM, and real-time lead tracking, enabling advisors to spend more time providing financial advice and less on administrative tasks. It also facilitates access to a wide range of financial data, including mortgages, insurance, pensions, and investments, empowering users to make informed decisions.

Roto VR Limited is a UK-based company established in 2015, specializing in the development of an innovative interactive chair designed to enhance virtual and augmented reality experiences. This chair is the first of its kind, allowing users to seamlessly turn in response to their head movements, providing a tangle-free and hands-free experience. Equipped with built-in haptic sensors, the chair facilitates immersive interactions, enabling users to work, play, and engage with others in a digital environment. Roto VR aims to transform how individuals experience virtual reality across various sectors.

With Nothing Underneath is an e-commerce retailer specializing in women's fashion. It operates an apparel and fashion brand, manufacturing clothing inspired by men's tailoring, designed to be worn comfortably and sustainably without the need for additional undergarments.

TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

Transreport develops a passenger assistance system to aid travelers with disabilities and mobility restrictions. The platform connects passengers with rail line staff to promptly respond to booked assistance requests and to process claims for delayed or canceled trains. It provides real-time reporting and monitoring of operator performance, supporting safe and efficient journeys for users requiring accessibility services. The company applies Internet of Things technologies to improve customer experience and operational visibility across rail networks.

Seatfrog is a mobile-first travel technology company that specializes in seat upgrades for airlines and rail travelers. Its platform enables real-time upgrade offers within 48 hours of departure, with in-app payments and boarding passes reissued direct to mobile in a single transaction, reducing friction and helping airlines boost ancillary revenue while improving the passenger experience. The company also provides rail ticket upgrade services, using data science to determine the optimal moment to offer an upgrade and to streamline the process for travelers upgrading existing tickets without hassle.

Cydar Medical develops computer vision software that provides real-time automated 3D overlays during X-ray guided procedures. This enables clinicians to focus on patients rather than adjusting displays, with high-performance updates facilitated by cloud supercomputing.

Pembroke VCT PLC is a venture capital trust that invests in businesses at various stages of development. Its investment focus includes sectors such as health and fitness, hospitality, apparel and accessories, as well as media and technology. The trust aims to support companies within these industries to foster growth and innovation.

Ro&Zo is an online womenswear e-commerce company and marketplace that offers fashionable apparel for women, including dresses, tops, jumpsuits, trousers, shorts, and jackets. The platform enables customers to browse and purchase party wear and everyday outfits, supporting self-expression and personal care through style.

VIEVE Ltd is a beauty care company based in Strathaven, United Kingdom, founded in 2019 by renowned makeup artist Jamie Genevieve. The brand focuses on manufacturing and selling beauty products online, emphasizing inclusivity, self-expression, and positivity. VIEVE aims to create a diverse range of makeup that resonates with a wide audience, promoting the idea that beauty is for everyone. Through its online platform, the company seeks to engage customers and foster a sense of community in the beauty space.

Bloobloom is a retail company that specializes in eyewear, offering a diverse range of sunglasses and spectacles for both men and women. The company operates an e-commerce platform that allows customers to purchase products directly, bypassing intermediaries to reduce costs. In addition to online sales, Bloobloom has established a growing network of physical stores to enhance the shopping experience. The company also provides trial facilities and eye tests, enabling customers to experiment with different styles and ensure the right fit. Bloobloom offers free express delivery for orders starting at £95, enhancing accessibility for its consumers.

Auddy is a platform and service provider for podcasts and audio content that supports creators and organizations with strategy, production, distribution, marketing, monetization, and advertising. It combines editorial input, data insights and analytics, and promotional services to help build audiences and generate revenue, including royalties for creators. Auddy also operates an audio platform that organizes audiobooks, shows, and original podcasts and develops original premium podcasts for consumer audiences and organizations, enabling creators and organizations to achieve business growth.

My Expert Midwife develops skincare products for women experiencing pregnancy, childbirth, and postnatal recovery. The products are formulated with safe ingredients and natural botanicals to soothe soreness, support recovery, and help restore body confidence while preventing germs. The company offers a 360 approach by providing free guides, checklists, blogs, popular e-books, and webinars to accompany the journey through pregnancy and early parenthood.

Peckwater Brands offers delivery franchise solutions for existing kitchen operators. It provides fully-serviced food concepts, including branding, platform listings, suppliers, recipes, packaging, staff training, and technology.

COAT is a sustainable paint company that focuses on transforming the home decorating experience. Since its inception, COAT has maintained a carbon-neutral status, emphasizing its commitment to environmental responsibility. The company develops innovative paint coating products made from high-quality raw materials, including quality pigments, resin, and high-grade titanium dioxide. These products cater to various surfaces such as walls, ceilings, kitchens, bathrooms, wood, and exteriors. COAT aims to provide customers with sustainable materials that promote zero-waste production, thereby redefining how individuals approach purchasing paint for their homes.

OnePlan is a collaborative platform designed to simplify event planning. It offers real-time collaboration tools, automating processes to streamline event management.

Cydar Medical develops computer vision software that provides real-time automated 3D overlays during X-ray guided procedures. This enables clinicians to focus on patients rather than adjusting displays, with high-performance updates facilitated by cloud supercomputing.

Popsa is a consumer technology company that uses generative AI and computer vision to turn users’ photo libraries into personalized products, such as photobooks. The platform analyzes objects, activities, and social context in photos to generate tailored physical and digital keepsakes that capture personal memories. Its mobile app, available on iOS and Android in multiple languages, serves millions of users across dozens of countries and processes thousands of orders weekly. Popsa’s mission is to help people reflect on their lives and relationships through their photos, moving beyond highlights to encompass everyday moments and emotions.

TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

JustWears is an online retailer specializing in sustainable men's underwear. Their products are crafted from cellulosic fiber sourced from Austrian beech trees, featuring a unique sweat-busting design and quick-dry fabric for optimal comfort.

Peckwater Brands offers delivery franchise solutions for existing kitchen operators. It provides fully-serviced food concepts, including branding, platform listings, suppliers, recipes, packaging, staff training, and technology.

OnePlan is a collaborative platform designed to simplify event planning. It offers real-time collaboration tools, automating processes to streamline event management.

COAT is a sustainable paint company that focuses on transforming the home decorating experience. Since its inception, COAT has maintained a carbon-neutral status, emphasizing its commitment to environmental responsibility. The company develops innovative paint coating products made from high-quality raw materials, including quality pigments, resin, and high-grade titanium dioxide. These products cater to various surfaces such as walls, ceilings, kitchens, bathrooms, wood, and exteriors. COAT aims to provide customers with sustainable materials that promote zero-waste production, thereby redefining how individuals approach purchasing paint for their homes.

Credentially is an automated recruitment software platform focused on enhancing healthcare employment processes. The company’s technology streamlines hiring, onboarding, and compliance by transforming paper-based systems into data-driven solutions. By integrating with key credentialing databases, Credentially ensures that healthcare employers can efficiently manage employee compliance data, which is vital for preparing for regulatory inspections. The platform aims to reduce administrative burdens, ultimately saving time and resources while improving patient safety and clinical efficiency. Through its comprehensive features, Credentially addresses the unique HR challenges faced by healthcare organizations, facilitating optimal growth and operational efficiency.

SMARTIFY offers an app that enables users to scan, identify, and save artwork using their smartphones. It serves as a personalized guide to partnered museums and galleries, providing instant access to art commentary. As a social enterprise, SMARTIFY aims to facilitate meaningful connections with art while supporting global visual arts organizations and protecting intellectual property.

Stitch & Story is a UK-based company that designs, manufactures, and sells knitting and crochet kits, yarns, and related equipment. It operates an online platform that provides knitting and crochet content, tutorials, and learning resources, and it distributes products through its e-commerce site as well as third-party retailers. Founded in 2012 and based in Crayford, England, the company also maintains a digital craft platform offering knitting and stitching lessons, project inspiration, and a structured learning guide, including crochet kits.

Thriva Limited is a London-based company that specializes in the research, development, and manufacturing of at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva offers a finger-prick blood test that allows individuals to easily track various health metrics, such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. The testing process includes lancets for blood collection and a prepaid envelope for returning samples to their partner laboratory for analysis. The results are reviewed by an in-house qualified general practitioner to ensure accuracy and provide insights. Additionally, Thriva operates an online subscription platform that helps users analyze and monitor their health over time, guiding them on areas for improvement. The company has established a strategic partnership with The Doctors Laboratory to enhance its testing capabilities.

Founded in London in 2015, Hackney Gelato is renowned for producing premium gelato and sorbet by hand using traditional Italian techniques. They offer a diverse range of flavors, including Madagascan vanilla, pistachio, sea salted caramel, alphonso mango, raspberry, dark chocolate, and coconut, catering to both dairy and plant-based preferences.

Roto VR Limited is a UK-based company established in 2015, specializing in the development of an innovative interactive chair designed to enhance virtual and augmented reality experiences. This chair is the first of its kind, allowing users to seamlessly turn in response to their head movements, providing a tangle-free and hands-free experience. Equipped with built-in haptic sensors, the chair facilitates immersive interactions, enabling users to work, play, and engage with others in a digital environment. Roto VR aims to transform how individuals experience virtual reality across various sectors.

Pasta Evangelists Limited is a London-based company founded in 2016 that specializes in producing and delivering fresh pasta dishes paired with Italian sauces. Catering to affluent food enthusiasts across the United Kingdom, the company offers a diverse selection of handmade pasta, such as lobster tortelloni, pappardelle with Tuscan wild boar ragu, and malloreddus with Italian sausage ragù. Utilizing fresh, local ingredients, Pasta Evangelists aims to provide customers with the experience of preparing restaurant-quality pasta at home in a matter of minutes, bringing the authentic flavors of Italy to their kitchens.

Popsa is a consumer technology company that uses generative AI and computer vision to turn users’ photo libraries into personalized products, such as photobooks. The platform analyzes objects, activities, and social context in photos to generate tailored physical and digital keepsakes that capture personal memories. Its mobile app, available on iOS and Android in multiple languages, serves millions of users across dozens of countries and processes thousands of orders weekly. Popsa’s mission is to help people reflect on their lives and relationships through their photos, moving beyond highlights to encompass everyday moments and emotions.

Thriva Limited is a London-based company that specializes in the research, development, and manufacturing of at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva offers a finger-prick blood test that allows individuals to easily track various health metrics, such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. The testing process includes lancets for blood collection and a prepaid envelope for returning samples to their partner laboratory for analysis. The results are reviewed by an in-house qualified general practitioner to ensure accuracy and provide insights. Additionally, Thriva operates an online subscription platform that helps users analyze and monitor their health over time, guiding them on areas for improvement. The company has established a strategic partnership with The Doctors Laboratory to enhance its testing capabilities.

Kinteract is a portfolio and assessment platform that enhances collaboration and feedback among teachers, students, and parents. This digital education software allows for real-time communication, enabling users to engage more effectively in the learning process. Kinteract creates personalized learning journeys that support the educational development of children from early years through university, utilizing global and bespoke curricula. The platform provides a digital record of achievements, milestones, and competencies, offering data-driven insights and recommendations that empower users to monitor progress and provide timely feedback through conversations, videos, and pictures.

Floom is an online floral marketplace that connects customers with independent local florists to offer handcrafted bouquets for occasions such as Valentine’s Day, birthdays, and Mother’s Day. A tech-enabled platform, it curates flower arrangements from a selected network of artisans, providing same-day delivery in support of local florists and prompt service. Founded in 2015 and based in London, Floom focuses on quality bouquets and convenient delivery, enabling customers to access artisanal floral designs through a single online channel.

Popsa is a consumer technology company that uses generative AI and computer vision to turn users’ photo libraries into personalized products, such as photobooks. The platform analyzes objects, activities, and social context in photos to generate tailored physical and digital keepsakes that capture personal memories. Its mobile app, available on iOS and Android in multiple languages, serves millions of users across dozens of countries and processes thousands of orders weekly. Popsa’s mission is to help people reflect on their lives and relationships through their photos, moving beyond highlights to encompass everyday moments and emotions.

Stylindex is a company that operates a visual database platform designed to assist fashion brands and producers in locating suitable talent for various types of commercial content creation, including photoshoots, videos, and events. The platform offers a streamlined search function that allows producers to connect with talent across multiple agencies, thus facilitating opportunities for both talent and production companies. By utilizing automated technology, Stylindex ensures that agency talent portfolios are updated in real time, enhancing visibility and recognition for freelance creatives. This approach enables fashion brands to efficiently source the creative talent necessary for their projects.

PlayerLayer Ltd. is a Nottingham-based company that specializes in designing, manufacturing, and selling customized technical sportswear for independent schools, universities, and sports clubs. Founded in 2008, PlayerLayer offers a range of products including tops, bottoms, base layers, outerwear, luggage, and accessories tailored for men, women, and juniors. The company focuses on providing premium, personalized sports performance clothing that allows customers to customize their kits, fostering a sense of belonging and identity. PlayerLayer sells its products online, catering to various sports disciplines and promoting a connection between athletes and their apparel.

N Family Club operates a nursery chain designed to foster children's individual strengths and passions while promoting personal growth at their own pace. The company provides a unique seven-day service, functioning as a high-quality nursery during the weekdays and transforming into a family club on weekends. This dual approach allows children to engage in play while simultaneously learning and developing essential life skills. Currently, N Family Club operates two locations in Stoke Newington and London Fields, focusing on creating a supportive environment for children and their families.

LYMA Life Ltd., founded in 2017 and based in Stratford Upon Avon, United Kingdom, specializes in the manufacture and sale of advanced nutritional products. The company has introduced a scientifically validated nutraceutical that addresses inflammation, a key factor in aging and various diseases. This innovative formula is recognized for establishing a new standard in Evidence Based Nutrition, having undergone extensive clinical validation with over 200 trials published in peer-reviewed journals. LYMA's products, which include capsules made from soluble keratin and other active ingredients, are designed to enhance wellness by boosting energy, reducing stress, and improving skin, hair, and nail health. The company's approach combines patented formulations with rigorous scientific backing, earning accolades from academics and health professionals.

Heist Studios Limited is a London-based company that specializes in manufacturing tights for women. Founded in 2015, the brand aims to redefine bodywear by innovating the traditional tight. Heist Studios operates primarily through online sales, rapidly gaining popularity and achieving significant sales milestones, including over 100,000 pairs sold within its first year of operation. The company has experienced substantial growth, with a monthly increase of 25% in sales. It has garnered notable recognition in the fashion industry, with endorsements from prominent publications such as Vogue and STYLE magazine, which praised its quality and innovation in the luxury tights market.

Stylindex is a company that operates a visual database platform designed to assist fashion brands and producers in locating suitable talent for various types of commercial content creation, including photoshoots, videos, and events. The platform offers a streamlined search function that allows producers to connect with talent across multiple agencies, thus facilitating opportunities for both talent and production companies. By utilizing automated technology, Stylindex ensures that agency talent portfolios are updated in real time, enhancing visibility and recognition for freelance creatives. This approach enables fashion brands to efficiently source the creative talent necessary for their projects.

Alexa Chung is a fashion brand based in London, United Kingdom, specializing in the design and manufacture of apparel. The company is known for its distinctive aesthetic that blends contemporary style with a touch of vintage influence. With a focus on creating high-quality clothing, Alexa Chung aims to cater to a diverse clientele, offering a range of fashion items that reflect current trends while maintaining a timeless appeal.

Troubadour Goods Limited, established in 2011 and headquartered in London, specializes in designing and manufacturing high-quality leather goods. The company offers a wide range of products including rucksacks, overnight bags, briefcases, wallets, and belts, catering to both business and casual needs. Troubadour Goods sells its products through select retailers worldwide and online, with a presence in countries such as Australia, France, Japan, the United States, and the United Kingdom. The brand is known for its commitment to sustainability, offering natural and recycled materials in its bags and accessories designed for comfort, performance, and durability.

ME+EM is a British contemporary fashion brand for women that designs and sells affordable, designer-quality clothing and accessories with a focus on fit, fabric, and detail. The company operates online and through flagship stores in central London, offering dresses, tops, shirts, knitwear, jeans, jackets, and essentials. Founded in 2006 and based in London, it emphasizes direct-to-consumer sales to keep prices sensible. Rebranded from Pyjama Room Ltd in 2009, ME+EM aims to provide flattering, easy-to-wear, versatile pieces for busy women and has pursued international expansion, including the United States.

Founded in 2012 by Emily Brooke, Beryl specializes in micromobility solutions. They design, build, and operate bike, e-bike, and e-scooter systems under exclusive, funded, and long-term contracts in cities worldwide. Beryl's proprietary technology allows them to tailor their offerings to meet each city's unique needs. Initially known for their Laserlight safety innovation, Beryl now partners with transport operators and sells its technology platform globally.

Stillking Films is a prolific producer of commercials, TV series, feature films and music videos. The company has created commercials for almost all Dow Jones and FTSE advertisers. They have co‑produced a number of successful feature films, including Casino Royale, Narnia, Mission Impossible 4 and The Bourne Identity, and created music videos for artists including Beyoncé, Kanye West, Blur, Madonna and One Direction.

Sourced Market, established in 2007, operates a network of retail, café, and restaurant outlets that emphasize locally sourced fresh produce, resembling the experience of a farmers market. With its flagship location at St Pancras International in King’s Cross, the company has expanded to three additional sites in Marylebone, Victoria, and Barbican. The outlets provide all-day dining and takeaway options, offering a diverse range of food and drink products, including coffee, baked goods, healthy and plant-based meals, sandwiches, as well as craft beer and wine. Sourced Market focuses on delivering ethically and sustainably sourced products from independent producers, catering to customers seeking quality and convenience in transport hubs.

Boat International Media Ltd. is a media group dedicated to the superyacht industry, based in London, United Kingdom. Established in 1991, the company publishes superyacht magazines and luxury books, offering comprehensive information on superyachts for sale, luxury yachts for charter, and industry news. It provides lifestyle features, destination guides, design trends, and a superyacht directory, along with valuable advice for yacht owners and market intelligence. Additionally, Boat International Media organizes events and offers digital media services, including a networking platform for superyacht captains and crew. Its diverse range of products and services caters to buyers, sellers, and operators of superyachts, as well as builders, brokers, and service providers within the industry, serving clients globally.

Five Guys Enterprises operates a chain of fast-casual restaurants that specializes in hand-made burgers and fresh-cut fries. The company emphasizes the use of fresh, locally sourced beef, ensuring that each burger is cooked on a grill and customizable with unlimited toppings. In addition to hamburgers, the menu features hot dogs, all prepared using fresh ingredients, including peanut oil for frying. With a growing presence in the UK, where it operates 79 outlets, Five Guys is focused on delivering quality food at a cost-effective price point, catering to customers seeking fresh and satisfying meal options. The business aims to provide a straightforward dining experience with an emphasis on quality and customer satisfaction.

Secret Food Tours is a global provider of food tour services that enables travelers to discover authentic local cuisines in various destinations. Since its inception, the company has expanded from its initial offerings in Paris and London to over 30 cities worldwide, attracting more than 100,000 customers annually. The tours are led by passionate guides who showcase foods cherished by locals and often missed by tourists, offering an immersive experience into the culture and flavors of each location. With a strong emphasis on authenticity and quality, Secret Food Tours has garnered over 5,000 five-star reviews, highlighting its commitment to delivering memorable culinary experiences that resonate with food lovers across Europe, North America, and Asia.

KX Gym, established in 2002, is a private members’ gym and spa situated in Chelsea, London. The facility provides an exclusive holistic approach to wellbeing, integrating fitness, nutrition, and relaxation. In addition to its gym, KX features a spa and restaurant, allowing members access to nutritious food and beverages alongside their fitness routines. This combination of services aims to promote a comprehensive lifestyle centered on health and wellness.

Bottega is a food and beverage company. They provide a kitchen, with pizzas, fresh mozzarella, coffee, wine, beer, and handcrafted products.

Kat Maconie, established in 2008, is a footwear brand that specializes in designing and manufacturing distinctive ladies' shoes and boots. The company is known for its unique hand-made signature gold hardware details and a diverse collection that includes block heels, boots, and bold print designs. Kat Maconie's products are sold through various channels, including online platforms, department stores, and boutiques worldwide. In 2017, the brand expanded its market presence significantly through a collaboration with a major Korean cosmetics company, which enhanced its sales in Asia.

Boom Cycle is an indoor cycling studio based in London, offering a high-intensity cardiovascular workout that engages riders both mentally and physically. With four locations in the city—City, Holborn, Hammersmith, and Battersea—Boom Cycle combines indoor spin cycling with various exercise classes targeting upper and lower body workouts. The studio is recognized as one of London's leading dedicated spinning facilities, providing a unique coaching experience from skilled instructors who offer guidance and encouragement to help customers achieve their fitness goals. Boom Cycle aims to replicate the success of larger indoor cycling brands in the United States.