Pembroke VCT

Mindset AI is a technology company that specializes in developing an AI-driven software-as-a-service platform designed to assist human-capital businesses in scaling effectively. The platform enables users to create, customize, and brand their own digital applications for various activities, including workshops, micro-learning, online content, surveys, psychometric tests, and client reporting. Accessible via mobile, web, tablets, and wearables, the platform provides a seamless and connected customer experience. It encourages daily engagement by allowing users to log in and track their patterns and reflections, fostering positive behavioral change and supporting informed business decisions. This comprehensive approach helps management consultancies and professional services firms enhance their offerings and better focus on their clients.

Ryft is a payment platform focused on facilitating seamless transactions for marketplaces and peer-to-peer platforms in the Web 3.0 environment. It offers a comprehensive and user-friendly solution that automates complex, multi-sided payments, allowing marketplace businesses and their merchants to receive next-day payouts for a single flat fee per transaction. The platform emphasizes rapid onboarding and transparent pricing, making it easier for users to accept payments from various sources. By streamlining the payment process, Ryft aims to enhance the efficiency and scalability of digital platforms.

Smartify is a social enterprise that offers an innovative app designed to enhance the experience of art enthusiasts by providing instant access to commentary and information about artworks. Through its image recognition technology, the app allows users to scan and identify pieces of art, uncovering their histories and stories directly on their smartphones. Smartify partners with museums and galleries to serve as a personalized guide, helping visitors make meaningful connections with the art they encounter. Committed to supporting global visual arts organizations, Smartify also focuses on protecting the intellectual property of artists and museums, with a portion of its profits dedicated to benefiting the public institutions it collaborates with.

Smartr365 is a developer of a cloud-based mortgage and protection platform that streamlines the mortgage process for brokers and clients. The platform connects advisors, estate agents, and home buyers, offering features such as built-in sourcing, task automation, and customer relationship management. It also includes functionalities like digital fact-finding, real-time lead tracking, digital referral links, open banking, and access to credit reports. By consolidating financial data related to mortgages, insurance, pensions, and investments, Smartr365 enables users to make informed financial decisions more efficiently. The company's innovative technology aims to simplify the mortgage experience, allowing brokers to focus on delivering advice rather than administrative tasks.

Roto VR Limited, founded in 2015 and based in Borehamwood, United Kingdom, specializes in the development of an innovative interactive chair designed to enhance virtual and augmented reality experiences. This unique chair allows users to engage in immersive environments by automatically turning to follow their head movements, providing a hands-free and tangle-free experience. Equipped with built-in haptic sensors, the chair facilitates interaction in various sectors, allowing users to work, play, and connect with others in a more engaging way. Roto VR aims to transform how individuals experience virtual reality across multiple platforms, including PlayStation VR, Oculus VR, HTC Vive, Samsung Gear VR, and Google Daydream.

With Nothing Underneath is an e-commerce store for women's fashion products

TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

Transreport is a technology company focused on enhancing the travel experience for individuals with disabilities and mobility restrictions. The company has developed a passenger assistance system that facilitates communication between travelers and rail line employees or station staff. This platform allows for prompt responses to assistance requests, including handling claims for delayed or canceled trains. Additionally, it provides train operators with real-time reporting and performance monitoring. Through its innovative solutions, Transreport aims to ensure that consumers with disabilities can enjoy safe and efficient journeys.

Seatfrog is a technology company that offers a mobile platform designed for airlines and rail companies to enhance customer experience and generate additional revenue through upgrade services. It operates as an auction platform that allows passengers to bid for seat upgrades on the day of departure, specifically targeting those who are most engaged within 48 hours of their flight. By using data science, Seatfrog identifies optimal moments for upgrade offers, ensuring that otherwise empty seats are sold. The platform simplifies the process by integrating in-app payments and reissuing boarding passes directly to mobile devices in a single transaction, thus reducing friction in the upgrade experience for travelers.

Pembroke VCT PLC is a venture capital trust specializing in investments in any stage of business development. Their focus is on companies in the health and fitness, hospitality, apparel, and accessories, and media and technology sectors.

Ro&Zo is an online womenswear e-commerce company.

Vieve Ltd, founded in 2019 and located in Strathaven, United Kingdom, specializes in the online manufacture and sale of beauty care products. The brand, created by renowned artist Jamie Genevieve, emphasizes values such as inclusivity, self-expression, and positivity in its offerings. Vieve aims to connect with a diverse audience by providing makeup solutions that cater to a variety of skin tones and preferences, fostering a sense of individuality among its customers.

The Problem: Millions of series. Endless producers. Advertising £s to be located. An audience to build. Many platforms. How does a creator navigate this fragmented but large ecosystem? Creators do not have the resources to bring business and analytical skills to their podcast. Or the ability to properly market or develop an audience. Auddy solves the creator’s problem through the combination of editorial input, data insights and analytics, marketing and promotional services and sales. In so doing, it also rewards the creator by paying a significant royalty rate.

COAT is a sustainable paint company that focuses on transforming the home decorating experience. Since its inception, COAT has maintained a carbon-neutral status, emphasizing its commitment to environmental responsibility. The company develops innovative paint coating products made from high-quality raw materials, including quality pigments, resin, and high-grade titanium dioxide. These products cater to various surfaces such as walls, ceilings, kitchens, bathrooms, wood, and exteriors. COAT aims to provide customers with sustainable materials that promote zero-waste production, thereby redefining how individuals approach purchasing paint for their homes.

OnePlan is a collaborative platform that simplifies and streamlines event planning and management. It offers a comprehensive suite of tools designed to facilitate real-time collaboration among users, eliminating the need for multiple documents and centralizing the planning process. By automating various aspects of event management, OnePlan enables clients to efficiently organize and execute their events with minimal hassle.

Cydar Medical is a technology company that specializes in developing computer vision software for real-time automated 3D overlays during X-ray guided procedures. This innovative approach allows clinicians to focus more on patient care rather than managing display adjustments. Cydar's platform leverages cloud supercomputing to deliver high-performance overlay updates, enhancing the quality of care provided to patients. Additionally, the company offers a cloud-based clinical platform that facilitates access to clinical applications and data insights, supporting hospitals in optimizing their operational capabilities and improving patient outcomes.

Popsa is a rapidly growing consumer app that specializes in creating personalized photobooks and other products through the use of generative AI technology. By analyzing data contained in users' photos, Popsa simplifies the personalization process, allowing users to create meaningful products without the usual complexities. The app, available on both iOS and Android in 12 languages, has attracted over 8 million users and processes around 18,000 orders weekly, peaking at 80,000 during the fourth quarter. With its strongest markets in France and the US, Popsa's revenue reflects a diverse international customer base, with only 15% originating from the UK. The company aims to help individuals reflect on their life experiences and relationships through their photos, aspiring to become a global platform that encompasses all of life's moments, both joyful and challenging.

TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

JustWears is a brand focused on providing comfortable and sustainable undergarments for urban men. The company operates an online store that features a range of men's underwear designed with a unique crotch cooling mechanism to enhance airflow and reduce sweat. Their products are crafted from cellulosic fiber derived from sustainable Austrian beech trees, ensuring both comfort and eco-friendliness. With a quick-dry fabric, JustWears aims to deliver a superior wearing experience, allowing men to feel comfortable throughout their day.

Peckwater Brands is a provider of delivery franchises aimed at enhancing the operations of existing kitchen operators. The company offers fully-serviced food concepts that encompass branding, platform listings, suppliers, recipes, packaging, staff training, and technology. By analyzing data from food delivery across the UK, Peckwater Brands identifies emerging trends and consumer preferences, helping restaurants adapt to market demands. This strategic approach enables clients to improve their revenue streams and overall performance.

OnePlan is a collaborative platform that simplifies and streamlines event planning and management. It offers a comprehensive suite of tools designed to facilitate real-time collaboration among users, eliminating the need for multiple documents and centralizing the planning process. By automating various aspects of event management, OnePlan enables clients to efficiently organize and execute their events with minimal hassle.

COAT operates as a sustainable paint company. COAT, which has been carbon-neutral since launch, is revolutionizing the home decorating experience by redefining the customer experience of purchasing paint.

Credentially is a developer of an automated recruitment software platform tailored for the healthcare sector. The platform streamlines the processes of hiring, onboarding, and compliance by transforming paper-based systems into efficient digital workflows. By automating the management of credentialing and compliance data, Credentially helps healthcare employers minimize administrative burdens, reduce costs, and enhance patient safety and clinical efficiency. Its robust integrations with key credentialing databases empower organizations to easily track and train staff while ensuring readiness for inspections. Overall, Credentially addresses the unique challenges of healthcare employment, providing a comprehensive solution that optimizes human resources for organizational growth.

Smartify is a social enterprise that offers an innovative app designed to enhance the experience of art enthusiasts by providing instant access to commentary and information about artworks. Through its image recognition technology, the app allows users to scan and identify pieces of art, uncovering their histories and stories directly on their smartphones. Smartify partners with museums and galleries to serve as a personalized guide, helping visitors make meaningful connections with the art they encounter. Committed to supporting global visual arts organizations, Smartify also focuses on protecting the intellectual property of artists and museums, with a portion of its profits dedicated to benefiting the public institutions it collaborates with.

Stitch & Story is a premium crafting company.

Thriva Limited is a London-based company that specializes in at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva manufactures blood analyzers and testing kits, which include lancets for finger-pricking, collection tubes, and prepaid envelopes for returning samples. The kits test various health indicators such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. Thriva operates an online subscription platform that allows users to analyze, compare, and monitor their health regularly. Test results are processed by a partner laboratory and reviewed by an in-house doctor. In addition to providing results, Thriva offers guidance to users on areas for improvement in their health.

Roto VR Limited, founded in 2015 and based in Borehamwood, United Kingdom, specializes in the development of an innovative interactive chair designed to enhance virtual and augmented reality experiences. This unique chair allows users to engage in immersive environments by automatically turning to follow their head movements, providing a hands-free and tangle-free experience. Equipped with built-in haptic sensors, the chair facilitates interaction in various sectors, allowing users to work, play, and connect with others in a more engaging way. Roto VR aims to transform how individuals experience virtual reality across multiple platforms, including PlayStation VR, Oculus VR, HTC Vive, Samsung Gear VR, and Google Daydream.

Pasta Evangelists Limited is a London-based company founded in 2016 that specializes in producing and delivering fresh pasta dishes accompanied by Italian sauces. Catering to affluent food enthusiasts, the company provides a diverse range of handmade pasta options, such as lobster tortelloni, pappardelle with Tuscan wild boar ragu, and malloreddus with Italian sausage ragu. Utilizing fresh, local ingredients, Pasta Evangelists aims to bring restaurant-quality pasta to homes across the United Kingdom, allowing customers to enjoy authentic Italian flavors with the convenience of quick preparation. The company offers recipe boxes that make it easy for consumers to create gourmet meals in minutes.

Popsa is a rapidly growing consumer app that specializes in creating personalized photobooks and other products through the use of generative AI technology. By analyzing data contained in users' photos, Popsa simplifies the personalization process, allowing users to create meaningful products without the usual complexities. The app, available on both iOS and Android in 12 languages, has attracted over 8 million users and processes around 18,000 orders weekly, peaking at 80,000 during the fourth quarter. With its strongest markets in France and the US, Popsa's revenue reflects a diverse international customer base, with only 15% originating from the UK. The company aims to help individuals reflect on their life experiences and relationships through their photos, aspiring to become a global platform that encompasses all of life's moments, both joyful and challenging.

Thriva Limited is a London-based company that specializes in at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva manufactures blood analyzers and testing kits, which include lancets for finger-pricking, collection tubes, and prepaid envelopes for returning samples. The kits test various health indicators such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. Thriva operates an online subscription platform that allows users to analyze, compare, and monitor their health regularly. Test results are processed by a partner laboratory and reviewed by an in-house doctor. In addition to providing results, Thriva offers guidance to users on areas for improvement in their health.

Floom Limited is an online floristry business based in London, United Kingdom, established in 2015. It operates a tech-enabled marketplace that connects customers with independent florists, offering a diverse selection of high-quality bouquets for various occasions, including Valentine's Day, birthdays, and Mother's Day. Floom's curated online platform enables local artisanal florists to showcase their creations, allowing customers to easily purchase and receive attractive floral arrangements delivered to their doorstep, often on the same day. The company's focus on quality and convenience positions it as a prominent player in the online floral market.

Popsa is a rapidly growing consumer app that specializes in creating personalized photobooks and other products through the use of generative AI technology. By analyzing data contained in users' photos, Popsa simplifies the personalization process, allowing users to create meaningful products without the usual complexities. The app, available on both iOS and Android in 12 languages, has attracted over 8 million users and processes around 18,000 orders weekly, peaking at 80,000 during the fourth quarter. With its strongest markets in France and the US, Popsa's revenue reflects a diverse international customer base, with only 15% originating from the UK. The company aims to help individuals reflect on their life experiences and relationships through their photos, aspiring to become a global platform that encompasses all of life's moments, both joyful and challenging.

Stylindex is a visual database platform designed to assist fashion brands and producers in locating suitable talent for various commercial content projects, including photoshoots, videos, and events. The platform enables users to search for talent across multiple agencies, thereby facilitating connections between creative professionals and production opportunities. By employing automated technology, Stylindex ensures that agency talent portfolios are updated in real time, which helps both talent and production companies gain visibility and recognition. This streamlined approach enables fashion brands to efficiently find the freelance creative talent necessary for their content creation needs.

PlayerLayer Ltd. specializes in the design, manufacture, and sale of customized technical sportswear for independent schools, universities, and sports clubs. Established in 2008 and headquartered in Nottingham, United Kingdom, the company offers a wide range of products, including tops, bottoms, base layers, outerwear, luggage, and accessories for men, women, and juniors. PlayerLayer focuses on providing premium, personalized sports performance clothing that customers can customize to foster a sense of belonging and connection to their sports teams. The company's products are available for purchase online, catering to various sports disciplines and customer preferences.

N Family Club operates a nursery chain designed to nurture children's individual strengths and passions while facilitating their growth at a comfortable pace. The organization provides a seven-day service, functioning as a high-quality nursery on weekdays and transforming into a family club on weekends. This dual approach allows children to engage in play and learning activities that promote life skills essential for their future. Currently, N Family Club has locations in Stoke Newington and London Fields, focusing on delivering innovative childcare solutions.

LYMA launched the world’s most advanced nutraceutical, heralding a new era for the supplement industry. LYMA’s game changing formula is the most scientifically validated nutraceutical ever produced, clinically proven to actively tackle inflammation, the root cause of ageing and disease. Applauded by Oxford academics, researches and doctors, LYMA has created a new benchmark in Evidence Based Nutrition. Formulated using patented ingredients dosed at active levels, backed by over 200 clinical trials published in peer reviewed journals.

Heist Studios Limited is a London-based company that specializes in manufacturing women's tights, aiming to redefine the traditional bodywear market. Founded in 2014, Heist Studios operates primarily online and has quickly gained traction, selling over 100,000 pairs of tights within its first year. The business has experienced significant growth, achieving a month-on-month increase of 25%. Heist Studios has garnered recognition in the fashion industry, with notable endorsements from publications such as Vogue and STYLE magazine, which praised its products for their quality and innovation.

Stylindex is a visual database platform designed to assist fashion brands and producers in locating suitable talent for various commercial content projects, including photoshoots, videos, and events. The platform enables users to search for talent across multiple agencies, thereby facilitating connections between creative professionals and production opportunities. By employing automated technology, Stylindex ensures that agency talent portfolios are updated in real time, which helps both talent and production companies gain visibility and recognition. This streamlined approach enables fashion brands to efficiently find the freelance creative talent necessary for their content creation needs.

Alexa Chung is a fashion brand based in London, United Kingdom, specializing in the design and manufacture of apparel. The brand reflects Alexa Chung's distinctive style and aesthetic, offering a range of clothing that appeals to a contemporary audience. Through its innovative designs, the brand has established a reputation for quality and creativity in the fashion industry.

Troubadour Goods Limited, based in London, specializes in the design and manufacture of handcrafted leather bags and accessories for men. Founded in 2011, the company offers a diverse range of products, including rucksacks, overnight bags, briefcases, portfolios, totes, wallets, and wash bags, among others. Troubadour Goods emphasizes sustainability in its offerings, ensuring that its products are made from natural and recycled materials, suitable for both business and casual use. The brand is inspired by the storytelling tradition of traveling minstrels, reflecting the narratives woven into the lives of its customers and the artisans who create the goods. Its products are sold through various retailers across numerous countries, as well as through its online platform.

ME+EM Ltd. is a British contemporary fashion brand specializing in women's apparel, including dresses, tops, knitwear, jeans, and accessories. Founded in 2006 and based in London, the company was originally named Pyjama Room Ltd. before rebranding in 2009. ME+EM is known for its commitment to providing designer-quality clothing that emphasizes fit, fabric, and detail, catering to busy women seeking versatile and flattering styles. By selling directly to consumers through its online platform and flagship stores in central London, ME+EM effectively reduces costs while maintaining quality. The brand has gained recognition in the fashion industry for its approachable yet stylish offerings and is currently expanding its presence into the American market.

Beryl sell their micromobilty operating system to leading transport operators (Eg. London’s Santander Cycles) and operate their own bike, e-bike and e-scooter systems. Currently in 6 UK cities, with an exclusive contract for New York, they typically operate under exclusive, funded and long-term contracts. Beryl designed and built their micromobility system in-house (on-bike IoT, proprietary backend operating technology stack, on-street operations etc) which allows them to tailor their offering to a city's needs and become their fully-integrated, long-term, micromobility partner, as well as partnering with other technology operators to sell their technology and platform in markets they are not yet in. Beryl was founded in 2012 by Emily Brooke, with the purpose of building a better world by getting more people in cities on bikes. They have a range of consumer cycling products and were first known for their Laserlight safety innovation; a front bike light with a green laser projecting the symbol of a cyclist ahead of the bike. This was later adopted by all of the 12,000 Santander Cycles in London, after which Beryl went on to provide the London Bike Share Scheme with all on-bike technology and supporting asset tracking software. Beryl are the only micromobility company that is a certified BCorp.

Stillking Films is a prolific producer of commercials, TV series, feature films and music videos. The company has created commercials for almost all Dow Jones and FTSE advertisers. They have co‑produced a number of successful feature films, including Casino Royale, Narnia, Mission Impossible 4 and The Bourne Identity, and created music videos for artists including Beyoncé, Kanye West, Blur, Madonna and One Direction.

Sourced Market, established in 2007, operates a retail, café, and restaurant concept that emphasizes locally sourced fresh produce in an environment reminiscent of a farmers market. The company has its flagship location in St Pancras International, with additional outlets in Marylebone, Victoria, and Barbican. Catering primarily to transport hubs, Sourced Market provides a variety of food and drink options, including dine-in and take-away services. Its offerings range from coffee and baked goods to healthy and plant-based meals, sandwiches, craft beer, and wine. By focusing on ethically and sustainably sourced products from independent producers, Sourced Market seeks to provide customers with high-quality market goods in a convenient setting.

Five Guys is serves a range of hand‑made burgers made with fresh locally sourced beef and cooked on a grill, along with fresh‑cut fries, served with unlimited toppings. It now has 79 outlets in the UK with the estate now close to reaching maturity.

KX Gym, founded in 2002, is a private members’ gym and spa, which includes a restaurant and clubroom, located in Chelsea, London. KX offers members an exclusive holistic approach to wellbeing, incorporating fitness, diet and relaxation.

Bottega is a food and beverage company. They provide a kitchen, with pizzas, fresh mozzarella, coffee, wine, beer, and handcrafted products.

Kat Maconie, founded in 2008, designs and manufactures distinctive ladies’ boots and shoes which are sold online, in department stores and in boutiques globally. In Summer 2017 the company collaborated with a Korean cosmetics major, resulting in significant expansion in sales in the Asian market.

Boom Cycle is an indoor cycling concept which offers a fun, high‑intensity cardiovascular workout. The business currently has four studios based in London (City, Holborn, Hammersmith and Battersea) where they combine indoor spin cycling with various exercise classes for both upper and lower body work‑outs. Boom Cycle is one of the foremost dedicated spinning studios in London, and is on track to replicate the success of some of the larger players in the US.