Peterson Partners

Peterson Partners is a Utah-based private equity firm that targets lower mid-market U.S. companies, pursuing both majority and minority investments and co-investment opportunities across sectors including consumer, software and internet, business services, retail, healthcare, fintech, digital commerce, and industrials; it engages in growth equity, leveraged buyouts, turnarounds and related strategies with a focus on businesses generating meaningful revenue. The firm also operates Peterson Ventures, its early-stage venture arm, which backs pre-seed and seed technology companies, notably in SaaS, digital commerce and healthcare, providing capital and active partnership to support growth. The organization positions itself as a value-added partner to entrepreneurs and has a broad geographic footprint across the United States.

Nathan Allen

Associate

Max Artz

Partner

Kate Buellesbach

Associate

Brandon Cope

Partner

Cameron Crittenden

Associate

Enrico Curzola

Vice President

Alex Daines

Associate

Matthew Day

Partner

Nate Gibby

Associate

Divya Giyanani

Associate

Trent Johnson

Associate

Taylor Jones

Partner

Tanner Larsen

Associate

Tanner Merrill

Associate

Joel Peterson

Investor

Clint Peterson

Managing Partner

Kate Pettinato

Investor

Natalia Shevchenko

Associate

Christian Smith

Senior Associate

Brett Stohlton

Partner

Andrew Tuitele

Associate

Sam Woodbury

Associate

Past deals in Cosmetics

Gloss Ventures

Series A in 2025
Gloss Ventures operates a creator-fueled, omni-channel brand platform designed for global scaling. Its platform combines creator marketing, social commerce, and omnichannel capabilities to help consumer brands achieve fast, sustainable growth through optimized retail strategies. The company offers customized solutions aligned with the needs of both customers and brands and uses a cross-channel commerce engine to diversify growth and drive profitability across its brand portfolio. By leveraging creator-generated content and cross-platform commerce, Gloss Ventures aims to accelerate scale for diverse markets and enable efficient execution of growth initiatives.

Lifeforce

Series A in 2023
Lifeforce develops, produces, and sells cosmetics, sun protection products, food supplements, and micronutrients, and operates a clinically integrated health optimization platform. It offers a digital fitness program that provides personalized nutrition for midlife individuals. The platform uses quarterly blood-work review by a medical doctor to diagnose results and tailor a balanced nutrition plan, along with performance guidance for biology, goals, and daily life, enabling users to pursue body transformation through a structured diet routine.

Glowbar

Series A in 2023
Glowbar is a New York-based beauty company established in 2019 that specializes in providing efficient, 30-minute skincare treatments. The company focuses on delivering targeted care through a no-fluff approach that emphasizes results. Each treatment is administered by expertly trained estheticians, utilizing standardization technology to ensure consistent quality. Glowbar employs a survey and algorithm to tailor customized, evidence-based treatments for clients, helping them achieve healthy, rejuvenated, and glowing skin. By offering a streamlined alternative in the fragmented facial industry, Glowbar aims to create a positive environment that prioritizes effective skincare solutions.

Madison Reed

Series C in 2016
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.

Madison Reed

Series B in 2014
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.

Madison Reed

Series A in 2013
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.

Madison Reed

Series A in 2013
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.