Peterson Partners
Peterson Partners is a Utah-based private equity firm that targets lower mid-market U.S. companies, pursuing both majority and minority investments and co-investment opportunities across sectors including consumer, software and internet, business services, retail, healthcare, fintech, digital commerce, and industrials; it engages in growth equity, leveraged buyouts, turnarounds and related strategies with a focus on businesses generating meaningful revenue. The firm also operates Peterson Ventures, its early-stage venture arm, which backs pre-seed and seed technology companies, notably in SaaS, digital commerce and healthcare, providing capital and active partnership to support growth. The organization positions itself as a value-added partner to entrepreneurs and has a broad geographic footprint across the United States.
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Past deals in Video on Demand
Videra Health
Seed Round in 2024
Videra Health is a digital health technology company that specializes in scalable healthcare solutions. Its platform facilitates remote patient monitoring and enhances healthcare interactions through automated clinical workflows such as screenings, evaluations, and follow-ups. By utilizing asynchronous video, artificial intelligence, and automation, Videra Health allows clinicians to significantly increase their efficiency and reach, offering valuable insights into patient health. The platform supports a wide range of services, including mental health checkups, behavioral health integration, pain management, and outcomes tracking. By leveraging advanced technology, Videra Health aims to improve patient care and streamline healthcare processes, enabling providers to manage multiple patients simultaneously and effectively.
Pupford
Venture Round in 2022
Pupford LLC, established in 2017 and headquartered in American Fork, Utah, specializes in providing educational resources and products for dog owners. The company offers training videos focused on nutrition, companionship, and obedience, aiming to foster healthy relationships between pets and their owners. In addition to its video content, Pupford sells dog chews, food, and other related products, with services also available via a mobile application. Its mission is to empower pet owners to raise well-behaved dogs and cultivate healthier, happier relationships through effective training methods and quality products.
Videra Health
Seed Round in 2021
Videra Health is a digital health technology company that specializes in scalable healthcare solutions. Its platform facilitates remote patient monitoring and enhances healthcare interactions through automated clinical workflows such as screenings, evaluations, and follow-ups. By utilizing asynchronous video, artificial intelligence, and automation, Videra Health allows clinicians to significantly increase their efficiency and reach, offering valuable insights into patient health. The platform supports a wide range of services, including mental health checkups, behavioral health integration, pain management, and outcomes tracking. By leveraging advanced technology, Videra Health aims to improve patient care and streamline healthcare processes, enabling providers to manage multiple patients simultaneously and effectively.
Plumzi
Convertible Note in 2016
Plumzi, Inc. is a developer of a story-driven entertainment technology platform designed for tablets and smartphones, offering an interactive experience for children. The platform enables users to engage with characters and influence the narrative through touch, voice, and tilt interactions. This innovative approach allows studios and creators to author and stream "appisodes," a unique format of entertainment suited for tablets, smartphones, smart TVs, and virtual reality headsets. Established in 2012, Plumzi is headquartered in Redwood City, California.
Plumzi
Series A in 2015
Plumzi, Inc. is a developer of a story-driven entertainment technology platform designed for tablets and smartphones, offering an interactive experience for children. The platform enables users to engage with characters and influence the narrative through touch, voice, and tilt interactions. This innovative approach allows studios and creators to author and stream "appisodes," a unique format of entertainment suited for tablets, smartphones, smart TVs, and virtual reality headsets. Established in 2012, Plumzi is headquartered in Redwood City, California.
Plumzi
Series A in 2014
Plumzi, Inc. is a developer of a story-driven entertainment technology platform designed for tablets and smartphones, offering an interactive experience for children. The platform enables users to engage with characters and influence the narrative through touch, voice, and tilt interactions. This innovative approach allows studios and creators to author and stream "appisodes," a unique format of entertainment suited for tablets, smartphones, smart TVs, and virtual reality headsets. Established in 2012, Plumzi is headquartered in Redwood City, California.
Plumzi
Seed Round in 2013
Plumzi, Inc. is a developer of a story-driven entertainment technology platform designed for tablets and smartphones, offering an interactive experience for children. The platform enables users to engage with characters and influence the narrative through touch, voice, and tilt interactions. This innovative approach allows studios and creators to author and stream "appisodes," a unique format of entertainment suited for tablets, smartphones, smart TVs, and virtual reality headsets. Established in 2012, Plumzi is headquartered in Redwood City, California.
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