Piper Private Equity

Piper Private Equity is a private equity firm based in London, United Kingdom, founded in 1985. The firm specializes in acquiring and providing growth capital for consumer brands with significant growth potential. Piper focuses on management buyouts and buy-ins, primarily targeting sectors such as retail, education, leisure, and consumer products and services. By collaborating closely with management teams, Piper aims to develop well-run, industry-leading companies that achieve superior operational results and possess attractive growth prospects. This strategic approach positions their portfolio companies to secure a premium at the time of exit.

Christopher Curry

Managing Partner and Chairman

Yasha Estraikh

Associate Partner, Customer Research and Insight

Annabel Feather

Associate Partner, Talent

Rory Gibbs

Investment Director

Leon Hughes

Associate Partner, e-Commerce

Peter Kemp-Welch

Partner

Tweddell, Crispin

Founder

33 past transactions

Omlet

Private Equity Round in 2021
Omlet is a company that offers beautifully designed pet houses.

Wild Nutrition

Private Equity Round in 2021
Wild Nutrition are natural supplements made using the highest-quality ingredients.

The Thinking Traveller

Private Equity Round in 2020
The Thinking Traveller is a multiple award-winning villa rental company specializing in luxury villas in the Mediterranean regions of Sicily, Puglia, and the Minor Italian islands in Italy.

Wattbike

Private Equity Round in 2020
Wattbike is the ultimate indoor bike and collects real-time data with scientific accuracy and improve both fitness and cycling technique.

Mous

Venture Round in 2019
Mous is a fashion tech brand that designs and manufactures protective accessories. It is a technology startup that offers Musicase, a protective iPhone case that incorporates headphones. It was designed to prevent tangled and lost earphones as well as protect its users’ phones. Musicase utilizes its users’ Apple Earpods or its own headphones, enabling its users to both unroll and retract them without departing them from the case or losing them. Mous was founded in 2014 and is based in London, United Kingdom.

Mindful Chef

Series A in 2019
Mindful Chef delivers all the fresh ingredients you need to create delicious, heathy meals. Mindful Chef is a health-focused recipe box service. The company is backed by Sir Andy Murray and have delivered over 1 million meals across the UK. Healthy food starts with the highest quality ingredients - Mindful Chef uses 100% grass-fed heritage beef, free range chicken, and UK landed wild fish.

Bloom & Wild

Series C in 2018
Bloom & Wild, a letterbox flower delivery company, take an online approach to the traditional business of ordering and delivering flowers. It has infused the traditional flower-giving experience with predictive analytics and technology to deliver a fresher, less-traveled bouquet to the people they care most about. Founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild aims to become the pan-European market leader in flower and gift delivery. The company continued its expansion into more European markets and added bricks and mortar retail for the UK. By entering into a retail partnership with Sainsbury’s, Bloom & Wild sees an exclusive range of premium bouquets available in selected superstores nationwide.

Neom Organics London

Private Equity Round in 2018
Neom Organics London has products with natural fragrances that have therapeutic benefits to both mind and body to relieve stress, aid sleep, calm and relax, boost your energy or lift your mood.

Frame

Venture Round in 2017
Frame is a studio in London offering fitness, pilates, yoga, barre and dance classes, plus personal training. We also have an activewear shop full of the best from the big brands alongside niche finds, and a cafe where you can order smoothies, juices and healthy food to eat in or takeaway. Check out their four locations in King's Cross, Shoreditch, Victoria and Queen's Park.

Pet Food UK

Venture Round in 2017
Pet Food is the company behind the Barking Heads, Meowing Heads and AATU brands. The Pet Food UK brands are sold in more than 1,500 stockists in the UK including Pets At Home, Jollyes, Tesco and a large number of independent pet food specialists.

Flat Iron

Venture Round in 2017
FLAT IRON STEAK LIMITED is a Motion Pictures and Film company. Flat Iron currently has four London sites (Soho, Tottenham Court Road, Covent Garden and Shoreditch) with two due to open later this year in Golborne Road and King’s Cross.

Barking Heads

Private Equity Round in 2017
Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges, formulated with the highest quality ingredients sourced from the UK.

Propercorn

Venture Round in 2016
“Done Properly” extends far beyond our popcorn.

Monica Vinader

Funding Round in 2016
Official account of the British luxury jewellery brand. Follow us for behind-the-scenes hidden gems and shining style inspiration.

Forthglade Foods

Acquisition in 2015
Forthglade Foods provides delicious 100% natural dog food, organic puppy food, hypoallergenic, grain free. Frustrated by the lack of good quality natural pet food, Forthglade was established in 1971 by a small Devon team of pet owners. A new range of naturally nutritious meals was soon developed, packed with delicious meats, wholesome ingredients and absolutely no nasties. The pet owning manufacturers were soon recognised as UK pioneers in the production of natural wet pet foods. Fast forward to 2017 and our Devonian roots remain at the heart of Forthglade’s meals as we’re privileged to use so many delicious local and UK sourced ingredients. Our team remain just as passionate about producing simply delicious recipes using only the finest ingredients, with no junk or fillers. We know a good diet is key to happy and healthy pets, which is why all our recipes are packed with tasty meat and enriched with beneficial vitamins and minerals.

Old Hickory Smokehouse

Private Equity Round in 2014
OHS manufactures and distributes a variety of product lines including, but not limited to smoked meats, deli meats, fresh&frozen sandwiches/ sliders, breakfast sandwiches, hand-held baked products, meal kit solutions as well as a variety of energy drinks. Many of the product lines that OHS currently produce are a result of partnerships with their customers and suppliers in order to solve a problem and meet a demanding need. Product Development: Whether it's their brand, co-branding, private label, foodservice or some other concept; OHS practices a parallel and multi-dimentional process. They love to work as part of a team. Idea generation is parallel processed with quality, taste, customer demand, design activities, and market research & analysis to accelerate the go-to market strategy. By following this unique approach, development activities marry the above elements with sales & marketing elements such as branding, packaging, distribution, costing and product attributes along each step of the process. Custom Small Batch Cooking: Their proprietary small batch smokers (krakens) are custom designed by Wayne J. Wolf and Myron Mixon. The krakens are humidity controlled allowing us to keep moisture throughout the cook cycle. This low & slow process begins with the highest grade of hand-selected meats. In preparation each individual cut of meat is hand rubbed and marinated with the freshest ground spices, herbs and fruit juices. They take great care in the authenticity of their cycle that each meat has its own cycle with some taking up to 18 hours for perception so that your experience brings back memories of great gathering with families and friends. Their production capacity is for 20+ Million pounds of cooked meat annually.

Orlebar Brown

Private Equity Round in 2013
Resortwear to take you from beach to bar, day to night, sunlounger to sundowner. Designed in London, made in Europe, worn across the world.

Turtle Bay

Private Equity Round in 2013
Turtle Bay is the Caribbean restaurant group.

Lounges

Private Equity Round in 2012
Loungers plc is a British operator of café-bars and restaurants, established in 2002 and headquartered in Bristol. It operates under two distinct brands: Lounge and Cosy Club, with a total of 165 locations as of April 2020. The Lounge brand focuses on casual, all-day dining, offering a diverse menu that includes burgers, salads, and classic British dishes, alongside a variety of drinks such as coffee, cocktails, and soft beverages. Cosy Club, launched in 2010, provides a more upscale dining experience with an expanded food and drink menu. Both brands cater to a wide demographic, blending elements of casual dining, British pub culture, and coffee shop ambiance. Loungers is committed to using fresh produce and creative recipes, ensuring a balance of indulgent and traditional food options. The company continues to expand its presence across the UK, appealing to diverse occasions and customer preferences.

Be At One

Funding Round in 2011
Be At One is a London institution. With 12 cocktail bars around London and a 12th bar opening in October, Be At One prides itself in their great cocktails, fantastic service and highly-trained bartenders that will make for a great night out in London seven days a week.

Diet Chef Ltd

Private Equity Round in 2010
Diet Chef Ltd is a home delivered diet company.

Weird Fish Clothing

Acquisition in 2010
Weird Fish Clothing is a lifestyle clothing and accessories retailer. Grab yourself a cup of tea, put your feet up and relax with us at Weird Fish. Here you can find out a little about Weird Fish - who we are and what makes us tick. You can see what goes on behind the scenes of our photoshoots, read about our T-Shirt artists and our famous Macaroni™, or get involved in one of our great competitions.

Celtic & Co.

Private Equity Round in 2010
Celtic & Co. started life as The Celtic Sheepskin Co. way back in the mid 1970's selling sheepskin Boots and assorted leather goods.

Justin Craig Education

Acquisition in 2008
Justin Craig, and the concept of Easter revision courses, was established in 1981 by Marilyn Craig. Having done some private tuition around the kitchen table, she was asked by more and more students for exam revision coaching until she ran out of time.

Bottlegreen Drinks Co.

Private Equity Round in 2007
Bottlegreen Holdings Limited, the UK’s premium adult soft drinks business.

Rollover

Acquisition in 2006
Rollover is the Hot Dog supplier offering a wide range of equipment and consumables to suit every customer’s needs.

MaxiNutrition

Private Equity Round in 2004
MaxiNutrition manufactures protein-enhanced functional nutrition products. Maxinutrition, the parent company of Maximuscle, Maxifuel and Maxitone, is Europe’s leading sports nutrition company. Maximuscle is targeted at consumers who are focused on gaining muscle and increasing strength and power. Maxifuel was launched in June 2010 with a new range of products designed for endurance, targeting sports men and women to whom performance is critical. Maxitone is a product range designed for healthy active women to aid toning and weight management.

Las Iguanas

Private Equity Round in 2002
Las Iguanas restaurant is home to fresh & authentic Mexican, Brazilian & South American food & cocktails.

Rohan Designs

Private Equity Round in 2001
Rohan Designs Ltd. designs and retails outdoor and adventure travel clothing. Its products are sold through owned shops, mail order catalogue and wholesale accounts. The firm provides both men and women travel bags, accessories and equipment.

Boden Clothing

Private Equity Round in 1999
Boden is one of the UK’s most well known brands – selling stylishly casual clothing for men, women and children through its catalogue and website in the UK, Europe and the USA. Sales now exceed £250m.

Gray & Osbourn

Acquisition in 1998
Gray & Osbourn Limited operates as an online and catalogue retailer of designer clothes for women. It offers dresses, jackets, tops, trousers, knitwear, skirts, coats, swimwear, blouses and over shirts, jumpsuits, tailoring clothes, tracksuits, and jeans; accessories, including belts, handbags, hats, jewelry, scarves and gloves, and shawls; and lingerie, such as bras, briefs, camisoles, hosiery and socks, nightwear, shape wear and slips, and supportive slips.

Sofa Workshop

Private Equity Round in 1991
We are very proud that our sofas are all handmade in Britain by skilled craftsmen and we are so confident in the quality of our sofas that every one is guaranteed up to ten years - disposable furniture just isn’t our thing

Pitcher & Piano

Private Equity Round in 1990
In 1986 Piper developed a new bar concept called Pitcher & Piano. This was the first bar chain to focus on the female customer and truly understand the motivations of the majority of young people who go out for a drink. It heralded a new breed of bars and restaurants that were to replace the old fashioned pubs and wine bars that had dominated the market.
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