PlayUp

PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.

Dennis Drazin

Chairman (US)

Wesley Friedman

COO (US)

Art Hamilton

CFO (US)

Paul Jeronimo

Managing Director (AU)

Glenn MacPherson

CFO (Global)

Hao Ni

Senior Business Analyst (AU)

Andrew Parramore

Project Director (Global)

Daniel Scott

Commercial Director (AU)

Andrew Swamy

Risk and Fraud Analyst (US)

5 past transactions

PlayUp

Acquisition in 2018
PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.

Bestbet

Acquisition in 2018
Best Bet primarily offers online sports betting services.

ClassicBet

Acquisition in 2018
Classicbet is an online bookmaker based in Australia, offering a range of betting services focused on racing and sports. The company enables users to place bets through various platforms, including a mobile application and telephone services, making it convenient for clients to engage in wagering activities. By providing these online betting options, Classicbet caters to a diverse clientele seeking to participate in the excitement of sports and racing events.

Draftstars

Acquisition in 2018
Draftstars, established in 2016, is a Melbourne-based company operating a daily fantasy sports (DFS) platform in Australia and India. It offers a platform, also named Draftstars, where users can draft and test their fantasy teams across various sports and contest types for cash prizes. The platform provides real-time updates, live leaderboards, and post-match analysis to enhance user experience and decision-making. Draftstars is a joint venture between CrownBet, Fox Sports, and Seven West Media, and is the official DFS partner of the AFL.
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