PlayUp
PlayUp is an online betting entertainment and technology company that operates a proprietary wagering and fantasy platform with an in-house risk and trading team. It offers legal sports betting and fantasy products in Australia, New Zealand, India and the United States. The platform supports horseracing products with fixed-odds and pari-mutual odds, esports betting, and daily fantasy sports, enabling sports fans to follow live events and participate in fantasy contests. PlayUp combines wagering, fantasy and social features to monetize content from sports clubs and athletes, and to run live campaigns targeting major sports events. The company functions as a platform for fans seeking betting entertainment and interactive gaming around live sports.
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5 past transactions
The Roar and Athletes Voice
Acquisition in 2021
The Roar and Athletes Voice is a media outlet for sporty mediums.
PlayUp
Acquisition in 2018
PlayUp is an online betting entertainment and technology company that operates a proprietary wagering and fantasy platform with an in-house risk and trading team. It offers legal sports betting and fantasy products in Australia, New Zealand, India and the United States. The platform supports horseracing products with fixed-odds and pari-mutual odds, esports betting, and daily fantasy sports, enabling sports fans to follow live events and participate in fantasy contests. PlayUp combines wagering, fantasy and social features to monetize content from sports clubs and athletes, and to run live campaigns targeting major sports events. The company functions as a platform for fans seeking betting entertainment and interactive gaming around live sports.
Bestbet
Acquisition in 2018
Best Bet primarily offers online sports betting services.
ClassicBet
Acquisition in 2018
ClassicBet is an online bookmaker based in Australia, specializing in providing betting services for racing and sports. The company offers a platform that allows users to place bets through a mobile application, as well as via telephone and the internet. By combining technology with traditional betting methods, ClassicBet aims to enhance the wagering experience for its customers, catering to a diverse range of betting preferences.
Draftstars
Acquisition in 2018
Draftstars, established in 2016, is a Melbourne-based company operating a daily fantasy sports (DFS) platform in Australia and India. It offers a platform, also named Draftstars, where users can draft and test their fantasy teams across various sports and contest types for cash prizes. The platform provides real-time athlete updates, live leaderboards, and post-match analysis to enhance user experience and informed decision-making. Draftstars is a joint venture between CrownBet, Fox Sports, and Seven West Media, and is the official DFS partner of the Australian Football League (AFL).
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