PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.
PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.
Bestbet
Acquisition in 2018
Best Bet primarily offers online sports betting services.
ClassicBet
Acquisition in 2018
Classicbet is an online bookmaker based in Australia, offering a range of betting services focused on racing and sports. The company enables users to place bets through various platforms, including a mobile application and telephone services, making it convenient for clients to engage in wagering activities. By providing these online betting options, Classicbet caters to a diverse clientele seeking to participate in the excitement of sports and racing events.
Draftstars
Acquisition in 2018
Draftstars, established in 2016, is a Melbourne-based company operating a daily fantasy sports (DFS) platform in Australia and India. It offers a platform, also named Draftstars, where users can draft and test their fantasy teams across various sports and contest types for cash prizes. The platform provides real-time updates, live leaderboards, and post-match analysis to enhance user experience and decision-making. Draftstars is a joint venture between CrownBet, Fox Sports, and Seven West Media, and is the official DFS partner of the AFL.
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