PlayUp
PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.
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Dennis Drazin
Chairman (US)
Hao Ni
Senior Business Analyst (AU)
Andrew Swamy
Risk and Fraud Analyst (US)
5 past transactions
PlayUp
Acquisition in 2018
PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.
Bestbet
Acquisition in 2018
Best Bet primarily offers online sports betting services.
ClassicBet
Acquisition in 2018
ClassicBet is an online bookmaker based in Australia, specializing in providing betting services for racing and sports. The company offers a platform that allows users to place bets through a mobile application, as well as via telephone and the internet. By combining technology with traditional betting methods, ClassicBet aims to enhance the wagering experience for its customers, catering to a diverse range of betting preferences.
Draftstars
Acquisition in 2018
Draftstars, established in 2016, is a Melbourne-based company operating a daily fantasy sports (DFS) platform in Australia and India. It offers a platform, also named Draftstars, where users can draft and test their fantasy teams across various sports and contest types for cash prizes. The platform provides real-time athlete updates, live leaderboards, and post-match analysis to enhance user experience and informed decision-making. Draftstars is a joint venture between CrownBet, Fox Sports, and Seven West Media, and is the official DFS partner of the Australian Football League (AFL).
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