PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.
PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.
Bestbet
Acquisition in 2018
Best Bet primarily offers online sports betting services.
ClassicBet
Acquisition in 2018
Classicbet is an online bookmaker based in Australia, offering a range of betting services focused on racing and sports. The company enables users to place bets through various platforms, including a mobile application and telephone services, making it convenient for clients to engage in wagering activities. By providing these online betting options, Classicbet caters to a diverse clientele seeking to participate in the excitement of sports and racing events.
Draftstars
Acquisition in 2018
Draftstars is a daily fantasy sports platform based in Zetland, Australia, founded in 2016 to cater to the growing interest in fantasy sports within the region. As a joint venture involving CrownBet, Fox Sports, and Seven West Media, Draftstars has established itself as the Official Daily Fantasy Sports Partner of the AFL. The platform offers users the opportunity to participate in daily fantasy sports games across a variety of major local and international sports, including football, rugby, basketball, and cricket. By providing a user-friendly interface and engaging gameplay, Draftstars aims to enhance the experience of sports enthusiasts and bettors alike.
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