PlayUp is an online-only Sports Betting and Fantasy Sports Company that owns its own proprietary wagering and fantasy platform and operates its in-house risk and trading team. The PlayUp Group offers legal products in Australia, New Zealand, India and the USA. It has many differentiating products such as Horseracing Products (fixed and pari mutual odds), eSports Betting and Fantasy on Horseracing and even eSports. They company serves as a one-stop-shop for sports fans.
Draftstars operates as a daily fantasy sports (DFS) platform. Draftstars was founded in 2016 to bring a world leading daily fantasy sports (DFS) platform to Australia. Draftstars is a joint venture between CrownBet, Fox Sports, and Seven West Media, and is the Official Daily Fantasy Sports Partner of the AFL.
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