Porch.com, Inc. operates an online platform designed to connect homeowners with local home repair services and facilitate the arrangement of installation services for products purchased through e-commerce channels. Founded in 2011 and based in Seattle, Washington, the company provides a range of services to enhance the homeownership experience. Its offerings include a moving concierge service that assists homebuyers in navigating essential services such as insurance, security, and internet services, thereby streamlining the moving process. Furthermore, Porch provides software solutions tailored for home service providers, including tools for inspections and mortgage services, supporting various aspects of home management and improvement. The company also maintains a strategic partnership with Cinch Home Services Inc., enhancing its service offerings in the home services sector.
Director of Product and Head of Customer Acquisition
Ronnie Castro
Co-Founder, VP
Matt Ehrlichman
Founder, Chairman and CEO
Jessica Piha
Director of Communications
11 past transactions
Floify
Acquisition in 2021
Floify is a mortgage automation software company founded in 2012 by Michele and Dave Sims, based in Boulder, Colorado. The company's software solution is designed to enhance and streamline the mortgage origination process for loan officers. It facilitates secure document sharing among lenders, borrowers, and other stakeholders, allowing loan originators to track loan progress and maintain communication with borrowers and real estate agents. By organizing and managing the mortgage application process, Floify aims to enable loan officers to close loans more efficiently, increase their loan volume, and reduce their workload, ultimately leading to a more satisfactory experience for borrowers.
American Home Protect
Acquisition in 2021
American Home Protect provides home warranty service contracts that cover the repair or replacement of essential home systems and appliances. The company's offerings are designed to safeguard clients' household budgets against unexpected repair costs, ensuring financial protection regardless of the age, condition, make, or model of the covered items. With a focus on affordability, American Home Protect enables homeowners to select from various plan options that cater to their specific needs, effectively managing the risks associated with home maintenance and repair.
V12 Data
Acquisition in 2021
V12 Data is a comprehensive data management and business intelligence company that specializes in providing integrated omnichannel data solutions across various industries, including automotive, retail, restaurants, travel, and finance. By leveraging a combination of rich data assets and advanced technology, V12 Data enables brands to achieve a unified view of their customers, facilitating personalized marketing efforts across multiple channels. The company offers a range of data quality software solutions that assist organizations in identifying, cleansing, standardizing, and analyzing customer information. Their platform supports the creation of centralized marketing data repositories, allowing businesses to effectively manage customer records and execute targeted marketing campaigns. Additionally, V12 Data's services empower clients to perform intelligent analyses of their data, enabling segmentation and optimization of marketing strategies to enhance revenue and maximize the return on investment.
Homeowners of America Holding
Acquisition in 2021
Homeowners of America Holding Corporation, based in Irving, Texas, specializes in providing property and casualty insurance for homeowners, condominium owners, and tenants. The company offers a range of policies, including homeowners, dwelling fire, tenant, and extended coverage, designed to protect against losses from various catastrophes. It focuses on insuring well-maintained residences, excluding luxury homes, and targets clients with a responsible ownership history. Homeowners of America distributes its insurance products through independent general lines agents across Texas. Established in 2005, the company aims to deliver comprehensive coverage options to its customers.
Palm-Tech
Acquisition in 2021
Palm-Tech is a Cincinnati-based company that specializes in home inspection software. The company provides an online platform designed to streamline the scheduling and management of inspection appointments, enabling home inspectors to enhance their operational efficiency. By offering user-friendly resources, Palm-Tech facilitates quick learning and adaptation to the software, allowing inspectors to focus on growing their businesses while saving valuable time.
Iroofing
Acquisition in 2021
iRoofing is a leading provider of sales and measurement software tailored for the roofing industry. The company's innovative platform offers a suite of user-friendly tools that help roofing professionals simplify their operations, enhance efficiency, and expand their businesses. By enabling users to measure, estimate, simulate, and present roofing projects, iRoofing allows contractors to create accurate and visually appealing roof reports quickly. This capability not only streamlines daily processes but also minimizes both physical and financial risks associated with roofing projects. As a subsidiary of Porch Group, iRoofing is committed to transforming the home services and insurance sectors, focusing on improving the overall experience of homeownership.
HireAHelper
Acquisition in 2019
HireAHelper, LLC is an online labor marketplace specializing in residential and commercial moving services. Founded in 2006 and based in Oceanside, California, the company enables customers to easily rent trucks, hire local labor for loading and unloading, and secure storage units. It also offers moving insurance and portable storage options. The platform allows users to compare quotes and reviews from numerous local moving companies, streamlining the booking process to just three minutes. Payments are processed directly through HireAHelper, reducing concerns about cash transactions and hidden fees. Initially launched as a broader service marketplace, HireAHelper has since focused exclusively on moving labor, enhancing accountability and transparency in the industry. The company has facilitated over 100,000 bookings, with much of its growth attributed to positive customer experiences and referrals. As of July 2019, HireAHelper operates as a subsidiary of Porch.com, Inc.
Serviz
Acquisition in 2018
Serviz, Inc. is a company that provides a wide range of home services, including plumbing, air conditioning, handyman, carpet cleaning, appliance repair, electrical work, and house cleaning. Additionally, it offers specialized services such as garage door repairs, lighting installations, and various maintenance tasks like furniture assembly and painting. The company also provides repair services for a variety of appliances, including dishwashers, refrigerators, and washing machines, as well as electrical services like ceiling fan and generator installations. Founded in 2012 and headquartered in Sherman Oaks, California, Serviz operates an online platform that allows users to book and pay for these services conveniently through a web and mobile application. It primarily serves customers in the general Los Angeles area and became a subsidiary of Porch.com, Inc. in 2018.
Fountain Software
Acquisition in 2015
Founded by Aaron Patzer, formerly the founder and CEO of Mint.com (sold to Intuit in 2009 for $172m), then VP of Product of Intuit, and Jean Sini, VP of Data Engineering & Mobile at Mint, then CTO at One Kings Lane, Fountain is a mobile app (iOS only for now) that connects you to an expert over video chat – in five minutes or less! It’s simple: You ask a question in plain English, our algorithms understand both the question and the skills needed to answer it.
Elemental Foundry
Acquisition in 2014
Elemental Foundry is a technology company based in Seattle, Washington, founded in 2012. The company specializes in developing applications that enhance group communication and collaboration. Its products are designed to help teams and other groups effectively organize, create, and share content, thereby redefining how these groups self-organize and communicate.
MostLikely
Acquisition in 2014
MostLikely is a company that specializes in predictive analytics tailored for homeowners throughout the ownership lifecycle. Originally established in 2009 as ValueAppeal, it provided a platform for homeowners to appeal property tax assessments. The service utilized a proprietary predictive model to identify properties most likely to succeed in tax appeals. In 2013, the company rebranded to MostLikely to emphasize its expanded focus on a broader range of predictive models applicable beyond just property tax appeals. MostLikely offers a suite of services that includes property tax analysis, monitoring, and evidence reports, enabling clients to concentrate their marketing efforts on homeowners most likely to require their services, thereby optimizing their resources.
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