Pride Capital Partners

Pride Capital Partners is a private equity firm established in 2014 and headquartered in Amsterdam, Netherlands, with an additional office in Köln, Germany. The firm specializes in mezzanine financing, private debt, management buyouts, acquisitions, and growth capital investments, primarily targeting small to medium-sized enterprises in the information and communication technology sectors. Pride Capital Partners typically invests between €2.5 million and €8 million in companies with sales revenues ranging from €3 million to €30 million and a minimum EBITDA of €0.5 million. The firm focuses on investments in the DACH and BENELUX regions, preferring to take majority stakes, with investment horizons spanning from two to seven years.

Nick Bootsma

Associate

Priscilla Putz Garcia

Associate

Lars van 't Hoenderdaal

Managing Partner

Floris Kool

Partner

Joris Molenaar

Co-Head Benelux / Senior Investment Manager

Anthony van Praet

Associate

Bas Welten

Co-Head Nordics / Investment Manager

18 past transactions

Tyneso

Private Equity Round in 2025
Tyneso is a technology company that specializes in managed services and IT outsourcing for large and medium-sized businesses. It offers a broad range of services, including Azure cloud solutions, cybersecurity, skilled service desk support, and strategic IT consulting. Tyneso's approach is to deliver high-quality, customized solutions that integrate seamlessly into complex IT environments, transforming clients' IT infrastructure into a competitive advantage.

Link11

Private Equity Round in 2023
Link11 is a European IT security vendor based in Germany, specializing in DDoS protection. The company operates in multiple countries, including the UK, US, Switzerland, and Austria. Link11 provides a proprietary cloud security platform designed to protect businesses across various industries from DDoS attacks that target applications and websites. Its award-winning DDoS Protection Cloud utilizes patent-pending artificial intelligence technology, ensuring the security of critical infrastructures and online services. The company offers a range of solutions, including network infrastructure protection, web protection software, and bot management services, catering to sectors such as logistics, banking and finance, e-commerce, utilities, and online gaming.

Link11

Debt Financing in 2023
Link11 is a European IT security vendor based in Germany, specializing in DDoS protection. The company operates in multiple countries, including the UK, US, Switzerland, and Austria. Link11 provides a proprietary cloud security platform designed to protect businesses across various industries from DDoS attacks that target applications and websites. Its award-winning DDoS Protection Cloud utilizes patent-pending artificial intelligence technology, ensuring the security of critical infrastructures and online services. The company offers a range of solutions, including network infrastructure protection, web protection software, and bot management services, catering to sectors such as logistics, banking and finance, e-commerce, utilities, and online gaming.

RUBICON IT

Private Equity Round in 2023
RUBICON IT is an IT service company that focuses on providing specialized solutions for public administration and large public service providers. The company develops enterprise content management software designed to meet the needs of major public agencies. Its offerings include records management, workflow management, document management, output management, template management, and lost and found software. In addition to these software solutions, RUBICON IT also provides IT consulting and training services to international clients in the public administration sector.

Matrixian Group

Venture Round in 2023
Matrixian Group is a company that specializes in transforming data into actionable insights for organizations and institutions across both commercial and public sectors. Through its Customer Intelligence, Housing Intelligence, and Location Intelligence solutions, the company helps clients identify new opportunities and make informed decisions. By analyzing and interpreting location data, Matrixian Group provides valuable insights to industries such as government, logistics, real estate, finance, retail, and e-commerce. This enables clients to address social problems and create sustainable living environments.

Matrixian Group

Venture Round in 2023
Matrixian Group is a company that specializes in transforming data into actionable insights for organizations and institutions across both commercial and public sectors. Through its Customer Intelligence, Housing Intelligence, and Location Intelligence solutions, the company helps clients identify new opportunities and make informed decisions. By analyzing and interpreting location data, Matrixian Group provides valuable insights to industries such as government, logistics, real estate, finance, retail, and e-commerce. This enables clients to address social problems and create sustainable living environments.

EasyTranslate

Venture Round in 2023
EasyTranslate is a software as a service (SaaS) company that provides a translation platform designed to help businesses create content in multiple languages. By integrating artificial intelligence with human expertise, EasyTranslate streamlines the translation process, ensuring that content resonates with target audiences. The platform connects users with professional translators and advisors, simplifying global communication and enabling businesses to efficiently manage their projects for transcription and translation into various languages. This approach aims to revolutionize how companies communicate internationally, enhancing their ability to reach diverse markets.

Ixly

Private Equity Round in 2022
Ixly is an assessment platform that specializes in psychological testing and various evaluation services. The company offers a range of assessments, including personality, intelligence, psychometric, and skill tests, aimed at helping human resources managers make informed hiring decisions. Additionally, Ixly provides services related to team building, management development, and career advice, along with HR analytics to enhance organizational effectiveness. Their cloud-based platform supports the vision of effective assessment and coaching programs, ensuring that clients can access the tools necessary for optimal talent selection and development. An online inquiry form is available on their website for interested parties.

Dileoz

Private Equity Round in 2022
Dileoz is a company specializing in human resource and payroll software tailored for commercial clients. With over 12 years of experience, Dileoz assists organizations in making informed decisions regarding HR solutions. The company’s software encompasses various functionalities, including human resource management, time management, scheduling, and payroll integration. Dileoz combines over 20 years of expertise in HR and payroll services with a strong blend of technical and functional skills, enabling them to effectively support clients in streamlining their personnel management processes.

Matrixian Group

Venture Round in 2022
Matrixian Group is a company that specializes in transforming data into actionable insights for organizations and institutions across both commercial and public sectors. Through its Customer Intelligence, Housing Intelligence, and Location Intelligence solutions, the company helps clients identify new opportunities and make informed decisions. By analyzing and interpreting location data, Matrixian Group provides valuable insights to industries such as government, logistics, real estate, finance, retail, and e-commerce. This enables clients to address social problems and create sustainable living environments.

moveXM

Secondary Market in 2022
moveXM is a pioneering company in customer experience management, specializing in innovative technology solutions. It develops a cloud-based management platform tailored for commercial clients, providing a comprehensive suite of tools for enhancing customer interactions. The platform includes features such as customer experience management, live onboarding, self-service documentation with user-friendly guides, integration with social media and reputation tracking, as well as tools for issue management and action planning. Additionally, moveXM offers customer journey mapping functionality, allowing clients to effectively capture and analyze customer experiences, ultimately helping them translate these insights into actionable strategies.

Archipel Academy

Series A in 2022
Archipel Academy is an education technology company focused on facilitating lifelong learning for employees in large organizations. By leveraging smart algorithms and quality assessments, the company offers a comprehensive learning platform that includes learning consultancy, event management, billing management, supplier management, and customer success management. This platform is designed to enhance employees' skills and adaptability, ensuring that organizations can thrive in an ever-changing environment. Archipel Academy collaborates with notable clients such as Unilever, KPMG, and Vodafone Ziggo, helping them to improve both individual performance and overall business outcomes. The company's innovative approach aims to make employees more agile and organizations future-ready through tailored learning solutions and personal recommendations that align with individual career ambitions.

Talents Connect

Debt Financing in 2022
Talents Connect is an HR technology company that specializes in developing innovative recruiting software to enhance talent acquisition and human resource processes. Its flagship product, the JobShop, is a software-as-a-service career site designed to optimize conversion rates in recruiting. By integrating this solution into career websites, Talents Connect enables recruiters to effectively convert users into candidates, candidates into applicants, and ultimately, applicants into employees who closely align with the company's needs. This approach allows organizations to address recruiting challenges and regain independence from traditional job boards, streamlining the overall recruitment process for both candidates and HR teams.

Wagawin by W² Group

Debt Financing in 2022
Wagawin specializes in identifying and understanding audiences. We enable our clients to reach the people with the highest affinity for their products and services. Through our unique combination of creative and audience data, we increase efficiency along the entire marketing funnel and achieve significantly better campaign results. Our award-winning Conversational Ads enable a meaningful conversation between advertisers and their consumers across all relevant screens - from mobile, to desktop, to DOOH and CTV. We develop and understand these conversations like no other. With our own AI, we process millions of different consumer feedbacks every day and generate target group data for all relevant platforms - programmatically, privacy compliant and cookieless. With our approach, brands learn to understand the true needs of their audiences. We are even able to enrich this knowledge with motion data in almost real time. All of this not only leads to an enormous increase in data quality, but also helps brands to identify and exploit hidden customer potential. Media agencies and advertisers such as Unilever, P&G, L'Oréal, McDonalds, Deutsche Telekom and many more achieve measurably better results with us every day at all stages of the marketing funnel. The brand Wagawin was acquired by W² Group from Germany in 2023. In the course of this acquisition, Wagawin Asia, established in 2018 and based in Singapore, was also brought under the ownership of W² Group. Since the end of 2023, the Group is also shareholder in the newly established Wagawin Europe, based in Munich.

Kendox

Debt Financing in 2021
Kendox is a Swiss software firm specializing in the development of standard software and cloud services aimed at enhancing digital document and information processes. The company provides user-friendly solutions for various functions, including document and business process management, legally compliant archiving, scanning, incoming mail processing, email compliance, and digital file management. By offering these comprehensive tools, Kendox helps its customers establish a future-proof foundation for effective information management.

Netaxis

Debt Financing in 2021
Netaxis is a company founded by telecom engineers committed to delivering high-quality services characterized by reliability and flexibility. The firm specializes in developing telecom software that assists operators in managing and controlling their networks. Their solutions simplify, automate, and accelerate business growth for telecom companies, ultimately enhancing operational efficiency and profitability. In addition to software development, Netaxis offers engineering design consultancy and systems integration services. The company is attuned to the ongoing evolution of telecommunications toward IP technology and recognizes the potential of emerging technologies such as WebRTC and RCS.

Spotzer Digital

Private Equity Round in 2021
Spotzer is a digital marketing agency that specializes in providing comprehensive online content solutions for small businesses. Founded in 2006 by Andrew D. Klein, the company is headquartered in Amsterdam and operates additional offices in New York and Melbourne. Spotzer's offerings include websites, videos, mobile sites, and social media management, all designed to enhance visibility on search engines and social networks. Each package combines creative services with ongoing support to refresh and optimize content, ultimately improving search rankings. With a technology-driven approach, Spotzer has successfully established an online presence for over 50,000 small businesses across 16 countries, addressing the unique challenges faced by these clients through its digital marketing platform.

Blue Field Agency

Debt Financing in 2019
Blue Field Agency is a technology and data-driven marketing company that specializes in developing and implementing customized dashboard solutions for clients. By focusing on strategy, technology, design, research, and data science, the agency collects and analyzes data to transform it into actionable insights. This approach enables businesses to enhance their marketing efforts and achieve sustainable growth, setting them apart in a competitive landscape.
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