Primary Capital Limited is a private equity firm based in London, United Kingdom, with an additional office in Manchester. Founded in 1994, the firm specializes in lower middle market management buyouts and buyins, as well as expansion and development capital in exceptional situations. It primarily invests in companies within the consumer products and services, business and support services, leisure, information technology, media, communications, construction and engineering, technology, media, and telecommunications (TMT), and industrial products and services sectors. The firm focuses on branded consumer products, facilities management, restaurants and bars, and energy and power, among others. Targeting companies with enterprise values between £10 million and £100 million, Primary Capital typically makes equity investments ranging from £5 million to £50 million. The firm aims to take a lead investor role, often appointing a Non-Executive Director to the boards of its investee companies. It primarily invests in the United Kingdom and continental Europe, with a specific focus on the North of England and Germany, holding investments for a period of three to eight years.
Diversity Travel specializes in providing travel management services tailored for charity, academic, and not-for-profit organizations. The company focuses on creating specialized educational tours for the academic sector while also offering a range of travel services that include access to exclusive airfares, flexible booking options, and visa processing facilities. Through strong global partnerships, Diversity Travel enables its clients to explore unique and less-traveled destinations, supporting their mission to enhance educational and cultural experiences.
Sigma Sports
Private Equity Round in 2021
Sigma Sports Ltd is a retail company based in Hampton Wick, United Kingdom, specializing in cycling, running, and triathlon products. The company offers a wide selection of bicycles, cycling shoes, clothing, accessories, and nutritional products. Sigma Sports serves its customers through both physical stores and an e-commerce platform, ensuring a diverse range of gear and equipment to meet the varying needs of athletes and outdoor enthusiasts.
Foster + Freeman
Private Equity Round in 2019
Foster + Freeman Ltd. is a manufacturer based in Evesham, United Kingdom, specializing in forensic science and laboratory equipment designed to enhance crime investigation and document verification. Established in 1978, the company produces a range of products including fingerprint photography workstations, forensic light sources, and document examination systems. Their offerings encompass tools for latent fingerprint detection, analysis of questioned documents, trace evidence analysis, and shoe print matching. Additionally, they develop software solutions and databases to support forensic investigations. With a focus on aiding authorities in curbing crime rates and improving border security, Foster + Freeman also operates offices in Dusseldorf, Germany, and Sterling, Virginia.
Automated Systems Group
Acquisition in 2019
Automated Systems Group Ltd. is a UK-based provider of reprographic and print solutions tailored for commercial enterprises. The company offers a comprehensive range of products, including mono and color printers and copiers, large format printers, fax machines, duplicator printers, multi-function devices, and digital black and white copiers. In addition to hardware, Automated Systems Group delivers software solutions focused on document management and print/copy accounting. Their print management software can be integrated into clients' networks, enabling remote monitoring of meter readings, toner levels, and device management alerts. By providing independent advice and consultancy on print, communication, and IT infrastructure, the company conducts thorough assessments to optimize processes, enhance efficiency, reduce costs, and improve overall business performance.
ICS Learn
Acquisition in 2018
ICS Learn is a distance learning organization based in Glasgow, Scotland, providing accessible professional education since 1889. The company focuses on offering a diverse range of online courses in various fields, including human resources, leadership, management, and marketing. By prioritizing flexibility, ICS Learn enables students to acquire the skills, training, and qualifications they seek on their own terms, allowing them to choose when, where, and how they engage with their learning experience.
Metamark
Acquisition in 2017
Metamark, established in 1992, is a manufacturer and distributor specializing in self-adhesive SignVinyl, Digital Media, and Specialty Materials for cutting and printing applications. Serving the graphics, décor, vehicle wrapping, large fleet, and construction industries, Metamark offers products such as signboards, labels, and banners to facilitate clients' promotional needs.
Readypower Engineering
Acquisition in 2017
Readypower Engineering Ltd is a leading provider of plant and equipment for hire, primarily serving the construction and railway industries in the United Kingdom. Established in 1992 and located in Wokingham, the company offers a diverse range of rail and civil engineering machinery, including mobile elevating work platforms, wheeled and tracked excavators, dozers, dumpers, cranes, and various attachments. With a focus on high-quality service, Readypower Engineering is recognized as a significant player in the market, being the third largest supplier of rail plant equipment in the UK. The company caters to a wide array of projects, ensuring that clients have access to the necessary tools for effective and efficient operations.
Maple Gold Mines
Post in 2016
Maple Gold Mines Ltd. is a gold exploration company based in Montreal, Canada, focused on advancing its Douay gold project, which consists of 666 mineral claims covering approximately 355 square kilometers in the Abitibi Greenstone Belt of northern Quebec. The Douay project is situated within a highly regarded mining jurisdiction known for its rich mineral deposits. Formerly known as Aurvista Gold Corporation, the company was incorporated in 2010 and rebranded in November 2017. Maple Gold Mines is committed to exploring and developing this district-scale gold project, leveraging its significant land position in a region renowned for gold production.
XTI Aircraft Company
Series B in 2016
XTI Aircraft Company, founded in 2012 and based in Englewood, Colorado, is an aircraft manufacturer focused on developing vertical takeoff and landing (VTOL) airplanes. The company's flagship product, the TriFan 600, is designed to be the world's first vertical takeoff airplane, capable of transporting up to six passengers over distances of up to 700 miles. The TriFan 600 aims to revolutionize air travel by offering efficient point-to-point transportation while significantly reducing carbon emissions compared to traditional aircraft and helicopters. XTI's innovation targets various markets, including private and commercial aviation, as well as emergency medical services, reflecting its commitment to enhancing mobility and addressing the evolving needs of modern travelers.
Maru Group
Private Equity Round in 2016
MARU Group is a customer intelligence professional services firm that specializes in delivering research, insight, and advisory services to large enterprises across various industries. Founded in 2016 and led by industry veteran Ged Parton, the company operates in multiple countries and offers a range of solutions designed to provide fast and strategic customer feedback. Its services include proprietary research practices, instant data access, and intelligent data integration, which enable clients to respond promptly to customer needs and foster stronger emotional connections. Backed by Primary Capital Partners LLP, MARU Group aims to assist businesses in their development efforts through effective customer insight consulting.
GatenbySanderson
Acquisition in 2014
GatenbySanderson is a leading recruitment and people development firm in the UK, focusing on the public and not-for-profit sectors. The company specializes in identifying and appointing leaders, including chief executives and senior management teams, as well as non-executive board members, for roles in complex and scrutinized environments. By working within highly visible and regulated markets, GatenbySanderson assists its clients in navigating challenges and driving organizational change effectively.
Strategic Oil & Gas
Post in 2014
Strategic Oil & Gas is an emerging junior oil and gas company focused on the exploration and development of petroleum and natural gas reserves, primarily in Western Canada and the Western United States. The company emphasizes upstream oil and gas exploitation, leveraging its technical expertise in geology, geophysics, engineering, and petrophysics to enhance its operations. Strategic Oil & Gas is dedicated to building a premier oil company by developing its concentrated land and reserve base, as well as integrating its wholly-owned sales infrastructure. In addition to its exploration activities, the company operates gas plants and oil batteries in the Marlowe area and is involved in the maintenance of associated road networks.
Dunav Resources
Post in 2013
Dunav Resources is an extraction company. Among its activities are mining and metallurgy related to petrochemistry. They also offer freight forwarding services on trains that travel inside the town. By supporting competitive industries, long-term economic growth, social stability, prosperity, and advancement, as well as ensuring the preservation of a good environment and the prudent use of natural resources, it seeks to promote the growth and enhancement of the local economy.
Leisure Pass
Acquisition in 2012
The Leisure Pass Group Limited specializes in sightseeing and tourism technology, focusing on the development and management of city passes for popular destinations worldwide. These passes offer holders free or reduced entry to various attractions at a low cost, covering cities such as London, Paris, Berlin, and Dublin. The company also operates management systems like LPOS and the Live Platform, which facilitate the processing of city passes for numerous other cities, including Vienna, Philadelphia, New York, and Singapore. In addition to its core offerings, the Leisure Pass Group provides web marketing solutions for city card providers and consultancy services to assist cities and operators in implementing tourism projects. Founded in 1998 and based in London, the company was formerly known as Arrival Marketing Limited until it rebranded in 2001.
PaperChase
Acquisition in 2010
Paperchase is an epic, story-based endless runner game. Players must collect treasure hidden in vast cities while fighting against evil Kirigami giants and protecting mankind from annihilation by protecting the mystical Great Seal.
AMTECH Group
Acquisition in 2010
AMTECH Group specializes in developing software tailored for the building services industry in the UK. Its product offerings cater specifically to the needs of building service engineers and contractors, encompassing well-known brands such as Amtech, Luckins, and Estimation. A notable feature of AMTECH's software is the seamless integration between various applications, allowing for efficient workflows, such as combining electrical design software with certification tools. This focus on industry-specific solutions positions AMTECH as a key player in enhancing operational efficiency within the building services sector.
Pacific Direct
Acquisition in 2008
Pacific Direct is the toiletries supplier and manufactures.
Napier
Acquisition in 2008
Napier is a world leader in the design, manufacture and support of industrial turbochargers. Napier turbochargers run on fuels ranging from marine diesel oil and natural gas to varying qualities of HFO and landfill gas. You will find them across the globe, providing reliable performance in some of the most arduous environmental conditions year after year.
Tobar Group
Acquisition in 2006
TOBAR Group Trading Ltd is the parent company of well-loved British retailers Hawkin’s Bazaar and Stocking Fillers, and wholesale companies TOBAR and TOBAR France. As a multi-brand organisation, the group operates through a variety of channels, including a group of core Hawkin’s Bazaar shops in key locations across the UK; wholesale operations through TOBAR head office, as well as through a range of international distributors; a mail order catalogue service for Hawkin’s Bazaar and TOBAR; and an online offering for each one of the group’s companies. TOBAR Group Trading Ltd’s retail brands offer unique product ranges to suit every kind of customer, from busy mums and dads, traditional toy fans and education advocates, right through to gadget-lovers, young pranksters and pocket money toy enthusiasts.
FoneStarz Media
Venture Round in 2006
FoneStarz Media specializes in the retail and distribution of mobile entertainment content, primarily for mobile network operators. The company operates a proprietary merchandising and delivery platform that supports 11 mobile operators across eight countries, including prominent operators such as Vodafone, Hutchison 3, and O2. Its services are utilized in various markets, including the U.K., Ireland, Denmark, Sweden, Austria, New Zealand, South Africa, and Egypt. FoneStarz collaborates with both Tier 1 and Tier 2 operators and has established content aggregation agreements with major handset manufacturers like Nokia, Sony Ericsson, Samsung, and LG. Additionally, the company holds content licenses with over 140 media entities, including well-known names such as Disney, Playboy, Turner, American Greetings, and Manchester United, enabling it to provide a diverse range of mobile entertainment services.
Great Rail Journeys
Acquisition in 2005
Great Rail Journeys Ltd. is a travel company based in York, United Kingdom, specializing in escorted rail tours across six continents, including destinations in Europe, Africa, America, Canada, the Far East, Russia, India, and Australia. Founded in 1980 and originally known as Mac’s Tours, the company rebranded in 1994 to better reflect its focus on rail-based holidays. Great Rail Journeys offers a comprehensive range of services, including tour advisory, booking, ticketing, rail planning, and management of tour guides. Their itineraries are designed to provide travelers with enriching experiences through excursions, sightseeing tours, scenic railway journeys, and cultural activities, allowing customers to fully enjoy their travels without the stress of planning.
Esteem Systems
Acquisition in 2004
Esteem Systems Limited is a provider of data center and managed services based in Wetherby, United Kingdom. Established in 1984, the company specializes in data management, cloud solutions, and workplace services. Esteem offers a range of maintenance services, including support for servers, storage, desktops, and laptops, as well as electronic point of sale systems. Additionally, it provides professional services such as installation, project management, and intelligent audits. The company caters to a diverse clientele, including small and medium-sized enterprises, global firms, and various sectors such as finance, healthcare, education, and local government. Esteem collaborates with industry leaders to deliver enterprise-class technology solutions, ensuring that its customers can effectively achieve their business objectives through innovative IT systems.
Rhyme Systems
Acquisition in 2003
Rhyme Systems is the UK asset management back-office operations software company, providing investment management and post trade.
InBond
Acquisition in 2003
InBond offers comprehensive logistics services in the United Kingdom, specializing in supply chain management, document management, general warehousing, and bonded warehousing. With over 20 years of industry experience, the company serves a diverse clientele, including public sector organizations, manufacturing firms, and producers of alcoholic beverages and food. InBond operates from a substantial 112-acre facility in northeast England, enabling it to deliver tailored logistics solutions to meet the varying needs of its customers.
The Works
Acquisition in 2003
The Works is a retailer of discounted and remaindered books and also sells art materials, gifts, stationery, and DVDs. The company stocks books, toys, gifts, stationery, and arts & crafts at discount prices, and sell over one million of products to consumers looking for a bargain. It is the place where people and families will find a bazaar of fantastic value treats destined to inspire imagination. The Works is based in Coleshill, United Kingdom.
YO! Sushi
Acquisition in 2003
YO! Sushi UK Ltd operates a chain of restaurants across the United Kingdom, specialising in Japanese cuisine with an emphasis on sushi. The company offers a diverse menu including soups, rice or noodle-based dishes, salads, tempuras, sashimi, hand rolls, desserts, and both traditional and innovative fusion sushi options. Additionally, YO! Sushi provides space for private parties and events at some of its locations.
Thompson & Morgan
Acquisition in 2002
Thompson & Morgan is a horticultural brand based in Ipswich, England, specializing in a diverse range of gardening products. Established in 1955, the company offers young plants, bulbs, nursery stock, flower and vegetable seeds, fruit, potatoes, and gardening accessories. It caters to home gardeners through various sales channels, including catalogues, online platforms, retail outlets, promotional offers, and television shopping. Thompson & Morgan is recognized for its extensive seed range and quality gardening supplies, making it a prominent retailer in the gardening sector.
Becom
Acquisition in 2001
Becom is a reseller of IBM hardware, software and services. Its main customers were medium and large German corporations, as well as public bodies.
Coffee Nation
Acquisition in 2000
Coffee Nation is a provider of premium self-service gourmet coffee in the UK, operating a network of self-service coffee vending machines. The company partners with over 800 entities across various sectors, including retail, leisure, forecourts, education, and healthcare, to deliver high-quality coffee options. Its automatic coffee machines are strategically placed in diverse locations, ensuring easy access for consumers seeking a convenient coffee experience.
Elisabeth The Chef
Acquisition in 1999
Elisabeth The Chef is a privately held company based in Leamington Spa, United Kingdom, that specializes in manufacturing high-quality chilled bakery products, including cream cakes, hot puddings, and a variety of desserts. Founded in December 1928, the company focuses on delivering both innovative and traditional confectionery options. It caters primarily to leading grocery retailers and food service operators, providing private label products that reflect the latest market trends. With a dedicated team of chefs and bakers, Elisabeth The Chef is committed to producing inspiring desserts that meet the evolving needs of its customers. As of November 30, 2017, the company operates as a subsidiary of Country Style Foods Ltd.
Pegasus Security Holdings
Acquisition in 1998
Pegasus is one of the top providers of manned guarding services to both Public and Private sector customers. The company has an impressive range of clients including the Foreign & Commonwealth Office, QE II Conference Centre and the London Eye, as well as some existing ISS customers such as Marsh Ltd.
The British Pepper and Spice Company
Acquisition in 1998
The British Pepper & Spice is a manufacturer based in Northamptonshire, United Kingdom, specializing in dried herbs, spices, and seasonings. The company processes, packs, and markets a diverse range of products, including traditional condiments, table sauces, ingredient pastes, and blended curry powders. Catering to both retail and wholesale food service companies, it serves a wide array of customers, including food manufacturers. The British Pepper & Spice emphasizes not only efficient ordering and delivery but also fosters genuine partnerships with its clients, engaging in areas such as new product development, supply chain management, and marketing initiatives. This commitment to collaboration supports customers in enhancing food safety and flavor in their offerings.
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