Primary Capital Partners
Primary Capital Partners is a London-based private equity firm, founded in 1994 and operating with an office in Manchester. It targets mid-market investments across Europe, including the United Kingdom and continental Europe, with a particular emphasis on the North of England and Germany. The firm backs management teams in buyouts and expansion activities, typically investing equity of £5 million to £50 million in companies with enterprise values of £10 million to £100 million, and aims to be the lead investor. It often appoints a Non-Executive Director on the board to support governance and growth. The sectors of interest span consumer products and services, leisure, business services, information technology, media and communications, construction and engineering, and industrial products and services, including energy, waste and environment. Primary Capital Partners combines its own capital with management, emphasizing a straightforward, partnerships-driven approach, fast decision-making, and long-term value creation, usually holding portfolio companies for three to eight years.
Top Stages
33 past transactions
Diversity Travel
Acquisition in 2023
Diversity Travel is a travel management company focused on serving charity, academic, and not-for-profit organizations. It specializes in creating educational tours tailored for the academic sector while providing a range of travel services. These services include access to exclusive airfares, flexible booking options, and visa processing facilities. By leveraging strong global partnerships, Diversity Travel enables its clients to explore unique and lesser-known destinations around the world.
Sigma Sports
Private Equity Round in 2021
Sigma Sports Ltd is a retail company based in Hampton Wick, United Kingdom, specializing in a wide array of cycling, running, and triathlon products. It offers a diverse selection of bicycles, cycling shoes, clothing, accessories, and nutrition items. Sigma Sports caters to the needs of its clients through both physical stores and an e-commerce platform, ensuring a broad range of gear and equipment is available for customers seeking quality sporting products.
Foster + Freeman
Private Equity Round in 2019
Foster + Freeman Ltd. is a specialized manufacturer based in Evesham, United Kingdom, focusing on forensic science and laboratory equipment. Established in 1978, the company designs and supplies a wide range of tools and systems for forensic applications, including fingerprint photography workstations, forensic light sources, document examination workstations, and trace evidence analysis systems. Its product offerings encompass advanced tools for latent fingerprint detection and enhancement, questioned document examination, and shoe print identification. Foster + Freeman also develops innovative software solutions and databases, such as the footwear identification database SoleMate. The company operates additional offices in Dusseldorf, Germany, and Sterling, Virginia, supporting law enforcement and security agencies in their efforts to combat crime and enhance border protection.
Automated Systems Group
Acquisition in 2019
Automated Systems Group Ltd. is a UK-based provider of reprographic and print solutions tailored for commercial enterprises. The company offers a comprehensive range of products, including mono and color printers and copiers, large format printers, fax machines, duplicator printers, multi-function devices, and digital black and white copiers. In addition to hardware, Automated Systems Group delivers software solutions focused on document management and print/copy accounting. Their print management software can be integrated into clients' networks, enabling remote monitoring of meter readings, toner levels, and device management alerts. By providing independent advice and consultancy on print, communication, and IT infrastructure, the company conducts thorough assessments to optimize processes, enhance efficiency, reduce costs, and improve overall business performance.
ICS Learn
Acquisition in 2018
ICS Learn is a distance learning organization based in Glasgow, Scotland, providing accessible professional education since 1889. The company focuses on offering a diverse range of online courses in various fields, including human resources, leadership, management, and marketing. By prioritizing flexibility, ICS Learn enables students to acquire the skills, training, and qualifications they seek on their own terms, allowing them to choose when, where, and how they engage with their learning experience.
Metamark
Acquisition in 2017
Metamark, established in 1992, is a manufacturer and distributor specializing in self-adhesive SignVinyl, Digital Media, and Specialty Materials for cutting and printing applications. Serving the graphics, décor, vehicle wrapping, large fleet, and construction industries, Metamark offers products such as signboards, labels, and banners to facilitate clients' promotional needs.
Readypower Engineering
Acquisition in 2017
Readypower Engineering Ltd, established in 1992 and headquartered in Wokingham, United Kingdom, specializes in plant hire services for the construction and railway industries. The company offers a wide array of equipment for hire, including rail plants such as MEWPs, excavators, dozers, dumpers, cranes, trailers, attachments, and civils & construction plants like mini excavators, heavy plant, telehandlers, up to 35 tonnes. Readypower Engineering is one of the leading accredited suppliers in the UK, with a significant presence as the third-largest supplier of rail plant.
Maple Gold Mines
Post in 2016
Maple Gold Mines Ltd. is a gold exploration company based in Montreal, Canada, focused on advancing its Douay gold project, which consists of 666 mineral claims covering approximately 355 square kilometers in the Abitibi Greenstone Belt of northern Quebec. The Douay project is situated within a highly regarded mining jurisdiction known for its rich mineral deposits. Formerly known as Aurvista Gold Corporation, the company was incorporated in 2010 and rebranded in November 2017. Maple Gold Mines is committed to exploring and developing this district-scale gold project, leveraging its significant land position in a region renowned for gold production.
XTI Aircraft Company
Series B in 2016
XTI Aircraft Company is a development-stage manufacturer of vertical takeoff and landing (VTOL) aircraft, headquartered in Englewood, Colorado. Founded in 2012, the company is focused on transforming air travel through innovative designs, most notably the TriFan 600, which is positioned as the world’s first vertical takeoff airplane. This six-passenger aircraft is designed to facilitate point-to-point air travel over distances of up to 700 miles, aiming to enhance personal mobility while significantly reducing carbon emissions compared to traditional aviation options. The TriFan 600 is intended for diverse applications, including private and commercial aviation, as well as emergency medical services. XTI Aircraft Company emphasizes a customer-centric approach to problem-solving, striving to meet the evolving needs of modern travelers and revolutionize the future of air travel.
MARU Group
Private Equity Round in 2016
Founded in 2016, MARU Group is a global customer intelligence firm specializing in providing fast, strategic customer feedback to large enterprises across diverse industries. Led by industry veteran Ged Parton and backed by Primary Capital Partners LLP, the company offers research, insight, and advisory services through advanced technology platforms.
GatenbySanderson
Acquisition in 2014
GatenbySanderson is a leading recruitment and people development firm based in the UK, focusing on the public and not-for-profit sectors. The company specializes in sourcing top-tier talent, including chief executives, senior management teams, and non-executive board members for highly visible and regulated markets. GatenbySanderson helps its clients navigate complex environments by providing expert recruitment services that facilitate leadership development and organizational change.
Strategic Oil & Gas
Post in 2014
Strategic Oil & Gas is an emerging junior oil and gas company focused on the exploration and development of petroleum and natural gas reserves, primarily in Western Canada and the Western United States. The company specializes in upstream oil and gas exploitation, leveraging advanced sub-surface technical capabilities in geology, geophysics, engineering, and petrophysics analysis. Strategic Oil & Gas is dedicated to establishing itself as a leading oil producer by developing its concentrated land and reserve base, alongside its wholly-owned and operated sales infrastructure. Additionally, the company manages interests in the Marlowe area, operating gas plants and oil batteries, while also overseeing the maintenance of associated roadways.
Dunav Resources
Post in 2013
Dunav Resources is an extraction company. Among its activities are mining and metallurgy related to petrochemistry. They also offer freight forwarding services on trains that travel inside the town. By supporting competitive industries, long-term economic growth, social stability, prosperity, and advancement, as well as ensuring the preservation of a good environment and the prudent use of natural resources, it seeks to promote the growth and enhancement of the local economy.
Leisure Pass
Acquisition in 2012
The Leisure Pass Group Limited specializes in sightseeing and tourism technology, focusing on the development and management of city passes for popular destinations worldwide. These passes offer holders free or reduced entry to various attractions at a low cost, covering cities such as London, Paris, Berlin, and Dublin. The company also operates management systems like LPOS and the Live Platform, which facilitate the processing of city passes for numerous other cities, including Vienna, Philadelphia, New York, and Singapore. In addition to its core offerings, the Leisure Pass Group provides web marketing solutions for city card providers and consultancy services to assist cities and operators in implementing tourism projects. Founded in 1998 and based in London, the company was formerly known as Arrival Marketing Limited until it rebranded in 2001.
PaperChase
Acquisition in 2010
Paperchase is an epic, story-based endless runner game.
Players must collect treasure hidden in vast cities while fighting against evil Kirigami giants and protecting mankind from annihilation by protecting the mystical Great Seal.
AMTECH Group
Acquisition in 2010
AMTECH Group develops specialized software tailored for the building services industry in the UK. The company's offerings cater specifically to the needs of building service engineers and contractors and include well-known brands such as Amtech, LUCKINS, and Estimation. A notable advantage of AMTECH's software suite is the seamless integration between products, such as electrical design software and certification tools, enhancing efficiency and effectiveness for users in the industry.
Pacific Direct
Acquisition in 2008
Pacific Direct is the toiletries supplier and manufactures.
Napier
Acquisition in 2008
Napier is a world leader in the design, manufacture and support of industrial turbochargers.
Napier turbochargers run on fuels ranging from marine diesel oil and natural gas to varying qualities of HFO and landfill gas. You will find them across the globe, providing reliable performance in some of the most arduous environmental conditions year after year.
Tobar Group
Acquisition in 2006
TOBAR Group Trading Ltd is the parent company of well-loved British retailers Hawkin’s Bazaar and Stocking Fillers, and wholesale companies TOBAR and TOBAR France.
As a multi-brand organisation, the group operates through a variety of channels, including a group of core Hawkin’s Bazaar shops in key locations across the UK; wholesale operations through TOBAR head office, as well as through a range of international distributors; a mail order catalogue service for Hawkin’s Bazaar and TOBAR; and an online offering for each one of the group’s companies.
TOBAR Group Trading Ltd’s retail brands offer unique product ranges to suit every kind of customer, from busy mums and dads, traditional toy fans and education advocates, right through to gadget-lovers, young pranksters and pocket money toy enthusiasts.
FoneStarz Media
Venture Round in 2006
FoneStarz Media specializes in the retail of mobile entertainment content for mobile network operators, offering a range of digital content services through its proprietary merchandising and delivery platform. The company operates in eight countries, providing services to notable operators such as Vodafone, Hutchison 3, and O2, and has established partnerships with additional Tier 1 and Tier 2 operators. FoneStarz also holds content aggregation agreements with major handset manufacturers like Nokia, Sony Ericsson, Samsung, and LG. Additionally, it has licensing agreements with over 140 media companies, including prominent names such as Disney, Playboy, Turner, American Greetings, and Manchester United. By focusing on the integration of mobile content, intellectual property management, and technical development, FoneStarz Media plays a critical role in enhancing the mobile entertainment landscape.
Great Rail Journeys
Acquisition in 2005
Great Rail Journeys Ltd. is a travel company based in York, United Kingdom, specializing in escorted rail tours across six continents, including destinations in Europe, Africa, America, Canada, the Far East, Russia, India, and Australia. Founded in 1980 and originally known as Mac’s Tours, the company rebranded in 1994 to better reflect its focus on rail-based holidays. Great Rail Journeys offers a comprehensive range of services, including tour advisory, booking, ticketing, rail planning, and management of tour guides. Their itineraries are designed to provide travelers with enriching experiences through excursions, sightseeing tours, scenic railway journeys, and cultural activities, allowing customers to fully enjoy their travels without the stress of planning.
Esteem Systems
Acquisition in 2004
Esteem Systems Limited is a data center and IT services provider based in Wetherby, United Kingdom. Incorporated in 1984, the company specializes in data management, cloud solutions, and managed services, offering a range of maintenance and support functions, including server and storage support, desktop assistance, and electronic point of sale (EPOS) support. Esteem Systems delivers professional services such as installation, project management, and intelligent audits, catering to a diverse clientele that includes small and medium-sized enterprises as well as large global organizations across various sectors, including finance, healthcare, retail, and local government. With over 30 years of experience in the information technology industry, the company focuses on delivering enterprise-class technology solutions to help customers achieve their business objectives. As of October 2018, Esteem Systems operates as a subsidiary of Roc Technologies Limited.
Rhyme Systems
Acquisition in 2003
Rhyme Systems is the UK asset management back-office operations software company, providing investment management and post trade.
InBond
Acquisition in 2003
InBond is a logistics service provider based in the United Kingdom, specializing in supply chain management, document management, and both general and bonded warehousing. With over 20 years of experience in the industry, the company caters to a diverse clientele, including public sector organizations, manufacturing firms, and producers in the alcoholic beverage and food sectors. InBond operates from a 112-acre facility in northeast England, offering a comprehensive range of logistics solutions, including distribution and freight forwarding, to meet the varied needs of its clients.
The Works
Acquisition in 2003
The Works is a retailer of discounted and remaindered books and also sells art materials, gifts, stationery, and DVDs. The company stocks books, toys, gifts, stationery, and arts & crafts at discount prices, and sell over one million of products to consumers looking for a bargain. It is the place where people and families will find a bazaar of fantastic value treats destined to inspire imagination. The Works is based in Coleshill, United Kingdom.
YO! Sushi
Acquisition in 2003
YO! Sushi UK Ltd operates a chain of restaurants across the United Kingdom, specialising in Japanese cuisine with an emphasis on sushi. The company offers a diverse menu including soups, rice or noodle-based dishes, salads, tempuras, sashimi, hand rolls, desserts, and both traditional and innovative fusion sushi options. Additionally, YO! Sushi provides space for private parties and events at some of its locations.
Thompson & Morgan
Acquisition in 2002
Thompson & Morgan is a horticultural retailer founded in 1955 and headquartered in Ipswich, England. The company offers a wide range of gardening products, including young plants, bulbs, nursery stock, seeds, fruit, seed potatoes, onions, garlic sets, soft fruit, fruit trees, and garden accessories. It serves both home gardeners and commercial growers worldwide through catalogue, online, retail, reader offers, promotions, and TV shopping channels.
Becom
Acquisition in 2001
Becom is a reseller of IBM hardware, software and services. Its main customers were medium and large German corporations, as well as public bodies.
Coffee Nation
Acquisition in 2000
Coffee Nation is a provider of premium quality, self-service gourmet coffee in the UK, specializing in automatic coffee vending machines. The company collaborates with over 800 partners across various sectors, including retail, leisure, forecourts, education, and healthcare. Coffee Nation's extensive network of self-service outlets allows customers to enjoy high-quality coffee conveniently, catering to a diverse range of business environments and consumer needs.
Elisabeth The Chef
Acquisition in 1999
Elisabeth The Chef Holdings Ltd is a United Kingdom-based company specializing in the manufacturing of chilled bakery products, cream cakes, hot puddings, and desserts. Founded in December 1928 and located in Leamington Spa, the company has established itself as a provider of high-quality flour confectionery. Elisabeth The Chef focuses on delivering innovative products while also offering traditional favorites, catering to leading grocery retailers and food service operators. The company's team of chefs and bakers is dedicated to staying abreast of the latest trends in the market, ensuring that their offerings meet contemporary consumer preferences.
Pegasus Security Holdings
Acquisition in 1998
Pegasus is one of the top providers of manned guarding services to both Public and Private sector customers. The company has an impressive range of clients including the Foreign & Commonwealth Office, QE II Conference Centre and the London Eye, as well as some existing ISS customers such as Marsh Ltd.
The British Pepper and Spice Company
Acquisition in 1998
The British Pepper & Spice Company is a prominent manufacturer of dried herbs, spices, and seasonings based in Northamptonshire, United Kingdom. The company specializes in processing, packing, and marketing a diverse range of products, including traditional condiments, table sauces, ingredient pastes, and blended curry powders. Catering to both retail and wholesale food service companies, it serves a wide array of clients, including food manufacturers across the UK. In addition to its product offerings, the company emphasizes building genuine partnerships with its customers by supporting areas such as new product development, supply chain management, and marketing initiatives. This commitment enables The British Pepper & Spice Company to deliver high-quality flavors while ensuring food safety.
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