Primary Venture Partners
Primary Venture Partners is a seed and early-stage venture capital firm based in New York City that backs technology startups from pre-seed to Series A. It focuses on NYC-founded companies but makes investments globally across sectors such as software, enterprise software, mobile, B2B SaaS, fintech, healthcare, infrastructure, manufacturing, energy, and commerce. The firm emphasizes hands-on support, leveraging an extensive expert network of technology operators and a Talent Program to help portfolio companies hire, sign customers, and navigate fundraising. It provides financial advisory, market development, and content marketing support to help teams scale. Notable portfolio companies include Slice, Vestwell, Ollie, Latch, and others that have pursued growth from seed to Series A and beyond. The firm aims to partner with high-potential founders to accelerate growth via operational resources and strategic guidance, with a focus on transforming NYC startups into scalable, national or global businesses.
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Past deals in Home Decor
Naya Homes
Seed Round in 2024
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.
Naya Homes
Seed Round in 2022
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.
Pattern Brands
Series B in 2022
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.
Naya Homes
Pre Seed Round in 2022
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.
Pattern Brands
Private Equity Round in 2021
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.
Pattern Brands
Series A in 2019
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.
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