Primary Venture Partners
Primary Venture Partners is a seed and early-stage venture capital firm based in New York City that backs technology startups from pre-seed to Series A. It focuses on NYC-founded companies but makes investments globally across sectors such as software, enterprise software, mobile, B2B SaaS, fintech, healthcare, infrastructure, manufacturing, energy, and commerce. The firm emphasizes hands-on support, leveraging an extensive expert network of technology operators and a Talent Program to help portfolio companies hire, sign customers, and navigate fundraising. It provides financial advisory, market development, and content marketing support to help teams scale. Notable portfolio companies include Slice, Vestwell, Ollie, Latch, and others that have pursued growth from seed to Series A and beyond. The firm aims to partner with high-potential founders to accelerate growth via operational resources and strategic guidance, with a focus on transforming NYC startups into scalable, national or global businesses.
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Past deals in Hospital
Inspiren
Series A in 2025
Inspiren is a health technology company that combines machine learning, computer vision and industrial design to monitor care environments in hospitals and senior living communities. The company collects data on what occurs in patient rooms and translates it into real-time alerts and actionable insights for medical staff, including behavioral alerts, fall detection and ongoing care utilization analytics. Its AI-powered platform supports nurses and care teams by improving situational awareness and communication of patient information across care settings. Founded in 2016 and based in Brooklyn, New York, Inspiren aims to enhance patient safety and operational efficiency through intelligent monitoring of medical environments.
Small Door
Series B in 2022
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.
Small Door
Series A in 2021
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.
Small Door
Seed Round in 2019
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.
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