Primary Venture Partners
Primary Venture Partners is a seed and early-stage venture capital firm based in New York City that backs technology startups from pre-seed to Series A. It focuses on NYC-founded companies but makes investments globally across sectors such as software, enterprise software, mobile, B2B SaaS, fintech, healthcare, infrastructure, manufacturing, energy, and commerce. The firm emphasizes hands-on support, leveraging an extensive expert network of technology operators and a Talent Program to help portfolio companies hire, sign customers, and navigate fundraising. It provides financial advisory, market development, and content marketing support to help teams scale. Notable portfolio companies include Slice, Vestwell, Ollie, Latch, and others that have pursued growth from seed to Series A and beyond. The firm aims to partner with high-potential founders to accelerate growth via operational resources and strategic guidance, with a focus on transforming NYC startups into scalable, national or global businesses.
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Past deals in Rental
Flock Homes
Venture Round in 2025
Flock Homes converts individual rental properties into fully-passive, diversified shares in a pool of houses. Flock helps rental property owners retire from being landlords. The company offers low-cost, tax-advantaged, hassle-free way to get and keep all the benefits of owning rental properties without any of the burdens. The company was founded in 2020 and is headquartered in Denver, Colorado.
Naya Homes
Seed Round in 2024
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.
Naya Homes
Seed Round in 2022
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.
Flock Homes
Series A in 2022
Flock Homes converts individual rental properties into fully-passive, diversified shares in a pool of houses. Flock helps rental property owners retire from being landlords. The company offers low-cost, tax-advantaged, hassle-free way to get and keep all the benefits of owning rental properties without any of the burdens. The company was founded in 2020 and is headquartered in Denver, Colorado.
Naya Homes
Pre Seed Round in 2022
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.
Realm
Series A in 2021
Realm is a platform that offers data‑driven insights and advisory services for residential property owners. It provides current and potential home‑value analysis, personalized renovation planning, real‑time cost estimates, ROI calculations, contractor matching, and financing guidance, helping owners increase property value, reduce expenses, generate rental income, and enhance their living experience.
Flock Homes
Seed Round in 2021
Flock Homes converts individual rental properties into fully-passive, diversified shares in a pool of houses. Flock helps rental property owners retire from being landlords. The company offers low-cost, tax-advantaged, hassle-free way to get and keep all the benefits of owning rental properties without any of the burdens. The company was founded in 2020 and is headquartered in Denver, Colorado.
Realm
Seed Round in 2021
Realm is a platform that offers data‑driven insights and advisory services for residential property owners. It provides current and potential home‑value analysis, personalized renovation planning, real‑time cost estimates, ROI calculations, contractor matching, and financing guidance, helping owners increase property value, reduce expenses, generate rental income, and enhance their living experience.
Worktopia
Series A in 2007
Worktopia is a unique provider of integrated services designed specifically for meeting planners. The company offers a comprehensive platform that automates the entire process of searching, comparing, and booking room space for small meetings. In addition to room bookings, Worktopia allows users to order catering, specify required amenities, arrange audio/visual equipment, and secure overnight group accommodations, all within a single online session. This streamlined approach simplifies the logistics of meeting planning, making it more efficient for executives and organizers.
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