Primary Venture Partners

Primary Venture Partners is a New York-based early-stage venture capital firm established in 2004. It invests globally, focusing on pre-seed to Series A rounds in B2B SaaS, fintech, healthcare, infrastructure, and supply chain sectors. The firm is known for its low-volume, high-conviction approach, providing exceptional support to founders through its dedicated Impact team, which outnumbers investors 2:1. This team works full-time on tasks such as hiring, customer acquisition, and fundraising to accelerate portfolio companies' growth. Primary's track record includes backing unicorns like Alloy, Chief, and K Health, with portfolio companies being 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation compared to industry averages.

Marisa Bass

Principal

Neera Chatterjee

Principal

Tobias Citron

Senior Associate

Zach Fredericks

Principal

Zach Fredericks

Principal

Cassie Lancelotti-Young

General Partner

Abir Liben

Principal

Paige Moelis

Associate

Gabriella Monico

Senior Associate

Rebecca Price

Partner

Kimberly Rust

Operating Partner

Brian Schechter

Partner

Jason Shuman

Partner

Benjamin Sun

Co-Founder and General Partner

Ben Sun

Co-Founder and General Partner

Brad Svrluga

General Partner

Sam Toole

Principal

Mike Witkowski

CFO and Partner

Gina Yocom

Vice President, People and Networks

Cassie Young

General Partner

Past deals in Residential Real Estate

Flock Homes

Venture Round in 2025
Flock Homes converts individual rental properties into fully-passive, diversified shares in a pool of houses. Flock helps rental property owners retire from being landlords. The company offers low-cost, tax-advantaged, hassle-free way to get and keep all the benefits of owning rental properties without any of the burdens. The company was founded in 2020 and is headquartered in Denver, Colorado.

Naya Homes

Seed Round in 2024
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.

Naya Homes

Seed Round in 2022
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.

Flock Homes

Series A in 2022
Flock Homes converts individual rental properties into fully-passive, diversified shares in a pool of houses. Flock helps rental property owners retire from being landlords. The company offers low-cost, tax-advantaged, hassle-free way to get and keep all the benefits of owning rental properties without any of the burdens. The company was founded in 2020 and is headquartered in Denver, Colorado.

Naya Homes

Pre Seed Round in 2022
Naya Homes is a property management and hospitality platform focused on enhancing the short-term and vacation rental experience for homeowners in Latin America. The company assists clients in maximizing revenue and alleviating the challenges associated with operating rental properties. Naya Homes provides a range of services including revenue optimization through data-driven insights, multi-channel listing and marketing to increase visibility, financing for furniture and equipment, and interior design solutions. Additionally, the company prioritizes guest satisfaction, ensuring that visitors enjoy a comfortable stay. By offering these comprehensive services, Naya Homes empowers homeowners and real estate developers to improve their financial returns while simplifying property management.

Realm

Series A in 2021
Realm is a platform that offers data‑driven insights and advisory services for residential property owners. It provides current and potential home‑value analysis, personalized renovation planning, real‑time cost estimates, ROI calculations, contractor matching, and financing guidance, helping owners increase property value, reduce expenses, generate rental income, and enhance their living experience.

Flock Homes

Seed Round in 2021
Flock Homes converts individual rental properties into fully-passive, diversified shares in a pool of houses. Flock helps rental property owners retire from being landlords. The company offers low-cost, tax-advantaged, hassle-free way to get and keep all the benefits of owning rental properties without any of the burdens. The company was founded in 2020 and is headquartered in Denver, Colorado.

Realm

Seed Round in 2021
Realm is a platform that offers data‑driven insights and advisory services for residential property owners. It provides current and potential home‑value analysis, personalized renovation planning, real‑time cost estimates, ROI calculations, contractor matching, and financing guidance, helping owners increase property value, reduce expenses, generate rental income, and enhance their living experience.

RealDirect

Series A in 2011
RealDirect, Inc. is a real estate brokerage firm based in New York City that focuses on leveraging technology to enhance the buying and selling experience for residential real estate. Established in 2009, RealDirect operates a web-based platform that empowers homeowners to market and sell their properties independently or with the assistance of agents. The RealDirect for Sellers service aims to maximize homeowners' net proceeds in property sales through a data-driven marketing approach. For prospective buyers, RealDirect for Buyers evaluates individual living needs and recommends suitable properties accordingly. Additionally, the company offers RealScheduler, a tool facilitating the online scheduling of private showings and open houses. By integrating modern technology and analytics, RealDirect seeks to provide a transparent and efficient real estate transaction process in New York City.
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