Primetime Partners

Primetime Partners, founded in 2020, is an early-stage venture capital firm based in New York that backs companies aiming to transform the quality of life for older adults. The firm emphasizes leveraging the talent and leadership of experienced seniors as founders and builders, supporting ventures that create meaningful products, services, and experiences for the aging population. Primetime Partners focuses on opportunities in healthcare, fintech, and consumer sectors within the aging ecosystem, and seeks to help founders scale solutions addressing under-served needs in a globally large market.

James Hueston

Associate

James Hueston

Associate

Ray Jang

Senior Associate

Abby Miller Levy

Managing Partner

38 past transactions

Seen Health

Series A in 2024
Seen Health operates a healthcare service focused on empowering older adults to age with dignity in their communities. It specializes in culturally-focused, technology-enabled services that integrate medical care and social support.

Carewell

Series B in 2024
Carewell is a prominent e-commerce platform specializing in caregiving products, catering to the needs of independent caregivers and their families. The company offers a diverse range of products across various categories, including incontinence supplies, nutrition, mobility aids, and items for mothers and babies. Carewell distinguishes itself from traditional retailers by providing a wealth of resources, such as 24/7 access to trained customer care experts, over 300 educational articles, detailed video content, and comprehensive product descriptions. This commitment to customer support and information empowers caregivers to make informed decisions, enhancing their caregiving experience.

Isaac Health

Seed Round in 2024
Isaac Health is a platform dedicated to enhancing brain health and dementia care at the population level. By collaborating with health plans and systems, it aims to screen, diagnose, treat, and manage various brain health conditions, including dementia. The company provides digitally enabled dementia care services that prioritize improving patient outcomes and experiences. Through its innovative approach, Isaac Health seeks to increase diagnosis rates and facilitate access to specialist care, thereby supporting medical professionals in assisting patients and their families. Its overarching goal is to promote health and well-being in individuals affected by cognitive disorders.

SafeRide Health

Series C in 2023
SafeRide Health is a healthcare technology company specializing in non-emergency medical transportation. Its platform leverages AI and data analytics to enhance patient experience, improve population health, and optimize fleet management for healthcare providers.

Bold

Series A in 2023
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

Peppermint

Seed Round in 2023
Peppermint is an online platform that connects individuals based on shared interests. It offers clubs, workshops, educational resources, and expert-led discussions, fostering learning, growth, and social interaction among its members.

DUOS

Venture Round in 2023
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Rosarium Health

Pre Seed Round in 2023
Rosarium Health is a marketplace platform designed to connect service providers, such as home contractors and occupational therapists, with clients seeking accessible home assessments and modifications. The company's primary focus is on enhancing the built environment to ensure that homes are safe and accessible, particularly for elderly clients. By facilitating home assessments and remodeling services, Rosarium Health aims to improve home healthcare outcomes. The platform also offers digital payment options and navigation support, making it easier for senior communities to access necessary modifications and services in their primary homes or leased properties.

OpenLoop Health

Series A in 2023
OpenLoop Health provides a comprehensive digital health infrastructure for its clients in the healthcare industry. Its platform offers tech solutions along with clinicians, labs, medications, regulatory support, patient assistance, and other services to facilitate efficient healthcare delivery.

Yes Hearing

Series A in 2022
Yes Hearing is a New York-based company that sells hearing aid devices and accessories and improves access to hearing healthcare. The company offers a range of hearing devices and supports a care model that combines tele-audiology with in-home audiologist visits, enabling remote care and in-person services through home visits. The platform aims to help seniors manage hearing loss by connecting them with hearing technology and professional support via home delivery and remote consultations. Founded in 2020 by Sam Shear and Oliver Philips, Yes Hearing emphasizes convenient access to hearing care for the elderly.

Retirable

Seed Round in 2022
Retirable is a financial services company focusing on retirement planning, advising, investing and income generation for adults near retirement. Based in New York City and established in 2019, it operates as a registered investment adviser providing retirement-focused financial planning and investment management to individuals in the United States. It offers personalized retirement income plans, fiduciary advisory support and investment strategies that balance risk and cash flow in retirement. The firm also provides access to high-yield cash accounts and debit card services through a partner bank, Thread Bank, though it is not a bank itself. Assets are managed by the executive management team.

Butlr

Series A in 2022
Butlr Technologies Inc. is a technology company based in Burlingame, California, that specializes in wireless sensor devices designed to collect and transmit real-time data. The company's innovative technology utilizes body heat to detect occupancy, headcount, body posture, and activity, offering accurate spatial insights for various industries, including retail, hospitality, healthcare, and sustainable building management. By analyzing location and duration data, Butlr helps optimize retail space layout and enhances understanding of consumer behavior and preferences. Incorporated in 2019, Butlr is focused on providing efficient solutions that improve operational effectiveness and customer experiences.

Aidaly

Seed Round in 2022
Aidaly is a platform that supports family caregivers by providing training, compensation, coaching, and financial services, and operates a recruitment platform to hire home-based caregivers. It trains and pays caregivers to deliver at-home care, offers coaching, community support, and financial services to strengthen social safety nets and mitigate the impact of financial shocks. By enabling trusted, in-home assistance for elderly or dependent individuals, Aidaly aims to professionalize informal caregiving and improve stability for both caregivers and those they help.

Kintsugi

Series A in 2022
Kintsugi is a company focused on advancing mental healthcare through innovative technology. It specializes in developing voice biomarker software designed to detect signs of depression and anxiety from brief samples of natural speech. Recognized for its AI advancements, Kintsugi aims to bridge gaps in mental health care within various health systems. By providing tools that enable quicker and more accurate diagnoses, the company seeks to enhance efficiency and potentially save lives.

NourishedRx

Seed Round in 2022
Founded in Stamford, Connecticut in 2019, NourishedRx specializes in personalized nutrition solutions for health plan members with diet-sensitive chronic conditions or at risk of nutrition insecurity. They provide tailored meal plans and education to improve clinical outcomes and reduce healthcare costs.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a company comprised of professionals from technology, insurance, financial services, and operations sectors. It is dedicated to transforming the financial landscape for older adults in the United States. The company offers a platform designed to provide security and support during retirement. This includes features such as building a personalized retirement paycheck, free checking accounts, and access to a personal retirement success advocate for guidance.

Total Life

Seed Round in 2022
Total Life is a digital health platform offering senior mental health services. It provides online talk therapy specializing in helping older adults manage mental health issues such as depression, anxiety, and stress, enabling them to live happier lives.

SafeRide Health

Series B in 2021
SafeRide Health is a healthcare technology company specializing in non-emergency medical transportation. Its platform leverages AI and data analytics to enhance patient experience, improve population health, and optimize fleet management for healthcare providers.

Fraction

Series A in 2021
Fraction is a technology-driven lending platform designed to enhance the affordability and flexibility of residential real estate. It offers a digital solution that allows homeowners to manage and diversify their home equity. Through its platform, users can take on new mortgages, reduce home equity, and unlock the value tied up in their properties. This innovative approach enables homeowners to increase their monthly income, purchase additional homes, and convert existing mortgages into options that do not require monthly payments.

Empathy

Series A in 2021
Empathy is a platform designed to assist families in navigating the complexities of loss. By integrating technology with human support, Empathy offers a digital companion application that empowers bereaved families. The application serves as a comprehensive support system, guiding users through the emotional, financial, legal, and logistical challenges that arise after the death of a loved one. Through its innovative approach, Empathy aims to alleviate some of the burdens faced by families during difficult times.

Rocket Dollar

Series A in 2021
Rocket Dollar enables individuals to unlock their retirement funds (IRA/401(k)) for investment in alternative assets like real estate, cryptocurrency, startups, private equity, and more, while preserving tax benefits.

Home Care Genie

Seed Round in 2021
Home Care Genie provides insurance coverage, age-at-home planning services, and navigational support. It engages in insurance coverage and tools, resources, discounts, and special values designed.

Kindra

Seed Round in 2021
Kindra is a company focused on providing scientifically formulated, estrogen-free health and wellness products specifically designed for managing menopause and alleviating its symptoms. The brand offers a range of plant-powered essentials, including vaginal lotions and naturally-derived dietary supplements, which address common menopause-related issues such as sleeplessness, hot flashes, brain fog, and vaginal dryness. By employing clinically tested ingredients, Kindra aims to deliver effective natural treatments that support women during a significant phase of their lives, which can last for up to 40% of their lifespan. In addition to its product offerings, Kindra serves as a trusted source of reliable information and fosters a supportive community for women navigating the challenges of menopause.

Carewell

Venture Round in 2021
Carewell is a prominent e-commerce platform specializing in caregiving products, catering to the needs of independent caregivers and their families. The company offers a diverse range of products across various categories, including incontinence supplies, nutrition, mobility aids, and items for mothers and babies. Carewell distinguishes itself from traditional retailers by providing a wealth of resources, such as 24/7 access to trained customer care experts, over 300 educational articles, detailed video content, and comprehensive product descriptions. This commitment to customer support and information empowers caregivers to make informed decisions, enhancing their caregiving experience.

Womaness

Seed Round in 2021
Womaness develops innovative products tailored to women's health needs, focusing on menopausal symptoms. Their range includes supplements, sexual wellness items, and skincare products, all free from common irritants and formulated to support women during this life stage.

Cenegenics

Series A in 2021
Cenegenics LLC is a medical institute based in Las Vegas, Nevada, specializing in age management programs aimed at promoting youthful aging. Founded in 1997, the company employs a science-based approach to age prevention that includes low-glycemic nutrition, exercise, nutritional supplements, and hormone optimization. Cenegenics focuses on providing age management medicine to help patients minimize the risk of age-related diseases. The institute emphasizes proactive and preventive care, offering personalized attention and clinical support to help clients understand their health status and reach their health objectives. Additionally, Cenegenics provides a healthy aging kit to further support its clients in their pursuit of optimal health. The company operates medical centers in numerous locations across the United States, including major cities such as New York City, Beverly Hills, Chicago, and Miami.

Fraction

Venture Round in 2021
Fraction is a technology-driven lending platform designed to enhance the affordability and flexibility of residential real estate. It offers a digital solution that allows homeowners to manage and diversify their home equity. Through its platform, users can take on new mortgages, reduce home equity, and unlock the value tied up in their properties. This innovative approach enables homeowners to increase their monthly income, purchase additional homes, and convert existing mortgages into options that do not require monthly payments.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

CoreCare

Seed Round in 2020
CoreCare is an AI-powered platform for post-acute and long-term care providers that integrates and standardizes data from disparate systems to streamline billing and reimbursement processes. The platform replaces spreadsheets and fragmented portals with automated workflows, enabling admissions optimization, improved reimbursement rates, and stronger cash flow while reducing administrative burdens. Its Collaborative Revenue Management unites data and teams on a single platform, providing visibility into performance and enabling staff to reconcile and reconsider reimbursements efficiently. CoreCare is based in Fort Worth, Texas.

GetSetUp

Venture Round in 2020
GetSetUp, Inc. is an online platform that connects seniors with their peers to facilitate private and engaging lessons on frequently used online tools. Founded in 2019 and based in San Francisco, the platform offers a variety of classes aimed at enhancing the digital skills of older adults. These classes cover essential topics such as e-commerce, personal marketing, website development, government services, health and wellness, and technology usage. GetSetUp's mission is to empower older adults by providing them with the skills necessary to lead fulfilling, independent, and socially connected lives through learning. The company was formerly known as Walkabout Inc. before rebranding in January 2020.

Project Well

Convertible Note in 2020
Project Well, Inc. is a health technology platform based in Stamford, Connecticut, that focuses on delivering personalized food and nutrition solutions. Founded in 2019 by Lauren Driscoll, the company offers a range of products including prepared meals, meal kits, produce boxes, and food gift cards, primarily targeting Medicare advantage members who have chronic diseases and are at risk of food insecurity. Project Well collaborates with healthy food vendors to curate its offerings while integrating clinical context and individual preferences to enhance the nutritional support provided to its users. The team comprises healthcare professionals, restaurant entrepreneurs, business executives, and technologists, reflecting a diverse expertise aimed at improving health outcomes through accessible nutrition.

Retirable

Seed Round in 2020
Retirable is a financial services company focusing on retirement planning, advising, investing and income generation for adults near retirement. Based in New York City and established in 2019, it operates as a registered investment adviser providing retirement-focused financial planning and investment management to individuals in the United States. It offers personalized retirement income plans, fiduciary advisory support and investment strategies that balance risk and cash flow in retirement. The firm also provides access to high-yield cash accounts and debit card services through a partner bank, Thread Bank, though it is not a bank itself. Assets are managed by the executive management team.

Carewell

Seed Round in 2020
Carewell is a prominent e-commerce platform specializing in caregiving products, catering to the needs of independent caregivers and their families. The company offers a diverse range of products across various categories, including incontinence supplies, nutrition, mobility aids, and items for mothers and babies. Carewell distinguishes itself from traditional retailers by providing a wealth of resources, such as 24/7 access to trained customer care experts, over 300 educational articles, detailed video content, and comprehensive product descriptions. This commitment to customer support and information empowers caregivers to make informed decisions, enhancing their caregiving experience.

Yes Hearing

Seed Round in 2020
Yes Hearing is a New York-based company that sells hearing aid devices and accessories and improves access to hearing healthcare. The company offers a range of hearing devices and supports a care model that combines tele-audiology with in-home audiologist visits, enabling remote care and in-person services through home visits. The platform aims to help seniors manage hearing loss by connecting them with hearing technology and professional support via home delivery and remote consultations. Founded in 2020 by Sam Shear and Oliver Philips, Yes Hearing emphasizes convenient access to hearing care for the elderly.

Project Well

Seed Round in 2020
Project Well, Inc. is a health technology platform based in Stamford, Connecticut, that focuses on delivering personalized food and nutrition solutions. Founded in 2019 by Lauren Driscoll, the company offers a range of products including prepared meals, meal kits, produce boxes, and food gift cards, primarily targeting Medicare advantage members who have chronic diseases and are at risk of food insecurity. Project Well collaborates with healthy food vendors to curate its offerings while integrating clinical context and individual preferences to enhance the nutritional support provided to its users. The team comprises healthcare professionals, restaurant entrepreneurs, business executives, and technologists, reflecting a diverse expertise aimed at improving health outcomes through accessible nutrition.

Bloom

Seed Round in 2020
Bloom is a company that operates an online community and experience marketplace tailored for adults over the age of 50. Founded in 2019 and based in Toronto, Canada, Bloom enables its members to engage in various online experiences hosted by local businesses, fostering social connections and friendships. Additionally, the company offers a coaching program focused on helping adults create personalized life plans, emphasizing the importance of planning for the future. Through its innovative platform, Bloom aims to enrich the lives of older adults by providing them with meaningful experiences and a supportive community.

Simple Access Healthcare

Seed Round in 2020
Simple Access Healthcare, Inc. is a telemedicine platform based in Manhasset, New York, focusing on providing clinical care to patients with limited access and resources. Established in 2018, the company primarily serves skilled nursing facilities and specializes in chronic disease management. By leveraging technology, Simple Access Healthcare aims to enhance healthcare delivery and improve patient outcomes in underserved populations.

Retirable

Angel Round in 2020
Retirable is a financial services company focusing on retirement planning, advising, investing and income generation for adults near retirement. Based in New York City and established in 2019, it operates as a registered investment adviser providing retirement-focused financial planning and investment management to individuals in the United States. It offers personalized retirement income plans, fiduciary advisory support and investment strategies that balance risk and cash flow in retirement. The firm also provides access to high-yield cash accounts and debit card services through a partner bank, Thread Bank, though it is not a bank itself. Assets are managed by the executive management team.
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