Primetime Partners

Primetime Partners, established in 2020 and headquartered in New York, is an early-stage venture capital firm. It invests in innovative startups that enhance the quality of life for older adults, with a focus on healthcare, fintech, and consumer sectors. The firm uniquely taps into the talent and experience of older adults as founders and business builders, supporting them in creating impactful products, services, and experiences in the under-served aging sector.

James Hueston

Associate

James Hueston

Associate

Abby Levy

Co-Founder and Managing Partner

38 past transactions

Seen Health

Series A in 2024
Seen Health is a healthcare firm focused on empowering older adults to age with dignity within their communities. The company specializes in culturally-informed, technology-enabled healthcare services that combine medical care and social support. Through its Program of All-Inclusive Care for the Elderly (PACE) model, Seen Health aims to provide quality care tailored to the unique needs of older adults, facilitating a holistic approach to health and well-being.

Carewell

Series B in 2024
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.

Isaac Health

Seed Round in 2024
Isaac Health is a platform dedicated to enhancing brain health and dementia care through digital solutions. The company collaborates with health plans and systems to screen, diagnose, treat, and manage various brain health conditions, particularly dementia. By focusing on improving quality of care and access to specialist resources, Isaac Health aims to increase diagnosis rates and support medical professionals in delivering effective cognitive care. Their approach is designed to benefit both patients and their families, promoting overall well-being and a better healthcare experience.

SafeRide Health

Series C in 2023
SafeRide Health is a healthcare technology platform that focuses on enhancing medical transportation and care coordination for vulnerable populations. The company provides a comprehensive platform that empowers health plans to manage their members effectively, ensuring greater intelligence and control over services. By utilizing advanced technology and artificial intelligence, SafeRide Health facilitates end-to-end data transparency, which in turn improves patient experiences and outcomes. The platform aims to transform the patient journey, enhance population health, and reduce overall healthcare costs through its innovative solutions, including patented fleet management capabilities tailored to the healthcare industry.

Bold

Series A in 2023
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

Peppermint

Seed Round in 2023
Peppermint is a social platform designed for mature individuals to connect over shared interests and passions. The platform facilitates interactions through various features, including clubs, workshops, and educational materials. It also offers expert-led discussions, allowing members to learn from both professionals and one another. By creating an informal environment, Peppermint encourages users to pursue their interests, grow personally and socially, and enjoy meaningful connections with like-minded individuals.

DUOS

Venture Round in 2023
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Rosarium Health

Pre Seed Round in 2023
Rosarium Health operates a marketplace platform that connects service providers, including home contractors and occupational therapists, with clients seeking accessible home assessments and modifications. The platform is designed to enhance the built environment by ensuring that homes are safe and accessible, particularly for elderly individuals. By facilitating home assessments and remodeling projects, Rosarium Health aims to create a supportive living environment for senior communities. Additionally, the platform offers digital payment options and navigation assistance, streamlining the process for both service providers and clients. Through these initiatives, Rosarium Health seeks to improve home healthcare and promote accessibility in residential settings.

OpenLoop Health

Series A in 2023
OpenLoop Health is a technology company that provides a comprehensive infrastructure for digital healthcare, enabling healthcare organizations to enhance their service delivery. The company offers a full-stack platform that simplifies telehealth by centralizing essential services, including clinician support, laboratory services, medication management, and regulatory compliance. OpenLoop's solutions are designed to assist healthcare companies in scaling their virtual care services effectively, addressing staff shortages by maintaining an updated provider database and facilitating job matching based on location and specialty. This streamlined approach supports healthcare institutions in efficiently meeting their staffing needs while ensuring high-quality patient care.

Yes Hearing

Series A in 2022
Yes Hearing is a company that specializes in providing hearing aid accessories and devices, primarily aimed at improving access for seniors with hearing impairments. Established in 2020 by Sam Shear and Oliver Philips in New York, the company facilitates healthcare access through innovative solutions, including home visit therapy and remote care. Its platform offers a diverse range of hearing aid products, ensuring that users can effectively address their hearing challenges with ease and convenience.

Retirable

Seed Round in 2022
Retirable, Inc. is a financial services company founded in 2019 and headquartered in New York. Specializing in personalized retirement planning, the company offers tailored advice and investment strategies to assist adults in or nearing retirement. Retirable's platform is designed to prepare clients for their post-work future, providing actionable guidance to ensure financial stability and peace of mind as they transition into retirement. By focusing on the unique needs of individuals approaching retirement age, Retirable aims to help clients lead a stress-free life after their professional careers.

Butlr

Series A in 2022
Butlr Technologies Inc., established in 2019 and headquartered in Burlingame, California, specializes in real-time occupancy and behavior analytics. The company operates a wireless-sensor device that anonymously detects human presence using low-resolution thermal data and advanced AI/machine learning. This data is translated into valuable insights, enabling optimized space layout and understanding of consumer behavior in retail and hospitality industries.

Aidaly

Seed Round in 2022
Aidaly is a platform dedicated to supporting family caregivers through a range of services. It offers training, compensation, coaching, and financial resources, aiming to enhance the well-being of both caregivers and the elderly individuals they assist. By facilitating the hiring of family caregivers, Aidaly ensures that elderly clients receive care from trusted individuals while also providing monetary compensation to the caregivers. The platform is designed to strengthen social safety nets and mitigate the negative health impacts associated with financial stress, ultimately fostering a supportive community for caregivers and their families.

Kintsugi

Series A in 2022
Kintsugi is a developer of innovative voice biomarker software that identifies signs of depression and anxiety from short clips of free-form speech. The company's technology aims to enhance mental healthcare infrastructure by validating voice biomarkers, which assists medical practitioners in addressing mental health care gaps within risk-bearing health systems. Recognized for its advancements in artificial intelligence, Kintsugi has received multiple awards and was named one of Forbes' Top 50 AI companies to watch in 2022. By streamlining the detection of mental health issues, Kintsugi seeks to improve patient outcomes and ultimately save time and lives.

NourishedRx

Seed Round in 2022
NourishedRx is a provider of personalized food solutions aimed at health plan members and patients with diet-sensitive chronic health conditions, particularly those experiencing nutrition insecurity. Founded in 2019 in Stamford, Connecticut, the company delivers customized meal plans and meal prep kits tailored to individual eating habits. In addition to food solutions, NourishedRx offers educational resources and support to promote lasting behavior change, ultimately enhancing member engagement and satisfaction. The company's approach is designed to improve clinical outcomes and deliver significant cost savings for both individuals and healthcare systems.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a company focused on transforming the financial landscape for older adults. It offers a financial platform designed to enhance security for this demographic, enabling users to construct their own retirement paychecks and access free checking services. Additionally, Sagewell Financial provides personalized support through retirement success advocates, who guide clients in making informed financial decisions for retirement. With a team of professionals from technology, insurance, and financial services backgrounds, Sagewell Financial aims to empower older individuals in managing their financial futures effectively.

Total Life

Seed Round in 2022
Total Life is a virtual therapy platform dedicated to providing mental health services for older adults. It aims to support seniors in living happier and more fulfilling lives through online talk therapy. The company specializes in addressing various issues such as depression, anxiety, loneliness, and stress, while also focusing on the unique challenges faced by baby boomers and retirees. With a diverse team of therapists proficient in multiple specialties, cultures, and languages, Total Life offers tailored mental health tools and support to help older adults manage chronic health conditions and navigate the complexities of aging. Through its services, Total Life strives to enhance the overall well-being of seniors, emphasizing the importance of companionship, behavioral health, and effective retirement planning.

SafeRide Health

Series B in 2021
SafeRide Health is a healthcare technology platform that focuses on enhancing medical transportation and care coordination for vulnerable populations. The company provides a comprehensive platform that empowers health plans to manage their members effectively, ensuring greater intelligence and control over services. By utilizing advanced technology and artificial intelligence, SafeRide Health facilitates end-to-end data transparency, which in turn improves patient experiences and outcomes. The platform aims to transform the patient journey, enhance population health, and reduce overall healthcare costs through its innovative solutions, including patented fleet management capabilities tailored to the healthcare industry.

Fraction

Series A in 2021
Fraction is a technology-driven lending platform designed to enhance the affordability and flexibility of residential real estate. It offers a digital solution that allows homeowners to manage and diversify their home equity. Through its platform, users can take on new mortgages, reduce home equity, and unlock the value tied up in their properties. This innovative approach enables homeowners to increase their monthly income, purchase additional homes, and convert existing mortgages into options that do not require monthly payments.

Empathy

Series A in 2021
Empathy is a platform designed to assist families in navigating the complexities of loss. By integrating technology with human support, Empathy offers a digital companion application that empowers bereaved families. The application serves as a comprehensive support system, guiding users through the emotional, financial, legal, and logistical challenges that arise after the death of a loved one. Through its innovative approach, Empathy aims to alleviate some of the burdens faced by families during difficult times.

Rocket Dollar

Series A in 2021
Rocket Dollar, Inc. is a financial services company that offers an alternative retirement investment platform, enabling individuals to take control of their retirement funds. Founded in 2018 and based in Austin, Texas, the company provides self-directed accounts, including traditional, Roth, beneficiary, solo 401(k), and SEP IRA options. Through its platform, users can invest their retirement savings in a variety of alternative assets, such as real estate, startups, private equity, cryptocurrency, and precious metals, while maintaining tax benefits. This approach allows investors to diversify their portfolios beyond traditional investment vehicles, facilitating opportunities for growth and profit generation.

Home Care Genie

Seed Round in 2021
Home Care Genie provides insurance coverage, age-at-home planning services, and navigational support. It engages in insurance coverage and tools, resources, discounts, and special values designed.

Kindra

Seed Round in 2021
Kindra specializes in health and wellness products designed to manage menopause and alleviate its symptoms. The brand offers a range of scientifically formulated, estrogen-free, and plant-powered essentials, including vaginal lotions and naturally-derived dietary supplements. These products aim to address common menopause-related issues such as sleeplessness, hot flashes, brain fog, and vaginal dryness. By focusing on a thoughtful and holistic approach to menopause, Kindra serves as a reliable resource for women, providing not only effective solutions but also trustworthy information and a supportive community. This comprehensive approach recognizes that many women may experience menopause for a significant portion of their lives.

Carewell

Venture Round in 2021
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.

Womaness

Seed Round in 2021
Womaness is an e-commerce platform that specializes in modern menopause products, aiming to transform the conversation around this natural life stage. The company offers a diverse range of feminine care items designed to address various symptoms associated with menopause, including hot flashes, sleep disturbances, and skin changes. Womaness emphasizes the importance of providing solutions that are free from harmful additives such as parabens, phthalates, sulfates, and hormones, ensuring that its products are vegan and gluten-free. In addition to its product offerings, Womaness fosters a supportive community that shares trusted advice and experiences, empowering women to navigate menopause with confidence and ease.

Cenegenics

Series A in 2021
Cenegenics LLC is a medical institute based in Las Vegas, Nevada, that specializes in age management programs aimed at promoting youthful aging. Founded in 1997, the company employs a science-based approach to age prevention through low-glycemic nutrition, exercise, nutritional supplements, and hormone optimization. Cenegenics provides age management medicine, which helps individuals manage the aging process while reducing the risk of age-related diseases. The institute also offers a healthy aging kit to support clients in their wellness journey. With medical centers located in major cities across the United States, including New York City, Beverly Hills, Chicago, and Miami, Cenegenics emphasizes personalized clinical care and attention, educating clients about their overall health and potential risk factors while assisting them in achieving their health goals.

Fraction

Venture Round in 2021
Fraction is a technology-driven lending platform designed to enhance the affordability and flexibility of residential real estate. It offers a digital solution that allows homeowners to manage and diversify their home equity. Through its platform, users can take on new mortgages, reduce home equity, and unlock the value tied up in their properties. This innovative approach enables homeowners to increase their monthly income, purchase additional homes, and convert existing mortgages into options that do not require monthly payments.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

CoreCare

Seed Round in 2020
CoreCare, Inc. operates an AI-driven software as a service platform tailored for the senior living industry, specifically for Post-Acute and Long-Term Care providers. Founded in 2019 and based in Fort Worth, Texas, the company offers CoreAccess, a solution that simplifies the billing process and alleviates financial complexities for healthcare providers. This platform consolidates provider and payor information systems, standardizing scattered data to identify and rectify inconsistencies efficiently. CoreCare’s CoreAccess Portal aggregates Managed Care Organization data, facilitating easier preparation, submission, reconciliation, and reconsideration of reimbursements. The platform is designed to enhance operational efficiency by increasing admissions, optimizing reimbursement rates, and improving collection metrics, while also reducing administrative burdens. CoreCare has gained the trust of over 1,000 locations nationwide and is backed by Y Combinator, positioning itself as a leader in AI applications for long-term care.

GetSetUp

Venture Round in 2020
GetSetUp, Inc. is an online platform that connects seniors with peers to provide private and group lessons on essential digital skills and tools. Founded in 2019 and based in San Francisco, the platform offers a variety of classes focused on e-commerce, personal marketing, website creation, and essential technology, as well as topics related to government services, health, and wellness. GetSetUp aims to enrich the lives of older adults by promoting independence and social connection through engaging learning experiences. The courses are delivered by passionate instructors, and they cover both technical skills and enrichment topics, enabling seniors to acquire new skills and engage with their communities.

Project Well

Convertible Note in 2020
Project Well, Inc. is a health technology platform based in Stamford, Connecticut, that specializes in delivering prepared meals, meal kits, produce boxes, and food gift cards online. Founded in 2019 by Lauren Driscoll, the company focuses on providing personalized food and nutrition solutions specifically tailored for Medicare advantage members who have chronic diseases or are at risk of food insecurity. By sourcing healthy food vendors and integrating clinical context and individual preferences, Project Well aims to improve nutritional outcomes for its users while addressing food accessibility challenges.

Retirable

Seed Round in 2020
Retirable, Inc. is a financial services company founded in 2019 and headquartered in New York. Specializing in personalized retirement planning, the company offers tailored advice and investment strategies to assist adults in or nearing retirement. Retirable's platform is designed to prepare clients for their post-work future, providing actionable guidance to ensure financial stability and peace of mind as they transition into retirement. By focusing on the unique needs of individuals approaching retirement age, Retirable aims to help clients lead a stress-free life after their professional careers.

Carewell

Seed Round in 2020
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.

Yes Hearing

Seed Round in 2020
Yes Hearing is a company that specializes in providing hearing aid accessories and devices, primarily aimed at improving access for seniors with hearing impairments. Established in 2020 by Sam Shear and Oliver Philips in New York, the company facilitates healthcare access through innovative solutions, including home visit therapy and remote care. Its platform offers a diverse range of hearing aid products, ensuring that users can effectively address their hearing challenges with ease and convenience.

Project Well

Seed Round in 2020
Project Well, Inc. is a health technology platform based in Stamford, Connecticut, that specializes in delivering prepared meals, meal kits, produce boxes, and food gift cards online. Founded in 2019 by Lauren Driscoll, the company focuses on providing personalized food and nutrition solutions specifically tailored for Medicare advantage members who have chronic diseases or are at risk of food insecurity. By sourcing healthy food vendors and integrating clinical context and individual preferences, Project Well aims to improve nutritional outcomes for its users while addressing food accessibility challenges.

Bloom

Seed Round in 2020
Bloom is an online community and experience marketplace catering to adults over the age of 50. Founded in 2019 and based in Toronto, Canada, the platform allows its members to engage in online experiences organized by local businesses, fostering social connections and new friendships. Additionally, Bloom offers a coaching program focused on helping adults develop life plans. Through these services, Bloom aims to enhance the quality of life for its members by promoting social interaction and personal growth.

Simple Access Healthcare

Seed Round in 2020
Simple Access Healthcare, Inc. operates a telemedicine platform that delivers clinical care primarily to patients in skilled nursing facilities who face limited access to healthcare resources. Founded in 2018 and located in Manhasset, New York, the company specializes in chronic disease management, aiming to improve health outcomes for vulnerable populations. Through its innovative approach, Simple Access Healthcare seeks to enhance the quality of care for patients who may otherwise struggle to receive necessary medical attention.

Retirable

Angel Round in 2020
Retirable, Inc. is a financial services company founded in 2019 and headquartered in New York. Specializing in personalized retirement planning, the company offers tailored advice and investment strategies to assist adults in or nearing retirement. Retirable's platform is designed to prepare clients for their post-work future, providing actionable guidance to ensure financial stability and peace of mind as they transition into retirement. By focusing on the unique needs of individuals approaching retirement age, Retirable aims to help clients lead a stress-free life after their professional careers.
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