Primetime Partners

Primetime Partners is an early-stage venture capital fund based in New York that focuses on investing in companies aimed at enhancing the quality of life for older adults. The firm actively seeks to leverage the skills and insights of experienced older adults as founders and business leaders. By supporting the development of innovative products, services, and experiences, Primetime Partners addresses the needs of the under-served aging sector, which represents a significant global market. The fund typically invests between $250,000 and $1 million in promising ventures within this trillion-dollar industry.

Ray Jang

Senior Associate

Abby Levy

Co-Founder & Managing Partner

25 past transactions

Kintsugi

Series A in 2022
Kintsugi utilizes machine learning and voice biomarkers to detect clinical depression and anxiety, providing innovative talk therapy software to users in over 250 cities worldwide. By analyzing short clips of free-form speech, the company has developed a mental healthcare infrastructure that identifies signs of these conditions, thereby assisting medical practitioners in addressing gaps in mental health care. Kintsugi has amassed the world's largest longitudinal, annotated voice data set for this purpose, resulting in the creation of a clinical-grade voice biomarker diagnostic, which is currently pending patent and FDA approval. This technology aims to measure the severity of depression and anxiety in real-time, offering a more effective approach to mental health assessment and intervention.

NourishedRx

Seed Round in 2022
NourishedRx is a provider of personalized food solutions for a health plan and providers' most vulnerable members such as those facing diet-sensitive chronic health conditions and who are often at risk of nutrition insecurity. The company also offers education and encouragement to individuals to create lasting behavior change. Their custom solutions deliver increased member engagement and satisfaction, improved clinical outcomes, and meaningful cost savings. It was founded in 2019 in Stamford, Connecticut.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a team of technology, insurance, financial services, and operations professionals passionate about changing the financial landscape for older people in this country.

Total Life

Seed Round in 2022
Total Life is a medicare platform that specializes in therapy, mental health, decluttering, depression, anxiety, stress, loneliness, isolation, happiness, friendships, behavioral health, baby boomers, aging in place, senior care, healthcare, healtech, CBT, support groups, retirement, aging, health insurance, retirees, retirement planning, coaching, and support.

SafeRide, Inc

Series B in 2021
SafeRide, Inc. is a San Francisco-based company that develops a digital health platform and mobile application designed to facilitate non-emergency medical transport (NEMT) for patients. The platform allows healthcare providers to efficiently book and manage transportation, addressing issues such as appointment no-shows and future scheduling needs. Key features include the ability to send appointment reminders, real-time text alerts, and ride tracking, ensuring patient safety and quality service. SafeRide also offers tools to identify and monitor at-risk patients before they require critical care. Since its founding in 2015, the company has expanded its service network to include major cities such as Los Angeles, Seattle, Portland, St. Louis, and the greater New York area.

Fraction

Series A in 2021
Fraction is a technology-based lending platform focused on making residential real estate more affordable, flexible and liquid.

Empathy

Series A in 2021
Empathy is a platform for families to deal with the loss of their people. Empathy combines technology and human support to provide a digital companion application built to empower bereaved families.

Rocket Dollar

Series A in 2021
Rocket Dollar, Inc. is an alternative retirement investment platform based in Austin, Texas, founded in 2018. The company provides self-directed accounts, including traditional, Roth, beneficiary, solo 401(k), and SEP IRAs, enabling customers to invest their retirement funds in a variety of alternative assets. These investments encompass single-family rental properties, real estate syndications, private real estate funds, startups, venture capital, private equity, cryptocurrency, and precious metals. By allowing individuals to access their retirement accounts for these investments, Rocket Dollar offers a unique opportunity to diversify portfolios without incurring immediate tax liabilities.

Home Care Genie

Seed Round in 2021
Home Care Genie provides insurance coverage, age-at-home planning services, and navigational support. It engages in insurance coverage and tools, resources, discounts, and special values designed.

Kindra

Seed Round in 2021
Kindra is a leader in scientifically formulated, estrogen-free, and plant-powered menopause essentials. The brand is also a trusted go-to for reliable information and a supportive community. The vaginal lotion and naturally-derived supplements were created to address some of the most common effects of menopause including sleeplessness, hot flashes, brain fog, vaginal dryness, and more. By approaching menopause thoughtfully and holistically, inside and out, Kindra is an ideal partner on the menopause journey, which many women will experience for up to 40% of their lives.

Carewell

Venture Round in 2021
Carewell is a Charlotte-based, family-founded e-commerce company with a mission to improve the lives of caregivers and their loved ones. Carewell’s story began in 2015 when its founders were among the 20% of Americans who act as informal caregivers. They were unable to find the guidance and selection they needed in one place, so they formed Carewell to be a source of support for independent caregivers seeking proactive service, compelling content, and expert-vetted products.

Cenegenics

Series A in 2021
Cenegenics LLC, a medical institute, provides age management programs for youthful aging in the United States. It focuses on age prevention using low-glycemic nutrition, exercise, nutritional supplements, and hormone optimization. The company offers age management medicine, a science-based medical approach to control the aging process and places the patients at low risk for age-related diseases. It also provides a healthy aging kit. The company was founded in 1997 and is headquartered in Las Vegas, Nevada. It has medical centers in New York City, Beverly Hills, Chicago, Dallas/Fort Worth, Philadelphia, Houston, Washington DC, Miami, Boca Raton, Atlanta, Boston, Phoenix, Denver, Las Vegas, Jacksonville, Tulsa, Carolinas, and Atlantic City.

Fraction

Venture Round in 2021
Fraction is a technology-based lending platform focused on making residential real estate more affordable, flexible and liquid.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

CoreCare

Seed Round in 2020
CoreCare is a developer of managed care software used to eliminate the financial complexity of healthcare providers. Its software aggregates and standardizes all data into one place, making it easier to prepare, submit, reconcile and reconsider reimbursements, reduce administrative expenses, improve claim acceptance, and enhance cash flow that enables healthcare businesses to reduce cost and achieve a strong financial position. The company's single access platform enables providers to easily view their patient data across all systems in one location and to automatically monitor that data for errors.

GetSetUp

Venture Round in 2020
GetSetUp, Inc. is an online platform dedicated to providing seniors with interactive educational opportunities through peer-led classes. Founded in 2019 and based in San Francisco, the platform offers lessons on essential technology, e-commerce, marketing, website building, and topics related to health, wellness, and government services. By facilitating live sessions, GetSetUp helps older adults learn how to navigate various online tools, set up online businesses, and understand medical and financial products. The company's mission is to enhance the quality of life for seniors by fostering connections and promoting lifelong learning in a supportive environment.

Project Well

Convertible Note in 2020
Project Well, Inc. delivers prepared meals, meal kits, produce boxes, and food gift cards online. It provides personalized food and nutrition solutions to Medicare advantage members with nutritionally chronic disease and at risk of food insecurity. The company was incorporated in 2019 and is based in Stamford, Connecticut.

Retirable

Seed Round in 2020
Retirable, Inc. is a financial services company founded in 2019 and headquartered in New York, Albania. It specializes in providing personalized retirement plans and advice specifically tailored for older adults. The company focuses on helping individuals prepare for a secure and fulfilling post-work life by offering professional guidance in retirement planning. Retirable's platform delivers actionable human advice aimed at ensuring lasting peace of mind and financial stability for those approaching retirement, enabling them to transition smoothly into their next life phase without stress.

Carewell

Seed Round in 2020
Carewell is a Charlotte-based, family-founded e-commerce company with a mission to improve the lives of caregivers and their loved ones. Carewell’s story began in 2015 when its founders were among the 20% of Americans who act as informal caregivers. They were unable to find the guidance and selection they needed in one place, so they formed Carewell to be a source of support for independent caregivers seeking proactive service, compelling content, and expert-vetted products.

Yes Hearing

Seed Round in 2020
Yes Hearing is a company that sells hearing aid accessories to make it easier for seniors to get hearing aids. The company's platform provides users with access to healthcare and hearing technologies through home visit therapy and remote care. It also offers a variety of hearing aid devices for people with hearing impairments. Yes Hearing was established in 2020 by Sam Shear and Oliver Philips in New York.

Project Well

Seed Round in 2020
Project Well, Inc. delivers prepared meals, meal kits, produce boxes, and food gift cards online. It provides personalized food and nutrition solutions to Medicare advantage members with nutritionally chronic disease and at risk of food insecurity. The company was incorporated in 2019 and is based in Stamford, Connecticut.

Simple Access Healthcare

Seed Round in 2020
Simple Access Healthcare, Inc. owns and operates a telemedicine platform that provides clinical care to patients with limited access and resources. The company offers chronic disease management. The company was incorporated in 2018 and is based in Manhasset, New York.

Retirable

Angel Round in 2020
Retirable, Inc. is a financial services company founded in 2019 and headquartered in New York, Albania. It specializes in providing personalized retirement plans and advice specifically tailored for older adults. The company focuses on helping individuals prepare for a secure and fulfilling post-work life by offering professional guidance in retirement planning. Retirable's platform delivers actionable human advice aimed at ensuring lasting peace of mind and financial stability for those approaching retirement, enabling them to transition smoothly into their next life phase without stress.
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