Progress Ventures

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, report on, and analyze all of your data.

Tenovos, Inc. operates an Active Story Management platform that enables brands to engage with customers through compelling narratives and data-driven insights. Founded in 2018 and based in New York City, the company offers several products, including Story Manager, which provides role-based capabilities for managing assets throughout their lifecycle; Story Streams, which aids in the orchestration and optimization of content; Story Insights, which delivers analytics on performance data; and Story Cloud, offering microservices and data integration for enterprise needs. Tenovos primarily serves consumer brands across various industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, helping them to transform static assets into dynamic storytelling experiences.

Sovrn is a provider of tools and services designed for online publishers and content creators. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, the company focuses on helping publishers monetize their content through advertising and commerce solutions. Its offerings include software that streamlines advertising operations and enhances commerce capabilities, as well as data, reporting, and analytics tools that enable publishers to consolidate reporting and gain insights into audience engagement. By empowering clients to better understand their readership and manage consumer data, Sovrn assists them in optimizing their operations and fostering growth in their businesses.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Tenovos, Inc. operates an Active Story Management platform that enables brands to engage with customers through compelling narratives and data-driven insights. Founded in 2018 and based in New York City, the company offers several products, including Story Manager, which provides role-based capabilities for managing assets throughout their lifecycle; Story Streams, which aids in the orchestration and optimization of content; Story Insights, which delivers analytics on performance data; and Story Cloud, offering microservices and data integration for enterprise needs. Tenovos primarily serves consumer brands across various industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, helping them to transform static assets into dynamic storytelling experiences.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

Disruptel is a company specializing in visually-aware artificial intelligence that leverages computer vision and natural language processing to understand image and video content. Founded in 2017 and headquartered in St. Louis, Missouri, Disruptel develops a cloud platform that provides a voice-enabled interface for users to interact with on-screen content. This innovative technology allows individuals to ask questions about what they are viewing and facilitates the purchase of products that appear in videos. Disruptel collaborates with streaming services, device manufacturers, and operating systems to enhance customer experiences and streamline access to relevant information.

Blutag Inc. is a New York-based company that specializes in providing online applications to facilitate voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to address the growing consumer demand for convenient product discovery through voice commands. The company's cloud-based platform allows retailers to create branded voice assistant systems without the need for coding, enabling seamless integration with their existing product catalogs. This innovative approach empowers retailers to enhance customer engagement and streamline the shopping experience through voice-enabled devices.

Tenovos, Inc. operates an Active Story Management platform that enables brands to engage with customers through compelling narratives and data-driven insights. Founded in 2018 and based in New York City, the company offers several products, including Story Manager, which provides role-based capabilities for managing assets throughout their lifecycle; Story Streams, which aids in the orchestration and optimization of content; Story Insights, which delivers analytics on performance data; and Story Cloud, offering microservices and data integration for enterprise needs. Tenovos primarily serves consumer brands across various industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, helping them to transform static assets into dynamic storytelling experiences.

Voguma sells clothes, beauty products, food items, household goods, digital products, and accessories.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

Blutag Inc. is a New York-based company that specializes in providing online applications to facilitate voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to address the growing consumer demand for convenient product discovery through voice commands. The company's cloud-based platform allows retailers to create branded voice assistant systems without the need for coding, enabling seamless integration with their existing product catalogs. This innovative approach empowers retailers to enhance customer engagement and streamline the shopping experience through voice-enabled devices.

Skyword is a content creation platform that enables marketing leaders and content creators to enhance their storytelling and engage audiences effectively. By offering a sustainable and scalable approach to original content, Skyword helps brands move away from ineffective marketing strategies. The platform simplifies the production, optimization, and promotion of content, fostering meaningful relationships between brands and their audiences. Skyword also connects clients with a vast community of freelance writers and videographers, along with an editorial team and program managers, to elevate content marketing efforts. Headquartered in Boston, Massachusetts, with additional offices in Palo Alto, California, and New York City, Skyword also has a technology center located in Pittsburgh, Pennsylvania. The company focuses on automating processes such as talent recruitment, topical management, and editorial review, thereby enhancing the scalability and sustainability of content marketing initiatives.

Instreamatic is a developer of an advertisement optimization platform that focuses on audio and video ads. The company utilizes artificial intelligence to create highly personalized and contextually relevant ad variations quickly, allowing businesses to enhance engagement and improve return on investment (ROI). By generating numerous tailored ad concepts, Instreamatic ensures that each advertisement resonates with individual users, maximizing campaign effectiveness. This approach not only accelerates the ad production process but also reduces costs, making it easier for businesses to connect with their target audiences in a meaningful way.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

Iris.TV, Inc. is a cloud-based platform that enhances video programming for publishers and content owners by facilitating personalized video streaming and improving audience engagement across multiple devices. Founded in 2009 and headquartered in Los Angeles, with an office in New York, the company offers a suite of tools that includes Adaptive Stream for real-time personalized streaming, Asset IQ for automated data structuring and optimization, and IRIS Vision for business intelligence and programming management. By integrating artificial intelligence and machine learning, Iris.TV automates the delivery of customized content based on audience preferences and behaviors. The platform also provides data connectivity to improve viewing experiences and advertising outcomes, enabling scalable solutions for contextual ad targeting, verification, and video recommendations, thereby maximizing video consumption while simplifying operational processes for web, mobile, and OTT distribution.

CraveLabs, Inc. is a Boston-based software company that specializes in real-time location intelligence and mobile advertising. Its primary offering, the DropIn platform, enables brands, agencies, and retailers to deliver hyper-local ad campaigns by leveraging location data to monitor customer behavior and engagement patterns. The platform facilitates targeted advertising by analyzing vast amounts of location-based data, allowing clients to reach specific audiences at optimal times and places. With capabilities to generate insights from over one trillion data points monthly, CraveLabs supports media companies and other organizations in optimizing their advertising strategies through place-based intelligence.

Pixability, Inc. is a Boston-based company that specializes in video advertising through its cloud-based software platform. This platform enhances YouTube campaigns by providing tools for insights on placements and keywords, channel management, and campaign optimization. Its flagship product, PixabilityONE, allows brands and agencies to run video campaigns across various platforms, including YouTube and connected TV services like Roku and Hulu. Pixability's technology is designed to ensure brand suitability and maximize the return on video ad spend, offering unique insights into campaign performance. The company is recognized as the only YouTube Measurement Partner certified for Brand Suitability and Contextual Targeting, collaborating with major measurement firms such as DoubleVerify and Nielsen. Pixability’s clientele includes media buyers, agencies, and brands across multiple sectors, reflecting its significant impact on the video advertising landscape since its establishment in 2008.

LISNR, Inc. is a technology company that specializes in ultrasonic communication protocols, enabling data transmission over audio. Founded in 2012, the company offers various solutions, including LISNR Point for close-range transmission, LISNR Zone for mid-range, and LISNR Radius for long-range communication between devices. Additionally, it provides the Acceptance Device, which facilitates the sending and receiving of data. LISNR's technology is utilized by clients in retail and mobility sectors, enhancing customer interactions by creating secure and seamless transactions. The company has established strategic partnerships with notable organizations such as Cisco, AEG, Intel, and Visa. Headquartered in Oakland, California, with an office in Cincinnati, Ohio, LISNR continues to innovate in the field of ultrasonic data communication.

Massive Interactive, Inc. is a software and design services provider specializing in the management and distribution of Internet protocol-based video and media assets in the UK and Australia. The company offers a comprehensive software platform that enables enterprise customers, including telecommunications, media, and content distribution companies, to efficiently manage and deliver video content across a wide range of consumer devices such as smart TVs, smartphones, and set-top boxes. Its product suite includes the Multiscreen Development Kit, which facilitates quick deployment of applications, and the Managed Video Platform, providing end-to-end video management from ingest to playback. Massive Interactive operates on both a subscription and enterprise licensing model, and also offers design and technical services to enhance user engagement. Established in 1996 and headquartered in London, the company has served notable clients such as the BBC, Deutsche Telekom, and various airlines, reflecting its strong presence in the media and technology sectors. Massive Interactive became a subsidiary of Deltatre Limited in 2018.

Capture Higher Ed is an enrollment management and marketing firm that assists universities in tracking, analyzing, and reporting on students' real-time behavior. By leveraging demographic, socio-economic, and behavioral data, Capture provides valuable insights aimed at enhancing student recruitment efforts. The company employs a predictive engine to help partner institutions identify the best strategies for attracting prospective students, maximizing engagement during critical decision-making periods. Its proprietary technology, designed specifically for enrollment professionals, offers real-time analytics and data visualization tools, enabling institutions to monitor their recruitment progress and measure the effectiveness of their campaigns. Headquartered in Louisville, Kentucky, Capture Higher Ed has collaborated with nearly 75 higher education institutions nationwide and has been recognized for its rapid growth in the sector.

Trust Metrics is a brand safety planning tool and management platform focused on enhancing campaign performance and addressing misinformation crises. Founded in 2009 and based in New York, the company offers a comprehensive Trust Management Platform that integrates various forms of data, including publisher reputation, transparency, source quality, brand safety, and indicators of misinformation. By utilizing statistical and machine learning techniques, Trust Metrics analyzes content quality features such as page design and user experience, allowing businesses to receive valuable feedback and strategize effectively. The platform aims to improve transparency and effectiveness in media, helping the industry combat the challenges posed by misinformation and disinformation.

Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Skyword is a content creation platform that enables marketing leaders and content creators to enhance their storytelling and engage audiences effectively. By offering a sustainable and scalable approach to original content, Skyword helps brands move away from ineffective marketing strategies. The platform simplifies the production, optimization, and promotion of content, fostering meaningful relationships between brands and their audiences. Skyword also connects clients with a vast community of freelance writers and videographers, along with an editorial team and program managers, to elevate content marketing efforts. Headquartered in Boston, Massachusetts, with additional offices in Palo Alto, California, and New York City, Skyword also has a technology center located in Pittsburgh, Pennsylvania. The company focuses on automating processes such as talent recruitment, topical management, and editorial review, thereby enhancing the scalability and sustainability of content marketing initiatives.

Upland Localytics is a mobile app analytics and marketing platform. It gives companies the insights and tools they need to improve their mobile app acquisition, engagement, and retention efforts. It provides a family of cloud-based enterprise work management software applications for information technology, process excellence, finance, professional services, and marketing functions within organizations. The company's platform is used in more than 6,000 apps on more than 2 billion devices by companies such as Live Nation, HSN, Comcast, and The New York Times.

Simpli.fi is a prominent advertising success platform that specializes in programmatic advertising solutions and workflow software for over 2,000 media teams, agencies, and brands. The company focuses on simplifying digital advertising by leveraging unstructured data to enhance real-time bidding (RTB) capabilities. Its platform enables marketers to extract value from their advertising efforts by allowing them to target, bid, optimize, and report at a granular data element level. This functionality supports the execution of more than 140,000 campaigns for 30,000 advertisers monthly, facilitating effective and efficient media buying across various channels, including connected TV, mobile, and display advertising.

Crunched is an online platform designed for presentations and analytics, primarily aimed at helping business professionals enhance their sales efforts. The platform offers insights into customer behavior, enabling users to identify their most valuable customers and prioritize engagement effectively. Crunched facilitates connections between sales professionals and clients, allowing for real-time monitoring of engagement during meetings. Additionally, it supports collaboration within organizations and streamlines the sales process by reducing the need for data entry. Through these features, Crunched empowers users to close deals more efficiently by providing the necessary tools to understand and respond to customer needs.

Gather is a demand-driven media company. The company is a wholly-owned subsidiary of Skyword, the leader in Search-Driven Media (SDM). The site is powered by content created by Skywriters, who create more than 8,000 pieces of content that reach more than 9M people worldwide. Gather is the place where millions and millions of people come for fresh perspective on what's happening now. Gather members can share their own views and join in conversation with others who share their interests. The Gather site offers thousands of pieces of content in the following categories: Entertainment, Sports, Politics, Celebs, Business and Technology.

Integral Ad Science operates as a media valuation platform that helps digital buyers and sellers evaluate the quality and effectiveness of their advertising opportunities across various channels and devices. The company provides a range of solutions designed to enhance the digital advertising ecosystem, including customizable verification tools that help advertisers block unwanted impressions and assess return on investment. Its offerings include dynamic data solutions for programmatic buying and API integration tools for inventory quality insights. Integral Ad Science also focuses on ensuring brand safety, viewability, and fraud prevention in digital advertising placements. By delivering independent measurement and verification across all media formats, the company aims to establish trust and transparency in digital media quality for brands, publishers, and advertising platforms worldwide. Founded in 2008 and headquartered in New York City, Integral Ad Science has expanded its presence globally with offices in multiple countries.

MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.

Dstillery, Inc. is a digital intelligence platform based in New York that specializes in developing marketing solutions for brands and media partners. Founded in 2008, the company offers a range of services aimed at enhancing brand awareness, consideration, and customer retention. Dstillery's platform utilizes artificial intelligence to capture mobile location insights and integrate them with desktop behaviors, thereby optimizing advertising across mobile, desktop, and video channels. The company is recognized for its innovative technology, including its patented ID-free® behavioral targeting, which provides privacy-safe ad targeting that reaches all ad impressions. Dstillery also offers Custom AI Audiences, a targeting solution that refreshes user data regularly to ensure optimal campaign performance. The company primarily serves clients within the United States and has earned numerous patents for its advanced technologies that facilitate effective audience engagement and maximize marketing effectiveness.