Progress Ventures

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, report on, and analyze all of your data.

Tenovos, Inc. is a technology company that has developed an Active Story Management platform aimed at enhancing how brands engage with customers through storytelling. Founded in 2018 and headquartered in New York City, the platform offers various products designed to support marketing teams in the management of brand narratives. Key offerings include Story Manager, which provides role-based capabilities for asset management; Story Streams, which aids in the orchestration of content; Story Insights, which delivers analytical tools for performance data; and Story Cloud, which integrates enterprise-grade microservices. Tenovos primarily serves consumer brands across several industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, enabling them to transform static content into dynamic brand experiences.

Sovrn is a provider of tools and services designed for online publishers and content creators. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, the company focuses on helping publishers monetize their content through advertising and commerce solutions. Its offerings include software that streamlines advertising operations and enhances commerce capabilities, as well as data, reporting, and analytics tools that enable publishers to consolidate reporting and gain insights into audience engagement. By empowering clients to better understand their readership and manage consumer data, Sovrn assists them in optimizing their operations and fostering growth in their businesses.

Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Tenovos, Inc. is a technology company that has developed an Active Story Management platform aimed at enhancing how brands engage with customers through storytelling. Founded in 2018 and headquartered in New York City, the platform offers various products designed to support marketing teams in the management of brand narratives. Key offerings include Story Manager, which provides role-based capabilities for asset management; Story Streams, which aids in the orchestration of content; Story Insights, which delivers analytical tools for performance data; and Story Cloud, which integrates enterprise-grade microservices. Tenovos primarily serves consumer brands across several industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, enabling them to transform static content into dynamic brand experiences.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

Disruptel, established in 2017 and based in St Louis, Missouri, specializes in developing a cloud-based platform that recognizes content within images and videos. This platform, powered by voice-enabled AI utilizing computer vision and natural language processing, allows users to query visual content, purchase products seen on-screen, and enhances customer experience for partnered streaming services, device manufacturers, and operating systems.

Blutag Inc. is a New York-based company founded in 2015 that specializes in providing online applications to enhance voice shopping experiences for retailers and brands. The company focuses on developing cloud-based solutions that enable the creation of branded voice assistants, allowing retailers to connect with their product catalogs through simple voice commands without the need for coding. With over 20 years of experience in eCommerce and advanced technology, Blutag aims to help consumers quickly find products suited to their needs, thereby transforming the way shopping is conducted in a voice-first environment.

Tenovos, Inc. is a technology company that has developed an Active Story Management platform aimed at enhancing how brands engage with customers through storytelling. Founded in 2018 and headquartered in New York City, the platform offers various products designed to support marketing teams in the management of brand narratives. Key offerings include Story Manager, which provides role-based capabilities for asset management; Story Streams, which aids in the orchestration of content; Story Insights, which delivers analytical tools for performance data; and Story Cloud, which integrates enterprise-grade microservices. Tenovos primarily serves consumer brands across several industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, enabling them to transform static content into dynamic brand experiences.

Voguma sells clothes, beauty products, food items, household goods, digital products, and accessories.

Tru Optik is a data technology company that specializes in identity resolution for the streaming media ecosystem. It has developed a patented Household Graph that encompasses over 80 million homes, allowing various stakeholders such as brands, agencies, and media companies to engage consumers effectively across over-the-top (OTT) platforms, streaming audio, and gaming. The company's data marketplace platform facilitates the buying and selling of third-party data, enabling advertisers and publishers to create custom audiences by leveraging both first-party and branded third-party data. This capability ensures targeted advertising while maintaining high standards of accuracy and privacy compliance. Through its innovative solutions, Tru Optik empowers businesses to identify, engage, and measure their audiences with significant scale and precision.

Blutag Inc. is a New York-based company founded in 2015 that specializes in providing online applications to enhance voice shopping experiences for retailers and brands. The company focuses on developing cloud-based solutions that enable the creation of branded voice assistants, allowing retailers to connect with their product catalogs through simple voice commands without the need for coding. With over 20 years of experience in eCommerce and advanced technology, Blutag aims to help consumers quickly find products suited to their needs, thereby transforming the way shopping is conducted in a voice-first environment.

Skyword empowers marketing leaders to create meaningful connections with audiences through sustainable, scalable original storytelling. Its platform facilitates content production, optimization, and promotion at any scale, while also providing access to a community of freelance creators and editorial services. Headquartered in Boston, Massachusetts, Skyword has offices in Palo Alto, California, and New York City.

Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.

Tru Optik is a data technology company that specializes in identity resolution for the streaming media ecosystem. It has developed a patented Household Graph that encompasses over 80 million homes, allowing various stakeholders such as brands, agencies, and media companies to engage consumers effectively across over-the-top (OTT) platforms, streaming audio, and gaming. The company's data marketplace platform facilitates the buying and selling of third-party data, enabling advertisers and publishers to create custom audiences by leveraging both first-party and branded third-party data. This capability ensures targeted advertising while maintaining high standards of accuracy and privacy compliance. Through its innovative solutions, Tru Optik empowers businesses to identify, engage, and measure their audiences with significant scale and precision.

IRIS.TV, Inc. is a Los Angeles-based company that specializes in developing a cloud-based personalized video programming system designed to enhance user engagement and increase video views across multiple devices. Founded in 2009, the company offers a suite of products that include Adaptive Stream, which allows for real-time personalized streaming tailored to specific business and editorial guidelines, and Asset IQ, which automates data structuring and asset optimization. Additionally, IRIS Vision provides business intelligence and programming management tools. By leveraging artificial intelligence and machine learning, IRIS.TV automates the delivery of personalized content based on audience preferences and behaviors, thereby improving the viewing experience and operational efficiency for web, mobile, and over-the-top video distribution. The company's platform also facilitates video data connectivity for enhanced advertising outcomes and audience insights, making it a vital resource for publishers, advertisers, and content owners.

CraveLabs, Inc. is a software company based in Boston, Massachusetts, that specializes in real-time location intelligence and mobile advertising. The company provides a platform called DropIn, which leverages location data to deliver targeted advertisements to consumers when they are most likely to engage. By focusing on place-based intelligence, CraveLabs enables brands, agencies, retailers, and media companies to implement hyper-local advertising campaigns that effectively reach location-based audiences. The platform analyzes vast amounts of data, tracking consumer behavior across numerous locations, which allows clients to optimize their advertising strategies and enhance engagement.

Pixability is a data and technology company that provides a cloud-based video advertising platform for brands and their agencies to optimize campaigns across YouTube, YouTube on TV, and connected TV inventory. Its proprietary platform, PixabilityONE, helps ensure brand suitability, maximize return on video ad spend, and deliver actionable insights not available elsewhere. The platform offers tools for campaign management, including creation, benchmarking, testing, optimization, and reporting, as well as channel management and performance analytics. BrandTrack is a measurement solution that helps brands assess YouTube brand performance and adjust strategies. Pixability serves media buyers, agencies, in-house brand teams, and marketers, with clients and partners globally. Founded in 2008 and headquartered in Boston, the company maintains additional offices in New York, San Francisco, Chicago, and London.

LISNR, Inc. is a technology company that specializes in ultrasonic communication protocols, enabling data transmission over audio. Founded in 2012, the company offers various solutions, including LISNR Point for close-range transmission, LISNR Zone for mid-range, and LISNR Radius for long-range communication between devices. Additionally, it provides the Acceptance Device, which facilitates the sending and receiving of data. LISNR's technology is utilized by clients in retail and mobility sectors, enhancing customer interactions by creating secure and seamless transactions. The company has established strategic partnerships with notable organizations such as Cisco, AEG, Intel, and Visa. Headquartered in Oakland, California, with an office in Cincinnati, Ohio, LISNR continues to innovate in the field of ultrasonic data communication.

Massive Interactive, Inc. is a software and design services company based in London, specializing in media asset management, delivery, and streaming. The company offers a suite of innovative products, including the Multi-Screen Development Kit (MDK), which provides a scalable solution for deploying applications across various consumer devices such as smart TVs, tablets, and smartphones. Massive Interactive assists a diverse range of industries, including telecommunications, media, hospitality, and travel, enabling clients to effectively distribute content and engage audiences on multiple platforms. Their services are delivered through subscription models, either as software-as-a-service or through on-site enterprise licenses, and include creative interface design, branding strategies, and technical integration support. Founded in 1996 and previously known as Xtreme Oil & Gas, Inc., the company adopted its current name in 2013 and now operates as a subsidiary of Deltatre Limited.

Capture Higher Ed is a Louisville-based company specializing in enrollment management and marketing services for higher education institutions. It leverages data analytics to maximize meaningful engagement with prospective students, providing real-time insights and improving recruitment strategies for its partner schools.

Trust Metrics is a New York-based company founded in 2009 that specializes in brand safety planning through its innovative Trust Management Platform. This platform offers a comprehensive suite of tools designed to enhance publisher transparency, effectiveness, and quality while addressing the challenges posed by misinformation and disinformation. By utilizing statistical and machine learning techniques, Trust Metrics analyzes a wide range of data, including publisher reputation, source quality, brand safety, traffic metrics, and indicators of political bias. The platform not only provides valuable insights for campaign performance but also empowers businesses to develop informed strategies based on a robust consolidation of raw, statistical, modeled, and judgment data. Through its services, Trust Metrics aims to foster a safer and more reliable digital advertising environment.

Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

Skyword empowers marketing leaders to create meaningful connections with audiences through sustainable, scalable original storytelling. Its platform facilitates content production, optimization, and promotion at any scale, while also providing access to a community of freelance creators and editorial services. Headquartered in Boston, Massachusetts, Skyword has offices in Palo Alto, California, and New York City.

Localytics is a mobile app analytics and marketing platform that helps businesses enhance their mobile app acquisition, engagement, and retention strategies. It offers a suite of tools that integrate marketing capabilities—such as push notifications, in-app messaging, and email marketing—with robust analytics features. This allows companies to utilize real-time user data for personalized and automated marketing campaigns. Localytics serves over 6,000 apps across more than 2 billion devices, catering to notable clients like Live Nation, HSN, Comcast, and The New York Times. By focusing on mobile and web app engagement, Localytics equips organizations with the insights and tools necessary for improving user interaction and loyalty.

Simpli.fi provides programmatic advertising solutions and workflow software for media teams, agencies, and brands. The platform enables targeted, data-driven campaigns across CTV, mobile, display, and other media, delivering performance across budgets and handling a high volume of activity with thousands of advertisers and campaigns each month. It combines programmatic advertising with agency management capabilities and uses unstructured data to unlock value from real-time bidding exchanges, enabling targeting, bidding, optimization, and reporting at the data-element level to improve efficiency and effectiveness in media buying.

Crunched is a presentation and analytics platform designed to assist business professionals in enhancing their sales effectiveness through deeper insights into customer behavior. The platform enables users to identify and prioritize their most valuable customers, ensuring that they can engage them with tailored solutions at the appropriate moments. Additionally, Crunched facilitates online meetings and presentations, allowing sales professionals to establish connections with clients, monitor engagement during interactions, and collaborate seamlessly across their organizations. By streamlining these processes, Crunched aims to eliminate unnecessary data entry and improve overall sales efficiency.

Gather is a demand-driven media company. The company is a wholly-owned subsidiary of Skyword, the leader in Search-Driven Media (SDM). The site is powered by content created by Skywriters, who create more than 8,000 pieces of content that reach more than 9M people worldwide. Gather is the place where millions and millions of people come for fresh perspective on what's happening now. Gather members can share their own views and join in conversation with others who share their interests. The Gather site offers thousands of pieces of content in the following categories: Entertainment, Sports, Politics, Celebs, Business and Technology.

Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.

Dstillery is a digital advertising technology company that develops a digital intelligence platform for brands and media partners. The platform enables brand-specific and cross-channel marketing across mobile, desktop, and video by integrating mobile location insights with desktop behaviors to optimize campaigns. It includes Dscover Maps, a geospatial insights tool that analyzes market composition by geography or location, and uses artificial intelligence to derive customer insights for audience targeting. The company emphasizes privacy-friendly options such as ID-free behavioral targeting and offers Custom AI Audiences for brand-specific targeting, supporting programmatic advertising for brands and agencies in the United States.