Progress Ventures

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

Instreamatic, Inc., established in 2014 and headquartered in San Francisco, specializes in an AI-driven platform for digital audio advertising. The company's core offering is a dashboard for publishers and advertisers, equipped with tools for campaign initiation and management. This platform empowers publishers to run and oversee in-house campaigns, while advertisers can execute cross-platform digital audio ad campaigns and monitor activity across various publishers in real-time. Instreamatic's platform caters to diverse media, services, and games, supporting on-the-go, multitasking, and in-car consumption of music and podcasts, casual games, navigators, fitness trackers, and mobile commerce. Additionally, it facilitates voice-first platform publishing for radio applications, podcasts, and news, as well as other hands-free products and screenless devices, including IoT, wearables, and digital signage.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

Iris.TV, Inc. is a cloud-based platform that enhances video programming for publishers and content owners by facilitating personalized video streaming and improving audience engagement across multiple devices. Founded in 2009 and headquartered in Los Angeles, with an office in New York, the company offers a suite of tools that includes Adaptive Stream for real-time personalized streaming, Asset IQ for automated data structuring and optimization, and IRIS Vision for business intelligence and programming management. By integrating artificial intelligence and machine learning, Iris.TV automates the delivery of customized content based on audience preferences and behaviors. The platform also provides data connectivity to improve viewing experiences and advertising outcomes, enabling scalable solutions for contextual ad targeting, verification, and video recommendations, thereby maximizing video consumption while simplifying operational processes for web, mobile, and OTT distribution.

Pixability, Inc. is a Boston-based company that specializes in video advertising through its cloud-based software platform. This platform enhances YouTube campaigns by providing tools for insights on placements and keywords, channel management, and campaign optimization. Its flagship product, PixabilityONE, allows brands and agencies to run video campaigns across various platforms, including YouTube and connected TV services like Roku and Hulu. Pixability's technology is designed to ensure brand suitability and maximize the return on video ad spend, offering unique insights into campaign performance. The company is recognized as the only YouTube Measurement Partner certified for Brand Suitability and Contextual Targeting, collaborating with major measurement firms such as DoubleVerify and Nielsen. Pixability’s clientele includes media buyers, agencies, and brands across multiple sectors, reflecting its significant impact on the video advertising landscape since its establishment in 2008.

Massive Interactive, Inc. is a software and design services provider specializing in the management and distribution of Internet protocol-based video and media assets in the UK and Australia. The company offers a comprehensive software platform that enables enterprise customers, including telecommunications, media, and content distribution companies, to efficiently manage and deliver video content across a wide range of consumer devices such as smart TVs, smartphones, and set-top boxes. Its product suite includes the Multiscreen Development Kit, which facilitates quick deployment of applications, and the Managed Video Platform, providing end-to-end video management from ingest to playback. Massive Interactive operates on both a subscription and enterprise licensing model, and also offers design and technical services to enhance user engagement. Established in 1996 and headquartered in London, the company has served notable clients such as the BBC, Deutsche Telekom, and various airlines, reflecting its strong presence in the media and technology sectors. Massive Interactive became a subsidiary of Deltatre Limited in 2018.

Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Simpli.fi is a prominent advertising success platform that specializes in programmatic advertising solutions and workflow software for over 2,000 media teams, agencies, and brands. The company focuses on simplifying digital advertising by leveraging unstructured data to enhance real-time bidding (RTB) capabilities. Its platform enables marketers to extract value from their advertising efforts by allowing them to target, bid, optimize, and report at a granular data element level. This functionality supports the execution of more than 140,000 campaigns for 30,000 advertisers monthly, facilitating effective and efficient media buying across various channels, including connected TV, mobile, and display advertising.

Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.

Dstillery, Inc. is a digital intelligence platform based in New York that specializes in developing marketing solutions for brands and media partners. Founded in 2008, the company offers a range of services aimed at enhancing brand awareness, consideration, and customer retention. Dstillery's platform utilizes artificial intelligence to capture mobile location insights and integrate them with desktop behaviors, thereby optimizing advertising across mobile, desktop, and video channels. The company is recognized for its innovative technology, including its patented ID-free® behavioral targeting, which provides privacy-safe ad targeting that reaches all ad impressions. Dstillery also offers Custom AI Audiences, a targeting solution that refreshes user data regularly to ensure optimal campaign performance. The company primarily serves clients within the United States and has earned numerous patents for its advanced technologies that facilitate effective audience engagement and maximize marketing effectiveness.