Progress Ventures

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Massive Interactive, Inc. is a software and design services provider specializing in the management and distribution of Internet protocol-based video and media assets in the UK and Australia. The company offers a comprehensive software platform that enables enterprise customers, including telecommunications, media, and content distribution companies, to efficiently manage and deliver video content across a wide range of consumer devices such as smart TVs, smartphones, and set-top boxes. Its product suite includes the Multiscreen Development Kit, which facilitates quick deployment of applications, and the Managed Video Platform, providing end-to-end video management from ingest to playback. Massive Interactive operates on both a subscription and enterprise licensing model, and also offers design and technical services to enhance user engagement. Established in 1996 and headquartered in London, the company has served notable clients such as the BBC, Deutsche Telekom, and various airlines, reflecting its strong presence in the media and technology sectors. Massive Interactive became a subsidiary of Deltatre Limited in 2018.