PSG Equity

Element451 Inc. is a technology company that provides a cloud-based admissions marketing and enrollment customer relationship management (CRM) platform. Founded in 2017 and headquartered in Raleigh, North Carolina, with additional offices in New York, the company offers a suite of products designed to streamline the college enrollment process. These include App451 for mobile admissions, Campaigns451 for automated communication, Conversations451 for real-time question handling, and Decision451 for efficient applicant review and notification. Other offerings such as Event45 facilitate the management of visit programs and webinars, while Prospect451 gives a centralized view of prospective student data. Element451's platform emphasizes automation and analytics, allowing admissions teams to engage with prospective students more effectively and optimize their recruitment strategies. The technology is designed to be user-friendly and accessible, catering to institutions of various sizes and budgets.

Verity IQ specializes in providing Customer Relationship Management (CRM) software tailored to the Higher Education sector. Their platform integrates voice, SMS/MMS, and email marketing capabilities, enabling institutions to effectively manage student interactions throughout the entire lifecycle, from initial contact to post-graduation. Additionally, Verity offers a suite of services including contact center solutions, enrollment management, class scheduling, grades and attendance tracking, and document management, aiming to enhance operational efficiency and data accuracy.

Penny AI Technologies Inc. is a Canadian company that specializes in developing an artificial intelligence-driven customer relationship management (CRM) application tailored for direct sales. Founded in 2017 and based in Squamish, the platform helps sellers efficiently manage their daily activities, organize content, and enhance customer experiences. By utilizing an automation engine, Penny prioritizes next steps and generates targeted lists of income-producing activities, enabling sales consultants and businesses to focus their efforts strategically. The platform leverages data, machine learning, and algorithms to streamline customer orders, prospects, and promotional lists, ultimately empowering users to run their businesses more effectively and increase revenue.

Lusha is a sales intelligence platform that assists business professionals in building meaningful connections with leads, contacts, and candidates. By offering tools to enrich and verify business profiles, Lusha fosters trust in B2B engagements. The platform is widely utilized by over 540,000 sales representatives, recruitment managers, and marketers, enhancing their ability to engage effectively with their targets. Lusha caters to a diverse clientele, ranging from small and medium-sized enterprises to major corporations, including notable companies like Google, Dropbox, Uber, Microsoft, and Facebook. Its services streamline the identification of business opportunities and facilitate the sharing of contact information and company insights, ensuring data accuracy and integrity for more efficient lead engagement.

Introhive, Inc. is a Canadian company based in Fredericton that specializes in developing contact mining software applications and a revenue acceleration platform. Founded in 2012 by Jody Glidden and Stewart Walchli, Introhive offers a Software as a Service (SaaS) solution aimed at enhancing customer experience management and increasing organizational revenues. The platform integrates relationship intelligence into customer relationship management (CRM) systems through data automation and sales acceleration features. It enables organizations to transform disorganized data into actionable insights, facilitating processes such as sales hiring, prospecting, territory assignment, renewals, and lead scoring. Through its enterprise relationship management solution, Introhive provides valuable insights that drive productivity and improve CRM adoption.

Lusha is a sales intelligence platform that assists business professionals in building meaningful connections with leads, contacts, and candidates. By offering tools to enrich and verify business profiles, Lusha fosters trust in B2B engagements. The platform is widely utilized by over 540,000 sales representatives, recruitment managers, and marketers, enhancing their ability to engage effectively with their targets. Lusha caters to a diverse clientele, ranging from small and medium-sized enterprises to major corporations, including notable companies like Google, Dropbox, Uber, Microsoft, and Facebook. Its services streamline the identification of business opportunities and facilitate the sharing of contact information and company insights, ensuring data accuracy and integrity for more efficient lead engagement.

Conversica is a company based in Foster City, California, specializing in artificial intelligence-driven lead engagement software. Its flagship product, the Conversica AI Sales Assistant, automates routine business conversations to augment the workforce by engaging prospects through natural, multi-channel, two-way conversations. This software contacts, engages, qualifies, and follows up with leads until they convert into opportunities or opt out. The solution is designed to personalize interactions at scale, supporting multiple languages and communication channels. Conversica serves various industries, including automotive, education, finance, insurance, real estate, and technology, helping businesses secure customers more efficiently.

Sevenrooms Inc. is a data-driven operations, marketing, and guest engagement platform tailored for the global hospitality industry. Founded in 2011 and based in New York, the company offers an all-in-one CRM-driven solution that encompasses reservation, waitlist and table management, online ordering, contactless payment options, and reputation management. This comprehensive platform empowers hospitality operators, including restaurants, hotels, nightlife venues, and entertainment organizations, to leverage data for building direct relationships with guests, enhancing their experiences, and driving repeat visits and orders. With a client base exceeding 12,000, Sevenrooms collaborates with notable names such as Marriott International, MGM Resorts, and Wolfgang Puck, helping them increase sales and customer loyalty through advanced marketing automation and guest management features.

Skeepers, founded in 2012, has established itself as a leading European provider of customer engagement solutions. The company offers a comprehensive SaaS platform that empowers brands to enhance their interactions with consumers throughout the entire customer experience cycle. Skeepers' services include customer reviews, influencer marketing, video content, live shopping, feedback analysis, and customer journey management. With a workforce of 550 employees, nearly half of whom focus on innovation and research and development, Skeepers serves over 8,000 customers across 40 countries. The company is headquartered in France, with additional offices in key European locations, as well as in the USA and Brazil. Utilizing advanced technologies like artificial intelligence and blockchain, Skeepers aggregates and analyzes customer data from various social media platforms to provide brands with valuable insights and predictive profiles of their target audiences, ultimately enabling more effective marketing actions.

Chatmeter, Inc. is a local brand management platform based in San Diego, California, specializing in enhancing the online presence and reputation of multi-location businesses such as chains and franchises. Founded in 2009, the company provides a comprehensive suite of tools and services that includes review management, social media analytics, local listings management, and local search engine optimization. These features enable retailers and agencies to monitor their online visibility and reputation across various platforms, including reviews and social media. Additionally, Chatmeter offers competitor monitoring and enterprise-level reporting to help clients understand their market position. The company also provides a white-label reputation management platform, allowing agencies to customize their services for clients in industries such as multi-family housing, automotive, restaurants, and retail.

Validity, Inc. is a software company that specializes in data integrity and compliance solutions, primarily through its Software-as-a-Service platform. Founded in 2018 and headquartered in Boston, Massachusetts, Validity offers a range of tools aimed at simplifying data management for professionals. Key products include BriteVerify, which provides real-time email and contact verification; DemandTools, a toolkit for managing CRM data such as duplicates and lead processing; and DupeBlocker, which prevents data duplication at the source. Additionally, the company offers GridBuddy, which enhances CRM data management and adoption, and Return Path, ensuring email deliverability. Validity also features Trust Assessments, allowing users to evaluate data quality and identify areas for improvement. With a commitment to helping organizations manage their data efficiently, Validity supports better decision-making and customer engagement across various industries. The company has offices in multiple locations, including Tampa, Florida; Millbrae, California; and international offices in Sydney, Paris, São Paulo, and London.

Conversica is a company based in Foster City, California, specializing in artificial intelligence-driven lead engagement software. Its flagship product, the Conversica AI Sales Assistant, automates routine business conversations to augment the workforce by engaging prospects through natural, multi-channel, two-way conversations. This software contacts, engages, qualifies, and follows up with leads until they convert into opportunities or opt out. The solution is designed to personalize interactions at scale, supporting multiple languages and communication channels. Conversica serves various industries, including automotive, education, finance, insurance, real estate, and technology, helping businesses secure customers more efficiently.

SnapApp, Inc. is a provider of a content marketing platform designed for B2B marketers. Established in 2006 and headquartered in Newton, Massachusetts, SnapApp offers a SaaS solution that enables users to create, publish, manage, and measure various forms of interactive content, including assessments, calculators, quizzes, polls, and interactive videos. The platform features a user-friendly drag-and-drop interface, allowing marketers to generate personalized interactive experiences without needing extensive technical skills. SnapApp integrates with leading marketing automation, CRM, and content management systems, facilitating the collection of valuable customer information to enhance marketing strategies and accelerate leads through the sales funnel. The company's clientele includes notable organizations such as Paycor, Cisco, and Equifax. As of December 2019, SnapApp operates as a subsidiary of Flyp Technologies Inc.

Conversica is a company based in Foster City, California, specializing in artificial intelligence-driven lead engagement software. Its flagship product, the Conversica AI Sales Assistant, automates routine business conversations to augment the workforce by engaging prospects through natural, multi-channel, two-way conversations. This software contacts, engages, qualifies, and follows up with leads until they convert into opportunities or opt out. The solution is designed to personalize interactions at scale, supporting multiple languages and communication channels. Conversica serves various industries, including automotive, education, finance, insurance, real estate, and technology, helping businesses secure customers more efficiently.

Boston Logic provides an integrated marketing platform and online marketing services tailored for real estate offices and agents. The company's Sequoia platform is designed to streamline various functions such as lead management, content management, IDX property search, and deal tracking, enabling brokers and agents to effectively attract leads and finalize transactions. By combining customer relationship management, website management, marketing automation, and data management into a single platform, Boston Logic simplifies the process for real estate companies to manage their leads and digital marketing efforts effectively. Founded in 2004 and headquartered in Boston, Massachusetts, the company emphasizes the importance of cutting-edge technology for real estate brokerages to remain competitive in the market.

PaySimple is the leading Service Commerce platform for businesses, supporting the success of over 17,000 companies in the United States. PaySimple enables businesses to market services, accept payments, and retain customers using one end-to-end solution that covers everything from payments and appointments, to online sales and customer management. Products include: Service Point of Sale, Payment Forms & Online Store, Appointment Scheduling, credit card and e-check processing, Recurring Billing, Mobile Payments, Secure Customer Management, e-Invoicing, cash flow reporting, and more.

Sellsy is an online customer relationship management (CRM) and sales management platform founded in 2009 in La Rochelle, France. The platform provides a comprehensive suite of tools that facilitate the entire customer lifecycle, including CRM pipeline management, invoicing, time tracking, helpdesk, enterprise resource planning (ERP), and point of sale (POS) systems. Sellsy enables businesses to capture website visitors and convert them into leads, analyze visitor behavior, and create personalized business proposals. By efficiently categorizing contacts, Sellsy helps organizations manage their sales processes, encompassing prospecting, selling, invoicing, support, and marketing.