Purple

Bringing together knowledge, people, best practices and capital, we invest from pre-seed to series A in companies we share values and vision. Venture capital arm of Laurent Ritter (co-founder of Voodoo).

Arnaud Mauduit

Founding Partner

31 past transactions

Freqens

Seed Round in 2024
We transform B2B negotiations with our advanced intelligence platform, empowering finance teams and buyers to lead confidently. Centralize your suppliers, leverage real-time market data to benchmark your terms, and gain a strategic edge in every deal. Secure optimal buying conditions while building and maintaining trusted supplier relationships.

JUST

Seed Round in 2024
JUST is a digital solution that enhances e-commerce checkout experiences for brands. It integrates features that reduce cart abandonment and increase conversion rates, driving revenue growth. The platform partners with e-commerce providers to offer a customized, seamless shopping journey for customers.

Welfaire

Seed Round in 2024
Welfaire is an insurance startup focused on providing coverage for self-employed individuals and freelancers. The company offers a range of digital insurance products, including health, disability, and life insurance policies tailored for those who do not have permanent employment. By addressing the unique needs of independent workers, Welfaire aims to help customers safeguard against health risks and uncertainties related to their employment status.

Tulipshare

Seed Round in 2023
Tulipshare is a groundbreaking activist investor platform, revolutionizing the way retail investors engage with corporations. We empower individuals to advocate for positive change in corporate governance, democratizing shareholder activism. Our platform offers intuitive tools for creating and joining activism campaigns, fostering community collaboration, and accessing educational resources. By amplifying the voices of retail investors, Tulipshare aims to drive meaningful impact and contribute to a more sustainable and equitable future.

Autone

Seed Round in 2023
Autone is a developer of an advanced inventory management platform that leverages artificial intelligence to enhance decision-making for retailers. The platform provides accurate assessments of a business's current inventory status and forecasts potential developments, allowing retailers to make informed choices regarding reorders, replenishment, pricing, and buying analytics. By streamlining inventory management processes, Autone aims to empower businesses to optimize their operations and improve overall efficiency, ultimately driving sustainable growth in the retail sector.

Flagcat

Seed Round in 2023
Flagcat is a webtoon studio focused on producing high-quality original series. The company develops its own proprietary webtoon engine, which enhances the production of animated web series. Drawing inspiration from traditional manga, Flagcat employs comparable art styles, themes, and storylines while leveraging technology and artificial intelligence to innovate content production workflows. This approach allows Flagcat to create engaging narratives and visually appealing content that resonates with audiences.

Woodoo

Venture Round in 2023
Woodoo is a manufacturer of sustainable materials that transforms wood at the molecular level to create high-performance alternatives to steel, glass, leather, and plastics. The company focuses on utilizing substandard and damaged wood, offering a new purpose for these materials while promoting regenerative forestry practices. Woodoo's innovative processes enhance the technical characteristics and aesthetic qualities of wood, resulting in products that are sturdier, cleaner, and more cost-effective. Their offerings include automotive smart surfaces, touch-sensitive wooden interfaces, luxurious animal-free leather alternatives, and advanced structural solutions for construction. By providing carbon-efficient materials, Woodoo supports industries in meeting their decarbonization goals without compromising environmental integrity. The company has garnered recognition from prominent customers across various sectors, including automotive, luxury, and construction.

Asap.work

Seed Round in 2023
Asap.work operates as a staffing agency focused on the construction industry, aiming to improve the landscape of temporary employment contracts through digital solutions. The company facilitates the registration of construction professionals seeking new assignments and provides personalized support to match them with suitable job opportunities. By streamlining the hiring process, Asap.work offers a more efficient and cost-effective alternative to traditional staffing agencies, ultimately enhancing the experience for both workers and employers in the construction sector.

MentorShow

Series A in 2023
MentorShow is an online learning platform that provides subscription-based video courses across a variety of disciplines, including wellness, leadership, writing, cooking, and sports. Launched in 2020, the platform features courses created and hosted by esteemed experts, enhancing the learning experience with high-quality content and production. MentorShow focuses on delivering educational and entertaining material, aiming to empower users to develop new skills and achieve personal growth. With a global team of over 40 employees, MentorShow aspires to become a leader in the Edutainment sector in Europe, leveraging the influence of its mentors to inspire change and broaden horizons for its subscribers.

Neat

Seed Round in 2022
Neat is an InsurTech startup that specializes in providing retailers with embedded insurance solutions. By combining technology with human integration, Neat streamlines the insurance process, allowing merchants to focus on their core sales activities. The company offers a range of products, including travel and mobility insurance, extended warranties, and customizable insurance options that merchants can sell directly to their customers at the point of sale. Neat's platform is designed to integrate seamlessly into both digital and physical sales channels, enabling businesses to enhance their revenue and customer loyalty without the need for upfront fees or extensive technological resources. With a commitment to clear and transparent terms, Neat ensures comprehensive coverage for all products, simplifying the insurance experience for both merchants and their clients.

Benefiz

Seed Round in 2022
Benefiz is a benefits management company that focuses on enhancing employees' purchasing power and overall well-being. The firm provides a cloud-based platform designed for organizations, allowing them to efficiently manage employee benefits while maintaining the company's economic balance. Benefiz's system enables employers to track business metrics and manage their workforce in real-time, facilitating streamlined administration and increased employee satisfaction. Additionally, Benefiz serves as a partner for brokers, assisting them in delivering added value to their clients, particularly among very small enterprises (VSEs) and small to medium-sized enterprises (SMEs). The company was founded by Christophe Triquet.

Numias

Pre Seed Round in 2022
Numias builds secure payment solutions for businesses to manage payment flows. The company develops a next-generation payment solution based on APIs that interfaces smoothly with both Web3 and enterprise software, aiming to serve both traditional businesses that are exposed to cryptocurrencies and crypto native organizations. Three former employees of financial institutions and quickly growing fintech lead Numias.

MarketLeap

Pre Seed Round in 2022
MarketLeap is an innovative company that is transforming the e-commerce landscape with its advanced operating system tailored for digitally native brands. Founded by former Amazon executives, MarketLeap addresses the challenges that brands face in maximizing their revenue on various e-commerce marketplaces. The company offers a comprehensive, AI-driven platform that simplifies the complexities of selling across multiple channels, allowing brands to expand their global presence with minimal time, effort, and investment. By leveraging automation and artificial intelligence, MarketLeap enables brands to efficiently scale their operations and navigate the fragmented e-commerce environment, fostering growth and success in the digital marketplace.

Omi

Seed Round in 2022
Omi specializes in creating 3D photos and videos for social media and e-commerce, enabling marketers to model products with photorealistic quality. Their platform leverages artificial intelligence to develop lifelike representations of physical products, providing a library of templates that standardize imagery. This approach allows businesses to optimize their marketing efforts, enhance brand perception, and maintain consistency across visual content. By adjusting video and photo ratios and lengths for various digital marketing needs, Omi eliminates the necessity for physical product shoots, thereby reducing costs and streamlining the visual marketing process. Ultimately, their technology aims to drive higher engagement and sales for brands.

Zealy

Pre Seed Round in 2022
Zealy is an online platform focused on enhancing the growth and engagement of web3 communities. It provides various tools and features aimed at improving community interaction and participation. The platform supports applications such as onboarding for decentralized autonomous organizations (DAOs), whitelisting for token sales, and facilitating knowledge sharing among members. By enabling users to learn from each other and collaborate effectively, Zealy aims to activate and expand web3 communities, fostering a more engaged and informed user base.

Konect

Pre Seed Round in 2022
Konect is a software-as-a-service (SaaS) platform designed to serve the gaming community by enabling users to create personalized websites. The platform allows gaming enthusiasts to build their online profiles, connect with other gamers, and discover opportunities. Users can centralize all their online content, making it easy to share with their community. This streamlined approach not only fosters connections among gamers but also simplifies the process of sharing content and engaging with a wider audience.

JOIN

Seed Round in 2022
JOIN offers a turnkey solution for creating, publishing, and monetising stories on all communication channels such as websites, mobile applications and e-mail. It helps brands to replicate a user experience as strong as that of a social network on their own platforms.

Asap.work

Pre Seed Round in 2022
Asap.work operates as a staffing agency focused on the construction industry, aiming to improve the landscape of temporary employment contracts through digital solutions. The company facilitates the registration of construction professionals seeking new assignments and provides personalized support to match them with suitable job opportunities. By streamlining the hiring process, Asap.work offers a more efficient and cost-effective alternative to traditional staffing agencies, ultimately enhancing the experience for both workers and employers in the construction sector.

Tulipshare

Seed Round in 2021
Tulipshare is an activist investor platform that empowers retail investors to influence the governance of major public companies. By combining crowdfunding with shareholder rights, it allows individuals to invest in well-known companies with as little as one euro. This innovative approach enables investors to express their values and advocate for ethical changes within corporate boardrooms. Through collective action, Tulipshare seeks to amplify the voices of retail shareholders, facilitating a new way for them to engage in the investment process and contribute to significant corporate reforms.

Jump

Seed Round in 2021
Jump provides a secure environment for freelancers to work and allows them to optimize their remuneration. The company was founded in 2020 and is headquartered in Paris, Ile-de-France, France.

Fonts Ninja

Pre Seed Round in 2021
Fonts Ninja is a developer of a web browser and font application that aims to enhance workflows related to font management and usage. The application allows users to efficiently access and try new fonts directly within their design software, streamlining the design process. It assists individuals in managing their font libraries and navigating font licensing, making it easier for them to find the right fonts for their projects. Additionally, Fonts Ninja provides advanced solutions for font foundries, enabling them to track font licenses effectively. This combination of services positions Fonts Ninja as a valuable resource for both designers and font creators.

Tulipshare

Pre Seed Round in 2021
Tulipshare is an activist investor platform that empowers retail investors to influence the governance of major public companies. By combining crowdfunding with shareholder rights, it allows individuals to invest in well-known companies with as little as one euro. This innovative approach enables investors to express their values and advocate for ethical changes within corporate boardrooms. Through collective action, Tulipshare seeks to amplify the voices of retail shareholders, facilitating a new way for them to engage in the investment process and contribute to significant corporate reforms.

Ecosystem Restoration Standard

Pre Seed Round in 2021
The Ecosystem Restoration Standard is a certification initiative focused on nature-based restoration projects within the Voluntary Carbon Markets. It aims to support small-scale, community-driven restoration efforts that address climate change, enhance biodiversity, and improve local livelihoods. By incorporating advanced Digital Monitoring, Reporting, and Verification (dMRV) methods, the Standard facilitates continuous tracking of project progress across various baselines. This approach enhances traceability and transparency for both project developers and buyers, ensuring that restoration efforts are effectively monitored and verified.

Mansa

Series A in 2021
Mansa is a financial startup that provides microcredit ranging from €500 to €10,000 specifically for self-employed individuals and freelancers. The company has developed an online lending platform that simplifies the loan process by minimizing paperwork and ensuring transparency, thus avoiding hidden fees. Mansa's platform facilitates instant identity verification and allows for online signing of loan contracts, enabling freelancers to access credit financing quickly and at fair interest rates for their projects.

YZR

Seed Round in 2021
YZR is a SaaS platform that specializes in automatic data preparation, allowing businesses to manage and enrich their product information efficiently. The platform offers key features such as standardization, which rewrites textual data to a consistent format; labeling, which applies relevant tags through an active learning process; and fuzzy matching, which identifies and groups similar terms, such as product descriptions. By leveraging artificial intelligence, YZR ensures the accuracy and consistency of product data across various sales channels, facilitating e-commerce businesses in creating and updating listings with minimal effort. The platform is designed for seamless integration into existing data infrastructures, making it accessible and effective for organizations aiming to optimize their data management without relying on top-down governance.

Kosmik

Seed Round in 2020
Kosmik is a visual collaboration platform that offers a unique zooming user interface for storing and editing various types of data. As the first decentralized Software as a Service (dSaaS), it utilizes a custom peer-to-peer database that emphasizes user privacy, offline accessibility, and end-to-end encryption. Kosmik transforms the traditional desktop experience by providing a freeform canvas that integrates multiple methods of information exploration, including web browsing, PDFs, images, and text. This environment allows users to create and visualize connections between different data points seamlessly. Designed for visual thinking, Kosmik supports creative professionals in managing complex projects, building collections of visual assets, and crafting written content.

Happydemics

Seed Round in 2020
Happydemics is a marketing and advertising performance platform that specializes in measuring the effectiveness of media investments across various channels, including digital out-of-home (DOOH), connected TV (CTV), audio, and display advertising. The company offers a unified and comprehensive Brand Lift solution that assesses top-of-funnel marketing indicators among individuals exposed to advertising. With a standardized methodology and access to a vast array of benchmarks from over 25,000 measurements, Happydemics empowers brands to understand consumer reactions and optimize their advertising strategies. The platform is recognized as a trusted third-party partner in the industry, collaborating with more than 300 adtech companies, demand-side platforms (DSPs), and advertising agencies globally to help clients navigate increasingly competitive markets.

Bealy health

Pre Seed Round in 2020
Bealy is a prevention and health solution dedicated to employees to improve their daily health and well-being.

Evina

Seed Round in 2019
Evina is a Paris-based company founded in 2013 that specializes in software solutions for mobile fraud protection. The company develops a range of products, including ProxyPony, a mobile meta network that allows users to monitor and control advertisements and transactions in real time. Additionally, Evina offers DCBprotect, an artificial intelligence-based tool that safeguards advertiser pages and applications by blocking fraudulent transaction capabilities and providing alerts. Another key product, Ad Safety First, functions as a crawler software that detects malware in advertising. Evina's solutions are designed to help telecommunications companies and digital merchants prevent unauthorized payments and block fraudulent transactions before they occur, thereby enhancing the security of financial services like carrier billing and mobile money.

Plakar

Plakar is an innovative software platform that offers secure and efficient data backup and recovery solutions. Designed to address the complexities of modern data management, Plakar provides businesses with a simple, reliable, and scalable tool to protect critical information. Utilizing advanced features like compression, encryption, and data deduplication, it ensures that organizations can maintain full visibility, control, and compliance over their data. Plakar’s open-source nature and intuitive Unix-like commands make it accessible for developers, while its robust capabilities meet the compliance needs of enterprises.
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