Quotidian Ventures

Adcade is a New York-based company founded in 2012 that specializes in providing media solutions for mobile and tablet platforms, catering to the needs of advertisers, publishers, and developers. The company develops an animation tool designed to facilitate the creation and publication of multi-screen HTML5 advertisements. This tool enables clients to monetize content effectively and offers advertisers opportunities for cross-platform engagement. Additionally, it allows for the conversion of Photoshop designs directly into interactive projects, integrating assets and code to ensure compatibility across various devices and ad servers. Adcade aims to enhance the advertising landscape by delivering effective solutions that work for a diverse range of stakeholders.

Adcade is a New York-based company founded in 2012 that specializes in providing media solutions for mobile and tablet platforms, catering to the needs of advertisers, publishers, and developers. The company develops an animation tool designed to facilitate the creation and publication of multi-screen HTML5 advertisements. This tool enables clients to monetize content effectively and offers advertisers opportunities for cross-platform engagement. Additionally, it allows for the conversion of Photoshop designs directly into interactive projects, integrating assets and code to ensure compatibility across various devices and ad servers. Adcade aims to enhance the advertising landscape by delivering effective solutions that work for a diverse range of stakeholders.

TapEngage is a startup that specializes in tablet-optimized advertising, facilitating collaboration between advertisers and publishers. The company's platform is tailored to enhance the promotion of tablet applications and websites, offering online development tools that cater specifically to the tablet environment. By leveraging an established network of publishers and ad exchanges, TapEngage enables effective engagement strategies for advertisers, ensuring that their campaigns are well-suited for tablet users. This focus on the tablet market positions TapEngage as a key player in the evolving landscape of digital advertising.

Tapad Inc., established in 2010, is a global marketing technology company headquartered in New York with offices worldwide. It specializes in providing identity-based marketing solutions, primarily its proprietary Tapad Graph. This technology integrates billions of data points to understand consumer behavior across various devices, enabling publishers and advertisers to engage consumers more effectively and personalize campaigns at scale. Tapad's offerings include The Tapad Customer Data Platform for managing first-party data, Device Graph Access for targeting workflows, Applied Analytics suite for campaign performance tracking, and Dynamic Audiences for precise cross-device targeting. Serving agency trading desks, publishers, marketing technology companies, and Fortune 500 brands, Tapad operates as a subsidiary of Experian plc since November 2020.