Redbrick

Redbrick is a parent organization that conceives, acquires, builds, and supports a diverse portfolio of companies focused on engaging consumers through innovative ideas and exceptional product development. Founded in 2011 and led by CEO Tobyn Sowden, Redbrick has established itself as a leader in digital marketing and technology, recognized for its operational excellence and results-driven approach. The company excels in creating and managing software applications that enhance digital publishing, allowing clients to manage multiple accounts and improve their online experiences. With a commitment to innovation, Redbrick and its portfolio companies leverage shared resources to excel in their respective industries, positioning themselves to meet the needs of consumers effectively.

Tobyn Sowden

CEO

8 past transactions

Quartz

Acquisition in 2025
Quartz is a digital news outlet established in 2012, focused on delivering insightful journalism tailored for business professionals navigating the modern global economy. The platform provides comprehensive news and analysis on a wide range of industries and markets, emphasizing sustainable, innovative, and inclusive business practices. By utilizing web, email, and mobile applications, Quartz ensures that its content is accessible on devices that are central to its audience's daily lives. Its editorial approach reflects the significant economic changes following the recent financial crisis, aiming to inform and engage a new generation of leaders in a transformed economic landscape.

The Inventory

Acquisition in 2025
The Inventory is a consumer product media company that specializes in providing content and insights on consumer goods.

Paved

Acquisition in 2025
Paved is a technology company that facilitates and simplifies email advertising and sponsored content. It connects brands with engaged audiences by matching them with relevant newsletter creators, streamlining the process of creating effective sponsorship campaigns. The company was founded by a tech entrepreneur seeking to address the challenges of influencer advertising in his previous role at a large tech corporation. Paved's platform aims to build powerful partnerships between publishers and advertisers, ensuring campaigns resonate with audiences and capture valuable data for optimal matching.

Animoto

Acquisition in 2023
Animoto Inc. is a New York-based company that provides a web and mobile application for creating professional-quality videos. Founded in 2005, the platform allows users to transform photos and video clips into polished videos across various categories, including weddings, real estate, travel, education, and business. The application is designed to be accessible to families, businesses, and photographers, enabling them to produce compelling content without the need for extensive technical skills or expensive equipment. Animoto also maintains partnerships with several social media platforms, which helps users stay attuned to evolving trends in digital communication. The company focuses on making video creation cost-effective, enjoyable, and straightforward for anyone looking to share their stories.

Delivra

Acquisition in 2022
Delivra is an email marketing platform that has been assisting businesses in executing effective marketing campaigns for over 15 years. Renowned for its industry expertise and exceptional customer service, Delivra enables organizations to engage in meaningful conversations with their customers, resulting in tangible business outcomes. The platform offers a variety of professional services, including strategic campaign consulting, email design, and content strategy, tailored to meet the needs of nearly 500 companies across diverse industries. Delivra's technology leverages customer data from multiple sources to facilitate personalized campaigns, identify abandoned shopping carts, and track success metrics, ensuring that businesses can send relevant emails and enhance sales performance. Further information can be found on their website, www.Delivra.com.

Leadpages

Acquisition in 2020
Leadpages is a company that specializes in providing HTML5 templates for various types of landing pages, including contact pages, webinar pages, and sales lead pages. These templates are designed to help customers improve lead generation and enhance conversion rates. By operating on Google App Engine and utilizing technologies like Big Table, Leadpages enables clients to analyze landing page data efficiently. Unlike many competitors that rely on WYSIWYG editors, Leadpages offers pre-made HTML pages, allowing for seamless data analysis in the Google cloud infrastructure. Additionally, the platform's pages are optimized for mobile devices, ensuring accessibility across different platforms. Leadpages also features a customer tracking tool that collects leads and customer contacts from various sources, including landing pages, pop-up forms, social media, text messaging, and email, ultimately assisting clients in expanding their customer base.

Blue Mesa Health

Seed Round in 2017
Blue Mesa Health Inc. is a digital therapeutics company focused on diabetes prevention through its platform, Transform. Founded in 2015 and based in New York, the company provides a comprehensive solution that combines health coaching and behavioral support to help users reverse prediabetes. Transform leverages advances in technology and behavioral psychology to deliver preventive health coaching in a flexible digital format. Blue Mesa Health aims to address the growing burden of chronic diseases, which account for a significant portion of deaths and healthcare costs in the United States and globally. In 2018, the company expanded its reach by launching its product in Latin America and the Middle East, positioning itself as a leader in culturally diverse, technology-driven behavioral change programs. As of January 2020, Blue Mesa Health operates as a subsidiary of Virgin Pulse, Inc.

Deskmetrics

Acquisition in 2016
DeskMetrics is an analytics platform designed to assist software developers in understanding user behavior and enhancing their products. By providing real-time engagement reports and error reporting, the platform enables companies to track how their software is utilized throughout its lifecycle. DeskMetrics offers consistent analytics that inform decision-making processes, supporting developers in optimizing their applications. Additionally, the platform includes features for automatic version updating, further streamlining application management. Through its comprehensive analytics capabilities, DeskMetrics aims to facilitate better decision-making and improve overall product performance.
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