Redbrick

Redbrick is a parent organization that conceives, acquires, builds, and supports a diverse portfolio of companies focused on engaging consumers through innovative ideas and exceptional product development. Founded in 2011 and led by CEO Tobyn Sowden, Redbrick has established itself as a leader in digital marketing and technology, recognized for its operational excellence and results-driven approach. The company excels in creating and managing software applications that enhance digital publishing, allowing clients to manage multiple accounts and improve their online experiences. With a commitment to innovation, Redbrick and its portfolio companies leverage shared resources to excel in their respective industries, positioning themselves to meet the needs of consumers effectively.

Tobyn Sowden

CEO

8 past transactions

Quartz

Acquisition in 2025
Quartz is a digital news outlet established in 2012, focused on delivering insightful journalism tailored for business professionals navigating the modern global economy. The platform provides comprehensive news and analysis on a wide range of industries and markets, emphasizing sustainable, innovative, and inclusive business practices. By utilizing web, email, and mobile applications, Quartz ensures that its content is accessible on devices that are central to its audience's daily lives. Its editorial approach reflects the significant economic changes following the recent financial crisis, aiming to inform and engage a new generation of leaders in a transformed economic landscape.

The Inventory

Acquisition in 2025
The Inventory is a consumer product media company that specializes in providing content and insights on consumer goods.

Paved

Acquisition in 2025
Paved is a technology company that facilitates and simplifies email advertising and sponsored content. It connects brands with engaged audiences by matching them with relevant newsletter creators, streamlining the process of creating effective sponsorship campaigns. The company was founded by a tech entrepreneur seeking to address the challenges of influencer advertising in his previous role at a large tech corporation. Paved's platform aims to build powerful partnerships between publishers and advertisers, ensuring campaigns resonate with audiences and capture valuable data for optimal matching.

Animoto

Acquisition in 2023
Animoto Inc. develops a web and mobile application that simplifies the creation of professional-quality videos, enabling users to transform photos and video clips into polished visual stories. Founded in 2005 and headquartered in New York, the company serves a diverse clientele, including families, businesses, and photographers, who wish to create videos for various occasions such as weddings, travel, and marketing. Animoto's platform stands out for its user-friendly interface, allowing individuals without technical expertise to produce engaging videos effortlessly. The application includes certified partnerships with social media platforms, enhancing its capabilities and insights into the evolving digital landscape. By prioritizing ease of use and accessibility, Animoto aims to empower individuals and organizations to share their narratives effectively.

Delivra

Acquisition in 2022
Delivra is an email marketing platform with over 15 years of experience in helping businesses execute effective marketing campaigns. The company specializes in creating personalized marketing solutions by leveraging customer data from various sources, enabling businesses to send targeted emails that resonate with their audience. Delivra's services include strategic campaign consulting, email design, and content strategy, all aimed at fostering meaningful customer engagement that drives results. It has successfully partnered with nearly 500 companies across diverse industries, implementing dynamic marketing solutions that enhance communication and sales effectiveness. Through its emphasis on industry expertise and customer service, Delivra empowers organizations to achieve their marketing goals.

Leadpages

Acquisition in 2020
Leadpages is a company that specializes in providing HTML5 templates for various types of landing pages, including contact pages, webinar pages, and sales lead pages. These templates are designed to help customers improve lead generation and enhance conversion rates. By operating on Google App Engine and utilizing technologies like Big Table, Leadpages enables clients to analyze landing page data efficiently. Unlike many competitors that rely on WYSIWYG editors, Leadpages offers pre-made HTML pages, allowing for seamless data analysis in the Google cloud infrastructure. Additionally, the platform's pages are optimized for mobile devices, ensuring accessibility across different platforms. Leadpages also features a customer tracking tool that collects leads and customer contacts from various sources, including landing pages, pop-up forms, social media, text messaging, and email, ultimately assisting clients in expanding their customer base.

Blue Mesa Health

Seed Round in 2017
Blue Mesa Health Inc. is a digital therapeutics company focused on diabetes prevention through its innovative platform, Transform. Founded in 2015 and based in New York, the company provides a comprehensive solution that combines health coaching, behavioral psychology, and technology to help individuals reverse prediabetes and manage their health. Transform offers a weight loss program and weekly lessons, delivering evidence-based behavioral interventions in a flexible format. The company's mission extends beyond the United States, as it has launched its services in Latin America and the Middle East, aiming to become a global leader in culturally diverse, technology-driven health solutions. Blue Mesa Health operates as a subsidiary of Virgin Pulse, Inc.

Deskmetrics

Acquisition in 2016
DeskMetrics is an analytics platform designed to assist software developers in understanding user behavior and enhancing their products. By providing insights into how software is utilized, DeskMetrics aids in the application lifecycle management process, enabling developers to make informed decisions. The platform features real-time engagement reports, error reporting, and consistent analytics, which facilitate a comprehensive understanding of user interactions. Additionally, DeskMetrics offers tools for automatic version updating, further supporting developers in optimizing their software and improving user experience.
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