RhythmOne

RhythmOne is a technology-driven digital media company that connects online audiences with brands through premium content across multiple devices. Established in 2004, RhythmOne specializes in providing integrated advertising solutions that encompass desktop and mobile video, rich media, display, social, and native advertising. The company operates the RhythmMax platform, which facilitates programmatic advertising and represents inventory from owned, controlled, and extended sources. RhythmMax features advanced brand safety technology, RhythmGuard, which combines third-party verification with proprietary filtering to ensure high-quality, brand-safe inventory. RhythmOne aims to enhance the return on advertising spend for its clients while creating an efficient marketplace for digital advertising. The company is headquartered in San Francisco, California, with additional offices in the United States, the United Kingdom, and Canada.

4 past transactions

YuMe

Acquisition in 2017
YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.

RadiumOne

Acquisition in 2017
RadiumOne is a software company that specializes in programmatic marketing automation, enabling digital marketers to effectively utilize big data. Founded in 2009 and headquartered in San Francisco, California, the company offers a platform that automates media buying, connecting brands with potential customers by leveraging proprietary data on consumer behaviors, actions, and interests across various web and mobile touchpoints. This capability allows businesses to enhance customer engagement through relevant and personalized offers, messages, content, and advertisements, facilitating targeted marketing across multiple devices and locations.

Perk.com

Acquisition in 2016
Perk.com is a global leader in mobile rewards programs, with millions of members worldwide. It operates by bridging the gap between advertisers, consumers, and publishers through its cloud-based platform. Perk.com Canada, a subsidiary based in Waterloo, Ontario, specializes in digital media publishing, owning and operating advertising-supported editorial websites across various categories like health, automotive, travel, and esports. Both entities aim to create more rewarding relationships within the advertising ecosystem by delivering relevant content to large, targeted audiences while providing valuable data insights to brands for enhanced customer engagement and loyalty.

Perk.com

Acquisition in 2016
Perk.com is a global leader in mobile rewards programs, with millions of members worldwide. It operates by bridging the gap between advertisers, consumers, and publishers through its cloud-based platform. Perk.com Canada, a subsidiary based in Waterloo, Ontario, specializes in digital media publishing, owning and operating advertising-supported editorial websites across various categories like health, automotive, travel, and esports. Both entities aim to create more rewarding relationships within the advertising ecosystem by delivering relevant content to large, targeted audiences while providing valuable data insights to brands for enhanced customer engagement and loyalty.
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