Right Side Capital Management

Right Side Capital Management, established in 2010, is a San Francisco-based venture capital firm that specializes in early-stage technology investments. It focuses on funding pre-seed rounds, making 75-100 investments annually in startups outside major tech hubs, with pre-money valuations typically ranging from $1M to $3M. The firm prefers capital-efficient businesses and aims to provide a swift investment decision, usually within two weeks. Since 2012, RSCM has invested in approximately 200 companies across 19 U.S. states and several international locations, including Canada, Israel, Australia, New Zealand, and Western Europe.

Kevin Dick

Managing Director

Dave Lambert

Founder and Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Growth Partner

Past deals in Advertising

Averi

Pre Seed Round in 2024
Averi is an AI-powered marketing management platform that combines proprietary AI models for marketing strategy and content creation. Design modern strategy, analyze massive amounts of data, create endless content from ads and social posts to blogs and whitepapers, build perfect-fit teams of marketing experts, and manage your entire growth operation in one seamless experience.

Vouchery

Pre Seed Round in 2023
Vouchery.io is a predictive Promo Management platform designed to enhance the effectiveness of discount, referral, and coupon programs. The platform addresses the challenge of overwhelming customers with excessive promotions, which can lead to disengagement and brand devaluation. By leveraging machine learning and predictive analytics, Vouchery enables marketing teams to tailor promotions based on individual customer lifetime value, engagement levels, and preferences. This approach ensures that customers receive the right incentives at critical moments in their lifecycle. Additionally, Vouchery helps brands automate personalized advertising and sales promotions, allowing timely, relevant offers to be presented at each stage of the customer journey, thereby fostering greater engagement and driving meaningful actions.

Vouchery

Pre Seed Round in 2022
Vouchery.io is a predictive Promo Management platform designed to enhance the effectiveness of discount, referral, and coupon programs. The platform addresses the challenge of overwhelming customers with excessive promotions, which can lead to disengagement and brand devaluation. By leveraging machine learning and predictive analytics, Vouchery enables marketing teams to tailor promotions based on individual customer lifetime value, engagement levels, and preferences. This approach ensures that customers receive the right incentives at critical moments in their lifecycle. Additionally, Vouchery helps brands automate personalized advertising and sales promotions, allowing timely, relevant offers to be presented at each stage of the customer journey, thereby fostering greater engagement and driving meaningful actions.

Tegger

Venture Round in 2020
Tegger is a technology company that specializes in providing accurate data for advertising on content sites through a digital solution that collects and verifies consumer information across various devices. The company offers a free tool for site managers aimed at enhancing reader loyalty and content consumption while providing advertisers with people-based data. Tegger's platform also incorporates a crypto-based gamification and rewards system that incentivizes user engagement by rewarding participants with an SEC-approved crypto token that holds real financial value. This innovative approach enables clients to better understand their audience and curate user experiences more effectively in a post-cookie environment.

Endorsify

Venture Round in 2020
Endorsify, Inc. is a Los Angeles-based company that operates a Software as a Service (SaaS) platform designed to facilitate connections between brands and influencers. Founded in 2016, the platform enables influencers to create detailed profiles while allowing brands to discover and engage with these influencers for their marketing campaigns. Endorsify offers a range of features, including a network for content creators, a pricing model for influencer-generated content, and tools for managing campaign details and strategies. Additionally, the platform provides fully managed campaign services to assist brands in executing their marketing initiatives effectively.

Adder

Convertible Note in 2019
Adder Mobile Technologies, Inc. is an outdoor advertising and analytics company based in Louisville, Kentucky. Established in 2017, it specializes in providing a platform that tracks the performance of out-of-home advertising campaigns. Adder offers a mobile application that assists drivers with real-time navigation while simultaneously monitoring their routes. The Adder OOH Portal serves as an analytics engine, delivering GPS and signal-verified data on outdoor advertisements. The company's tools effectively connect digital and physical advertising spaces, allowing brands to invest in their communities while measuring audience engagement. By linking businesses with everyday drivers through car wrap advertisements, Adder facilitates a mutually beneficial relationship that enhances brand visibility and trust within local areas.

Stackin'

Series A in 2019
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.

The Labz

Seed Round in 2019
The Labz, based in Mableton, Georgia, specializes in developing a cloud-based platform that caters to the creative needs of the music, marketing, and advertising industries. The platform facilitates music creation and real-time collaboration, featuring tools such as audio uploading, a lyric module, and documentation generation. Additionally, The Labz offers a no-code web platform that enables businesses to craft high-end live and on-demand online experiences. This comprehensive suite allows users to create engaging content through a mix of media, guest activities, and interactive elements, simplifying the process of developing immersive and collaborative environments. By providing these innovative tools, The Labz aims to enhance the way organizations present their products and engage audiences.

Bottlespark

Pre Seed Round in 2019
Bottlespark, Inc. is a digital advertising network founded in 2017 and based in Burlington, Vermont. The company has developed a software platform that connects online influencers with advertisers and sponsors, facilitating access to a wide range of content creators. Bottlespark provides a marketplace that not only enhances branding visibility but also offers measurable performance-based advertising solutions. By equipping advertisers with the necessary tools, Bottlespark enables them to effectively collaborate with influencers, thereby maximizing their marketing efforts and reaching their target audiences efficiently.

Pear Commerce

Pre Seed Round in 2018
Pear Commerce, Inc., operating as Pear, is a Minneapolis-based company that offers a retail e-commerce platform designed to connect consumer packaged goods (CPG) advertisements with retailers across the United States. Founded in 2018, Pear facilitates retail marketing by enabling consumers to purchase products or claim offers directly from advertisements. The platform integrates seamlessly into existing CPG digital ads and websites, introducing a call to action that directs consumers to local retailers for transaction fulfillment. Additionally, Pear collects valuable consumer data, providing brands with insights into purchasing behavior, which helps enhance marketing effectiveness and drive sales. By bridging the gap between CPGs and retailers, Pear simplifies the shopping experience and empowers brands to optimize their performance marketing strategies.

Ad Badger

Pre Seed Round in 2018
Ad Badger LLC, founded in 2017 and based in Austin, Texas, develops a software solution aimed at enhancing pay-per-click (PPC) sales for Amazon sellers, primarily in the United States. The company offers a cloud-based marketing analytics platform that employs intelligent automation to optimize advertising campaigns for e-commerce businesses. By utilizing automated bid algorithms, keyword management, and campaign optimization strategies, Ad Badger enables sellers to efficiently manage their paid traffic campaigns. This innovative approach not only saves time but also yields superior results compared to traditional manual campaign management, ultimately driving improved sales growth for retail businesses.

AdinMo

Pre Seed Round in 2018
AdInMo is a New York-based company that provides an in-game advertising platform designed to offer click-free ads that do not disrupt game play. Founded in 2017, the platform enables brands to connect with mobile application developers, particularly in the realms of eSports, augmented reality, virtual reality, and mobile games. AdInMo's InGamePlay advertising campaigns create a seamless brand experience, allowing advertisers to engage highly involved audiences while offering game developers a new revenue stream without compromising player immersion. By delivering non-interruptive ad formats, AdInMo enhances player retention and monetization, empowering developers to effectively reach premium audiences across diverse player personas.

SmartTones Media

Seed Round in 2018
SmartTones Media specializes in enhancing advertising effectiveness through innovative audience engagement solutions. By integrating the extensive reach of broadcast media with the analytical capabilities of digital platforms, the company delivers interactive and entertaining experiences directly to mobile devices. SmartTones Media employs silent sound codes embedded in various content formats, such as television, film, radio, and live events, to track real-time user responses and consumer demographics. This data is captured and monitored through a comprehensive dashboard, allowing brands to execute smart campaigns seamlessly within their existing workflows. With a focus on privacy protection, SmartTones Media enables advertisers and content creators to connect with their audiences through moment marketing while obtaining detailed insights into campaign performance.

Chatcast

Convertible Note in 2018
Chatcast turns Messaging Apps into your most powerful marketing tool.

Adistry

Convertible Note in 2018
Adistry Inc. is a digital advertising agency focused on serving the cannabis industry, although it also facilitates advertising opportunities beyond this sector. Founded in 2014 and headquartered in Longmont, Colorado, the company offers an online and offline platform that allows small businesses to search, compare, purchase, and track advertising campaigns across various media types, including TV, podcasts, radio, magazines, and direct mail. Adistry's technology streamlines the process of buying and selling media and event sponsorships, helping clients automate manual sales tasks and diversify their revenue streams. Additionally, the platform features a subscription planning tool that transforms one-time media sales into ongoing relationships, thereby enhancing profitability for its customers.

Stackin'

Seed Round in 2017
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Wave Sports + Entertainment

Convertible Note in 2017
Wave Sports + Entertainment is a media company specializing in sports and entertainment content for digital-native fans, primarily Gen Z and Millennials. It operates over 30 media brands, produces original content, manages talent, and offers a full-service agency for public relations, social media, creative, and influencer marketing. With a strong presence on platforms like Snapchat, Instagram, TikTok, Facebook, and YouTube, Wave reaches over 500 million fans monthly, delivering highly engaged content that consistently ranks among the most popular on these platforms.

DirecTech Labs

Convertible Note in 2017
DirecTech Labs, Inc. is a technology company that specializes in artificial intelligence and machine learning solutions for direct and social selling applications. Founded in 2016 and headquartered in Santa Monica, California, with additional offices in Noida and Bengaluru, the company has developed a customer data analytics platform aimed at enhancing engagement and retention among micro-entrepreneurs globally. By leveraging advanced technologies such as predictive analytics, chatbots, and data analysis, DirecTech Labs enables its clients to uncover valuable business insights from the data generated by micro-entrepreneurs. This actionable intelligence helps clients improve their strategies and achieve better outcomes in the competitive landscape of direct selling and network marketing.

Monetizr

Convertible Note in 2017
Monetizr, established in 2016 and headquartered in Covington, Kentucky, is a global advertising company specializing in gaming. It offers a data-driven platform that enables brand advertisers to integrate campaigns into a network of top mobile games, reaching over 300 million GenZ and Millennial consumers worldwide. The platform uses user behavioral data to create multi-touch placements, delivering more engaging brand experiences and better engagement rates. Additionally, Monetizr provides a software development kit that allows game developers to create and sell branded merchandise, serving customers internationally.

PhoneWagon

Pre Seed Round in 2017
PhoneWagon Inc. provides a call tracking solution that enables businesses to identify which marketing campaigns are generating phone calls. Founded in 2017 and based in New York, the company offers a platform that assigns unique local and toll-free phone numbers to different marketing efforts, allowing businesses to monitor campaign effectiveness and optimize their marketing spend. By analyzing call data, PhoneWagon helps businesses determine which campaigns are yielding high-quality leads and supports the testing of new ads for improved return on investment. Additionally, the platform includes features for automating communication with customers through text messages, which can be triggered by events such as missed calls. This functionality enhances customer engagement and helps prevent potential leads from reaching competitors. Overall, PhoneWagon's services are designed to improve marketing outcomes and facilitate better decision-making for businesses and digital marketing agencies.

Lightning AI

Convertible Note in 2017
Lightning AI operates an online marketing platform designed to identify target audiences for digital advertising. The platform leverages artificial intelligence to automate and optimize key processes, including bidding, audience expansion, and re-targeting, which helps businesses achieve their marketing objectives. By streamlining these functions, Lightning AI enables marketers to lower customer acquisition costs while allowing them to concentrate on developing creative and engaging marketing campaigns.

Specless

Seed Round in 2017
Specless, LLC is a digital advertising platform based in Chicago, Illinois, that facilitates the creation of innovative advertising campaigns for designers, agencies, media companies, and clients. By utilizing a proprietary API and creative toolkit, Specless allows users to separate the technical specifications of ad functionality from the creative content. This approach enables publishers to develop unique ad formats while giving advertisers the ability to scale complex creative campaigns across various media and platforms. The platform automatically optimizes ads to ensure contextual relevance across different devices, eliminating the need for multiple versions of the same message. Through its services, Specless enhances the advertising experience by offering a more flexible and efficient solution for both publishers and advertisers.

Xclaim Mobile

Convertible Note in 2017
Xclaim Mobile, Inc. is a company that specializes in developing an enterprise-grade mobile offer platform aimed at enhancing digital marketing efforts. Founded in 2016 and based in Dallas, Texas, Xclaim offers a platform that streamlines the transition to mobile marketing by integrating location-based technology. This software detects user devices, locations, and wallet types, allowing for customized offers compatible with major mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling marketers to deliver targeted content through mobile wallets, Xclaim helps brands engage consumers effectively based on time and location triggers. The platform serves various industries, including telecommunications, consumer lending, automotive, and retail, facilitating improved customer interaction and driving revenue through enhanced digital advertising strategies.

Pippa

Convertible Note in 2017
Pippa is a company that specializes in simplifying and enhancing the podcasting experience for its clients. Its platform allows users to easily import all their podcast episodes and content with a single click, streamlining the process of sharing podcasts. By providing a reliable web hosting service, Pippa helps clients understand their audience better and effectively promote their podcasts, ultimately aiming to make podcasting more profitable and accessible.

Pollen

Seed Round in 2016
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Shoelace

Convertible Note in 2016
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns. The company helps fast growing Shopify brands boost sales by showing the right customers, the right ads at the right time with customer journey retargeting. Shoelace was founded on 2015 and is headquartered in Toronto, Ontario.

Xclaim Mobile

Convertible Note in 2016
Xclaim Mobile, Inc. is a company that specializes in developing an enterprise-grade mobile offer platform aimed at enhancing digital marketing efforts. Founded in 2016 and based in Dallas, Texas, Xclaim offers a platform that streamlines the transition to mobile marketing by integrating location-based technology. This software detects user devices, locations, and wallet types, allowing for customized offers compatible with major mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling marketers to deliver targeted content through mobile wallets, Xclaim helps brands engage consumers effectively based on time and location triggers. The platform serves various industries, including telecommunications, consumer lending, automotive, and retail, facilitating improved customer interaction and driving revenue through enhanced digital advertising strategies.

AdWill

Convertible Note in 2016
AdWill is a demand-side platform specializing in mobile advertising, enabling businesses to purchase mobile display traffic through real-time bidding. Utilizing a sophisticated machine learning algorithm, AdWill analyzes a wide range of demographic and behavioral attributes to optimize bidding strategies and enhance conversion rates. The platform operates on a large scale, bidding on over 2 billion impressions daily across more than 120 countries, providing clients with extensive reach in mobile advertising.

ResponsiveAds

Pre Seed Round in 2016
ResponsiveAds, Inc. is a New York-based company that specializes in programmatic, direct, and native advertising solutions. Founded in 2012, the company offers two primary products: STRETCH, a banner advertising platform that allows a single advertising creative to function across various digital environments using a standard third-party tag, and NarratorStudio, a self-service cloud application for creating precise HTML5 responsive ads. ResponsiveAds focuses on enhancing ad performance across mobile, tablet, and desktop platforms, enabling publishers and advertisers to better engage audiences. The company’s innovative Fully-Fluid™ creative management platform allows marketers to produce dynamic HTML5 assets compatible with any ad slot, significantly streamlining the creative process. With a comprehensive library of templates and custom solutions, ResponsiveAds has delivered billions of impressions for prominent brands and agencies, emphasizing high-quality, visually appealing ads that drive revenue and audience engagement.

Gamesight

Seed Round in 2015
Gamesight is a marketing platform specifically designed for PC and console games, focusing on helping publishers navigate the gaming market. The company offers a comprehensive online community platform that provides valuable insights into marketing performance, enabling gaming companies to optimize their marketing expenses across various channels. By leveraging proprietary data and advanced software, Gamesight assists publishers in activating the right influencers to generate excitement and engagement during game launches. Its tools empower clients to build strong communities around their titles, ensuring they can effectively measure their marketing efforts and achieve better outcomes in a competitive landscape.

Affinity.is

Seed Round in 2015
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

In/spree

Convertible Note in 2015
In/ Spree is an influencer management platform. They allow brands to discover and make connections with influencers for their campaigns. The influencers get a chance to work with brands and get paid. Their network has influencers in travel, food, fashion, beauty, lifestyle, and others.

HYP3R

Convertible Note in 2015
HYP3R is a marketing platform focused on the travel industry, aimed at acquiring high-value travelers efficiently. The company's offerings leverage location insights and real-time engagement to facilitate direct bookings at scale. By analyzing geosocial data, HYP3R enables marketers to identify unique audiences and deliver timely, relevant campaigns. This approach not only enhances customer relationship management but also helps clients lower customer acquisition costs and improve return on advertising spend. Through its innovative platform, HYP3R partners with customers to optimize their marketing efforts and drive growth in the competitive travel sector.

Betaout

Seed Round in 2015
Betaout is a developer of cloud-based platforms that facilitate content management and customer engagement for digital agencies. The company offers ContentCloud, a collaborative platform that streamlines the entire content production process, from ideation and planning to distribution and analytics. Additionally, Betaout provides a customer intelligence and marketing automation platform that enables businesses to personalize their marketing campaigns. This platform includes an omnichannel marketing automation tool that encompasses various features such as email marketing, mobile push notifications, onsite marketing, SMS marketing, in-app engagement, and ad retargeting. Through these services, Betaout aims to help businesses enhance customer retention and achieve a better return on investment.

Flytedesk

Convertible Note in 2015
Flytedesk is an advertising platform designed specifically for college campuses, facilitating the buying and management of multi-channel advertising campaigns. Established in 2012 and headquartered in Boulder, Colorado, Flytedesk offers a streamlined interface that allows advertisers to access a variety of media channels, including print, digital, social media, radio, and outdoor advertising. The platform enables users to create and manage their campaigns efficiently, overseeing the entire lifecycle from buying to verification and billing automation. By connecting brands with college students, Flytedesk serves advertisers, student media organizations, and campus inventory owners, simplifying the advertising process on college campuses and enhancing engagement with the millennial demographic.

Broadlume

Seed Round in 2015
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Metricstory

Convertible Note in 2015
Metricstory Incorporated is a business optimization platform that identifies unrealized revenue opportunities for its clients. Founded in 2015 and based in Seattle, Washington, the company provides a comprehensive suite of tools designed to enhance digital advertising efforts. Its offerings include prescriptive alerts, spend optimization solutions, and performance anomaly detection, all aimed at simplifying workflows and enhancing team collaboration. Metricstory primarily serves e-commerce leaders, data analysts, agencies, email marketers, merchandisers, and executives, facilitating the efficient launch, management, and maximization of advertising campaigns, particularly on platforms like Google Ads. By leveraging AI and data-driven technology, Metricstory enables its clients to navigate the complexities of digital advertising, ensuring they connect effectively with customers and optimize their revenue growth.

TheGreatOut

Convertible Note in 2015
TheGreatOut is a digital performance platform designed specifically for businesses in the outdoor sector, including fishing, hunting, and adventure guiding. Based in Austin, Texas, the company provides a range of tools that enhance marketing and operational efficiency for outfitters, lodges, and guides. Its offerings include outfitter websites, a Contact Manager Application for direct communication with clients, and a Social Referral Tool for sharing trip photos. Additionally, the platform features a Booking Calendar for managing client bookings and payments, an Email Engage Engine for marketing communications, and a Payment Engine for transaction processing. The Guide Manager Tool enables user collaboration with guides by sharing essential customer information, while the Tradeshow Application assists in lead capture. The Image Manager helps businesses organize and share photos with clients. Overall, TheGreatOut focuses on improving lead generation, customer engagement, and operational efficiency for outdoor service providers.

Adhusky

Convertible Note in 2015
AdHusky, founded in 2012 and based in San Francisco, California, specializes in automated advertising solutions on Facebook, particularly for financial service firms and small businesses. The company allows advertisers to create customized advertisements and run targeted campaigns to effectively reach their desired audiences. AdHusky's platform offers tailored templates that align with specific business needs and refines target markets based on location. It also manages the bidding and advertisement launch processes, streamlining social marketing efforts. By focusing on these services, AdHusky helps small businesses engage with their customers more efficiently through social networking platforms.

Sidelines

Convertible Note in 2014
Sidelines, Inc. operates an online platform that connects content creators with their audiences, particularly focusing on sports enthusiasts. Founded in 2010 and based in San Francisco, California, the company amplifies writers' voices by showcasing their work on premium digital publications. It offers content publishers enhanced discussions integrated into their sites and allows brands to engage with specific demographics through sponsored authentic discussions. Additionally, Sidelines serves as a social network for sports fans, enabling users to follow their favorite teams and share opinions, photos, videos, and articles with friends and fellow fans.

Naritiv

Convertible Note in 2014
Naritiv Inc. is a marketing and analytics platform based in Los Angeles, California, that connects brands with influencers on Snapchat. Founded in 2012, the company specializes in creating ongoing programming and large audiences on Snapchat, generating over 20 billion views monthly through its network of creators. Naritiv offers a mobile application that enables brands to develop and execute Snapchat campaigns, equipped with customized social content and comprehensive analytics and reporting tools. In addition to Snapchat, Naritiv's content extends to other platforms like Twitter and Instagram, providing partners with unique technology to enhance their marketing efforts and grow their audience effectively.

Shareable Social

Convertible Note in 2014
Shareable Social, Inc. is a content marketing platform based in Denver, Colorado, that assists businesses in enhancing their brand presence through social media. Established in 2013, the company focuses on creating a consistent online identity for its clients by automating daily content postings on platforms such as Facebook, Twitter, and LinkedIn. This approach not only streamlines social media management but also boosts visibility, web traffic, client engagement, and brand awareness. By providing tailored, engaging, and informative content, Shareable Social enables organizations to effectively promote their products and reach a broader audience in the digital landscape.

NMRKT

Convertible Note in 2014
NMRKT, Inc. operates a platform that enables content creators, including bloggers, magazine publishers, YouTube personalities, and social media influencers, to establish their own online shops and monetize their influence. Founded in 2014 and based in New York, the company enhances audience engagement and revenue generation through its proprietary native commerce technology. This technology allows publishers to set up affiliate shops on their websites in under 30 minutes, utilizing an extensive affiliate product library that features over 200 million aggregated items. By connecting content providers with brands, NMRKT helps creators curate tailored product assortments for their audiences, effectively transforming readers into shoppers.

GameWisp

Convertible Note in 2014
GameWisp, Inc. operates a platform designed for live streamers and gaming YouTubers to enhance interaction, viewing, and monetization. Founded in 2012 and based in Nashville, Tennessee, GameWisp enables content creators to offer subscription services to their fans, providing exclusive benefits, content, and direct engagement. The platform addresses the challenges faced by gaming video producers in monetizing their content beyond standard advertising methods. By focusing specifically on the gaming demographic, GameWisp offers tailored experiences that include improved content discovery, industry-specific monetization strategies, and relevant data analytics for creators, networks, and advertisers. With a vast audience of unique viewers and extensive gaming content produced, GameWisp serves as a crucial infrastructure for content creators looking to build their brand and engage their audience effectively.

Magnific

Convertible Note in 2014
Magnific operates an online platform specializing in content creation and viral marketing. Drawing from a diverse pool of over 750 writers, the company produces unique original content tailored for various audiences. Magnific not only generates this content but also employs strategies to enhance its visibility and engagement, achieving substantial traffic with millions of page views on its managed sites. In addition to its content writing services, Magnific offers social media marketing solutions to corporate clients, helping them effectively connect with their target audiences. The company continuously explores innovative monetization strategies for its content, positioning itself as a key player in the digital marketing landscape.

SocialSign.in

Seed Round in 2014
SocialSign.in is a software service that enables venues to connect with their guests through free WiFi. By transforming guest WiFi into a customer relationship platform, the company allows customers to sign in via social media, providing businesses with real-time insights into visitor identities and interests. This technology helps organizations efficiently grow customer mailing lists, enhance social media engagement, and increase app downloads. Additionally, SocialSign.in offers valuable metrics on visitation frequency, which have traditionally been difficult and costly to obtain for physical venues. The platform is tailored for various industries, including live entertainment, professional sports, commercial real estate, and hospitality, allowing them to engage with visitors on-site and maintain those relationships after they leave. It also provides network authentication services, utilizing proprietary software designed for scaled guest WiFi networks.

Appfuel

Convertible Note in 2013
Appfuel, founded in 2012 by Andrew Boos, Alfred Kam, and Rex Kim, is a cross-promotion platform designed to facilitate mobile app distribution. Based in San Francisco, California, Appfuel enables application developers to manage their marketing efforts through a single unified account. The platform assists developers in targeting specific audiences, exchanging programmatic ad recommendations, and hosting sponsored recommendations, thereby enhancing the visibility and reach of their applications. As of June 30, 2015, Appfuel functions as a subsidiary of Tune, Inc.

TVbeat

Seed Round in 2013
TVbeat is a company that specializes in real-time TV audience measurement for pay-TV platforms, broadcasters, and media buyers. It offers a hybrid TV analytics platform that integrates data from various sources, including digital, cable, satellite, IPTV networks, and OTT solutions. This platform provides insights into channel performance metrics such as ratings, share of viewing, and actual subscriber numbers for both live and on-demand content. By combining traditional measurements with data from non-linear and VOD assets, TVbeat creates a comprehensive view of audience engagement. The company, founded in 2013 and based in London, was previously known as Iptvbeat Ltd. and rebranded to TVbeat in March 2014. Its solutions are designed to enhance the management of TV inventory and optimize advertising revenue opportunities for media owners.

Polymorph

Convertible Note in 2013
Polymorph is a San Francisco-based company that offers a white-label software-as-a-service (SaaS) platform designed to enhance monetization for modern enterprises. Established in 2013, Polymorph provides a comprehensive ad serving stack, yield optimization tools, and APIs, enabling publishers to maximize revenue while minimizing costs. The platform allows for customizable and developer-friendly solutions that facilitate seamless integration of advertisements into websites and applications. By focusing on visually integrated ads that enhance user experience, Polymorph empowers publishers and media companies to manage diverse advertising placements across various digital channels effectively.

Augur

Seed Round in 2013
Augur provides Ad-Tech agencies with cross-device and cross-channel attribution analytics.

Bluecore

Seed Round in 2013
Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

AdYapper

Pre Seed Round in 2013
AdYapper, Inc. is a Chicago-based company that provides a platform for advertisers to gain insights into the performance of their commercials. Established in 2011, AdYapper specializes in tracking display and mobile ads, offering real-time analytics that encompass verification data, consumer sentiment, and viewability monitoring for a significant portion of ad impressions. The platform centralizes data from the ad buying ecosystem, helping advertisers identify wasted spending and make informed decisions to optimize their campaigns. By facilitating direct engagement between advertisers and audiences, AdYapper enables companies to transform their television marketing into effective inbound marketing opportunities, ultimately enhancing campaign efficacy and driving revenue growth. Additionally, the company has an office in New York City.

Heroic.ly

Seed Round in 2013
Heroic.ly is an online marketing platform headquartered in Seattle, Washington, that specializes in retail marketing solutions. The platform features a recommendation engine that analyzes various factors, including region, consumer behavior, and product offerings, to identify growth opportunities. By providing insights on the ideal combinations of products, regions, and advertising networks, Heroic.ly helps marketing organizations optimize their strategies to meet demand and enhance sales performance. Additionally, the platform offers valuable customer-centric insights such as predicted revenue and cost-per-acquisition targets, enabling businesses to refine their marketing funnels effectively.

Affinity.is

Convertible Note in 2012
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

Leanplum

Pre Seed Round in 2012
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Linksy

Seed Round in 2012
Linksy is an online marketing platform designed to assist marketers in effectively reaching their target audiences. The platform enables employees, customers, and fans to share messages through various social media channels, facilitating broader communication and engagement. By offering a suite of marketing tools, Linksy helps organizations enhance their outreach and connect with stakeholders, ultimately promoting their brand and message across social networks.

Averi

Averi is an AI-powered marketing management platform that combines proprietary AI models for marketing strategy and content creation. Design modern strategy, analyze massive amounts of data, create endless content from ads and social posts to blogs and whitepapers, build perfect-fit teams of marketing experts, and manage your entire growth operation in one seamless experience.
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