Right Side Capital Management

Finiite provides a software platform for online beauty retailers, offering SaaS, API, and retail software that leverages artificial intelligence and computer vision to deliver virtual skin analysis, personalized skincare product recommendations, and consumer insight analytics. The platform supports selling through personalized shopping experiences, aims to increase sales, and helps brands scale by measuring customer behavior and tailoring recommendations across digital channels.

The Skin Consult operates a SaaS marketplace connecting skincare patients with professionals. It uses AI to provide personalized skincare solutions.

WellCapped is a data-driven beauty company that operates an online rental platform for high-quality hair extensions and wigs. It caters primarily to hyper-consumers, offering monthly subscriptions and à la carte rentals, along with personalized style recommendations.

The Main Tab is a curated wholesale platform founded in 2018 that connects luxury brands with independent boutiques. It simplifies the wholesale process by providing a centralized website where retailers can browse a diverse selection of products, including home and dining items, lifestyle goods, beauty and wellness products, fragrances, and accessories. By facilitating a systematized marketplace, The Main Tab allows brands to reach a wider audience while enabling retailers to conveniently discover and place orders for high-quality merchandise from coveted brands and boutiques.

Brandefy develops a personal care product reviewing platform and a beauty product information application that helps shoppers evaluate and compare store-brand and name-brand items and identify affordable alternatives. The platform combines user-generated reviews with Brandefy's own analyses of ingredients and chemical composition, offering experiences with products and objective information to reveal unknown details prior to purchase. By presenting side-by-side comparisons and ingredient insights, Brandefy guides consumers in selecting products that meet their needs and budget. In some cases the company manufactures products if an appropriate alternative is unavailable.

Founded in 2013, Kokko operates an online marketplace specializing in professional makeup colors. It uses science-based technology to match skin tones with foundation shades, providing personalized recommendations for customers.

Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

Founded in 2014, Ephemeral Tattoos operates a tattoo studio offering semi-permanent ink services. Its unique inks allow clients to express themselves freely with tattoos that fade over time, providing an alternative to traditional permanent tattoos.

Spruce Inc. is a style consultancy based in Denver, Colorado, that specializes in providing personalized style consulting and barber services for men. Established in 2014, the company aims to empower men to look and feel their best through a range of offerings, which include barber services, contemporary clothing, and accessories. Spruce also features an in-house barbershop and clothier, creating an environment that emphasizes education and a low-judgment atmosphere. In addition to its in-person services, Spruce operates an online store that sells a variety of products, including footwear, grooming items, outerwear, and stationery, catering to the diverse needs of its clients.

MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.

In/ Spree is an influencer management platform. They allow brands to discover and make connections with influencers for their campaigns. The influencers get a chance to work with brands and get paid. Their network has influencers in travel, food, fashion, beauty, lifestyle, and others.

GlossGenius, Inc. is a New York-based company that specializes in developing online tools for beauty professionals. Founded in 2015, the company provides an automated personal assistant software that streamlines appointment management for users. Its platform allows beauty professionals to showcase their portfolios, send automatic appointment reminders, manage their schedules, and accept payments and deposits. Additionally, the software facilitates client engagement by tracking client histories and organizing personal calendars, while also offering analytics to assist in business development. By integrating marketing automation features, GlossGenius empowers beauty professionals and freelancers to efficiently manage and grow their businesses.

MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.

Standard Measure Technologies develops an AI‑driven precision sizing platform for the beauty industry. The system captures hand poses and measures fingernail size to create bespoke product offerings, enhancing personalized shopping experiences. By providing accurate sizing data, the platform helps beauty brands improve customer satisfaction, loyalty, and retention.

Acie Skin is a AI-powered skin-sensing technology company that develops smart skincare devices.

Enzo Clean is a manufacturer specializing in skincare products designed specifically for athletes. Their product range is formulated to tackle common skin issues athletes encounter, such as sweat irritation and post-workout breakouts, enabling athletes to maintain healthy skin and concentrate on their performance.

Rizo Radiance is a company that produces ingestible beauty beverages, specifically collagen-infused iced teas. Their products combine sustainably sourced marine collagen with tea, offering consumers a refreshing and delicious drink that also promotes skin health and enhances natural beauty. Each beverage contains 5000 mg of hydrolyzed marine collagen, targeting consumers seeking beauty solutions that go beyond topical applications, focusing on wellness and self-care.

Pointment is a cloud‑based software provider that offers a comprehensive platform for nail salons. The solution integrates booking, payment processing, point‑of‑sale, and team management into a single interface. It also provides marketing tools and aggregates salon data to generate sales reports and streamline daily operations. The platform is tailored to the specific needs of nail salon owners and their customers, helping salons grow and operate more efficiently.