Right Side Capital Management

Right Side Capital Management is a San Francisco based venture capital firm that backs early-stage technology startups with a focus on pre-seed rounds. It makes about 75-100 investments per year in capital-efficient companies seeking to reach product-market fit, typically in rounds of 50k to 500k and pre-money valuations of 1M to 3M. The firm pursues opportunities outside the San Francisco Bay Area and New York City, and it invests across the United States, Canada, Israel, Australia, New Zealand, and Western Europe, with a portfolio spanning many states and roughly two hundred prior investments since its early operations.

Kevin Dick

Managing Partner

John Eng

Principal

Dave Lambert

Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Partner

Past deals in Digital Marketing

Averi

Pre Seed Round in 2024
Averi is an AI-powered marketing management platform that combines proprietary AI models for marketing strategy and content creation. Design modern strategy, analyze massive amounts of data, create endless content from ads and social posts to blogs and whitepapers, build perfect-fit teams of marketing experts, and manage your entire growth operation in one seamless experience.

Buzzable

Pre Seed Round in 2024
Buzzable is a technology company that provides an AI-driven marketing automation platform for event organizers. Its platform enables event creators to build, engage, and monetize their communities, fostering genuine connections and helping individuals flourish in their interests.

Vouchery

Pre Seed Round in 2023
Vouchery is a predictive promo management platform that optimizes promotional strategies for maximum customer engagement. It uses machine learning and predictive analytics to personalize promotions based on customers' lifetime value, engagement levels, and preferences.

Camlann

Pre Seed Round in 2023
An end-to-end video game distribution and marketing platform, helping game studios increase sales

Knead

Pre Seed Round in 2022
Knead is a sales and marketing platform that tracks performance, automates marketing, and handles customer care.

Merchkit

Pre Seed Round in 2022
Merchkit is a company that specializes in visual merchandising, offering an all-in-one platform for businesses to enhance their product visuals. The platform enables users to design and plan the layout of merchandise displays, both in physical stores and online. By creating virtual product sets and photo shoots, Merchkit helps businesses optimize their online presence with compelling product images. Through its innovative solutions, the company aims to maximize the effectiveness of visual merchandising, ultimately assisting retailers in improving customer engagement and driving sales.

Vouchery

Pre Seed Round in 2022
Vouchery is a predictive promo management platform that optimizes promotional strategies for maximum customer engagement. It uses machine learning and predictive analytics to personalize promotions based on customers' lifetime value, engagement levels, and preferences.

Goldfish Social

Seed Round in 2021
Cohley is a content generation and performance analytics platform that enables brands and agencies to create diverse, actionable content efficiently. Operating as a marketplace, it allows clients to post campaigns that are visible to vetted content creators and photographers who align with their goals. Creators apply to these campaigns with a clear understanding of timelines, deliverables, content guidelines, and compensation. Brands then utilize Cohley’s guided selection process to choose creators, resulting in the collection of thousands of rights-approved videos, photos, and text reviews organized in Content Libraries. This streamlined process facilitates the activation of assets across various digital channels, empowering brands to scale their content strategies while significantly reducing costs. Founded in 2016 and headquartered in New York, Cohley continues to support brands in generating the content they need through a data-informed approach.

Unscrambl

Venture Round in 2021
Unscrambl, Inc. is an augmented intelligence company that specializes in developing AI-powered cognitive agents for enterprises. Founded in 2013 and headquartered in Atlanta, Georgia, Unscrambl offers a data-driven technology platform designed to enhance business processes across various industries, including telecommunications, healthcare, and banking. Its flagship product, qbo Insights, allows users to engage in natural language conversations with a virtual business analyst, providing instant insights and visualizations. Additionally, Unscrambl's qbo Campaigns platform focuses on real-time contextual marketing, utilizing continuous intelligence to enhance customer engagement and boost marketing productivity. The company's innovative solutions facilitate the aggregation, cleaning, and transformation of data, enabling organizations to make informed, data-driven decisions efficiently. Unscrambl has received recognition from Gartner for its contributions to the fields of Conversational Analytics and Continuous Intelligence.

Social HorsePower

Convertible Note in 2021
SocialHP is a shared social media marketing calendar for teams. We make it dead simple for your team to get social with pre-approved, bite-sized posts that are ready to share. Our built-in tools measure your success. Take the work out of social and watch your team thrive.

(un)stuck

Seed Round in 2020
(Un)stuck is a company focused on enhancing the capabilities of digital marketers by providing innovative tools and methodologies. It offers a complimentary brand audit and course recommendations, drawing from the expertise of a leading digital marketing educator. Through its services, (un)stuck aims to help businesses identify their marketing strengths and weaknesses while equipping them with essential knowledge and resources to improve their digital marketing strategies.

Endorsify

Venture Round in 2020
Endorsify, Inc. is a Los Angeles-based company that provides a Software as a Service (SaaS) platform designed to facilitate connections between brands and influencers. Founded in 2016, the platform allows influencers to create profiles that brands can explore to identify suitable partnerships for their marketing campaigns. Endorsify offers various features, including a network for content creators, a pricing model for influencer-generated content, and tools for effective communication regarding campaign details. Additionally, the platform includes a campaign strategy calculator and options for fully managed campaigns, enhancing the overall influencer marketing experience for brands.

Milk The Moment

Venture Round in 2020
Milk The Moment, Inc. is a Nashville-based company that has developed a mobile application aimed at improving users' smartphone habits. The Milk application incentivizes users to keep their phones away when they enter designated 'MILK Zones,' which are geo-fenced areas set by event organizers. Users are rewarded with various incentives, such as cash, gift cards, and discounts, for refraining from phone use in situations where attention and presence are encouraged, such as movie theaters, dining settings, live performances, and while driving. Founded in 2018, Milk The Moment seeks to foster healthier digital lifestyles by promoting disconnection from devices and facilitating reconnections with others.

Tegger

Venture Round in 2020
Tegger is a technology company focused on enhancing online advertising through a digital solution that gathers and verifies consumer information across multiple devices and browsing sessions. By moving away from traditional cookie-based tracking, Tegger provides site managers with a complimentary tool designed to boost reader loyalty and content consumption. The platform also incorporates a crypto-based gamification and rewards system that incentivizes users for their engagement, offering them rewards in the form of an SEC-approved cryptocurrency with tangible financial value. This approach not only facilitates better audience insights for advertisers but also acknowledges the contributions of both sites and users in the online data ecosystem, ultimately improving user experience and content curation.

Goldfish Social

Seed Round in 2020
Cohley is a content generation and performance analytics platform that enables brands and agencies to create diverse, actionable content efficiently. Operating as a marketplace, it allows clients to post campaigns that are visible to vetted content creators and photographers who align with their goals. Creators apply to these campaigns with a clear understanding of timelines, deliverables, content guidelines, and compensation. Brands then utilize Cohley’s guided selection process to choose creators, resulting in the collection of thousands of rights-approved videos, photos, and text reviews organized in Content Libraries. This streamlined process facilitates the activation of assets across various digital channels, empowering brands to scale their content strategies while significantly reducing costs. Founded in 2016 and headquartered in New York, Cohley continues to support brands in generating the content they need through a data-informed approach.

Basix Concepts

Convertible Note in 2020
Basix.ai is a Toronto-based company founded in 2017 that specializes in developing sales growth tools aimed at enhancing the effectiveness of sales teams. The company offers a platform designed to streamline sales conversations, reduce administrative tasks, and improve lead conversion rates. By leveraging technology, process optimization, and training, Basix.ai enables businesses to build larger sales pipelines and ultimately increase profitability. With a strong background in sales management, including incentive design and coaching, Basix.ai focuses on equipping sales teams with the resources they need to succeed in today's competitive sales environment.

CreatoMojo

Convertible Note in 2019
CreatoMojo is an online cloud-based platform that enables users to create multilingual videos quickly and easily, without requiring any specialized skills. The platform allows users to convert text or articles into videos by simply pasting the content into a designated information box. This functionality empowers clients to customize and modify the generated videos according to their preferences, making it an efficient tool for producing promotional content. By simplifying the video creation process, CreatoMojo caters to a wide range of users seeking to enhance their digital communication through engaging visual media.

Adder

Convertible Note in 2019
Adder Mobile Technologies, Inc. is an outdoor advertising and analytics company based in Louisville, Kentucky. Established in 2017, it specializes in providing a platform that tracks the performance of out-of-home advertising campaigns. Adder offers a mobile application that assists drivers with real-time navigation while simultaneously monitoring their routes. The Adder OOH Portal serves as an analytics engine, delivering GPS and signal-verified data on outdoor advertisements. The company's tools effectively connect digital and physical advertising spaces, allowing brands to invest in their communities while measuring audience engagement. By linking businesses with everyday drivers through car wrap advertisements, Adder facilitates a mutually beneficial relationship that enhances brand visibility and trust within local areas.

Answerable

Pre Seed Round in 2019
Answerable enables brands to engage in conversational commerce at scale via trusted advocates. Its platform dynamically routes consumer queries to knowledgeable individuals from among the brand's employees, customers, or advocates, ensuring authentic and personalized interactions.

Fixel

Convertible Note in 2019
Fixel is an Israeli company founded in 2006 that specializes in providing a fully automated segmentation tool for websites. The tool effectively ranks website audiences based on their level of engagement, enabling businesses to better understand and target their visitors. By utilizing Fixel's technology, companies can enhance their marketing strategies and improve user experience through more personalized interactions.

Lumanu

Pre Seed Round in 2019
Founded in 2016, Lumanu develops a digital platform connecting companies with brand ambassadors. It offers solutions like SocialCert for influencer content sharing, Content Manager for ingesting content, and SmartBoost for creating ads using influencer creatives. Serving brand marketers, performance marketers, agency marketers, and creators/influencers, Lumanu operates from Oakland, California with an additional office in Milwaukee, Wisconsin.

Bottlespark

Pre Seed Round in 2019
Bottlespark, Inc. is a company based in Burlington, Vermont, that specializes in designing and developing a software platform connecting online influencers with advertisers and sponsors. Founded in 2017, Bottlespark operates as an advertising network, facilitating a digital marketplace that allows advertisers to engage with influencers and content creators effectively. The platform provides tools for measurable performance-based advertising and branding visibility, enabling advertisers to scale their outreach and optimize their marketing efforts. Through its services, Bottlespark supports both advertisers and content creators in achieving their objectives within the digital advertising landscape.

Cloud Campaign

Convertible Note in 2019
Cloud Campaign, Inc. is a software company that provides a social media management platform specifically designed for marketing agencies. Founded in 2017 and headquartered in Portland, Oregon, with an additional office in San Francisco, the company enables agencies to efficiently manage multiple brands on social media. Its platform offers features such as simplified content scheduling, in-depth analytics, automated client reporting, and collaborative workspaces, which help agencies streamline processes like client approvals and content creation. By enhancing operational efficiency, Cloud Campaign allows marketing agencies to manage more clients effectively, optimize their service offerings, and increase profitability.

Automaton

Pre Seed Round in 2019
Automaton Marketing, Inc. is a technology company based in Kirkland, Washington, founded in 2018. It specializes in developing Atomatest, a platform designed for business users to facilitate B2B marketing campaigns and integration testing. The Atomatest platform allows users to test landing pages, campaigns, and integrations without requiring coding skills, addressing a significant gap in the market where over 30% of SaaS technology is implemented by business users. This innovative solution enables automated monitoring, testing of multiple personas and variations, and setting recurrence for consistent performance. By bringing DevOps-style quality and monitoring to marketing, advertising, privacy compliance, analytics, and sales, Automaton aims to enhance operational efficiency and reduce issues related to broken integrations or misconfigurations.

LotMonkey

Convertible Note in 2018
LotMonkey is an innovative company in the automotive sector that offers the first web-to-print application specifically designed for car dealerships. This technology enables dealerships to seamlessly synchronize their online and on-lot marketing efforts. With a focus on creating affordable and professional in-store visual assets, LotMonkey’s platform allows dealers to produce a wide range of merchandising materials, including vehicle stickers, hang tags, addendum labels, and showroom window signs. By providing an extensive library of designs, templates, and flexible printing options, LotMonkey transforms dealerships into strategic retail environments that enhance customer experience and drive sales. The application leverages proprietary technology, supported by two patents, to streamline the printing process, making it easier for dealers to implement effective visual merchandising both online and on the lot.

Pear Commerce

Pre Seed Round in 2018
Pear Commerce is a provider of a retail e-commerce platform that connects consumer packaged goods advertising with retailers in the United States. The platform embeds directly into digital advertisements or websites to create a call to action, allowing consumers to purchase a product or claim an offer from the ad and enabling retailers to fulfill transactions and grow their online presence. It collects consumer information to provide brands with insights into purchasing behavior and to drive performance marketing, enabling quick connections between advertising and local retailers for shoppable experiences.

Ad Badger

Pre Seed Round in 2018
Ad Badger LLC, founded in 2017 and based in Austin, Texas, develops a software solution aimed at enhancing Amazon pay-per-click sales for e-commerce businesses, primarily in the United States. The company offers a cloud-based marketing analytics platform that utilizes intelligent automation to streamline and optimize advertising campaigns. By providing automated bid algorithms, keyword management, and campaign optimization strategies, Ad Badger significantly improves the efficiency of pay-per-click campaigns. This allows Amazon sellers to save time on campaign management while achieving superior results compared to manual methods, ultimately facilitating sales growth for retail businesses.

AdinMo

Pre Seed Round in 2018
AdInMo is a New York-based company founded in 2017 that specializes in in-game advertising. It offers a platform that serves click-free ads, allowing brands and mobile application developers to engage with audiences in eSports, augmented reality, virtual reality, and mobile games without disrupting gameplay. AdInMo's InGamePlay advertising format ensures a seamless experience for players, enhancing brand visibility while providing game developers with new monetization opportunities. This approach generates additional revenue for developers and improves player retention by maintaining immersion. With a broad inventory that allows advertisers to target diverse player personas, AdInMo effectively connects brands with free-to-play mobile game developers, facilitating innovative advertising solutions in the gaming industry.

Goldfish Social

Pre Seed Round in 2018
Cohley is a content generation and performance analytics platform that enables brands and agencies to create diverse, actionable content efficiently. Operating as a marketplace, it allows clients to post campaigns that are visible to vetted content creators and photographers who align with their goals. Creators apply to these campaigns with a clear understanding of timelines, deliverables, content guidelines, and compensation. Brands then utilize Cohley’s guided selection process to choose creators, resulting in the collection of thousands of rights-approved videos, photos, and text reviews organized in Content Libraries. This streamlined process facilitates the activation of assets across various digital channels, empowering brands to scale their content strategies while significantly reducing costs. Founded in 2016 and headquartered in New York, Cohley continues to support brands in generating the content they need through a data-informed approach.

SmartTones Media

Seed Round in 2018
SmartTones Media is a developer of an audience engagement and measurement platform that enhances advertising effectiveness by fostering consumer interaction and responses. The company combines the extensive reach of traditional broadcast media with the precise metrics of digital platforms, delivering engaging experiences from content such as television, film, radio, and live events directly to mobile devices. SmartTones Media enables companies to connect with their audiences through interactive experiences, enhanced storytelling, and branded entertainment. Utilizing silent sound codes embedded in content, the platform tracks user responses and demographics in real time, providing valuable insights through a comprehensive dashboard. This integration into existing workflows facilitates the creation and execution of smart campaigns, allowing advertisers and content creators to engage consumers effectively while maintaining privacy.

Altru

Convertible Note in 2018
Altru Labs Inc. is a New York-based company founded in 2017 that specializes in a mobile-first platform designed to enhance employer branding and improve the candidate experience through employee-generated content. The platform enables businesses to create authentic content at scale by leveraging their employees, allowing organizations to attract, convert, and retain talent effectively. Altru's solutions include features that facilitate communication between candidates and current employees, enabling potential hires to gain insights into the company culture before interviews. Additionally, the platform supports training and onboarding through interactive video sessions and social distribution of content. As a subsidiary of iCIMS, Inc., Altru is committed to transforming the recruitment process by providing a personalized digital experience for candidates, ultimately helping businesses tell their unique stories through the voices of their employees.

Chatcast

Convertible Note in 2018
Chatcast turns Messaging Apps into your most powerful marketing tool.

Adistry

Convertible Note in 2018
Adistry Inc., founded in 2014 and based in Longmont, Colorado, is a digital advertising agency specializing in the cannabis industry. The company operates an online and offline advertising platform that allows small businesses to search, compare, purchase, and track their advertising campaigns across various media channels, including TV, web TV, events, magazines, podcasts, radio, direct mail marketing, websites, and blogs. Adistry's technology aims to streamline and automate the process of buying and selling media and event sponsorships, helping sales teams reduce time-consuming tasks and scale their revenue streams. The company also offers a subscription planning tool designed to convert one-time media sales into ongoing relationships, thereby increasing potential revenue for clients.

Omni Labs

Convertible Note in 2017
Omni Labs is an innovative company that focuses on providing an automation platform aimed at enhancing web browsing efficiency for users. By allowing individuals and brands to automate repetitive tasks within the web browser, Omni Labs addresses the limitations of traditional web interactions that have remained largely unchanged for decades. The platform enables users to streamline the manual processes involved in digital marketing by aggregating and visualizing data from various sources. This capability empowers marketers to optimize their campaigns, ensuring they achieve effective results while making data-driven decisions. The company's vision is to transform the web browsing experience into a more productive and automated environment, thereby facilitating an evolved approach to work and digital marketing.

Rev

Seed Round in 2017
Rev is a company that specializes in developing artificial intelligence-based tools for business-to-business (B2B) lead and demand generation. Founded in 2013 and located in San Diego, California, Rev's platform leverages natural language processing and machine learning to enhance lead generation efforts. By analyzing data from a company's best customers, Rev enables businesses to identify and target similar accounts throughout the marketing funnel. This approach aims to improve lead quality and conversion rates, addressing common challenges faced by demand generation marketers. The company focuses on optimizing prospect targeting to drive revenue growth, ensuring that sales teams receive high-quality leads and enhancing overall marketing effectiveness.

HypeHash

Convertible Note in 2017
HypeHash Inc. is a company based in Wilmington, Delaware, that operates a platform focused on monetizing hashtags and social trends. Established in 2017, HypeHash leverages the network effects of hashtags to enable the creation and sale of on-demand merchandise linked to trending topics on social media. The platform provides a marketplace for both virtual NFTs and physical products, allowing designers and social influencers to capitalize on trending themes. It also offers real-time analytics and creative tools, facilitating collaboration between product sellers and fans who share common interests. By integrating social data and stories, HypeHash fosters an environment where users can co-create and engage with the latest trends.

Gatsby

Convertible Note in 2017
Gatsby is a developer of an online community management platform that provides promotional services for brands through micro-influencer collaborations. The platform offers custom-branded tools and facilitates the review of social profiles, enabling brands to effectively engage with their target customers. By leveraging various marketing tools, Gatsby aims to enhance online campaigning and help clients influence consumer behavior at scale, positioning itself as a leader in the evolving landscape of digital marketing.

Wave Sports + Entertainment

Convertible Note in 2017
Wave Sports + Entertainment is a media company dedicated to serving the next generation of digital sports fans. With a portfolio of over 30 media brands, it creates and distributes engaging sports-related content across various platforms, including Snapchat, Instagram, TikTok, Facebook, and YouTube, reaching more than 500 million Gen Z and Millennial fans monthly. The company focuses on building original content, fostering talent, and developing products tailored to digitally native audiences. Additionally, Wave operates a full-service agency that specializes in public relations, social media, creative services, and influencer marketing, leveraging its expertise to enhance engagement and interaction with fans. Its content consistently ranks among the most highly engaged across social media platforms, reflecting the company's commitment to innovation and audience connection in the sports and entertainment industry.

Heartbeat

Seed Round in 2017
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.

Findmeashoe

Convertible Note in 2017
Findmeashoe is a footwear recommendation portal that enhances the shopping experience for footwear consumers. The company utilizes a proprietary algorithm to help users quickly identify the right fitting shoes. Consumers begin by creating a digital foot profile, which serves as a one-time setup. Once registered, they can access a fitting service on the Findmeashoe website and through partnering retailers, enabling them to try on various footwear models virtually. The application also incorporates advanced image processing and 3D scanning technology, allowing users to receive personalized fit, health, and style recommendations tailored to their specific needs. This innovative approach aims to streamline the footwear shopping process, making it more efficient and user-friendly.

Hanzo

Pre Seed Round in 2017
Hanzo is a technology company that provides platforms to accelerate product development and deployment across blockchain and digital commerce. It enables businesses to launch and operate blockchain networks, develop decentralized applications, and deliver secure blockchain products for activities such as token sales, marketplaces, and ecommerce experiences. In addition, Hanzo offers a data-driven operating platform with an AI-powered marketing engine that helps companies scale and fund innovative products, simplifying and orchestrating complex business logic to deliver fully customizable commerce experiences across digital channels.

Landing Lion

Convertible Note in 2017
Landing Lion, Inc. is a platform designed for modern marketers to create and optimize landing pages without the need for coding. Founded in 2015 and based in Atlanta, Georgia, the company offers tools for A/B testing, drag-and-drop editing, secure hosting, lead generation, and visitor tracking. Its platform automatically optimizes pages for search engine performance, enhancing both SEO and Google ad quality scores, which helps users improve their visibility in both paid and organic search results. With a focus on conversion rate optimization, Landing Lion integrates seamlessly with popular applications, allowing marketers to efficiently build and manage landing pages while measuring their effectiveness in a user-friendly environment.

Monetizr

Convertible Note in 2017
Monetizr is a platform that helps brands reach younger gamers through in-game advertising and branded experiences in mobile games. It provides a data-driven system that places ads within gameplay based on user behavior, enabling multi-touch campaigns on iOS and Android. The company partners with major brands and game developers to deliver immersive brand placements and scalable sponsorships across a global network, targeting Generation Z and Millennials. In addition, Monetizr offers a software development kit and a mobile app that allow developers to create and sell game-branded merchandise. Founded in 2016 and based in Covington, Kentucky, Monetizr serves customers worldwide through its international facilities.

PhoneWagon

Pre Seed Round in 2017
PhoneWagon Inc. is a company that specializes in call tracking solutions, enabling businesses to identify which marketing campaigns successfully generate phone calls. Founded in 2017 and based in New York, the company offers software that assigns unique local phone numbers to various marketing initiatives, allowing for precise attribution of calls to their sources. This capability helps businesses optimize their marketing spend by identifying underperforming campaigns and focusing resources on those that yield high-quality leads. PhoneWagon's platform also features automation tools that facilitate communication with customers through text messages, including responses to missed calls, which helps maintain engagement and improve return on investment. Overall, PhoneWagon aims to enhance marketing effectiveness and drive better customer acquisition outcomes for its clients.

Lightning AI

Convertible Note in 2017
Lightning AI operates an online platform that employs artificial intelligence to automate and optimize digital advertising processes. Its platform focuses on bidding, audience expansion, and retargeting strategies to help businesses achieve their marketing goals more efficiently.

Specless

Seed Round in 2017
Specless, LLC is a Chicago-based company that operates an online platform designed to enhance digital advertising. The platform empowers designers, agencies, media companies, and clients to create responsive ads that adapt to various devices and contexts. By utilizing a proprietary API and creative toolkit, Specless separates the functional specifications of ads from their creative content, enabling publishers to innovate and offer distinct ad formats. This approach allows advertisers to scale complex campaigns effectively across diverse media and platforms without the need to produce multiple versions of the same message. Through its services, Specless aims to provide a more valuable and efficient advertising experience.

Mediarails

Convertible Note in 2017
Mediarails Inc. is a software development company based in Bellevue, Washington, incorporated in 2016. It specializes in customer relationship management and growth solutions, particularly in the digital media sector. Mediarails provides a platform that facilitates the discovery and recruitment of new digital media partners while automating various tasks associated with managing these relationships. This enables users to efficiently engage with both large and small partners, enhancing their ability to run affiliate programs and influencer campaigns. By streamlining tedious processes, Mediarails allows businesses to focus on building and deepening partner relationships, ultimately driving revenue growth. The company operates as a subsidiary of Impact Tech, Inc. as of September 2018.

Xclaim Mobile

Convertible Note in 2017
Xclaim Mobile, Inc. is a Dallas-based company that specializes in developing an enterprise-grade mobile offer platform designed to enhance digital marketing efforts. Founded in 2016, Xclaim offers a solution that streamlines the transition to mobile marketing by providing tools for location-based marketing campaigns. The platform detects users' devices, locations, and wallet types, allowing for customized offers that can be accepted through popular mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling brands to engage consumers with timely notifications and relevant offers, Xclaim aims to drive customer response and revenue across industries such as telecommunications, consumer lending, automotive, and retail.

LendTech

Seed Round in 2017
LendTech, established in 2016 and headquartered in San Francisco, operates a digital lending platform that facilitates connections between banks, credit unions, private lenders, and borrowers. The platform supports both automated and manual loan origination systems, catering to a wide range of loan types such as credit cards, HELOCs, commercial real estate, SBA loans, and more. It streamlines the loan application process through integrated communication channels, enabling real-time messaging, digital signatures, and document management.

SyncSpot

Convertible Note in 2017
SyncSpot is an award-winning agency that specializes in establishing partnerships for Fortune 500 companies. With a client base exceeding 70 of these major corporations, SyncSpot provides a cross-promotion platform designed to enhance the effectiveness of promotional strategies. Utilizing artificial intelligence, the platform efficiently generates marketing strategies, matches brands, and delivers rewards for in-store promotions at a speed 10 times faster than traditional methods. This innovative approach allows brands to boost sales without relying on discounts, thereby maximizing the value of their promotions.

Flye

Convertible Note in 2017
FLYE, Inc. is a technology company based in San Francisco, California, that specializes in a real-time, location-based social engagement and analytics platform. The platform enables brands and businesses to execute geo-targeted social media campaigns and provides tools for monitoring social media trends, engaging with influencers, and analyzing the impact of social reach. FLYE employs advanced audience analysis techniques, creating a detailed profile known as the Audience Fingerprint, which captures audience demographics, locations, and interests. By utilizing machine learning, the platform identifies social media profiles that align with these fingerprints, allowing brands to engage their audience more personally and relevantly. Through its innovative approach, FLYE aims to enhance the effectiveness of digital marketing strategies and maximize campaign reach for its clients.

Big Data for Humans

Convertible Note in 2016
Big Data for Humans Ltd. is a London-based company that specializes in developing a customer marketing platform tailored for supermarkets, fashion and luxury retailers, and airlines. Established in 2014, the company has created the world’s first automated customer insights engine, which leverages network analysis to provide actionable insights for business leaders, marketing teams, and data scientists. Its platform enables organizations to conduct personalized marketing campaigns, manage data more effectively, and optimize trading strategies across various channels. By democratizing customer insights, Big Data for Humans empowers businesses to better understand their customers and enhance revenue generation through targeted communication and tailored marketing efforts.

Pollen

Seed Round in 2016
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Boon

Seed Round in 2016
Boon Company, Inc. operates a referral marketplace designed to connect job seekers and employers through a unique engagement network. Established in 2014 and based in Culver City, California, Boon's platform allows job seekers to create online portfolios, integrate with LinkedIn, apply for jobs, and track their applications. For employers, it facilitates posting job openings, identifying candidates, and streamlining the hiring process. Boon utilizes social and psychological engagement techniques alongside data science to enhance its referral recruiting engine, which significantly increases the number of referred candidates. Its powerful matching algorithms identify suitable candidates and engage employees effectively, while custom rewards and gamification encourage participation. Additionally, the platform provides deep integrations and analytics dashboards, making referral recruiting a cost-effective strategy for companies seeking to hire top talent from their networks.

ConvertFlow

Convertible Note in 2016
ConvertFlow provides an on-site marketing automation platform that helps businesses convert website visitors into customers. The platform enables targeted calls-to-action, tags contacts, triggers actions, and shows CTAs that guide returning leads through the buying process. It captures, qualifies, and segments website leads and delivers personalized marketing messages across multiple channels by syncing with customer relationship management tools. The solution supports on-site retargeting and provides actionable insights to optimize conversions and drive revenue. ConvertFlow is based in Miami, Florida.

MakersKit

Seed Round in 2016
MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.

Donut Media

Seed Round in 2016
Founded in 2015, Donut Media is a digital media company based in Los Angeles, California. It creates and distributes engaging video content for automotive enthusiasts across various platforms using proprietary technology and a curated network of influencers.

Metadata

Seed Round in 2016
Metadata, Inc. develops a marketing data analytics platform designed to streamline demand generation for B2B enterprises. The platform supports scheduling campaign amplification to targeted audiences, provides full profile information for new signups, and auto-generates buyer and user personas while offering access to a database of prospects. It enables prospect segmentation by industry, job function, technology stack, and interests, and monitors signups to accelerate pipeline creation and marketing campaigns by applying automation data to targeted advertising. The company also integrates with marketing automation systems such as Salesforce to reduce manual tasks for marketers. Founded in 2015, Metadata, Inc. is headquartered in California. By compiling historical sales data, the platform creates profiles of ideal customers and orchestrates the acceleration of existing opportunities while targeting new accounts, helping B2B teams optimize demand generation and drive more predictable outcomes.

Lifecycle

Convertible Note in 2016
Lifecycle is a customer engagement platform founded in 2015 and headquartered in San Francisco, California. The company specializes in creating intelligent communication solutions for businesses, enabling them to engage with customers through mobile messaging channels. Lifecycle's platform is designed for growth teams aiming to acquire, convert, and retain their initial customer base. It allows digital businesses to effectively test, measure, and send optimized messages tailored to individual users based on their interactions with web or mobile applications. By ensuring that the right content reaches the right users on the appropriate devices at the optimal time, Lifecycle enhances the overall customer experience and supports businesses in achieving their growth objectives.

Shoelace

Convertible Note in 2016
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns. The company helps fast growing Shopify brands boost sales by showing the right customers, the right ads at the right time with customer journey retargeting. Shoelace was founded on 2015 and is headquartered in Toronto, Ontario.

Xclaim Mobile

Convertible Note in 2016
Xclaim Mobile, Inc. is a Dallas-based company that specializes in developing an enterprise-grade mobile offer platform designed to enhance digital marketing efforts. Founded in 2016, Xclaim offers a solution that streamlines the transition to mobile marketing by providing tools for location-based marketing campaigns. The platform detects users' devices, locations, and wallet types, allowing for customized offers that can be accepted through popular mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling brands to engage consumers with timely notifications and relevant offers, Xclaim aims to drive customer response and revenue across industries such as telecommunications, consumer lending, automotive, and retail.

AdWill

Convertible Note in 2016
AdWill is a demand-side platform specializing in mobile advertising, enabling businesses to purchase mobile display traffic through real-time bidding. Utilizing a sophisticated machine learning algorithm, AdWill analyzes a wide range of demographic and behavioral attributes to optimize bidding strategies and enhance conversion rates. The platform operates on a large scale, bidding on over 2 billion impressions daily across more than 120 countries, providing clients with extensive reach in mobile advertising.

Nozzle

Convertible Note in 2016
Nozzle is a digital marketing platform based in Lehi, Utah, that specializes in developing analytical tools for rank tracking and marketing data management. Founded in 2014, the company provides a comprehensive suite of services including brand tracking, competitive analysis, reputation management, and automated data collection and reporting. Nozzle's software enables marketing agencies to enhance their service offerings by delivering intelligent recommendations and flexible scheduling options. By focusing on the dynamic nature of search and social media landscapes, Nozzle aims to address the challenges faced by traditional marketing software providers and position itself as a leader in integrated marketing solutions.

Karmies

Convertible Note in 2016
Karmies develops a mobile advertising platform centered on branded interactive emojis. The platform provides publishers with an SDK to integrate custom interactive emojis into existing apps and enables brands to reach mobile users through referral-based branded emojis that include content such as traditional banner ads and sponsored content tied to physical locations. The company creates branded emoticons that are clickable on smartphone keyboards and offers features such as Secret Emojiallows that let users attach hidden pictures and text behind emojis. Founded in 2013 and based in Denver, Colorado, Karmies focuses on connecting brands with users who are resistant to traditional advertising by delivering engaging, shareable emoji-based experiences.

ResponsiveAds

Pre Seed Round in 2016
ResponsiveAds provides programmatic, direct, and native advertising solutions through a platform that enables rapid creation and delivery of HTML5 responsive ads across devices. Its offerings include Stretch, a banner advertising platform that deploys as a standard tag to run consistently across screens, and NarratorStudio, a self-serve cloud app for producing pixel-perfect HTML5 creatives. The company enables publishers and advertisers to optimize ads for mobile, tablet, and desktop with a fluid, Fully-Fluid master creative approach that exports HTML5 packages and fits any ad slot. The platform includes a web-development interface to manage inventory, automatic layout generation, a custom format editor, and an animation timeline, plus templates and options for custom solutions. ResponsiveAds has served billions of impressions for marquee brands and agencies, focusing on high-quality, scalable ad experiences and improved sell-through for mobile campaigns.

Feedmob

Convertible Note in 2016
Feedmob Inc. is a mobile analytics and advertising platform based in San Francisco, California, founded in 2015. The company specializes in providing performance-driven mobile advertising solutions that emphasize transparency and integrity. Feedmob's platform allows clients to analyze mobile performance campaigns in real time, enabling them to make informed decisions based on data-driven insights. By visualizing large datasets and automating attribution mapping, Feedmob empowers brands to optimize their advertising strategies effectively. The company aggregates and curates high-quality mobile advertising inventory, ensuring that campaigns are impactful from their inception. With a focus on continuous innovation and community engagement, Feedmob delivers expert analysis and recommendations to help clients achieve their mobile growth objectives.

GymHit

Convertible Note in 2016
GYMHIT Inc. is a software development company that offers a comprehensive business management and marketing platform tailored for the fitness industry. Founded in 2015 and based in Sacramento, California, the company provides an integrated solution that encompasses communication, scheduling, billing, and marketing services. Its platform is designed to support a diverse clientele, including health clubs, personal trainers, nutritionists, martial arts studios, and other fitness facilities. With over 200 paying locations, GymHit aims to enhance business operations and profitability for its clients. The founders, possessing more than 20 years of experience in the fitness sector, envision expanding the platform to include certification agencies and supply chain logistics, thereby creating a vertically integrated ecosystem within the industry.

Heartbeat

Convertible Note in 2016
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.

Metadata

Convertible Note in 2015
Metadata, Inc. develops a marketing data analytics platform designed to streamline demand generation for B2B enterprises. The platform supports scheduling campaign amplification to targeted audiences, provides full profile information for new signups, and auto-generates buyer and user personas while offering access to a database of prospects. It enables prospect segmentation by industry, job function, technology stack, and interests, and monitors signups to accelerate pipeline creation and marketing campaigns by applying automation data to targeted advertising. The company also integrates with marketing automation systems such as Salesforce to reduce manual tasks for marketers. Founded in 2015, Metadata, Inc. is headquartered in California. By compiling historical sales data, the platform creates profiles of ideal customers and orchestrates the acceleration of existing opportunities while targeting new accounts, helping B2B teams optimize demand generation and drive more predictable outcomes.

Pomika

Convertible Note in 2015
Pomika turns images into inspirational online shopping experiences. They use proprietary image recognition DeepDNA to find the exact products inside images that you love and they even recommend you other products with a similar look. Starting by integrating with Instagram they allow anyone to transform pictures into micro e-commerce sites with details of the products displayed in them. They make Instagram Shoppable.

Social Status

Angel Round in 2015
Social Status Inc. is a social media intelligence platform based in Mountain View, California, that supports businesses and brands in analyzing their social media presence, particularly on Facebook. Founded in 2015, the company provides tools for various sectors, including automotive, education, finance, food and beverage, government, health and fitness, real estate, retail, sports, telecommunications, and travel, as well as media, art, and entertainment. By enabling marketers to quantify the impact of their social media marketing efforts, Social Status helps clients optimize their strategies and enhance their online engagement. The company operates as a subsidiary of Alphabet Inc.

RankPeek

Convertible Note in 2015
RankPeek Inc. is a company that specializes in developing and operating a platform designed for monitoring and managing product reviews on various shopping websites. Founded in 2015 and headquartered in San Francisco, California, the platform allows users to track and respond to product reviews and ratings across multiple online retailers. It provides brands with actionable insights through analytics and sentiment analysis, equipping them with tools to interact with consumers, address queries, and acknowledge positive feedback. Additionally, RankPeek's platform features a dashboard for monitoring customer feedback and product performance, helping clients enhance their product ratings and overall reputation in the market.

Lifecycle

Seed Round in 2015
Lifecycle is a customer engagement platform founded in 2015 and headquartered in San Francisco, California. The company specializes in creating intelligent communication solutions for businesses, enabling them to engage with customers through mobile messaging channels. Lifecycle's platform is designed for growth teams aiming to acquire, convert, and retain their initial customer base. It allows digital businesses to effectively test, measure, and send optimized messages tailored to individual users based on their interactions with web or mobile applications. By ensuring that the right content reaches the right users on the appropriate devices at the optimal time, Lifecycle enhances the overall customer experience and supports businesses in achieving their growth objectives.

HYP3R

Convertible Note in 2015
HYP3R is a marketing platform specifically designed for the travel industry, focusing on the acquisition of high-value travelers. The company leverages location insights and real-time engagement to drive direct bookings at scale. By utilizing detailed analysis, HYP3R enables marketers to identify unique audiences and target them with timely, relevant campaigns, enhancing the effectiveness of customer relationship management. The platform aims to lower customer acquisition costs and improve return on advertising spend (ROAS) by providing geosocial marketing with greater context and relevance. Through strategic partnerships with its clients, HYP3R seeks to revolutionize how travel marketers engage with potential customers.

Netra

Convertible Note in 2015
Netra, Inc. specializes in visual intelligence and visual search applications that utilize computer vision, artificial intelligence, and deep learning to automate the analysis of images and videos. Founded in 2013 and based in Boston, Massachusetts, the company offers solutions that help brands, agencies, market research firms, and enterprise software clients track consumer interactions and discussions related to their products. Netra's technology automatically analyzes and interprets visual content to ensure brand safety and contextual awareness, providing insights that enable businesses to gauge consumer engagement and optimize campaign suitability. Its platform allows users to upload photos and videos through an online dashboard and API, streamlining integration into existing processes.

Lightboard

Seed Round in 2015
Lightboard is a graphic design agency that serves B2B marketing teams with on-demand and subscription-based design services for sales and marketing materials. It produces presentations, PDFs and prints, illustrations, display ads, banners, social media designs, web design, and email templates. Founded in 2015 and based in Seattle, Lightboard positions itself as a designer-in-the-cloud for marketing work, with account managers and designers delivering small projects efficiently. The company enables clients to design and develop websites and related collateral, helping organizations streamline material creation and maintain consistent branding across channels.

Brand.AI

Pre Seed Round in 2015
Brand.AI is a brand operating system and digital asset management platform that helps brand builders, agencies, and corporates streamline brand work. The platform synthesizes strategies, business plans, and brand touchpoints to guide concepts and content across channels, acting as a strategic co-pilot for internal and external partners. It enables asset management, sharing design assets with teams, and maintaining front-end code and visual consistency across applications by exporting style data to Sass and supporting integration with design tools such as Sketch and Adobe Illustrator, while automating updates into iOS and Android apps. Connecting the brand operating system to real-world projects reduces communication overhead and version conflicts and supports smarter decision-making.

Tribe

Convertible Note in 2015
Tribe is a social networking platform founded in Australia in 2015 by Jules Lund, which has expanded its operations to the U.K. in 2017 and the U.S. in 2019. The platform enables marketers to efficiently generate branded content by connecting them with a diverse pool of creators. Brands can access Tribe's services through an annual subscription or on a pay-per-use basis. This model allows everyday creators to monetize their content by collaborating with brands they are passionate about. Tribe has established partnerships with over 6,000 brands, including major names like Unilever and Amazon, facilitating the creation of more than 1,000,000 pieces of branded content across numerous campaigns.

Growth Geeks

Pre Seed Round in 2015
Growth Geeks Inc. is a marketing services company established in 2014 and located in Bonita Springs, Florida. The firm specializes in providing skilled marketing professionals, known as "growth geeks," who possess expertise across various aspects of modern marketing. These services include paid traffic, content marketing, social media management, data scraping, and analytics. By leveraging this diverse skill set, Growth Geeks aims to assist businesses in enhancing their growth potential and achieving their marketing objectives. The company recognizes the increasing demand from millions of companies worldwide for effective marketing strategies and professionals capable of driving significant business transformation.

Decisive

Pre Seed Round in 2015
Decisive is a social content analytics platform designed to assist brands in measuring, understanding, and benchmarking the effectiveness of their social media content. Recognizing the necessity for brands to evolve into content companies, Decisive offers tools that enable brands to assess their content performance across major social media platforms using a unified content score. The platform also provides insights into audience sentiment regarding the content and facilitates comparisons with competitors' content. Additionally, Decisive's mobile advertising capabilities support brands in devising strategies based on user engagement, ultimately enhancing customer reach and impact in the digital landscape.

Betaout

Seed Round in 2015
Betaout is a developer of cloud-based platforms and tools that facilitate content production and customer intelligence. The company offers ContentCloud, a collaborative platform tailored for editorial publication houses, which streamlines the entire content production process from ideation and planning to distribution and analytics. Additionally, Betaout features a customer intelligence and marketing automation platform that provides businesses with an omnichannel marketing solution. This includes tools for email marketing, mobile push notifications, onsite marketing, SMS marketing, in-app engagement, and ad retargeting. By integrating these capabilities, Betaout enables businesses to enhance customer retention and achieve improved return on investment through personalized marketing campaigns.

GymHit

Convertible Note in 2015
GYMHIT Inc. is a software development company that offers a comprehensive business management and marketing platform tailored for the fitness industry. Founded in 2015 and based in Sacramento, California, the company provides an integrated solution that encompasses communication, scheduling, billing, and marketing services. Its platform is designed to support a diverse clientele, including health clubs, personal trainers, nutritionists, martial arts studios, and other fitness facilities. With over 200 paying locations, GymHit aims to enhance business operations and profitability for its clients. The founders, possessing more than 20 years of experience in the fitness sector, envision expanding the platform to include certification agencies and supply chain logistics, thereby creating a vertically integrated ecosystem within the industry.

Flytedesk

Convertible Note in 2015
Flytedesk operates a platform that facilitates multi-channel advertising campaigns targeting college students. It enables advertisers to buy, manage, and automate ads across various channels such as print, digital, radio, television, and experiential media on campuses nationwide.

Broadlume

Seed Round in 2015
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

RankPeek

Convertible Note in 2015
RankPeek Inc. is a company that specializes in developing and operating a platform designed for monitoring and managing product reviews on various shopping websites. Founded in 2015 and headquartered in San Francisco, California, the platform allows users to track and respond to product reviews and ratings across multiple online retailers. It provides brands with actionable insights through analytics and sentiment analysis, equipping them with tools to interact with consumers, address queries, and acknowledge positive feedback. Additionally, RankPeek's platform features a dashboard for monitoring customer feedback and product performance, helping clients enhance their product ratings and overall reputation in the market.

Red Fox Clan

Convertible Note in 2015
Red Fox Clan is a community-focused platform designed for gamers to express their opinions about various games, sharing insights on both positive and negative aspects. This user-generated data is utilized to guide product development and marketing strategies for prominent gaming brands. Additionally, Red Fox Clan offers a marketing platform specifically for mobile games, equipping developers with the necessary resources and tools to promote their games independently, akin to major studios and publishers. Through its dual approach of community engagement and marketing support, Red Fox Clan aims to enhance the gaming experience while empowering developers in the mobile gaming sector.

Pushmote

Convertible Note in 2015
Pushmote, Inc., founded in 2014 and based in Austin, Texas, specializes in developing a cloud-based platform tailored for iBeacons and Internet of Things (IoT) devices. The platform allows users to create content, tag individuals, and access analytics and heat maps. It also supports gamification and marketing strategies by enabling the creation of interactive scenarios. Pushmote's solution simplifies mobile engagement by sending location-specific notifications, enhancing in-app marketing through targeted pop-ups.

Metricstory

Convertible Note in 2015
Metricstory Incorporated is a business optimization platform that identifies unrealized revenue opportunities for its clients. Founded in 2015 and based in Seattle, Washington, the company provides a comprehensive suite of tools designed to enhance digital advertising efforts. Its offerings include prescriptive alerts, spend optimization solutions, and performance anomaly detection, all aimed at simplifying workflows and enhancing team collaboration. Metricstory primarily serves e-commerce leaders, data analysts, agencies, email marketers, merchandisers, and executives, facilitating the efficient launch, management, and maximization of advertising campaigns, particularly on platforms like Google Ads. By leveraging AI and data-driven technology, Metricstory enables its clients to navigate the complexities of digital advertising, ensuring they connect effectively with customers and optimize their revenue growth.

TheGreatOut

Convertible Note in 2015
TheGreatOut is a digital performance platform dedicated to enhancing the marketing capabilities of businesses in the outdoor sector, including fishing, hunting, and adventure guiding. Based in Austin, Texas, the company provides a comprehensive suite of tools designed to streamline operations and improve customer engagement. Its offerings include outfitter websites, a Contact Manager Application for direct communication, and a Social Referral Tool for sharing trip photos with clients. Additionally, the platform features a Booking Calendar to manage client appointments and payments, an Email Engage Engine for marketing communications, and a Payment Engine for transaction processing. The Guide Manager Tool facilitates information sharing with guides, while the Tradeshow Application aids in lead capture. The Image Manager allows businesses to organize and share photos with customers effectively. Overall, TheGreatOut focuses on helping outdoor businesses generate leads, enhance customer loyalty, and efficiently manage their operations.

RankPeek

Convertible Note in 2015
RankPeek Inc. is a company that specializes in developing and operating a platform designed for monitoring and managing product reviews on various shopping websites. Founded in 2015 and headquartered in San Francisco, California, the platform allows users to track and respond to product reviews and ratings across multiple online retailers. It provides brands with actionable insights through analytics and sentiment analysis, equipping them with tools to interact with consumers, address queries, and acknowledge positive feedback. Additionally, RankPeek's platform features a dashboard for monitoring customer feedback and product performance, helping clients enhance their product ratings and overall reputation in the market.

AdHusky

Convertible Note in 2015
Founded in 2012, AdHusky specializes in automated Facebook advertising solutions for financial service firms. Headquartered in San Francisco, California, the company enables businesses to create targeted campaigns and reach specific audiences.

Experiment Engine

Seed Round in 2014
Experiment Engine, Inc. is a conversion optimization platform based in Austin, Texas, founded in 2014. The company focuses on enabling brands and agencies to effectively manage testing programs, scale experimentation, and measure return on investment through its user-friendly platform. Experiment Engine provides tools for planning, reviewing, and reporting on various testing projects, while also offering access to resources in design, development, copywriting, and quality assurance. Its platform facilitates testing different versions of web pages, allowing users to analyze results, prioritize experiments based on data, and refine conversion strategies. Serving sectors such as e-commerce, publishing, lead generation, and agencies, Experiment Engine aims to enhance the effectiveness of digital marketing efforts through informed decision-making and collaboration. As of 2017, it operates as a subsidiary of Optimizely, Inc.

Sidelines

Convertible Note in 2014
Sidelines, Inc. is a San Francisco-based company that operates an online community designed to connect informed content creators with their audiences, particularly within the realm of sports. Founded in 2010, Sidelines amplifies writers' voices by featuring their work on premium digital publications and facilitates engaging discussions on content publishers' sites. Additionally, it allows brands to target specific demographics by sponsoring authentic discussions. The platform also functions as a social network for sports enthusiasts, enabling users to follow their favorite teams and share opinions, photos, videos, and articles with friends and fellow fans.

Later

Convertible Note in 2014
Later is a social media management platform that enables collaboration among managers and creators. It offers partnerships with major social platforms like Meta, TikTok, Twitter, LinkedIn, YouTube, and Pinterest. The company specializes in developing high-performing content and facilitating authentic collaborations to reach new audiences, increase engagement, and achieve predictable ROI.

Affectly

Pre Seed Round in 2014
Affectly is a Boston-based software development company that specializes in an automated donor engagement platform designed for data-driven online fundraising. The platform enables nonprofit organizations to enhance their fundraising campaigns by identifying engaged followers and leveraging their influence to attract new supporters. By analyzing donor history and social media behavior, Affectly's technology helps organizations target potential donors who are likely to be sympathetic to their causes. The platform also offers tools to track and measure the impact of supporter engagement, combining factors such as giving history and social media influence to optimize fundraising efforts.

Naritiv

Convertible Note in 2014
Naritiv Inc. is a marketing and analytics company based in Los Angeles, California, that specializes in connecting brands with influencers on Snapchat. Founded in 2012, Naritiv leverages its mobile media platform to create engaging content and build large audiences for brands, generating over 20 billion views per month through its owned channels. The company offers a customized social content network and provides technology solutions that facilitate the development and management of Snapchat campaigns. Additionally, Naritiv equips its partners with analytics and reporting tools to enhance audience growth and measure campaign effectiveness across multiple platforms, including Twitter and Instagram.

Shareable Social

Convertible Note in 2014
Shareable Social, Inc. is a content marketing platform based in Denver, Colorado, founded in 2013. The company specializes in helping businesses enhance their brand visibility through effective social media management. By posting daily content on platforms such as Facebook, Twitter, and LinkedIn, Shareable Social creates a consistent online presence for its clients. The tailored content is both engaging and informative, aimed at promoting organizations and their products to a broad audience. This active social media strategy increases client engagement, web traffic, and overall brand awareness, allowing businesses to effectively manage their online reputation and reach their target demographics.

MakersKit

Seed Round in 2014
MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.

NMRKT

Convertible Note in 2014
NMRKT, Inc. is a New York-based company that offers a platform for content creators, such as bloggers, magazines, YouTube stars, and influencers, to establish their own online shops and monetize their influence. Founded in 2014, NMRKT enables publishers to optimize revenue and engagement by providing a proprietary native commerce technology that allows them to launch an affiliate shop on their website in under 30 minutes. The platform features an extensive affiliate product library with over 200 million aggregated and normalized items, facilitating connections between content providers and their preferred brands. This empowers creators to curate product assortments that resonate with their audience, effectively turning readers into shoppers.

Magnific

Convertible Note in 2014
Magnific is an online platform that specializes in creating original written content, leveraging a network of over 750 writers. The company not only produces unique articles but also employs strategies to enhance the virality of this content, achieving over six million page views on their managed sites in early 2014. In addition to content production, Magnific offers social media services and seeks innovative monetization strategies for the content they generate. Their software effectively connects readers, writers, and curators, providing comprehensive content and marketing solutions for corporate clients.
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