Right Side Capital Management

Right Side Capital Management is a San Francisco based venture capital firm that backs early-stage technology startups with a focus on pre-seed rounds. It makes about 75-100 investments per year in capital-efficient companies seeking to reach product-market fit, typically in rounds of 50k to 500k and pre-money valuations of 1M to 3M. The firm pursues opportunities outside the San Francisco Bay Area and New York City, and it invests across the United States, Canada, Israel, Australia, New Zealand, and Western Europe, with a portfolio spanning many states and roughly two hundred prior investments since its early operations.

Kevin Dick

Managing Partner

John Eng

Principal

Dave Lambert

Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Partner

Past deals in Media

Merchkit

Pre Seed Round in 2022
Merchkit is a company that specializes in visual merchandising, offering an all-in-one platform for businesses to enhance their product visuals. The platform enables users to design and plan the layout of merchandise displays, both in physical stores and online. By creating virtual product sets and photo shoots, Merchkit helps businesses optimize their online presence with compelling product images. Through its innovative solutions, the company aims to maximize the effectiveness of visual merchandising, ultimately assisting retailers in improving customer engagement and driving sales.

Goldfish Social

Seed Round in 2021
Cohley is a content generation and performance analytics platform that enables brands and agencies to create diverse, actionable content efficiently. Operating as a marketplace, it allows clients to post campaigns that are visible to vetted content creators and photographers who align with their goals. Creators apply to these campaigns with a clear understanding of timelines, deliverables, content guidelines, and compensation. Brands then utilize Cohley’s guided selection process to choose creators, resulting in the collection of thousands of rights-approved videos, photos, and text reviews organized in Content Libraries. This streamlined process facilitates the activation of assets across various digital channels, empowering brands to scale their content strategies while significantly reducing costs. Founded in 2016 and headquartered in New York, Cohley continues to support brands in generating the content they need through a data-informed approach.

ShowUs

Convertible Note in 2021
ShowUs develops an online streaming network focused on esports coverage and gaming franchises. The company hosts interactive video talk shows on a proprietary platform that connects esports athletes, media members, and content creators with fan communities, enabling interactive content around major esports moments and calendars. It provides opinionated analyses and credible insights on popular esports titles, players, and franchises, helping fans engage with the scene through informative commentary and community-driven discussions.

Unilingo

Venture Round in 2020
Unilingo provides a multilingual channel translation platform for end-to-end video localization, designed for YouTube content creators. Its system uses machine learning to match bilingual voice actors with creators and to automate the creation and maintenance of language-specific channels, enabling users to translate content into multiple languages and reach wider audiences by breaking language barriers.

Goldfish Social

Seed Round in 2020
Cohley is a content generation and performance analytics platform that enables brands and agencies to create diverse, actionable content efficiently. Operating as a marketplace, it allows clients to post campaigns that are visible to vetted content creators and photographers who align with their goals. Creators apply to these campaigns with a clear understanding of timelines, deliverables, content guidelines, and compensation. Brands then utilize Cohley’s guided selection process to choose creators, resulting in the collection of thousands of rights-approved videos, photos, and text reviews organized in Content Libraries. This streamlined process facilitates the activation of assets across various digital channels, empowering brands to scale their content strategies while significantly reducing costs. Founded in 2016 and headquartered in New York, Cohley continues to support brands in generating the content they need through a data-informed approach.

StarMetrics

Seed Round in 2020
Founded in 2018, StarMetrics is a Los Angeles-based company that provides an entertainment analytics platform. This platform empowers content creators with data-driven insights about trending talent and content, facilitating easier casting and financing processes for film, TV, and new media.

Alpine Media Technology

Convertible Note in 2019
Alpine Media Technology, LLC is a developer of advanced digital communication systems based in Centennial, Colorado, founded in 2014. The company creates a versatile platform designed to enhance real-time information sharing across various applications, including mountain resorts, senior living facilities, and homeowners associations. Each unit features multiple video displays, wireless charging capabilities, and a power source that stores enough energy to operate for up to 20 minutes. The system allows organizations to connect with guests and communities effectively, providing critical updates on events, ride and trail statuses, and emergency messaging, thereby facilitating improved communication and community engagement.

Goldfish Social

Pre Seed Round in 2018
Cohley is a content generation and performance analytics platform that enables brands and agencies to create diverse, actionable content efficiently. Operating as a marketplace, it allows clients to post campaigns that are visible to vetted content creators and photographers who align with their goals. Creators apply to these campaigns with a clear understanding of timelines, deliverables, content guidelines, and compensation. Brands then utilize Cohley’s guided selection process to choose creators, resulting in the collection of thousands of rights-approved videos, photos, and text reviews organized in Content Libraries. This streamlined process facilitates the activation of assets across various digital channels, empowering brands to scale their content strategies while significantly reducing costs. Founded in 2016 and headquartered in New York, Cohley continues to support brands in generating the content they need through a data-informed approach.

SmartTones Media

Seed Round in 2018
SmartTones Media is a developer of an audience engagement and measurement platform that enhances advertising effectiveness by fostering consumer interaction and responses. The company combines the extensive reach of traditional broadcast media with the precise metrics of digital platforms, delivering engaging experiences from content such as television, film, radio, and live events directly to mobile devices. SmartTones Media enables companies to connect with their audiences through interactive experiences, enhanced storytelling, and branded entertainment. Utilizing silent sound codes embedded in content, the platform tracks user responses and demographics in real time, providing valuable insights through a comprehensive dashboard. This integration into existing workflows facilitates the creation and execution of smart campaigns, allowing advertisers and content creators to engage consumers effectively while maintaining privacy.

Rapid Replay

Seed Round in 2018
Rapid Replay is a technology company that specializes in video capture and sharing solutions tailored for the sports sector. It offers a platform that enables users to create, organize, and publish short-form video highlights from youth, high school, and amateur sports events. The application facilitates instant sharing of these highlights, allowing users to easily distribute content across various social media channels. By leveraging user-generated content, Rapid Replay enhances the visibility and engagement of local sports teams, making it easier for fans and communities to access and enjoy sports stories online.

Adistry

Convertible Note in 2018
Adistry Inc., founded in 2014 and based in Longmont, Colorado, is a digital advertising agency specializing in the cannabis industry. The company operates an online and offline advertising platform that allows small businesses to search, compare, purchase, and track their advertising campaigns across various media channels, including TV, web TV, events, magazines, podcasts, radio, direct mail marketing, websites, and blogs. Adistry's technology aims to streamline and automate the process of buying and selling media and event sponsorships, helping sales teams reduce time-consuming tasks and scale their revenue streams. The company also offers a subscription planning tool designed to convert one-time media sales into ongoing relationships, thereby increasing potential revenue for clients.

Wave Sports + Entertainment

Convertible Note in 2017
Wave Sports + Entertainment is a media company dedicated to serving the next generation of digital sports fans. With a portfolio of over 30 media brands, it creates and distributes engaging sports-related content across various platforms, including Snapchat, Instagram, TikTok, Facebook, and YouTube, reaching more than 500 million Gen Z and Millennial fans monthly. The company focuses on building original content, fostering talent, and developing products tailored to digitally native audiences. Additionally, Wave operates a full-service agency that specializes in public relations, social media, creative services, and influencer marketing, leveraging its expertise to enhance engagement and interaction with fans. Its content consistently ranks among the most highly engaged across social media platforms, reflecting the company's commitment to innovation and audience connection in the sports and entertainment industry.

Specless

Seed Round in 2017
Specless, LLC is a Chicago-based company that operates an online platform designed to enhance digital advertising. The platform empowers designers, agencies, media companies, and clients to create responsive ads that adapt to various devices and contexts. By utilizing a proprietary API and creative toolkit, Specless separates the functional specifications of ads from their creative content, enabling publishers to innovate and offer distinct ad formats. This approach allows advertisers to scale complex campaigns effectively across diverse media and platforms without the need to produce multiple versions of the same message. Through its services, Specless aims to provide a more valuable and efficient advertising experience.

Vidrovr

Convertible Note in 2017
Vidrovr develops multimodal computer vision and machine learning systems to index, tag, and understand video content. Its platform enables users to search videos with precision, retrieve specific clips, and integrate them directly into content management systems.

Purple

Seed Round in 2016
Purple is a conversational media platform that connects individuals who are passionate about a topic, to curious people who want to learn about it. Their platform allows users to create channels about a topic where they send out interactive stories, and cover exciting events live through messaging. Here is a demo video of our politics channel so you can see how the service works on SMS.

Donut Media

Seed Round in 2016
Founded in 2015, Donut Media is a digital media company based in Los Angeles, California. It creates and distributes engaging video content for automotive enthusiasts across various platforms using proprietary technology and a curated network of influencers.

Alloy

Seed Round in 2015
Alloy is a technology company specializing in identity verification solutions for financial institutions. It offers an API-driven platform that simplifies fraud detection and compliance processes such as KYC, AML, and fraud prevention.

Switchboard Live

Pre Seed Round in 2015
Switchboard Live Inc. is a Philadelphia-based company that operates a live video streaming and syndication platform designed to connect advertisers and brands with targeted audiences across various online channels. Founded in 2014 and previously known as Joicaster Inc., the company offers a cloud-based product that streamlines the distribution of multiple live streams to social media platforms and web pages through a single unified dashboard. Its solutions, including Producer and Joicaster, cater to diverse content creators in sectors such as entertainment, government, gaming, worship, sports, podcasts, and keynotes. By facilitating the management of live streams throughout their entire lifecycle—from preparation to execution and post-event—Switchboard Live enables users to enhance viewer engagement and grow their audience effectively.

Vid Grid

Convertible Note in 2015
Ilos Videos are a group of 12 full-time employees who work hard and are good friends along the way. ilos is an online screen recording platform that allows you to record, share, and organize your videos in one place. With cloud-storage, ilos is the simplest and fastest way to record your screen and share it with the people who need it.

Tribe

Convertible Note in 2015
Tribe is a social networking platform founded in Australia in 2015 by Jules Lund, which has expanded its operations to the U.K. in 2017 and the U.S. in 2019. The platform enables marketers to efficiently generate branded content by connecting them with a diverse pool of creators. Brands can access Tribe's services through an annual subscription or on a pay-per-use basis. This model allows everyday creators to monetize their content by collaborating with brands they are passionate about. Tribe has established partnerships with over 6,000 brands, including major names like Unilever and Amazon, facilitating the creation of more than 1,000,000 pieces of branded content across numerous campaigns.

Spoon University

Convertible Note in 2015
Spoon University is an online food publication platform founded in 2013 and headquartered in New York, specifically designed to address the needs of college students. The platform serves as a daily food resource, offering a variety of simple recipes, local restaurant reviews, and food-related news tailored for millennials. By providing localized content and lifestyle stories, Spoon University enables college students to discover and share culinary experiences and knowledge, fostering a community centered around food.

UniqueSound

Convertible Note in 2015
UniqueSound is a Paris-based company founded in 2014 that operates the largest platform for sound creatives, including composers and sound designers, to showcase their work and connect with clients. Through its online platform, sound professionals can create portfolios to display their talents and secure direct hiring opportunities from various clients, such as global brands, advertising agencies, and production companies. UniqueSound has built a worldwide network of sound creatives, facilitating collaborations and enabling clients to find suitable professionals for their projects. The company aims to create an engaging environment for both composers and clients, enhancing the visibility and accessibility of musical talent in the industry.

Sidelines

Convertible Note in 2014
Sidelines, Inc. is a San Francisco-based company that operates an online community designed to connect informed content creators with their audiences, particularly within the realm of sports. Founded in 2010, Sidelines amplifies writers' voices by featuring their work on premium digital publications and facilitates engaging discussions on content publishers' sites. Additionally, it allows brands to target specific demographics by sponsoring authentic discussions. The platform also functions as a social network for sports enthusiasts, enabling users to follow their favorite teams and share opinions, photos, videos, and articles with friends and fellow fans.

Streamroot

Convertible Note in 2014
Streamroot, Inc. is a technology company specializing in peer-to-peer video streaming solutions aimed at enhancing content delivery for various applications, including live events, video conferencing, and on-demand services. Founded in 2013 and headquartered in Boston, Massachusetts, Streamroot has developed its proprietary technology, Streamroot DNA™, which utilizes a distributed delivery network to optimize video streaming. This innovative platform allows content providers to achieve significant cost reductions in delivery expenses—between 55% and 85%—while improving the quality of experience for viewers through faster and more reliable streams. Streamroot serves a diverse clientele, including notable media organizations such as DailyMotion, Canal+, and Eurosport, reaching over five million viewers daily. As of September 2019, Streamroot operates as a subsidiary of CenturyLink, Inc., with additional offices in New York and Paris, reflecting its international presence and commitment to addressing the challenges posed by increasing video traffic on the internet.

Magnific

Convertible Note in 2014
Magnific is an online platform that specializes in creating original written content, leveraging a network of over 750 writers. The company not only produces unique articles but also employs strategies to enhance the virality of this content, achieving over six million page views on their managed sites in early 2014. In addition to content production, Magnific offers social media services and seeks innovative monetization strategies for the content they generate. Their software effectively connects readers, writers, and curators, providing comprehensive content and marketing solutions for corporate clients.

Hullabalu

Convertible Note in 2014
Hullabalu is a New York City-based company dedicated to creating original stories aimed at the new generation. Drawing inspiration from a love of fantastical worlds and timeless classics, Hullabalu develops engaging narratives that promote strong values and positive character development. The company features a series of stories centered around a diverse group of characters, complemented by illustrations, music, and interactive activities. Through its innovative approach, Hullabalu seeks to provide children with entertaining and meaningful experiences that foster imagination and encourage positive growth.

TVbeat

Seed Round in 2013
TVbeat is a real-time TV audience measurement and analytics company that provides a hybrid platform linking data from digital, cable, satellite, IPTV and other OTT sources to deliver unified viewing metrics for pay-TV platforms, broadcasters and media buyers. The platform collects data on ratings, share of viewing and live and on-demand subscribers, and combines traditional and non-linear viewing to produce a single hybrid viewing figure. In addition, TVbeat offers a SaaS meta layer for inventory management and yield optimization, enabling TV media owners to forecast, plan, sell and measure linear and non-linear inventory and audiences across owned, partner and third-party sources to drive addressable TV advertising revenues.

Polymorph

Convertible Note in 2013
Polymorph is a technology company based in San Francisco, California, specializing in monetization infrastructure for modern enterprises. Founded in 2013, Polymorph offers a white-label software-as-a-service platform designed for publishers to optimize revenue while enhancing user experiences. The platform provides a comprehensive ad serving stack, yield optimization tools, and APIs, enabling flexible access to demand through both server-side and self-serve workflows. By facilitating the integration of visually appealing advertisements that blend seamlessly with content, Polymorph empowers publishers and media companies to effectively manage non-standard advertising placements across digital channels. The company's customizable and developer-friendly solutions cater to the specific needs of enterprises looking to monetize their digital assets through advertising.

Klooff

Pre Seed Round in 2013
Klooff is a sharing platform designed for pet lovers, enabling users to capture and share their pets' best moments through photos and videos. The application allows pet owners to submit content featuring their pets, such as unique behaviors or amusing activities, and provides a community-curated voting system that showcases the most engaging submissions in a Daily Top 10 List. This global social platform fosters a community among pet enthusiasts, allowing them to interact and celebrate their pets in a creative and entertaining manner.

Cont3nt.com

Seed Round in 2012
Cont3nt.com is a real-time marketplace designed for entrepreneurial media and visual journalism, facilitating the connection between freelancers, citizen journalists, and publishers. Founded in 2010 and based in Dulles, Virginia, the company provides a web-based platform that allows users to sell and distribute multimedia content, such as photos and videos, globally. This platform enables media distributors to upload their content, set licensing terms and pricing, and sell it to various publishers, including major news organizations. By streamlining the process of content dissemination and monetization, Cont3nt.com aims to empower creators and enhance the flow of breaking news.

SyncOnSet Technologies

Seed Round in 2012
SyncOnSet Technologies is an entertainment technology company focused on digitizing physical production and managing creative content for television and film. The company offers an Emmy-winning software platform that provides essential management tools for production teams, facilitating efficient workflows during physical production. Its services include script breakdowns, budgeting, expense tracking, continuity photo management, and inventory and asset management. By streamlining these processes, SyncOnSet enables production crews to enhance communication and optimize their workflows, allowing them to dedicate more time to their creative tasks.

Maptia

Seed Round in 2012
Maptia is an online media platform focused on storytelling and fostering empathy through the sharing of personal experiences. It enables users to document their journeys by creating maps of the places they have visited, accompanied by blogs and visual narratives. This platform encourages individuals to share their stories and photographs, facilitating a deeper connection with the cultural and natural wonders of the world. By promoting diverse perspectives, Maptia aims to raise awareness about significant global issues and empower users to contribute to a more informed and engaged society.

Murfie

Pre Seed Round in 2012
Murfie is an online digital music marketplace established in 2010 and based in Madison, Wisconsin. The platform facilitates the buying, selling, and trading of music collections, including new and used CDs and vinyl records. By offering remote storage and digital access, Murfie caters to music enthusiasts who seek traditional ownership alongside the convenience of accessing their collections online. The company fosters a community for collectors, enabling them to engage in transactions, share their music, and enjoy both physical and digital formats.

Vidmaker

Seed Round in 2012
Vidmaker is a collaborative online video editing platform that enables users to create and manage videos in real time with others, regardless of location. The platform allows seamless integration with popular cloud storage services, such as Dropbox and Google Drive, facilitating easy access to video, image, and audio files. Users can collaborate on projects and share their completed videos on Vidmaker's platform or directly to YouTube. By simplifying the video editing process and enhancing teamwork, Vidmaker caters to individuals and groups looking to produce high-quality content efficiently.
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